Bantay Bata 163 is a child welfare program in the Philippines that provides services to abused, neglected, and abandoned children. It started as a helpline in 1997 and has expanded to offer comprehensive services including rescue operations, counseling, medical care, education support, and community advocacy. The program is funded through various fundraising efforts including coin banks distributed throughout the Philippines and abroad, solicitation letters, merchandise sales, media campaigns on ABS-CBN, and special events. Fundraising is crucial to support Bantay Bata 163's services and ensure long-term sustainability and growth.

1. FUNDRAISING Bantay Bata 163 • Philippines January 14 – 16, 2010 4 th Regional Consultation of Child Helplines Mumbai, India

4. (February 12, 2010) (February 14, 2010) Davao Mother Ignacia Ave. cor. Eugenio Lopez Drive Diliman, Quezon City c/o ABS-CBN DAGUPAN A.B. Fernandez East, Dagupan City Pangasinan c/o ABS-CBN ILOILO Luna St. La Paz Iloilo City c/o ABS-CBN ZAMBOANGA San Jose Road Zamboanga City c/o ABS-CBN NAGA Panganiban Ave., Naga City c/o ABS-CBN LEGASPI ABS-CBN Compound, Vel-Amor Subd. Legaspi City c/o ABS-CBN BACOLOD Lacson St. Brgy. 1 Bacolod City c/o ABS-CBN CEBU North Road, Jagobiao Mandaue City Cebu Km. 4 McArthur Highway Matina, Davao City LAGUNA Soon!! GEN. SAN Soon!!

5. BASIC SERVICES 24-Hour Helpline 1-6-3 Rescue , Home Visit & Legal Assistance Counseling & Therapy Services Medical & Walk-in Services Bantay Edukasyon (Scholarship Program) The Children’s Village (Shelter & Therapeutic Services) Community & Advocacy Services Bantay Kalusugan (Feeding Program)

6. How services are FUNDED ? The RESOURCE MOBILIZATION DEPARTMENT of BB163 is tasked to do the fundraising. They have evolved an efficient system of fund generation to ensure the long-term viability, growth and sustainability of Bantay Bata 163 programs and services.

8. Launched in October 1997, the coinbank is a very effective instrument of fundraising because it allows people from all walks of life and differing economic capacities, the “ feel good ” of being able to help someone else even with “ loose change ”, in Pilipino, “ barya ”. ‘ Barya Mo, Buhay Ko ’ COINBANK Project cans

9. Coinbanks have been adopted in homes, public and private schools, restaurants, supermarkets, hospitals, movie houses, corporate offices and even banks, here and in key cities across the globe. ‘ Barya Mo, Buhay Ko ’ COINBANK Project donation box donation envelope

10. For it to be a substantial fund generator, BB163 has had to set up a unit with 7 staff and 2 vehicles who do nothing but distribute and collect about 40,000 cans annually. A working relationship with 2 banks to count the coins have been established. ‘ Barya Mo, Buhay Ko ’ COINBANK Project donation envelope donation box cans

11. BB163 proactively sends out solicitation letters to individuals, corporations, associations and groups inviting donations in cash and in-kind. SOLICITATION LETTER

12. Different product lines are produced each year as an avenue of advertising BB163 to keep it top-of- mind. Proceeds are an additional source of funds. MERCHANDISE

13. Some of the artworks used in the product designs were from renowned Filipino artists and photographers and from the gifted children of BB163. MERCHANDISE

14. MASS MEDIA CAMPAIGN To date, Bantay Bata 163 is the only media-based child institution in the whole of Asia offering a holistic approach in the rescue and rehabilitation of abused children.

15. MASS MEDIA CAMPAIGN

16. MASS MEDIA CAMPAIGN Mass Media Campaign is a major marketing arm of the program.

17. MASS MEDIA CAMPAIGN

19. MASS MEDIA CAMPAIGN (b). Various plugs of BB163 are aired crossplatform by the ABS-CBN Network: --- Local and Cable Channels: Channel 2, Studio 23, ABS-CBN News Channel (ANC), Cinema One, Lifestyle Network, Teleradyo --- Radio : DZMM and DWRR --- The Filipino Channel (TFC)

21. MASS MEDIA CAMPAIGN 2. Solicit public support for the various fundraising activities and/or roadshows of the program here in the Philippines and overseas.

22. MASS MEDIA CAMPAIGN 3. Update the status of rescued children, medical patients, scholars and other clients of the program. 4. Educate the public with stories on children and their rights, based on research and advice from professional experts.

23. MASS MEDIA CAMPAIGN 5. Televise personal testimonies of donors to inspire and encourage others to do the same.

24. SPECIAL EVENTS/ ROADSHOWS Hundreds of Filipino hère and abroad have raised significant support for BB163 projects through birthdays, anniversaries, weddings, beauty pageants, dinner-dances, bingo socials, concerts and other initiatives.

25. SPECIAL EVENTS/ ROADSHOWS A number of Filipino communities overseas have chosen BB163 as beneficiary of their fundraising activity.

26. SPECIAL EVENTS/ ROADSHOWS

27. SPECIAL EVENTS/ ROADSHOWS A number of corporations partner with BB163 as beneficiary of their charity project. ..

28. SPECIAL EVENTS/ ROADSHOWS

29. SPECIAL EVENTS/ ROADSHOWS

30. BB163 became a part of the CSR of various companies. This year, BB163 invites more companies with its employées to actively volunteer their services in the BB163 programs/services of their choice. ACTIVE TIE-UPS

31. Every year, BB163 sends two (2) grant proposals, to organizations, corporations and government bodies here in the Philippines and across the globe. Donors and supporters help inform BB163 of grant opportunities. GRANT - WRITING

32. The lifeblood of any foundation is its donor base. The Resource Mobilization Department’s primary task is to sustain old donors as they actively pursue looking for new ones. DONOR ACKNOWLEDGMENT

36. g. Encouraging company & employee participation through volunteering opportunities . h. Giving media mileage. DONOR ACKNOWLEDGMENT - through television or radio

37. DONOR ACKNOWLEDGMENT in website

38. DONOR ACKNOWLEDGMENT in print

39. Thank Y o u! Maria Cristina Palma Bantay Bata 163 Program Director www.bantaybata163.org [email_address]