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TATA MOTORS presentation (STRATEGIC MANAGEMENT)

INTRODUCTION, MILESTONE, PRODUCTS, VISION, MISSION, TARGET, NEW INNOVATION.

TATA MOTORS presentation (STRATEGIC MANAGEMENT)

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Strategic Management (TATA MOTORS)
1. General characteristics of organisation
2. Philosophy of organizational activities
Strategic Management (TATA MOTORS)
1. General characteristics of organisation
2. Philosophy of organizational activities
GROUP MEMBERS:
1. Malavya Shrotriya (245969)
2. Parag Gadher (245956)
3. Kishan Pansara (254967)
4. Pratik Soni (245984)
5. Sagar Parmar (245989)
TATA MOTORS LTD
•TML is currently headed by Ratan N Tata.
•Tata Motors manufactures HCV, LCV, Passenger cars,
MUV and Military Vehicles.
•Global operations - UK, South Korea, Thailand and
Spain.
•TML- is the world's fourth largest truck
manufacturer, and the world's second largest bus
manufacturer.
•Jaguar Land Rover has been a subsidiary
of TataMotors since they founded it for the
acquisition of Jaguar Cars Limited and Land Rover
from Ford in 2008.
FOUNDER
• Tata Motors Limited is a part of Tata Group.
• Founder - Jamshedji Tata (TELCO).
• The company was established in 1945 as a locomotive
manufacturing unit.
HISTORY
1954 – First diesel truck in partnership with
Mercedes.• In 1992, it entered Small vehicle
segment
• Tata Motors decided to pursue joint
ventures.
• Cummins Engine Co., Inc., was the
first company to Jointly
MILESTONES
•Indica - India’s first fully indigenous passenger car
•Tata Motors acquires Daewoo Commercial Vehicle Company in
2004.
•Tata Motors gets listed on the NYSE in 2004.
•Acquisition of Jaguar and Land Rover in 2008.
•Tata Motors launches ‘Nano’ - The People's Car in 2009.

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TATA MOTORS presentation (STRATEGIC MANAGEMENT)

