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Business Value of Data
- 1. Business Value ofData Moderator: Naveed Asem
- 2. Naveed Asem Practice AreaLead, Big Data & Analytics
- 3. Transforming Data intoValue Data Insights Value
- 4. Transforming Data intoValue Data Data ingestion, curation, storage, optimization Insights Insight creation from Advanced Analytics Value Value generation through business solutions
- 5. Data Shopping transactions Blog visits Googlesearches Insights Customer type Propensity to buy your product Value Targeted marketing and promotions 360 View of a Customer
- 6. Bottom-up Approach toValue Creation Data Data ingestion, curation, storage, optimization ? ?
- 7. Top-down Approach toValue Creation ? ? Value Value generation through business solutions
- 8. Picking the RightApproach Data Insights Value Data Insights Value Increase Revenue Lowering Costs Increase Productivity Reduce Risk ConsiderationsA Hybrid Approach
- 9. Panel Discussion Beth Ladd Caterpillar DataInnovation Lab Dan Defend Yahoo! Terry Hemken AB InBev
- 10. Panel: Business Value ofData Dan Defend
- 11. Yahoo Data Quality •Early detection of issues is critical for the business for accurate insights and billing • Monitoring is driven by business metrics and priorities • Critical factors: latency, granularity & scale • Business and product PoCs are critical for effective resolution and impact analysis
- 12.
- 13.
Editor's Notes
- #3 Duration: 1 min Introducing Naveed Asem Introducing Slalom Consulting
- #4 Duration: 2 min Analyze how value chain is created from data through the creation of insights. This slide is to show the flow of data into insights and then value.
- #5 Duration: 3 min Here I will talk about the journey of data. How actions, events, and facts are transformed into data through ingestion, curation, storage, and optimization. Then I’ll talk about how data is transformed into insights through the use of advanced analytics.
- #6 Duration: 5 min Example of a 360 view of a customer based not only on shopping patterns, but online activity, web logs, and even customer movement within a shopping area. All of this is possible due to the processing capability of big data and advanced analytics allowing companies to provide greater value to customers.
- #7 Duration: 3 min Here I will talk about the journey of data. How actions, events, and facts are transformed into data through ingestion, curation, storage, and optimization. Then I’ll talk about how data is transformed into insights through the use of advanced analytics.
- #8 Duration: 3 min Start from the top of the value chain (with the end in mind) and work your way back to the data ingestion. Only relevant Data and Insights are brought in if they add value. Faster time to value May require some rework. But looking at how rapidly the big data eco system changes, re-work may not be a serious problem.
- #9 Duration: 3 min No Silver Bullet - Case by case scenario Hybrid might be the best Hybrid Approach: Start with Value. what business processes need to be targeted or which business solutions need to be developed to maximize value from data At the same time, you can continue working on the data layer. There is always valuable to bring mission critical data into a data platform where you can perform data cleansing, enhancing, and optimizing functions on it. However, to get the most value out of the hybrid model, you need to know how far you can go without a business value identified before you stop. Things to consider when picking the right approach: Goal is to increase revenue, lowering cost, increase productivity, reduce risk.
- #10 AB InBev
- #14 *** NOTES *** Moderator - Instead, someone other than an invited speaker (perhaps your teacher) is appointed as a moderator. It is the job of the moderator to prepare an outline in advance and to make sure the panelists know what that outline is. The moderator can also ask the panelists, in advance, to submit questions or issues they would like to discuss. These can later be compiled and organized to determine the direction of the discussion. Summarize as much as possible If needed. Flow - The moderator should first provide an overview of the topic that will be debated. Then the moderator should introduce each speaker. Following the basic idea behind the outline above, the moderator should make certain that the presentation flows in an orderly manner. The most important aspect is to ensure that each panelist is given an equal and fair amount of time. Sometimes a panelist can attempt to become too dominant and to take more than his or her share of allotted time.