honda

1. A
MINI PROJECT REPORT
ON
“A comparative analysis of BAJAJ & HERO Motor
corp on the basis of consumer satisfaction”
Submitted in Partial Fulfillment of the Requirements for the
Degree of Master of Business Administration
Session: 2021-2022
Under Guidance of Submitted by:
Mr. Naveen Mishra Shekhar Kunwar
(Assistant Professor) Roll No. –PREERN2100
J.D.I.M.T. (MBA 1st Semester)
JEEVANDEEP INSTITUTE OF
MANANGEMENT & TECHNOLOGY
BADALALPUR, LAMAHI, VARANASI

2. ACKNOWLEDGEMENT
It is indeed a great pleasure and privilege for us to present “A comparative analysis
of BAJAJ & HERO Motor corp on the basis of consumer satisfaction”. We
take immense pleasure in thanking to Mr. Nand Lal Yadav for giving us an
opportunity to do this project and for their valuable suggestion and guidance.
We also wish to thank library sir for allowing us to use the library and for helping
colleting books and magazines. We also extend our thanks to all those who directly or
indirectly involved in our project completion.
At last we would like to thanks once again to our faculty Mr. Naveen Mishra
(Assistant Professor) whose sincere support has enable us at each and every step and
his experience always give us the right direction to achieve our goal.
Shekharkunwar
Roll No. –PREERN2100
(MBA 1st
Semester)

3. DECLARATION
I Shekhar Kunwar a student of MBA 1st Sem. “Jeevandeep Institute of
Management & Technology, Baralalpur Varanasi” hereby declares that all
the information are true.
I also declare that no part of this project has been A comparative analysis of
BAJAJ & HERO Motor corp on the basis of consumer satisfaction,
duplicated from another source, the information included in the project has been
researched and project written by me and the information collected or presented
in the report is correct to the best of my knowledge and belief.
Date
Place
Shekhar Kunwar
Roll No. –PREERN2100
( MBA 1st Semester)

4. PREFACE
I have great pleasure in preparing this project of such organization. A person aspiring to enter in
management profession must have practical knowledge of the subject. The objective of
industrial training is to develop practical knowledge in student as a supplement to the
theoretical study of management in general as well as industrial. It provides foundation to
students intending to pursue a career in this online field.
The industrial training is the most exciting experience of the education. Every person needs
some changes from the routine education. For this training industry is selected by me and fetch
information about different products of A comparative analysis of BAJAJ & HERO
Motor corp on the basis of consumer satisfactionand its activities.
As I am student of management and the future Manager the training play vital role in my
education. Because of the industrial training I have knowledge of industrial environment
and I felt hat this would be the part of my life. I become conscious that I am the manager of
future and I should also learn how to solve managerial problem and fulfill others requirement at
the time.
I have tried my best to represent all relevant data and information relating to my project work. I
hope this report will serve the purpose of the readers.
ShekharKunwar
Roll No. –PREERN2100
( MBA 1st Semester)

5. INTRODUCTION
India has the largest number of two wheelers in the
world with 41.6 million vehicles. India has a mix of
30 percent automobiles and 70 percent two
wheelers in the country. India was the second
largest two wheeler manufacturer in the world
starting in the 1950’s with the birth of Automobile
Products of India (API) that manufactured scooters.
API manufactured the Lambrettas but, another
company, Bajaj Auto Ltd. surpassed API and
remained through the turn of the century from its
association with Piaggio of Italy (manufacturer of
Vespa).
The license raj that existed between the1940s
to1980s in India, did not allow foreign companies
to enter the market and imports were tightly
controlled. This regulatory maze, before the
economic liberalization, made business easier for
local players to have a seller’s market. Customers in
India were

