The documentary will follow indigenous youth in Northern Australia who learn hospitality skills like barista training through the Bush to Belly program. They operate a mobile coffee business serving tourists. The documentary will showcase how the program builds job skills and empowerment. Corporate sponsors will benefit from association with a TV production highlighting this positive social impact model.

1. The
Bush to Belly
Documentaryproject
Opportunity for partnerships displaying
corporate social responsibility
REDgum Communications is offering businesses and government the opportunity to align with
a high-profile enablement program for indigenous youth. Bush to Belly is a practical framework
creating demonstrable positive outcomes in education, engagement and financial independence.
In the lives of indigenous people in Northern Australia, identified critical issues include health,
education, employment and overall wellbeing. In order to address these areas in and around the
concept of ‘closing the gap’, it’s important to share success stories. And Bush to Belly is a ripper.
Corporate partners will benefit from being associated with an informative, world-class television
production that will highlight the Bush to Belly educational model and its impact on the remote Yiyili
community. The film will capture the success of the sustainable Bush to Belly business model and
the highs and lows of mobile café life; bulldust, bikes, coffee and culture. It’s a story of engagement
through laughter and lattes, and empowering one of the remotest communities on earth.

2. The Bush to Belly documentary – Synopsis
A fancy Italian espresso machine lands in a remote community in the Australian outback. Indigenous
students learn how to make ‘city-style’ coffees for tourists. They put the machine in a four-wheel
drive and make lattes and macchiatos for the bike riders on a week-long race on the Gibb River
Road. They learn to communicate with the formerly intimidating whitefellas. They learn how to run a
sustainable business. And now they make the ‘deadliest’ coffee for hundreds of kilometres.
‘…bulldust, bikes and rich cultural exchange, as a group of indigenous
kids shape their destinies…’
In May 2014, REDgum Communications will film a documentary to be screened on national
television, that captures the life-affirming adventure of ‘Bush to Belly’ on the Gibb River Road in
Western Australia’s incredible Kimberley. In and around the remote Yiyili community, then over a
week in the dust and mud, we get to know a shy but enthusiastic group of skillful indigenous kids.
They’re budding barista entrepreneurs crafting lattes, macchiatos and espressos for ‘Gibbsters’
- lycra-clad cyclists tackling the 700+km Gibb Challenge on the famous outback ‘highway’. The
young baristas learn how the bikers like their crafted caffeine, how to entertain and relate to them,
and ultimately; how they can shape their own destinies.
View a brief video that outlines the Bush to Belly Documentary project here.
www.youtube.com/watch?v=Fm0mzv-JurA
The Bush to Belly documentary –
Background: Yiyili and YACS

3. The Yiyili community is 170 kms south east of Fitzroy Crossing in the Kimberley region of Western
Australia. The Yiyili Aboriginal Community School (YACS) was established as an alternative to the
hostel located in Halls Creek. It’s one of several Aboriginal Independent Community Schools in
Western Australia, and is governed by a board comprising the principal and elected community
members. The school operates a bus to transport children from 6 out-station communities in the
area.

4. The Bush to Belly documentary –
About Bush to Belly
Bush to Belly began with Yiyili students learning how to source and prepare a wide range of
foods, using both blackfella and whitefella methods. Hospitality teacher at Hamilton District Skills
Centre in Victoria, Anthony ‘Gilly’ MacGillivray, trains Yiyili students in nutrition, food preparation
and barista skills. Equipped with their new knowledge and confidence, students set up a
successful café for tourists, which they named Bush to Belly.
Yiyili school students engage with busloads of tourists during the dry season, who stop to
browse local art at the Laari Gallery. The Bush to Belly kids then go mobile - transporting their
espresso machine along the Kimberley’s ‘super highway’, making the best coffee for hundreds
of kilometres in any direction for caffeine-loving cyclists on a great adventure. It’s one of the
gnarliest mountain bike rides on the planet - the 700+km Gibb Challenge - and in May 2014,
we’ll be there to film two cultures working together for the enrichment of each other.

