And we apply standardization it to the enterprise through the ONE FORD ONE Ford, which provides a single definition not only of what we need to deliver but how we need to deliver it to achieve success globally. ONE Ford optimizes our collective strength by aligning our efforts toward a common definition of success, with a clear focus on the skills and behaviors we must develop to accomplish One Team, One Plan, One Goal. ONE TEAM We will know we have achieved this by measuring the satisfaction of our stakeholders including customers, employees, dealers, investors, suppliers, union/councils and our communities. ONE PLAN We must balance our cost structure with our revenue and market share. New and exciting products will allow us to grow and be profitable. We have secured the capital to fund our plan and ensure a healthy balance sheet. It is only by working together as a unified team that we can succeed. ONE GOAL Working together as One Team, to deliver One Plan, will ensure that we achieve our goal. Foster Functional and Technical Excellence Keep abreast of industry trends and customer preferences. Discuss with your supervisor opportunities to build functional and technical depth. .Develop a strong professional network inside and outside of the Company. Identify tools and techniques for ensuring adherence to process standards. Approach your work with an eye toward continuous improvement. Make process changes in a disciplined way. Own Working Together Identify who will be affected by a decision and include them in the process. Value and incorporate diverse perspectives. Treat people with respect and appreciation. Foster teamwork and relationships in your group. When problems or mistakes occur, focus on how to resolve the issue rather than placing blame. Schedule a development discussion with your supervisor and/or employees to identify strengths, opportunities, and actions to address them. Be open and honest in your communications. Test the clarity of your message by asking questions, paraphrasing, and summarizing. Role Model Ford Values: Role modeling Ford values ensures that we act in the best interests of the Company. Propose ideas or plans of action that will benefit the Company and your organization. Challenge the status quo; speak up about poor behaviors or business practices. Uphold Company values and standards of corporate conduct. Visit the sustainability learning community to find out how you can contribute to sustainability efforts. Familiarize yourself with and follow Company safety policies; encourage others to do so as well. Use tools and processes (e.g., 6-Sigma) to ensure quality. Find ways to make your work and working with your colleagues enjoyable and rewarding. Deliver Results: How do we measure ourselves? Understand our business situation. Be clear about how your work contributes to our Company’s priorities and objectives. Set high expectations for yourself and others. Aim to deliver the best results for the Company. Take action to resolve problems and maximize opportunities. Find a way to successfully address them. Gather the facts and data (who, what, when, where, why, and how) before making decisions. Define clear performance goals and measures – hold yourself and others accountable for meeting commitments.
FORD MOTOR COMPANY
History of Ford
Henry Ford invented
Ford in 1903.
The company started
making the Model-T in
Ford started in
Ford’s Main Locations
Taubate,São Paulo Brazil
Ford World Headquarters in
Dearborn, Michigan, USA, known as
the Glass House .
The Ford Research Center in
Ford's Dunton Technical Centre inLaindon
, United Kingdom
The Ford India plant
in Chennai, Tamil Nadu
William Clay Ford, Jr.
Ford Motor Company Careers - Hiring
• Students and Recent Graduates
• Experienced candidates
It has about 171,000
Cash cow –
Market Growth Rate
Market Growth Rate
Factors That Influence Ford Motors Operational
Ford faces both domestic and international competition, which greatly
influences its motor operational planning. Domestically, Ford faces
competition mainly from General Motors and Toyota while internationally
its main competitors are from China and Japan. Competitors' lowering
their cost and raising their quality forces Ford to do the same to stay
competitive in the markets.
Political factors also influence the strategic planning of Ford motor since
government laws and regulations are concerned with the production of
more eco-friendly automobiles. These regulations also drive Ford to
manufacture environmentally friendly and fuel-efficient cars.
• Consumer Preferences
Consumer needs and tastes largely affect the operational planning of Ford
Motors. Customers continually demand safer, better-quality vehicles at lower
prices, which forces Ford Company to search for cheaper ways and means of
production including outsourcing parts of its productions. The company
constantly needs to adopt new methods and approaches to create unique,
attractive automobiles that appeal to consumers.
Technological changes occurring worldwide call for technological changes within
the Ford Motor Company. The effect of automation increases the production
rate and lowers the cost of production.
• Fuel Prices:
Increased fuel prices in the United States have largely affected all automotive
manufacturers, including Ford. Ford’s SVU customers seem to struggle with
these prices, which encourages Ford to manufacture smaller cars that use
less fuel. To gain more customers, Ford has manufactured hybrid vehicles
such as the Mercury Milan and the Ford Escape.
1.Strong position in US market
3.Sound financial performance
4.‘One Ford’ approach
5.Significant growth in China
1.Positive attitude towards “green”
2.Increasing fuel prices
3.New emission standards
4.Growth through acquisitions
1.Poor environmental record
2.High cost structure
3.Unprofitable Europe operations
1.Decreasing fuel prices
2.Rising raw material prices
4.Fluctuating exchange rates
Revenue is US$134.3 billion (2012)
Operating income US$7.720 billion (2012)
Net income is US$5.664 billion (2012)
Total assets are US$190.6 billion (2012)
Total equity US$15.99 billion (2012)
Sales $134,252 million (2012).
Corporate social responsibility
• We define corporate social responsibility as being willing
to help others, being environmentally conscious and
Through our Ford Britain Trust, we provide grants to fund
local education and other not-for-profit projects.
Our Skills for Life strategy aims to develop a skilled
workforce committed to improving the business whilst
maintaining employment opportunities now and for the