Staples uses data analytics and insights to improve their marketing campaigns and reduce customer attrition. They analyze transactional, behavioral, and other customer data to understand customer patterns and predict future behaviors. Staples then uses these insights to execute targeted marketing campaigns through different channels. Their examples showed how predictive modeling of transaction data helped reduce attrition, and qualitative research and multi-channel analysis informed campaigns to increase online conversion rates and attachment rates in baskets.
The foundation of any strong relationship is ongoing trust and good communication, including the connection between corporations and consumers. When companies focus on customer relationships, their goal must be mutually beneficial: satisfied clients who are happy to keep doing business with the brand. This win-win scenario only happens when they join forces.
Consumers are invited by the company to opt-in to share their location, preferences, suggestions, experiences, and behaviors. Through this data collection, marketers can deliver value back to the customer, such as through rewards, targeted offers, relevant advertisements, and product and service improvements. Just as strong relationships with family and friends take an ongoing commitment, brand-consumer relationships also require a constant nurturing process.
How can brands work with their customers to form long-lasting, mutually beneficial, and deeper relationships? Join our panel of experts and us on a live webinar as we discuss:
· The importance of inviting consumers to share from the start
· Gathering and managing customer data on an individual level
· Progressing successfully through the stages of brand-consumer intimacy
· Creating key performance indicators (KPIs) around consumers
· Maintaining consumer loyalty in the crowded marketplace
· Consumer data protection that suits both company and customer
Air Force Research Laboratory Small Business Hub Collider - Small Business Ma...Billy Grill
Presented by Billy Grill, Rebel Marketing, this Collider event through the Air Force Research Laboratory Small Business Hub covers Small Business Marketing with a focus on marketing to the federal government. It covers all aspects of marketing from strategy through tactics and tools.
The foundation of any strong relationship is ongoing trust and good communication, including the connection between corporations and consumers. When companies focus on customer relationships, their goal must be mutually beneficial: satisfied clients who are happy to keep doing business with the brand. This win-win scenario only happens when they join forces.
Consumers are invited by the company to opt-in to share their location, preferences, suggestions, experiences, and behaviors. Through this data collection, marketers can deliver value back to the customer, such as through rewards, targeted offers, relevant advertisements, and product and service improvements. Just as strong relationships with family and friends take an ongoing commitment, brand-consumer relationships also require a constant nurturing process.
How can brands work with their customers to form long-lasting, mutually beneficial, and deeper relationships? Join our panel of experts and us on a live webinar as we discuss:
· The importance of inviting consumers to share from the start
· Gathering and managing customer data on an individual level
· Progressing successfully through the stages of brand-consumer intimacy
· Creating key performance indicators (KPIs) around consumers
· Maintaining consumer loyalty in the crowded marketplace
· Consumer data protection that suits both company and customer
Air Force Research Laboratory Small Business Hub Collider - Small Business Ma...Billy Grill
Presented by Billy Grill, Rebel Marketing, this Collider event through the Air Force Research Laboratory Small Business Hub covers Small Business Marketing with a focus on marketing to the federal government. It covers all aspects of marketing from strategy through tactics and tools.
This slide introduces the topic of Marketing Analytics, impact of marketing analytics, Dashboard, ePOS, Assortment Planning, and Market Basket Analysis.
Youtube links in the slides:
MARKETING ANALYTICS:
https://www.youtube.com/watch?v=-oHGG5jJPHQ
DYNAMIC PRICING:
https://www.youtube.com/watch?v=cKPaIsOQslo
INTRO TO ePOS:
https://www.youtube.com/watch?v=7VVKtPge-zw
https://www.youtube.com/watch?v=XWuwlChR8c4
MARKET BASKET ANALYSIS
https://www.youtube.com/watch?v=sJWXgcZ-E2g
Analytics for Customer Acquisition - Presentation at Nasscom Product Conclave...Arun Agrawal
Don't jump into Google Analytics without defining your KPIs first. Set your targets and analyse with this guide.
Includes strategies and tactics to solve the low traffic and low web site conversion problems. Apply these ideas to improve your sales and leads by a huge margin at a low cost.
Retail analytics (SAS programming,big data analytics)data-analytics
A TRANSFORMATIONAL JOURNEY SINCE 1999 TOWARDS IT TRAINING ADVANCEMENT, ACHIEVEMENT AND PLACEMENT.
TODAY WE ARE PROUD TO TELL YOU THAT, WE HAVE TRAINED MORE THAN 20,000 STUDENTS.
Learn how retailers can leverage their own Big Data. Go from data sources to increasing profits, margins and market share at a fraction of the time and cost.
This slide provides a quick overview of different aspects of marketing research. This ppt is expected to help researchers, faculties, and students to understand various aspects of Research and especially 'Marketing Research'.