5. Word of the young baristas making ‘city coffee’ spread through tour companies, and Bush to Belly
has become a regular stop-off that enriches the experiences of tourists and the students alike.
The Yiyili youngsters develop workplace skills – including food and coffee preparation, service
skills and small business operation – in a supportive environment. They build confidence and
self-esteem and engage with people from around Australia and the world.
The Bush to Belly documentary – Outcomes
Producing an engaging, entertaining and ultimately joyous documentary for television will enable
Bush to Belly’s remarkable achievements in student engagement and empowerment to reach
a wide audience, showcasing the value of a collaborative, experiential approach to indigenous
education. This will help Bush to Belly to continue to grow at Yiyili and into other communities,
changing lives and cross-cultural understanding for the better. Having the Bush to Belly
documentary screened on national television will bring exposure to a positive model of social and
financially responsible development.
It will also bring joy to people who love a good yarn, amazing scenery and inspiring characters!
We are happy to have Genovese and KeepCup supporting our project
providing rewards for our wonderful Pozible.com/bushtobellydoco donors!

6. Reasons to make the Bush to Belly documentary
Apart from the fun and characters that this story will bring to the screen, there are some sobering
reasons we think enabling projects like this one are important. Indigenous Australians continue to
experience devastating affects of colonisation:
• Life expectancy is 17 years less than that of non-indigenous Australians
• Unemployment rate is three times higher
• Indigenous students are half as likely to complete high school.
• The infant mortality rate is triple than that of non-indigenous Australians and
• Indigenous Australians have significantly higher rates of mental health problems, chronic
diseases and disabilities.
Many Aboriginal and Torres Strait Islander people live on their traditional country. Forced migration
into urban areas has proved to be detrimental to health, education and cultural identity. It’s
important for grassroots projects to provide sustainable educational and employment
opportunities that enable communities to have the same choices that most of the population
takes for granted about where to live and how to support themselves independently.

7. The Bush to Belly documentary –
About The Gibb Challenge
The annual Gibb Challenge is a mountain bike relay along 700+ kilometres of the unforgiving Gibb
River Road through the Kimberley. Participants ride in teams, taking turns to each ride a stretch of
the rough road. The principal aim of the event is to raise community awareness and money for
charity. In 2013 the Gibb Challenge raised over $310,000 for The Royal Flying Doctor Service.
Riders embark on this grueling journey at the port town of Derby, heading up through the guts of
The Kimberley and finishing at the world acclaimed El Questro Wilderness Park.
The Bush to Belly documentary –
Corporate social responsibility partnerships
REDgum Communications is offering businesses the opportunity to align with a high-profile
enablement program for indigenous youth. It’s essentially a visual story based on a positive case
study.
The first collaboration has been established with Swinburne University of Technology (SUT) - which
is active in indigenous programs in Australia’s north - to support the development of visual, digital
and communications technology.
A crowdfunding page established at Pozible.com/bushtobellydoco, was successful in raising
$15,000, and building a strong network of social media advocates and supporters for the project.
There are four Corporate Social Responsibility partnerships available:
1 Primary Bush to Belly documentary partner
2 Bush to Belly documentary supporting partner
3 Bush to Belly documentary supporting partner
4 Bush to Belly documentary supporting partner
Please direct all enquiries to James Freemantle:
james@redgumcommunications.com
0411 592 299
03 9690 0102
Studio 303/87 Gladstone Street
South Melbourne VIC 3205

8. The Bush to Belly documentary –
Benefits for Primary corporate partner
The Bush to Belly documentary Primary Partner will receive the most prominent logo and
acknowledgements in the documentary credits, Bush to Belly doco Facebook page and REDgum
Communications website.
The Primary Partner will be mentioned prominently in public and media interviews, speeches and
articles.
The Primary Partner will have access to the filmmaker free of charge (other than travel and
accommodation) for up to 6 speaking engagements in the 12 months after the release of Bush to
Belly.
The Primary Partner will have the opportunity to promote their support of Bush to Belly to clients,
potential clients, the media and broader community.
The Bush to Belly documentary –
Benefits for Supporting corporate partners
The Bush to Belly documentary Supporting Partners will be acknowledged with their names
and logos in the documentary credits, Bush to Belly doco Facebook page and REDgum
Communications website.
The Supporting Partners will be mentioned in public and media interviews, speeches and articles.
The Supporting Partners will each have access to the filmmaker free of charge (other than travel
and accommodation) for up to 2 speaking engagements in the 12 months after the release of
Bush to Belly.
The Supporting Partners will have the opportunity to promote their support of Bush to Belly to
clients, potential clients, the media and broader community.

