Acknowledgement<br />I would like to express my special thanks of gratitude to my teacher as well as our principal who gave me the golden opportunity to do this wonderful project on the topic TATA MOTORS, which also helped me in doing a lot of Research and I came to know about so many new things I am really thankful to them.<br />I am making this project not only for marks but to also increase my knowledge .<br />THANKS AGAIN TO ALL WHO HELPED ME.<br />
The company have 24,000 + employees </li></li></ul><li>FOUNDER<br />JAMSHED JI TATA<br /> (TELCO)<br />
HISTORY<br />Tata Motors Limited is a part of Tata Group. <br />Founder - Jamshedji Tata (TELCO).<br />The company was established in 1945 as a locomotive manufacturing unit.<br />It tied-up with Daimler-Benz and entered Commercial vehicle segment in 1954. <br />In 1992, it entered Small vehicle segment<br />Tata Motors decided to pursue joint ventures.<br /> Cummins Engine Co., Inc., was the first company to jointly venture with Tata in 1993.<br />
Tata 407 EX</li></li></ul><li>Military Vehicles<br />Specialization in Military <br /> Defense Transport Solution<br />Introducing new trucks for military defense purpose<br /> Large Investments in R & D ,to meet international standards<br />
Joint Ventures & Acquisitions<br /><ul><li>In 2004, the acquisition of Daewoo Commercial Vehicle of South Korea.
In 2005, Hispano Carrocera – Spanish bus manufacturing company.
In 2006, TML has formed 51:49 Joint Venture with Marcopolo, Brazil-based global leader in bus body building.
In 2007, TML also formed a joint venture with Fiat.
In 2008, the acquisition of British Jaguar Land Rover (JLR) business.</li></li></ul><li>Subsidiary companies formed/acquired<br />Tata Hispano Motors Carrocera S.A., (Hispano) became a subsidiary consequent upon the Company exercising its put option and increasing its stake from 21% to 100%. <br /> Jaguar Land Rover Limited, the Company’s subsidiary formed the following subsidiaries, viz. Jaguar Land Rover Brazil (LLC), Limited Liability Company "Jaguar Land Rover" (Russia), Land Rover Parts Limited and Land Rover Parts US LLC.<br />
Fiat India Automobiles Limited<br /><ul><li>A 50:50 joint venture company between Tata Motors Limited and Fiat Company located
It is located at Ranjangaon, Maharashtra is engaged in the manufacture of Tata and Fiat branded products as well as engines and transmissions for use by both the partners</li></li></ul><li>SOCIAL RESPONSIBILITY<br />EMPLOYABILITY<br />Technical & Vocational training (2935)<br /><ul><li> EDUCATION
Infrastructures & scholarship for schools</li></ul>HEALTH<br />Safe drinking water<br />Curative health service<br />Low cost toilet build<br /><ul><li> ENVIRONMENT
Tata Motors launches ‘Nano’ - The People's Car in 2009. </li></ul>AWARDS :<br /> Land Rover double header at the Auto Express 2010 new car awards<br />Golden Peacock Award for Occupational Health & Safety for the year 2010<br />CVBU Pune receives Excellent Energy Efficient Unit award<br />CVBU Pune declared winner of the MPCB Vasundhara Awards 2010<br />
AWARDS FOR NANO<br />Tata Nano has won includes Compact Car of the Year<br /> Entry-level Mini Car of the Year, <br /> Indian Automotive Design of the Year,<br /> The Most Value for Money<br /> Car of the Year <br /> Small Car of theYear<br /> Micro Car of the Year<br />
Strengths<br /> Weakness<br /><ul><li> Return on Investment on TATA motors shares </li></ul> in low.<br /><ul><li> Has not got a foothold in the luxury car </li></ul> segment in its domestic market.<br /><ul><li> Market leader in Automobile Industry.
Aggressively acquiring foreign brands to </li></ul> increase its global presence.<br /><ul><li> Produce low price car with low </li></ul> fuel consumption.<br /> Threats<br /> Opportunities<br /><ul><li> Have low cost advantage over its competitors, once the competitors find out the low cost production methodology then there will no competitive advantage
Major challenge for TATA motors is the rising prices of steel, Aluminum and plastic which is heavily used in vehicle manufacturing.
The Effective Execution Of APlan Is What Counts And Not Mere Planning On Paper, It Is Not What We Put On Our Plate Or Even What We Eat That Provides Nourishment And Growth, But What We Digest……!!!<br />JehangirRatanjiDadabhoy Tata<br />