6. forced to wait 12 years to buy a scooter from Bajaj.
The CEO of Bajaj commented that he did not need
a marketing department, only a dispatch
department. By the year 1990, Bajaj had a waiting
list that was twenty-six times its annual output for
scooters.
The motorcycle segment had the same long wait
times with three manufacturers; Royal Enfield,
Ideal Jawa, and Escorts. Royal Enfield made a
350cc Bullet with the only four-stroke engine at that
time and took the higher end of the market but,
there was little competition for their customers.
Ideal Jawa and Escorts took the middle and lower
end of the market respectively.
In the mid-1980s, the Indian government
regulations changed and permitted foreign
companies to enter the Indian market through
minority joint ventures. The two-wheeler market
changed with four Indo-Japanese joint ventures:
Hero Honda, TVS Suzuki, Bajaj Kawasaki and
Kinetic Honda. The entry of these foreign
companies changed the Indian market dynamics
from the supply side to the demand side. With a
larger selection of two-

7. wheelers on the Indian market, consumers started to
gain influence over the products they bought and
raised higher customer expectations. The industry
produced more models, styling options, prices, and
different fuel efficiencies. The foreign companies
new technologies helped make the products more
reliable and with better quality. Indian companies
had to change to keep up with their global
counterparts.

8. HISTORY OF BAJAJ
Bajaj Auto limited is one of the largest two wheeler
manufacturing company in India apart from producing
two wheelers they also manufacture three wheelers. The
company had started way back in 1945. Initially it used
to import the two wheelers from outside, but from 1959
it started manufacturing of two wheelers in the country.
By the year 1970 Bajaj Auto had rolled out their
100,000th vehicle. Bajaj scooters and motor cycles have
become an integral part of the Indian milieu and over the
years have come to represent the aspirations of modern
India. Bajaj Auto also has a technical tie up with
Kawasaki heavy industries of Japan to produce the latest
motorcycles in India which are of world class quality
The Bajaj Kawasaki eliminator has emerged straight out
of the drawing board of Kawasaki heavy industries. The
core brand values of Bajaj Auto limited includes
Learning, Innovation, Perfection, Speed and
Transparency.

9. Bajaj Auto has three manufacturing units in the country
at Akurdi, Waluj and Chakan in Maharashtra, western
India, which produced 2,314,787 vehicles in 2005-06.
The sales are backed by a network of after sales service
and maintenance work shops all over the country.
Bajaj Auto has products which cater to every segment of
the Indian two wheeler market Bajaj CT 100 Dlx offers a
great value for money at the entry level. Similarly Bajaj
Discover 125 offers the consumer a great performance
without making a big hole in the pocket.

10. HISTORY OF HERO
“Hero”, is the brand name used by the Munjal brothersin
the year 1956 with the flagship company Hero Cycles.
The two-wheeler manufacturing business of bicycle
components had originally started in the 1940’s and
turned into the world’s largest bicycle manufacturer
today. Hero, is a name synonymous with two-wheelers in
India today. The Munjals roll their own steel, make free
wheel bicycle critical components and have diversified
into different ventures like product design. The Hero
Group philosophy is: “To provide excellent
transportation to the common man at easily affordable
prices and to provide total satisfaction in all its spheres
of activity”. The Hero group vision is to build long
lasting relationships with everyone (customers, workers,
dealers and vendors). The Hero Group has a passion for
setting higher standards and “Engineering Satisfaction”
is the prime motivation, way of life and work culture of
the Group.
In the year 1984, Mr. Brijmohan Lal Munjal, the
Chairman and Managing Director of Hero Honda Motors
(HHM), headed an alliance between the Munjal family
and Honda Motor Company Ltd. (HMC). HHM Mission
Statement is: “We, at Hero Honda, are continuously
striving for synergy

11. between technology, systems, and human resources to
provide products and services that meet the quality,
performance, and price aspirations of our customers.
While doing so, we maintain the highest standards of
ethics and societal responsibilities, constantly innovate
products and processes, and develop teams that keep the
momentum going to take the company to excellence in
the new millennium”. This alliance became one of the
most successful joint ventures in India, until the year
1999 when HMC had announced a 100% subsidiary,
Honda Motorcycle & Scooter India (HMSI). This
announcement caused the HHM stock price to decrease
by 30 percent that same day. Munjal had to come up with
some new strategic decisions as, HMSI and other foreign
new entry companies were causing increased intensity of
rivalry for HHM.
== Growth == The business growth of Hero Honda has
been phenomenal throughout its early days. The Munjal
family started a modest business of bicycle components.
Hero Group expanded so big that by 2002 they had sold
86 million bicycles producing 16000 bicycles a day.
Today Hero Honda has an assembly line of 9 different
models of motorcycles available. It holds the record for
most popular bike in the world by sales for Its Splendor
model. Hero Honda Motors Limited was established in
joint venture with Honda Motors of

