How to Build a Culture of Analytics
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Badgeville webinar on 5/18/2016. How to build a culture of analytics using digital motivation, with guest Paul Lilford from Tableau.
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How to Build a Culture of Analytics
- 1. How to Build a Culture of Analytics Paul Lilford Karen Hsu Badgeville Confidential
- 2. Agenda • Building a culture of analytics • Using digital motivation to build that culture • How tracking digital motivation through analytics helps build a culture of analytics Badgeville Confidential
- 5. Culture (n) the arts and other manifestations of human intellectual achievement regarded collectively i.e.: “20th century pop culture” Analytics the systematic computational analysis of data or statistics OR information resulting from the systematic analysis of data or statistics
- 6. Culture (n) the arts and other manifestations of human intellectual achievement regarded collectively i.e.: “20th century pop culture” Analytics the systematic computational analysis of data or statistics OR information resulting from the systematic analysis of data or statistics *Source: I Googled it, and agreed!
- 7. Why?
- 8. We work in a knowledge economy.
- 9. We work in a knowledge economy. Intangibles (Human Capital contribution) as % of S&P 500 market cap.
- 10. We work in a knowledge economy. 17%1975 Intangibles (Human Capital contribution) as % of S&P 500 market cap.
- 11. We work in a knowledge economy. 17% 84%1975 2015 Intangibles (Human Capital contribution) as % of S&P 500 market cap.
- 12. How?
- 13. IT + Business
- 15. Everyone has to be a data person.
- 16. Start small, then scale.
- 17. Share.
- 21. “History shows that if you let people go where their curiosity takes them, great things unfold.” Dr. Neil deGrasse Tyson
- 23. Badgeville Confidential Why does Digital Motivation work? Digital motivation works by tapping into the direct intrinsic motivations
- 24. Badgeville Confidential Why does Digital Motivation work? It taps into our need to self actualize as human beings
- 25. To build a culture of analytics you need: Digital Motivation builds a culture by: IT + Business Motivating based on persona Embrace democratization Guiding the experience Everyone to be become a data person Showing impact of job Start small, then scale Providing positive reinforcement and path to success Share Rewarding, creation, curation, and collaboration Badgeville Confidential
- 26. Badgeville Confidential Motivating based on Persona IT + Business By responding digitally we can tap into intrinsic motivations and help the modern workforce feel connected Successful Structured Smart Socially Valued
- 27. 3 Analytics expert: 1 1 analytics question voted best answer 1 blog on analytics topic Goal: An employee uses the tools provided by his community to increase workplace efficiency GUIDE, MEASURE, REINFORCE Embrace Democratization
- 28. 3 Analytics expert: 1 1 analytics question voted best answer 1 blog on analytics topic Onboarding Task lists ≠ Onboarding lists direct critical mass to adoption and help users discover useful productivity tools GUIDE, MEASURE, REINFORCE Embrace Democritization
- 29. 3 Analytics expert: 1 1 analytics question voted best answer 1 blog on analytics topic Onboarding Task lists ≠ Onboarding lists direct critical mass to adoption and help users discover useful productivity tools Task lists focus employee efforts around obtainable goals GUIDE, MEASURE, REINFORCE Embrace Democritization
- 30. 3 Analytics expert: 1 1 analytics question voted best answer 1 blog on analytics topic General expertise Levels ≠ General expertise measures overall participation and tenure GUIDE, MEASURE, REINFORCE Embrace Democritization
- 31. 3 Analytics expert: 1 1 analytics question voted best answer 1 blog on analytics topic ≠ Specific expertise Expertise tracks Specific expertise highlights individual talents GUIDE, MEASURE, REINFORCE Embrace Democritization
- 32. 3 Analytics expert: 1 1 analytics question voted best answer 1 blog on analytics topic Subscribe people to content Improves follow-through ≠ Interacting with content auto- subscribes employees for updates. ‘Social Context’ GUIDE, MEASURE, REINFORCE Embrace Democritization
- 33. 3 Analytics expert: 1 1 analytics question voted best answer 1 blog on analytics topic Subscribe people to content Improves follow-through ≠ Interacting with content auto- subscribes employees for updates. ‘Social Context’ GUIDE, MEASURE, REINFORCE Embrace Democritization Gustav Kumbert commented on your post: Difficulty with JS Library Susan Jameson up-voted your post: Difficulty with JS Library Joseph Karl up-voted your comment on: Cairo API tips and tricks
- 34. 3 Analytics expert: 1 1 analytics question voted best answer 1 blog on analytics topic ≠ Social Proofing advertises best practices and encourages adherence GUIDE, MEASURE, REINFORCE Embrace Democritization Social Proofing Site Activity stream
- 35. Badgeville Confidential Show the Impact Everyone is a data person Recognize daily, weekly, monthly, quarterly accomplishments
- 36. Provide Structured Goals Start small, then scale Built around KPIs and structured for success. Activity feeds confirm when the right actions are being taken by oneself and by others.