Youtube link of the video in ppt: https://www.youtube.com/watch?v=Mm0g8mVHffE&feature=youtu.be
5 Ways to Improve Sales Performance with AnalyticsQlik
In this e-book, we'll look at some trends in the use of analytics by sales—including what's working and what's not—then look at 5 ways to improve sales performance with analytics.
business analytics and its importance, marketing analytics definition and its importance, how marketing analytics helps to run the organization in effective and efficient manner.
Uncovering an Innovative Monetization Strategy to Keep Your Organization Rele...RocketSource
An innovative monetization strategy requires much more than meets the eye. While many organizations focus their efforts on acquiring new customers and filling the funnel, the most successful companies focus instead on retention.
There's a new breed of digital marketers who are employing data science practices to achieve better results more efficiently. Whether it's SEO, email marketing, marketing automation, response conversion, funnel optimization, or web analytics, these hybrid data scientists / data driven digital markets are using advanced mathematics, machine learning, predictive analytics, statistical modeling, and data mining in conjunction with marketing savvy to drive better results and grow companies faster. We'll discuss some case studies, best practices, and simple pseudo-data-science actions that even the non-data scientist can put to use immediately.
This document proposes advanced data analytics as the key solution for building intimate knowledge about our customers’ behaviour, preferences and aspirations; an essential requirement for maximizing revenue in our current competitive environment.
This slide introduces the topic of Marketing Analytics, impact of marketing analytics, Dashboard, ePOS, Assortment Planning, and Market Basket Analysis.
Youtube links in the slides:
MARKETING ANALYTICS:
https://www.youtube.com/watch?v=-oHGG5jJPHQ
DYNAMIC PRICING:
https://www.youtube.com/watch?v=cKPaIsOQslo
INTRO TO ePOS:
https://www.youtube.com/watch?v=7VVKtPge-zw
https://www.youtube.com/watch?v=XWuwlChR8c4
MARKET BASKET ANALYSIS
https://www.youtube.com/watch?v=sJWXgcZ-E2g
Analytics for Customer Acquisition - Presentation at Nasscom Product Conclave...Arun Agrawal
Don't jump into Google Analytics without defining your KPIs first. Set your targets and analyse with this guide.
Includes strategies and tactics to solve the low traffic and low web site conversion problems. Apply these ideas to improve your sales and leads by a huge margin at a low cost.
Retail analytics (SAS programming,big data analytics)data-analytics
A TRANSFORMATIONAL JOURNEY SINCE 1999 TOWARDS IT TRAINING ADVANCEMENT, ACHIEVEMENT AND PLACEMENT.
TODAY WE ARE PROUD TO TELL YOU THAT, WE HAVE TRAINED MORE THAN 20,000 STUDENTS.
Learn how retailers can leverage their own Big Data. Go from data sources to increasing profits, margins and market share at a fraction of the time and cost.
This slide provides a quick overview of different aspects of marketing research. This ppt is expected to help researchers, faculties, and students to understand various aspects of Research and especially 'Marketing Research'.
Youtube link of the video in ppt: https://www.youtube.com/watch?v=Mm0g8mVHffE&feature=youtu.be
5 Ways to Improve Sales Performance with AnalyticsQlik
In this e-book, we'll look at some trends in the use of analytics by sales—including what's working and what's not—then look at 5 ways to improve sales performance with analytics.
business analytics and its importance, marketing analytics definition and its importance, how marketing analytics helps to run the organization in effective and efficient manner.
Uncovering an Innovative Monetization Strategy to Keep Your Organization Rele...RocketSource
An innovative monetization strategy requires much more than meets the eye. While many organizations focus their efforts on acquiring new customers and filling the funnel, the most successful companies focus instead on retention.
There's a new breed of digital marketers who are employing data science practices to achieve better results more efficiently. Whether it's SEO, email marketing, marketing automation, response conversion, funnel optimization, or web analytics, these hybrid data scientists / data driven digital markets are using advanced mathematics, machine learning, predictive analytics, statistical modeling, and data mining in conjunction with marketing savvy to drive better results and grow companies faster. We'll discuss some case studies, best practices, and simple pseudo-data-science actions that even the non-data scientist can put to use immediately.
This document proposes advanced data analytics as the key solution for building intimate knowledge about our customers’ behaviour, preferences and aspirations; an essential requirement for maximizing revenue in our current competitive environment.
How artificial intelligence (AI) can help maximize customer intelligence ROIVincent de Stoecklin
The presentation aims to present key challenges and success factors when it comes to deploying high value customer-oriented AI projects. We focus on key use cases (churn, cross-sell, personalization…) and present best practices to help build and deploy AI projects, from scoping and data availability to operationalization and adoption.
Key takeaways:
● What are the key AI use cases in Customer Intelligence?