12. Japan in 1984, to manufacture motorcycles. It is
currently the largest producer of Two Wheelers in the
world. It sold 3 million bikes in the year 2005- 2006.
Recently it has also entered in scooter manufacturing,
with its model PLEASURE mainly aimed at girls. The
Hero Group has done business differently right from the
start and that is what has helped them to achieve break-
through in the competitive two-wheeler market. The
Group's low key, but focused, style of management has
earned the company plaudits amidst investors,
employees, vendors and dealers, as also worldwide
recognition.

13. SWOT ANALYSIS OF
BAJAJ

14. WOT ANALYSIS OfHERO MOTOR
CORP

16. COMPANY PROFILE
BAJAJ

17. PROFILE:
Founder Jamnalal Bajaj
Year of
Establishment
1926
Industry Automotive - Two & Three Wheelers
Business
Group
T
h
e
B
a
j
a
j
Group
Listings & its
codes
BSE – Code: 500490; NSE - Code:
BAJAJAUTO
Presence Distribution network covers 50 countries.
Dominant presence in Sri Lanka, Bangladesh,
Columbia, Guatemala, Peru, Egypt, Iran and
Indonesia.
Joint Venture KawasakiHeavy Industries of Japan
Registered &
Head Office
Akurdi
Pune - 411035
India
Tel.: +(91)-(20)-27472851
Fax: +(91)-(20)-27473398
Works
Akurdi, Pune 411035
Bajaj Nagar,Waluj Aurangabad 431136
Chakan Industrial Area,Chakan, Pune 411501
E-mail rahulbajaj@bajajauto.co.in
Website www.bajajauto.com
Revenue Y
e
a
r
Revenue in million Indian Rupees
2
0
1
1
170,080
2
0
202,010

18. 1
2
2
0
1
3
207,927
2
0
1
4
208,559
2
0
1
5
221,944

19. 2016 236,009
KEY PERSONS:
Board of Directors
Rahu
l
Bajaj
Chairman
Madh
ur
Bajaj
Director
Rajiv
Bajaj
Director
Sanji
v
Bajaj
Managing Director
D.J.
Balaj
i Rao
Director
Nares
h
Chan
dra
Director
Nano
o
Pamn
ani
Director
Mani
sh
Kejri
wal
Director

20. Committees of the Board
P
Mura
ri
Director
Dr.
Gita
Pira
mal
Director

21. Stakeholders’ Relationship committee
P. Murari Chairman
Nanoo Pamnani Member
Manish Kejriwal Member
Dr. Gita Piramal Member
Nomination and Remuneration committee
D.J. Balaji Rao Chairman
Nanoo Pamnani Member
Naresh Chandra Member
Rahul Bajaj Member
Registered under the Indian Companies Act,VII of 1913
REGISTERED
OFFICE
Akurdi, Pune 411 035
WORK
S Akurdi, Pune 411 035
Bajaj Nagar,Waluj Aurangabad 431 136 Chakan
Industrial Area,Chakan, Pune 411 501
Audit Committee
Naresh Chandra Chairman
Manish Kejariwal Member
Nanoo Pamnani Member