- 38. They can see positive feedback on actions they perform in the community, recognizing them for creating content. Create, Curate, Collaborate Share
- 40. CDW and Challenge Multi-brand technology solutions provider to business, government, education and healthcare organizations Sales of $12.9B in 2015 Employs approximately 8,400 coworkers | © CDW LLC 2014 40 CHALLENGE More than 100,000 products across 1,000 brands.
- 41. Analytics: What’s Working Badgeville Confidential 0.00% 5.00% 10.00% 15.00% 20.00% 25.00% 30.00% 35.00% 40.00% 45.00% Corporate Sales Vertical Sales Higher Education Sales K-12 Education Sales State and Local Sales Function Revenue Increase % Increase Jan-Dec Opt-In % Increase Jan-Dec Opt-Out Corporate Sales Vertical Sales 12.00% 56% 44% Higher Education Sales 7.10% 132% 124.90% K-12 Education Sales 16.10% 13% -3.10% State and Local Sales 41.00% 179% 138% Healthcare Sales 173%
- 42. Analytics: Where to Improve Badgeville Confidential -40.00% -30.00% -20.00% -10.00% 0.00% Corporate Sales Small Business Function Revenue Increase % Increase Jan-Dec Opt-In % Increase Jan-Dec Opt-Out Corporate Sales Small Business -33.60% 42% 75.60%
- 43. Analytics: Who to Recognize Badgeville Confidential ACTION Recognize those employees that are darkest green or most engaged
- 44. Analytics: Who to Work with to Retain Badgeville Confidential ACTION Recognize those employees that are darkest green or most engaged ACTION Investigate why these employees are not engaged
- 46. Contact Us Badgeville Confidential Karen Hsu khsu@badgeville.co m @Karenhsumar Paul Lilford plilford@tableau.com @paul_lilford
Editor's Notes
- How tracking digital motivation through analytics helps build a culture of analytics Tracking training quality and effectiveness Visualizing talent strengths and gaps in an organization
- “History shows that if you let people go where their curiosity takes them, great things unfold.”
- There are many models that relate to how we can grow as human beings . One way we look at it is that people are motivated by 4 things ( a variant of a model called 4 drive theory out of Harvard).
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- Showing to the user in their enviroment that whaty they’re doing is valuable. It thanks them, inspires them, and encourages them to do more. Positive reinforcement when it lines up with something that lines up with company objective
- Showing to the user in their enviroment that whaty they’re doing is valuable. It thanks them, inspires them, and encourages them to do more. Positive reinforcement when it lines up with something that lines up with company objective
- We are a leading provider of IT Services For business, government, healthcare, and education
- New questions: why did corporate sales small business? Why did healthcare all opt-in? Add visual of wheel – need something simple, customizable… where we knew we could help CDW – where we could help with pull as well as push of sales training… here’s what we delivered: integration of BV into learning platform into curated content… Here’s what we learned: Participation – see tremendous effect… did drive behavior because it’s consuming more b/c it’s valuable And then in our results If we were to drive continuous learning mindset, we were able to assign a requirement – I expect you to earn 50 points every month; the way you complete 50 points is you earn 5; love to see badges and love to see themselves at the top of the leaderboard