Badgeville Summit, Engage 2012 - PRESENTATION: Insights & Analytics: The Big Data Side of Gamification

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Martin Schneider from 451 Research presented on using big data to gain insights from gamification initiatives. He explained that gamification data is semi-structured, growing exponentially, and typically captures metadata around business contexts. This data lends itself well to classification, deep analysis, and generating business insights and benchmarks. Schneider provided examples of how gamification big data can provide greater time series insights, identify customer segments based on real behavior rather than demographics, and understand behavior across platforms. He advised organizations to rethink their metrics and goals to focus on behavior rather than numbers, work with their gamification providers, and recognize, respond to, and repeat insights gained.

Technology Business

PRESENTATION:
Insights & Analytics:
The Big Data Side of Gamification

MARTIN SCHNEIDER
Research Manager · 451 Research

Insight & Analytics: The Big Data Side of
Gamification

Martin Schneider Research Manager, 451 Research

Agenda

• Big Data & Gamification…Wuzzah?
• The Future of Insight
• Examples of Big Data Gamification Insight
• Q&A

Ok…So, your gamification initiative is kicking ass…

Big Data & Gamification
Gamification Data is:
• Semi-Structured
• Growing Exponentially
• Typically Meta-Data Around a Business Context
• Captured/Stored by SaaS Providers

This Lends Itself To:
• Classification
• Deep Analysis
• Business Insight
• Benchmarks

Gamification Big Data Can Better Answer…

Gamification Insight - Examples
• Greater Time Series Insight
• Marketing
• Sales
• Support

• Identify Customer Segments Based on Real Behavior
• No More Relying on Bland Demographics
• Context-driven Insight

• Understand Behavior Across Platforms/Properties/Brands

• Bridge Between Transactional BI and Behavioral Insight

Old Style Business Intelligence – Lots of “What”

Gamification Powered Insight – More “Why and How”

Where to Begin?

• Re-Think Your Metrics and Goals
• Think Behavior not “Numbers”
• What is the End Game?

• Work with your Gamification Provider
• Best Practices (You Can’t Have Big Data Without Lots and
Lots of Engagement!)
• Dashboard Optimization

• Recognize, Respond, Repeat!

Q&A

Questions?

@mschneider718

martin.schneider@451research.com

©2007 SugarCRM Inc. All rights reserved.

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