● How do I prioritize and assess the ROI of my use cases?
● How can I ensure my AI projects are successful?
This presentation is contains slides explaining the basics of big data and predictive analytics.
It also shows how predictive analytics can be used by non programmers by off-the-shelf tools such as RapidMiner, Excel, etc.
The tool for the hands on/demo session in this presentation was RapidMiner 5.1 Community edition
Marketing: Do you feel like your leads are being tossed over the wall and you're not sure where they are going? Sales: Do you feel like the leads that you receive aren't targeted and "sales-ready"? If so, we can help.
Discover how lead prioritization and scoring can increase your sales. See real-world examples on how you can find your "sweet spot" and set up lead scoring that can drive superior results.
The Customer Engagement Roadmap - The Key to Increasing the Value of Your Membership Base
Want to increase your subscription site’s profitability? The Customer Engagement Roadmap will show you how!
2. Agenda
• Company background and structure
• Our Journey from Data to Profit:
Data Analytics Insight Campaigns Profit
• Bridging Analytics with Campaign Execution: Real Life
Examples
• Getting Started in Your Business
• Q&A
3. My Goals
• Everyone stays awake
Success Metric No Discernable Snoring
• Everyone believes attending this presentation was
time well-spent
Success Metric You leave with at least one idea you can
bring back and execute (or test) in your
own business
4. About Staples
• Staples, Inc. invented the office superstore concept in 1986
• World's largest office products company
• Sales of $25 billion
• Over 90,000 associates worldwide
• Over 2,000 office superstores
• #2 E-commerce site trailing only Amazon.com
5. Staples Business Units
Staples
North
American US Retail International
Delivery
Contract Staples.com Catalog
6. No Shortage of Data…
• $10B in Sales (US Retail + .com)
• 24 Million Active Customers (B/C)
• Over 70,000 Unique SKUs
• 220 Million Sales Transactions
• Nearly 1 Billion Transaction Line Items
7. …but still plenty of challenges!
• Budgets
• Lead Time
• Resources
• Complexity
• Campaign Volume
• Analytical Demand
• Insight Generation
9. How Do We Get There?
$$ Profit $$
Campaigns
Outbound Inbound
Insight
Descriptive Predictive
Analytics
Exploratory Reactive Proactive
Data
Transactional Behavioral Qualitative External
10. Data: Foundation for Success
Customer Data Contacts/Interactions Behavior & Response
Data
• Firmographic • Outbound (PromoHist)
• Web Behavior
• Demographic • Inbound
• Coupons/Offers
• Surveys/Focus Groups
External /
Environmental Transactional Data
Data
DATA • RFM / LTV
• Gov’t / Industry
• Basket Analysis
• 3rd Party
• Net Profit
11. Gain Understanding with Analytics
Analytics
Exploratory Reactive Proactive
• What? When? • Why? • How?
• How many? • Cause & effect • Future facing
• Relationships • Time-sensitive • Less time-
• Data visualization • Understanding of sensitive
can be very underlying data • Game changing:
helpful critical highest value-add
12. Insight (According to Wikipedia)
• An actionable statement based on a deep
understanding of your target customer’s attitudes,
beliefs, and habits
• Connects at an emotional level with your customer
• Provokes a clear response (This brand understands me!
That is exactly how I feel!)
• Has the power to change customer behavior
13. Applying Insight with Campaigns
• Why blind squirrels are seldom fat
• Why marketing is not like real life
• Why screen size matters
14. The Moral of the Story
• Consistently high campaign performance requires an
ongoing stream of insight, and a way to quickly transform
that insight into an appropriate campaign
Marketing
Automation
15. Example 1: Reducing Attrition
How to get ahead of the attrition curve with appropriate
marketing actions early enough to effectively reduce the
Issue overall rate of attrition?
Solution Predictive Modeling based on Transactional Analysis and
Customer Behavior Profiling
16. Example 2: Browsed/Abandoned
Lower online conversion rates within certain
Issue product categories
Qualitative research, multi-channel customer and
Solution basket analysis, near-real-time campaigns
17. Example 3: Trigger Campaigns
Lower margin and reduced attach rates on baskets
Issue containing certain technology items
Multi-channel attachment and basket analysis,
Solution recurring trigger campaigns
18. Path to Insight: Getting Started
• Identify critical metric(s)
• Exploration: Decile Analysis
• Differential Customer Profiling
• Test Offers, Segments, Campaigns
• Incremental Analysis
• Refine and retest
19. Once You’re On the Path…
• Refresh Process Annually
• Walk before you run: the better you understand the past,
the better you’ll be able to predict the future
• Think BIG – Marketing Automation software opens up
many new doors
20. One Final Nugget…
The most critical element in improving the
analytical effectiveness of your business:
You!