Dr. Rafiq Zakaria Campus Millennium Institute of Management Presentation on Presented By: Quazi Ghous MohiuddinMBA Ist Year Roll No. 29 Guide By: Dr. Anwar Akhtar
Introduction About Company Bajaj Auto is a major Indian vehicle manufacturer started by Jamnalal Bajaj from Rajasthan in the 1930s. Bajaj Auto came into existence on 29 November 1945 as M/s Bachraj Trading Corporation Private Limited. Bajaj Auto makes and exports automobiles, Scooters, motorcycles and the auto rickshaw. The company is headed by Rahul Bajaj who is worth more than US$1.5 billion
About Industry In 1953, the government of India and the Indian private sector initiated manufacturing processes to help develop the automobile industry. In 2009, the automobile industry is expected to see a growth rate of around 9% The automobile industry in India happens to be the ninth largest in the world.
History The Bajaj Group was formed in the first days of Indias independence from Britain. Bajaj Auto had been formed on November 29, 1945 as M/s Bachraj Trading Ltd. and obtained a manufacturing license from the government 11 years later. And in the next year 1960, Bajaj Auto became a public limited company. Rahul Bajaj became the groups chief executive officer in 1968.
Achievements The company has been vested with India’s lagest exporter of tow and three wheelers, 196710 units in 2004-05 a great 26 percent jump over the previous year. Discover DTSi is one most successful bike of Bajaj Auto ltd. on Indian roads in 2004. Bjaj Auto Ltd. Sales have increased by approximately 21 percent in the year 2004-05, which exeeds Rs. 65.4 billion, a record in the history of the company.
Exports Bajaj Auto, Indian number two, two wheeler manufacturers are looking towards foreign shores to help increase their sales. the company sold 1.37 lakh three wheelers out of which 81000 were exported while 55000 were retailed in India. Bajaj Auto also sold 10.27 lakh motorbikes during July to September out of which 3.43 lakhs were exported while 6.85 lakhs were for Indian markets.
Organizational Structure Name Designation Abraham Joseph Chief Technology Officer Vice President (Human Amrut Rath Resources) C P Tripathi Vice President (CSR) D J Balaji Rao Director D S Mehta Director Eric Vas President (New Projects) J N Godrej Director Company Secretary & J Sridhar Compliance Officer J Sridhar Secretary
SWOT AnalysisStrength: Highly experienced management. High export to domestic sales ratio. Great financial support network Product design and development capabilities. High performance products across all categories.
Weaknesses: Hasnt employed the excess cash for long. Still has no established brand to match Hero Hondas Splendor in the Market. Not a globally recognizable brand
Threats: The competition catches-up any new innovation in no time. Threat of cheap imported motorcycles from China. Margins getting squeezed from both the directions (Price as well as Cost) TATA Ace is a serious competition for the three- wheeler cargo segment.
Opportunities: Double-digit growth in two-wheeler market. Untapped market above 180 cc in motorcycles. More maturity and movement towards higher- end motorcycles. Growing world demand for entry-level motorcycles
Conclusion Bajaj Auto is a major Indian Automobile manufacturer. It is India’s Largest and the World’s 4th largest two and three wheeler maker. BAL is committed to prevention of pollution, continual improvement of environment performance and compliance with all environmental legislation and regulations. They always believe in providing the customer value for money and keeps an special eye upon quality, safety, productivity, cost and delivery.
Suggestion The company needs to review its products line-up and launch new products to cater the changed demand. Bajaj need to adapt to the latest trends. The company needs to tap the export market more efficiently as there is a huge potential to make India as the worlds two- wheelers production base. Bajaj needs to look for joint ventures abroad. It needs to target the young age group more effectively