  • 1. Strategic Management (TATA MOTORS) 1. General characteristics of organisation 2. Philosophy of organizational activities Strategic Management (TATA MOTORS) 1. General characteristics of organisation 2. Philosophy of organizational activities
  • 2. GROUP MEMBERS: 1. Malavya Shrotriya (245969) 2. Parag Gadher (245956) 3. Kishan Pansara (254967) 4. Pratik Soni (245984) 5. Sagar Parmar (245989)
  • 3. TATA MOTORS LTD •TML is currently headed by Ratan N Tata. •Tata Motors manufactures HCV, LCV, Passenger cars, MUV and Military Vehicles. •Global operations - UK, South Korea, Thailand and Spain. •TML- is the world's fourth largest truck manufacturer, and the world's second largest bus manufacturer. •Jaguar Land Rover has been a subsidiary of TataMotors since they founded it for the acquisition of Jaguar Cars Limited and Land Rover from Ford in 2008.
  • 4. FOUNDER • Tata Motors Limited is a part of Tata Group. • Founder - Jamshedji Tata (TELCO). • The company was established in 1945 as a locomotive manufacturing unit.
  • 5. HISTORY 1954 – First diesel truck in partnership with Mercedes.• In 1992, it entered Small vehicle segment • Tata Motors decided to pursue joint ventures. • Cummins Engine Co., Inc., was the first company to Jointly
  • 6. MILESTONES •Indica - India’s first fully indigenous passenger car •Tata Motors acquires Daewoo Commercial Vehicle Company in 2004. •Tata Motors gets listed on the NYSE in 2004. •Acquisition of Jaguar and Land Rover in 2008. •Tata Motors launches ‘Nano’ - The People's Car in 2009.
  • 7. BRANCHES IN WORLD •UK •South Korea •Russia •Europe •Africa •the Middle East •South East Asia •South Asia •South America. RT Wasan Head, Commercial Vehicles Division Tata Motors International Business
  • 8. BREAK THROUGH& CRISIS • TATA Motors are the first OEM in India who is deploying Electronic Stability Control (ESCsmart™) safety technology in all our Medium and Heavy • In 2014, TATA Motors unveiled the Revotron (petrol variant) and Revotorq (powered by diesel) engine family for usage in passenger vehicles. • In 1998, Tata motor launched Indica which was initially criticised by auto-analysts but due to its fuel economy, powerful engine and aggressive strategic marketing it was a huge success. This lead to growth in passenger car segment by TATA motors. Breakthrou gh
  • 9. CRISIS TATA NANO-SINGUR CONTROVERSY •Tata Nano-Singur Controversy refers to the controversy generated by land acquisition of the proposed Nano factory of Tata Motors at Singur in Hooghly district, West Bengal, India. •The state government of West Bengal facilitated the controversy by using 1894 land acquisition act rule to conduct an eminent domain takeover of 997 acres (4.03 km2) of farmland to have Tata build its factory. •The land earmarked for the project was taken control of by the state administration amidst protests and fencing off commenced on December 1, 2006. •TATAs ceremonially initiated the construction of the plant on 21 January 2007. •The Tata Group announced on October 3, 2008 that they are pulling out of Singur due to the political unrest and agitation.
  • 11. PRODUCTS OF TATA MOTORS •Passenger Car& Utility Vehicles
  • 12. PRODUCTS OF TATA MOTORS •Commercial Vehicles
  • 13. PRODUCTS OF TATA MOTORS •Military Vehicles
  • 14. Shareholders Board of Directors Managing Director Executive Director (Corporate Affairs) Executive Director (Commercial Vehicles) Audit Committee Remuneration Committee Executive Committee of Board Investors’ Grievance Committee Ethics& Compliance Committee Special need based Committee PCBU ERC Internal Audit Chief Ethics Councilor Information Technology Corporate Planning Secretarial& Legal Corporate HR Management Committee Operations Committee Finance ORGANIZATIONAL STRUCTURE (Line& Staff structure)
  • 15. Key Partnership JLR in UK & TATA Daewoo in South Korea Distribution Partners Manufacturers of parts and components A joint venture with Fiat Chrysler and also with Hitachi Key Activities Value proposition Tata motors is engaged in engineering and automotive solutions. Offering a wide range of Passenger and commercial vehicles. Electric and Hybrid vehicles for personal and public transport make reliable and affordable mobility solution. Key Partners Channels Showroom Online Dealers Events Repair shops Media coverage Key Resources Manufacturing Design R & D Quality control Buying and selling Pre- owned cars Finance and Insurance Post sales service • Massive market • Drivers • Defence 60000 employees total Infrastructure Awards and Recognition Electric vehicles More than 50 countries served Distribution network Revenue streams • Brand new cars • Buses • Trucks • Spare parts • Défense • Contract Manufacturing • After sales service • Licensing on Intellectual property Cost structure • Manufacturing and Assembly plants • Parts and components • Raw material • Maintenance & operations • Taxes • Employees • New products Business Model Canvas Customer Relationshi p • Sustainability & philosophy of “Giving back to society” • Corporate citizenship • Customer assistant • All services under 1roof Customer Segments
  • 17. VISION •To be the most admired and responsible Integrated Power Company with international footprint, delivering sustainable value to all stakeholders.
  • 18. MISSION •To earn affection of customers by delivering superior experience and value, thereby making them our ambassadors •Driving competitiveness by operating our businesses at benchmark levels •Executing projects safely with predictable benchmark quality, cost and time •Growing profitably across the power value chain and allied areas, in focus geographies •Being the lead adopter of technology with a spirit of pioneering and calculated risk taking •Practicing 'Leadership with Care' by pursuing best practices on Care for our Environment, Community, Customers, Shareholders, People and creating a culture that will reinforce our values •Enable employees and associates to achieve and unleash their full
  • 19. CORE VALUES Our Values are SACRED to us • SAFETY -Safety is a core value over which no business objective can have a higher priority • AGILITY -Speed, Responsiveness and being Proactive, achieved through Collaboration and Empowering Employees • CARE -Care for Stakeholders - our Environment, Customers & Shareholders - both existing and potential, our Community and our People (our employees and partners) • RESPECT -Treat all stakeholders with respect and dignity • ETHICS -Achieve the most admired standards of Ethics, through Integrity and mutual Trust • DILIGENCE -Do everything (set direction, deploy actions, analyze, review,
  • 20. Questions Scoring 1. Does the mission definition clearly define what the organization represents? 10 2. Does the definition of the mission clearly define where we must compete and who are our clients? 0 3. Does the mission definition inform about the values that we should follow when working in the organization? 10 4. Does the definition of the mission clearly define what we must do good in order to survive and prosper? 10 5. Are the individual elements of the mission 5 Testing Mission & Evaluation
  • 21. 6. Is the mission definition so short that the employees can understand it? 5 7. Is the mission definition well enough to let people remember it? 10 8. Is the definition of mission credible as a vision (picture) of our future what an organization will be in the future? 0 9. Is the mission definition ambitious and thrilling (future oriented) - will it be a motivation for us? 10 10. Does the definition of mission tell us what we should do and what we should not do? 10
  • 25. DESIGN EVOLUATION Tata EVision Electric Expected Launch Date 2020 TATA TIAGO Launched in 2016TATA INDICA VISTA Launched in 2009
  • 26. INTRODUCTION NEW VALUES & COMPONENTS