The Traditional Filipino Street Games (Larong Pinoy) is presented as potent direct marketing vehicle capable of driving livelihood and consumer sales. The games are still popular in city-districts, and captures the affection of grandparents, parent-adults and children. Magna Kultura Foundation conducts Larong Pinoy Sports Clinics and Tournaments, which are great vehicles for connecting with Filipino families. Coinciding with the Larong Pinoy activities, the Foundation activates a livelihood program for local citizens and retail stores. Corporate sponsors supporting the Larong Pinoy will create not only goodwill and build brand image, but potentially, deliver “day-after sales” in sales territories through direct marketing efforts tied with activities in district-neighborhoods. Corporate citizens interested in partnering with Magna Kultura Foundation in advocating the Games in the Philippines may contact Tel. No. (632) 514-5868, or email: magnakultura@gmail.com ________________________________________________________________ Magna Kultura Foundation is an Art & Culture Organization, and currently the national advocate for the Traditional Filipino Games. Larong Pinoy Sports Fest Activities are organized by Magna Kultura Foundation in schools, villages and private companies. FOR MORE INFORMATION, CONTACT: Dickie Aguado, Magna Kultura Foundation Mobile Nos.: +63 917.899.0025 (Globe) or +63 922.899.0026 (Sun) Direct Line No.: (632) 514-5868 grassrootscommunication@gmail.com

5. IS A GREAT EVENT VEHICLE THAT WILL TAKE
PRODUCT-BRANDS IN COMMUNITIES WITH CONSUMER GOODWILL
THAT WILL TRIGGER PRODUCT SALES AT RETAIL STORES.
FROM CHILDREN TO PARENTS
TO GRAND-PARENTS.
Larong Pinoy can bring brand
goodwill house-to-house, and enjoin
consumers to be part of the program.
It is a potent below-the-line promotions
that can deliver day-after sales.

6. THERE WILL BE THREE (3) COMMUNITY ACTIVITIES
THAT WILL BE VEHICLES FOR PRODUCT PROMOTIONS.
THE SPORTS CLINICS. Kids and families will be invited to come to the
event with gate entry stubs acquired from the product-selling promotions.
THE STREET GAMES. Games will conducted in Barangays, with children
using Larong Pinoy Game Stubs acquired from product purchases at stores.
THE TOURNAMENTS. Inter-Barangay Tournaments will be held as
culminating event. Barangay teams will be competing in mini-Olympics
matches. Consumers raffle draws will be conducted with product
labels as entry stubs.
1st :
2nd :
3rd :
COMMUNITY ENGAGEMENT PLAN

7.  CLINIC GAME STUBS will be distributed
along with leaflets & registration forms;
 Local RETAIL STORES become conduits to all
the fun promotions in target areas, for the
youth market to purchase sponsor’s products
in exchange for game stubs.
Larong Pinoy promotions will be conducted
in barangays for a period of FIVE (5) WEEKS
to energize neighborhood participation.
Larong Pinoy Game Stubs are distributed in
retail outlets carrying the sponsor’s product-
brands. Magna Kultura coordinators count the
product inventory and give the commensurate
number of stub.

8. COMMUNITY PROMOTION SCHEME
The Larong Pinoy events are announced in Barangays.
Residents join by obtaining Larong Pinoy Tickets for the Sports Clinics.
 One ticket entitles one participant to join the Larong Pinoy Sports Clinic
 Tickets can be obtained by completing five purchase stubs sari-sari stores.
 Specified products may be tagged with points.
 Consumers can submit their stubs at store outlets in exchange for tickets.
MINIMUM PURCHASE OF
SPONSOR’S PRODUCTS WILL BE
SET TO OBTAIN GAME STUBS
AND RAFFLE TICKETS
GAIN PROOF-OF-PURCHASE SALES: FROM THE SPORTS CLINICS,
TO STREET-MATCHES, TO THE WEEKLY COMMUNITY GAMES.

9. CONSUMER & TRADE PROMOTIONS TO
TRIGGER PURCHASE OF SPONSOR’S PRODUCT
MOVING PRODUCTS IN SALES TERRITORIES
Magna Kultura will cover a 2-kilometer perimeter to engage
Households and retail stores to promote product purchase.
2

13. The Larong Pinoy program will be a
fun wellness activity that will engage
children and parents in communities.
The promotion of the games will be a combination of an advocacy
for the revival of the heritage games, with the vital promotion
fitness and wellness for a healthy citizenry.