22. HERO MOTOR CORP

23. BOARD OF DIRECTORS
N
o
.
Name of the Directors Designation
1 Mr. Pawan Munjal Chairman, Managing Director
and CEO
2 Mr. Pradeep Dinodia Non-executive & Independent
Director
3 Gen.(Retd.) Ved
Prakash Malik
Non-executive & Independent
Director
4 Mr. Suman Kant
Munjal
Non-executive Director
5 Mr. Paul Edgerley Non-executive & Independent
Director
6 Mr. Anand C. Burman Non-executive & Independent
Director
7 Mr. M. Damodaran Non-executive & Independent
Director
8 Dr. Pritam Singh Non-executive & Independent
Director
9 Mr. Ravi Nath Non-executive & Independent
Director
1
0
Ms. Shobana
Kamineni
Non-executive & Independent
Director
1
1
Mr. Vikram Kasbekar Executive Director Operations
(Plants)

24. PROFILE:
Type Public company BSE:HEROHONDA M Founded January 19, 1984 in Gurgaon,
Haryana,India
Hea
dqua
rter s
Haryana Village Malkumajra, Nalagarh Rao New Delhi 110057
Om Prakash Munjal, Founder
Ke
y
pe
opl
e
Mr. Brijmohan Lall Munjal, Chairman
Mr. Toshiaki Nakagawa,Joint Managing Director
Mr. Pawan Munjal, Managing Director
Industry Automotive
Products Motorcycles, Scooters
Revenue US$ 3.6 billion(241.7 billion INR)
Website
http://www.herohonda.com/site/home/home. asp

25. OBJECTIVES OF THE
STUDY:-
Every organization has to achieve its organization goals.
For this it is very essential for an organization to know
about the view of consumers and their competitive
products. This survey research may be also aimed as to
estimate potential buyer for the product. The objective of
the study is as under:-
1. To know the market share of Bajaj & Hero Honda.
2. To know the perceptionof customers regarding bikes.
3. To determine the customers satisfaction.
4. To determine the factors influencing the choice of
customers.

26. 5. To know the demand of Automobiles.
6. Competition from otherbike manufacturers.
7. To know the trend in Market.
8. To identify the difference between market
performance of hero and bajaj.
9. To study the market of hero motor corp and bajaj
motor on big scale automobile sector.
10. To compare various parameters of marketing
strategies, manufacturing process, technology adopted
production policy, advertising, collaboration, export
scenario,future prospect for the two companies and
government policies.
11. To know how the company has been successful in
encountering the aggressive marketing strategies of
competitors.

27. 12. To know which bike is more demanded by
Customers.
13. Through which strategies maximum
customers are attracted.
Scope of study:-
- Company will come to know what attracts Customers.
-Company as well as Dealers of Hero motor corp and Bajaj will come to know
that which are the criterias customers look for before buying bike.
-Company and Dealers will also come to know the future changes which will be
require to satisfy customer needs and wants.

28. RESEARCH METHODOLOGY
Research methodology is a way to systematically solve the
research problem. It may be
understood as a science of studying how research is done
scientifically. In it we study the various
steps that are generally adopted by a researcher in studying his
research problem along with the logic
behind them. It is necessary for the researcher to know not only
the research methods/techniques
but also the methodology. Researchers not only need to

29. know how to develop certain indices or tests,
how to calculate the mean, the mode, the median or the
standard deviation or chi-square, how to
apply particular research techniques, but they also need to
know which of these methods or techniques,
are relevant and which are not, and what would they mean and
indicate and why. Researchers also
need to understand the assumptions underlying various
techniques and they need to know the criteria
by which they can decide that certain techniques and
procedures will be applicable to certain problems
and others will not. All this means that it is necessary for the
researcher to design his methodology
for his problem as the same may differ from problem to
problem.
Meaning of research:-
Research in common parlance refers to a search for knowledge.
Once can also define research as
a scientific and systematic search for pertinent information on a
specific topic. In fact, research is an
art of scientific investigation. The Advanced Learner’s

30. Dictionary of Current English lays down the
meaning of research as “a careful investigation or inquiry
specially through search for new facts in
any branch of knowledge.”1 Redman and Mory define research
as a “systematized effort to gain
new knowledge.”2 Some people consider research as a
movement, a movement from the known to
the unknown. It is actually a voyage of discovery. Weall
possess the vital instinct of inquisitiveness
for, when the unknown confronts us, we wonder and our
inquisitiveness makes us probe and attain
full and fuller understanding of the unknown. This
inquisitiveness is the mother of all knowledge and
the method, which man employs for obtaining the knowledge
of whatever the unknown, can be
termed as research.
TYPES OF RESEARCH:-
There are various types of research:
Descriptive vs Analytical research Qualitative vs Quantitative
research Applied vs Fundamental research Empirical vs
Conceptual research