9. The Bush to Belly documentary –
How the funds will be used
The Bush to Belly documentary will be a professionally produced, broadcast-quality film made for
television and the costs include:
• Writing
• Multi-camera filming on-location in Victoria and Western Australia
• Script editing
• Video editing
• Audio and visual equipment
• Still photography
• Musical score
• Production management and administration
• Audio post-production
• Production launch
• Distribution
• Incendiaries: travel and accommodation
The Bush to Belly documentary is being produced on a frugal budget with high expectations of
quality. Crew are working at a reduction to commercial rates.
Risk and challenges
With any outdoor filming project, we’re at the mercy of the elements, which brings some risk. Our
distance from Yiyili presents communications and logistical challenges, however all communications,
permissions, arrangements and plans have so far progressed smoothly, and we are tremendously
motivated to make this production entertaining, insightful and useful. There’s a risk the film might
not be screened widely. With a meticulous plan and sophisticated shoot, edit, score, promotion
and distribution strategy, we are maximising the chances of securing broadcast on national and
international screens.

10. The Bush to Belly documentary production company
REDgum Communications was founded by James Freemantle in 2008. Based in Moscow during
2007/08 James was an international anchor for 24-hour TV News channel Russia Today,
broadcasting globally. REDgum is a charity partner of Ladder (Tackling youth homelessness), and
the Entrust Foundation. REDgum’s Entrust documentary – Wise Philanthropy in the Developing
World – which James filmed, wrote and produced in Cambodia and Thailand, was screened on
pay TV multiple times in 2013.
The Team
Anthony ‘Gilly’ MacGillivray
A successful restaurateur for 35 years, Gilly is an inducted member of
the Southern Grampians Business Hall of Fame. He now passes on
his extensive knowledge of hospitality to students at the Hamilton
District Skills Centre, and the Yiyili school in Western Australia, and
has a deep commitment to indigenous culture and people.
James Freemantle
James is known for his exuberant TV work circa 1998 – 2007 when
he wrote, produced and presented over 300 stories for Australian
television. In 2005 James was the writer and producer of the Coxy’s
Big Break Marine Parks Special which was awarded a Victorian
Coastal Award for Excellence in Media.
His short film Invincible Summer was runner up Best Documentary in
the Hope Awards 2006, and in 2007 Farmarama was shortlisted in
Tropfest.
Nell Reidy
Nell completed her undergraduate degree at Monash in
Anthropology - Australian Indigenous Studies. In 2010 she was a
volunteer assistant to artists at Warlukulangu Arts Centre in
Yuendumu, NT. The following year she was a mentor with the
Australian Indigenous Mentoring Experience (AIME), which seeks
to provide Indigenous students with the skills, confidence and
opportunities to complete school at the same rate as
non-indigenous students.

11. Vicki Macdermid
Associate producer Vicki Macdermid is a Partner and Executive
Director with business advisory firm Pitcher Partners. With a keen
interest in social enterprise and sustainable business models, Vicki
will complete her Masters in Entrepreneurship and Innovation this
year, and has presented at many forums on topics as diverse as
Women in Leadership and Horses for Healing.
Peter Reidy
With 3 decades’ experience as a TV camera operator, in every genre
from news and current affairs to magazine, live variety and
documentary, Peter knows what it takes to compose a great image
and get the best from on-camera talent.
He’s filmed world leaders, models, sportspeople, criminals and
actors and been at the coal face of breaking news; capturing the
drama of such events as the Beaconsfield mine rescue and finding
the beauty in every shot.
Luke McDade
Luke’s a creative, conscientious and talented editor with great
technical knowledge and extensive experience in commercial and
dramatic multimedia production.
From the catwalks of Fashion Week, to the mountains of Garriwerd,
Luke provides a complete production resource as camera operator,
assistant and editor.
Justin Brady
Justin Brady is well known to Australian music as the electrifying
multi-instrumentalist for ARIA Award winning band, Things of Stone
and Wood, and winner of Golden Harmonica award at the Tamworth
Country Music Festival. Justin has toured Australia, Europe, the
UK and Canada and performed in the US with blues legend Guitar
Shorty. Justin will guide the creation of an evocative original
soundtrack for Bush to Belly.
Justin’s original track Chickenchase is the soundtrack for the Bush
to Belly promotional video.

12. Please direct all enquiries to James Freemantle:
james@redgumcommunications.com
0411 592 299
03 9690 0102
Studio 303/87 Gladstone Street
South Melbourne VIC 3205