14. The advent of information technology has
ushered high-tech gadgets and computer
games that has fascinated children and
even adults. Computers and game gadgets
are mostly played indoor, with less outdoor
physical activity and bonding among
neighborhood friends.
Yet still, in many urban and rural areas, a
great majority of Filipino children still
find time to play outdoor indigenous
games with their neighborhood friends,
as most of them are still unable to own
expensive high-tech gadgets.

15. Larong Pinoy’s popularity
encompasses not only the
youth, but adult and elderly
generation as well.
It’s a timeless cultural treasure.
It promotes fun. It promotes
culture. It instills patriotism.
It is an activity that will bond
children in communities.
LARONG PINOY CAN BOND
PEOPLE IN COMMUNITIES

16. Contrary to the notion that the Filipino
Street Games are no longer played, as
some perceives that it has vanished in
Philippine society; in urban and rural
areas, a great majority of children still
play the games with their neighbourhood
friends. This so because most of them are
still unable to own expensive high-tech
gadgets.
http://en.wikipilipinas.org/index.php?title=Filipino_
Traditional_Games
Games like Patintero, Tumbang Preso,
Piko, Sipa, Trumpo, and many others,
are very much alive and played daily in
the neighbourhood.

17.  Training for children with ages 5
to 15 years old with instructions
on game play mechanics and
procedures for mini-games.
 Sports Clinics with scientific drill
exercises to train kids in proper
posture & movements.

22. Magna Kultura is currently the chief proponent
of Traditional Filipino Games in the Philippines,
instrumental in reviving the games back in the
mainstream of Philippine society.
In Y2005, Magna Kultura organized the first ever
school training for Larong Pinoy, with a systematic
curriculum that teaches the playing mechanics and
official tournament system for the games.
The organization is recognized by the Department
of Education, schools & academic circles, socio-civic
organizations, as well as the Philippine media for being
an authority in the advocacy of the Filipino games.
Magna Kultura Foundation recognizes its role
as a guardian for the preservation and restitution
of the Games of our Heritage in Philippine society.
Magna Kultura is an NGO conducting
community development programs &
CSR programs using arts and cultural
activities as engagement vehicle.

23. LEGENDARY PROGRAMS THAT WERE ORIGINAL & NOW INSTITUTIONAL.
SINCE THE 1990’S, THE PIONEERS OF MAGNA KULTURA HAVE
BEEN CONDUCTING GRASSROOTS PROGRAMS FOR THE COUNTRY.
 The MILO Summer Sports Clinics
 The MILO B.E.S.T Basketball Tournaments
 1998 June 12 Grand Centennial Parade
(at the Luneta Grandstand and Roxas Boulevard)
 The MILO Club
 The Bear Brand Kite-Flying Festival
 The Annual Milo Marathon

24. Magna Kultura Foundation is an education‐for‐development NGO implementing educational,
cultural, and socio‐civic programs at the grassroots of society; supporting civic groups
and organizations with social entrepreneurial skills and capabilities to improve
the well‐being of citizens and communities.
Magna Kultura conducts art‐based and cultural programs in communities,
and building the capacity of local citizens to sustain the same projects.
The Foundation engages communities to create advocates and
build an ecosystem for transformation.

25. C O N T A C T
DICKIE AGUADO, EXECUTIVE DIRECTOR
Mobile Cellular Nos. 0917-8990025 (Globe) / 0922-8990026 (Sun)
Telephone No. (632) 514-5868
Email Address: kulturapilipinas@gmail.com
VISIT OUR INFORMATION SITES ON THE INTERNET
MAGNA KULTURA INFORMATION PAGE : http://magnakulturafoundation.webs.com
FILIPINO GAMES INFORMATION PAGE : http://kulturapilipinas.webs.com
CHECK OUT MAGNA KULTURA AT THE WIKIPAGES
WIKIPEDIA ON TRADITIONAL GAMES IN THE PHILIPPINES: http://en.wikipedia.org/wiki/Traditional_games_in_the_Philippines#Reference
WIKIPILIPINAS ON FILIPINO TRADITIONAL GAMES http://en.wikipilipinas.org/index.php?title=Filipino_Traditional_Games
FOR MORE INFORMATION
CONTACT MAGNA KULTURA FOUNDATION