31. RESEARCH HYPOTHESIS
Ordinarily, when one talks about hypothesis, one simply means
a mere assumption or some supposition
to be proved or disproved. But for a researcher
hypothesis is a formal question that he intends to resolve.
Thus a hypothesis may be defined as a
proposition or a set of proposition set forth as an explanation
for the occurrence of some specified group of phenomena
either asserted merely as a
provisional conjecture to guide some investigation or
accepted as highly probable in the light of
established facts. Quite often a research hypothesis is a
predictive statement, capable of being tested
by scientific methods, that relates an independent
variable to some dependent variable.

32. RESEARCH DESIGN
MEANING OF RESEARCH DESIGN
The formidable problem that follows the task of defining the
research problem is the preparation of
the design of the research project, popularly known as the
“research design”. Decisions regarding
what, where, when, how much, by what means concerning an
inquiry or a research study constitute
a research design. “A research design is the arrangement of
conditions for collection and analysis of
data in a manner that aims to combine relevance to the

33. research purpose with economy in procedure.”1
In fact, the research design is the conceptual structure within
which research is conducted; it constitutes
the blueprint for the collection, measurement and analysis of
data. As such the design includes an
outline of what the researcher will do from writing the
hypothesis and its operational implications to
the final analysis of data. More explicitly, the desing decisions
happen to be in respect of:
(i) What is the study about?
(ii) Why is the study being made?
(iii) Where will the study be carried out?
(iv) What type of data is required?
(v) Where can the required data be found?
(vi) What periods of time will the study include?
(vii) What will be the sample design?
(viii) What techniques of data collection will be used?
(ix) How will the data be analysed?
(x) In what style will the report be prepared?

34. RESEARCH PROCESS:-
Define research problemReview of literatureFormulate
hypothesis Determine research design Determine sample
design Collectionof data Execution of project Analysis
of data Hypothesis testing
Generalization & interpretation of data Preparationof
report & thesis

35. RESEARCH PROBLEM
It is well known fact that the most important step in
marketing research process is to define the problem.
Choose for investigation because a problem well defined
is half solved. That was the reason that at most care was
taken while defining various parameters of the problem.
After giving through brain storming session, objectives
were selected and the set on the base of these objectives.
A questionnaire was designed major emphasis of which
was gathering new ideas or insight so as to determine
and bind out solution to the problems.

36. DATA SOURCE
Research included only Primary data. Primary
data is the first hand data, which are selected a fresh and
thus happen to be original in character. Primary Data was
crucial to know various customers and past consumer
views about bikes and to calculate the market share of
this brand in regards to other brands.
SAMPLE DESIGN
SAMPLING UNIT
Population & location
Itgives the target population that will be

37. sampled. This research was carried in Kanpur. These
were 100 respondents
RESEARCH APPROACH
The research approach was used survey method which is
a widely used method for data collection and best suited
for descriptive type of research survey includes research
instrument like questionnaire which can be structured
and unstructured.Target populationis well identified and
various methods like personal interviews and telephone
interviews are employed.
Objective of research:-
The purposeof research is to discover answers to
questionsthrough the application of scientific

38. procedures. The main aim of research is to find out the
truth which is hidden and which has not been
discovered as yet. Though each research study has its
own specific purpose, we may think of
research objectives as falling into a number of following
broad groupings:
1. To gain familiarity with a phenomenon orto achieve
new insights into it (studies with this
object in view are termed as exploratory or
formulative research studies);
2. To portray accuratelythe characteristics of a
particularindividual, situation or a group
(studies with this object in view are known as
descriptive research studies);
3. To determine the frequency with which
something occurs or with which it is associated with
something else (studies with this object in view
are known as diagnostic research
studies);
4. To test a hypothesis of a causal relationship between
variables (such studies are known as

39. hypothesis-testingresearch studies).
DATA COLLECTION
We collect primary data during the course of doing
experiments in an experimental research but in
case we do research of the descriptive type and perform
surveys, whether sample surveys or census
surveys, then we can obtain primary data either through
observation or through direct communication
with respondents in one form or another or through personal
interviews.
ANALYSIS OF DATA
After the data has been collected, it was tabulated
and findings of the project were presented followed by
analysis and interpretation to reach certain conclusions.

40. DATA ANALYSIS AND
INTERPRETATION:-

41. Analysis:- By this question we analyse that
most of people have hero's bike.

42. Analysis:- Most of the customers have passion
in comparison of splendor and others.

43. Analysis:- Most of the person who purchased
bike comes under 50000
-100000 family income.

44. Analysis:- Almost all person have their
bike from more than 1 year and some have
from more than 3 years.

45. Analysis:- In most of the cases people use
their bike for personal purpose so they more
millage and quality than style.

46. Analysis:- Advertising of television influence
more people than newspapers and
magazine.

47. Analysis:- Advertisements are beneficial
for the marketer because many customers
are influence by ads.

48. Analysis:- Almost all the person had full
knowledge before buying bike because
most of them had saw the ad of bike which
gave knowledge about that bike.

49. Analysis:- Most of the customers focus on the
quality and mileage of bike because they
use their bike for personal purpose as we
discussed above.

50. Analysis:- Mileage, Price, Maintenance,
Brand image etc.of Hero are better than the
bajaj.

51. Conclusion / Findings:-
1. Most of the Passion & Pleasure are purchased by young
generation 18 to 30 because they prefer stylish looks and rest of
the models of Hero Honda are purchased more by daily users
who needs more average of bikes than looks.
2. Hero Honda is considered to be most fuel-efficient bike on
Indian roads.
3. Service & Spare parts are available throughout India in local
markets also.
4. While buying a motorcycle, economy is the main consideration
in form of maintenance cost, fuel efficiency.
5. Majority of the respondent had bought their motorcycle
more than 3 years.

52. RECOMMENDATIONS
1. Bajaj should introduce some more models having more engine
power.
2. Hero Honda should think about fuel efficiency in case of upper
segment bikes.
3. More service centers should be opened.
4. Maintenance cost and the availability of the spare parts should
also be given due importance.
5. They also introduce some good finance/discount
schemes for students.
6. The price should be economic.

53. ANNEXURE
BIBLIOGRAPHY
www.herohonda.com www.google.com www.bajaj.com
www.twowheeler.com www.extrememachines.com

54. udent her
Copy of questionnaire
NAME: - ………………………………………………
CONTACT NO:- ……………………………………….
ADRESS:-……………………………………………..
AGE:- …… 15-20 20-25
Above 30
OCCUPATION:- Businessman Employee
Ot
Q1) Which Bike do you have?
Hero Honda Bajaj Any Other
Q2) Which Model do you have?
St

55. y Pur ther
Hero Honda: - Splendor Passion
Karizma Other
Bajaj: - CT 100 Discover
Pulsar Other
Q3) In which Family Income do you Fall?
100000-200000 200000-300000
300000-400000 Above 400000
Q4) For how long do you own a Bike?
0-1 year 1-2 year
2-3 year above 3 years
Q5) For what purpose do you use your Motor Bike?
Office Purpose PersonalPurpose
Jo pose O

56. Q6) How do you come to know about this Motor Bike?
Newspaper Television
Magazines Friends/Relatives
Q7) Does Advertisement Influence your decision in choosing a Motor Bike?
Yes No Can’t say
Q8) Do you have full knowledge about Bikes before buying?
Yes No
Q9) Which factor below influence your decision?
Price Mileage Quality

57. Resale Value Status Symbol
Q10) How would you rate the following factors of bikes with respect to different companies?
Hero Honda Bajaj
Mileage
Price
Pick up
Maintenance
Look/Shape
Brand Image