March 25th, 2015 gamification webinar featuring Badgeville's Laura Lilyquist and Lindsay Brothers.

1. Webinar Series
1. Employee Engagement
2. How to Get Started
3. How to Measure Success

2. Presentation Topics
Success MetricsGetting Started
Badgeville Solutions

3. Your Hosts
www.badgeville.com
Laura Lilyquist
VP, Marketing
Twitter: @badgeville
Lindsay Brothers
Product Manager

4. Getting Started Recap

5. Business Gamification Helps Us Feel...
Structured Smart
Socially ValuedSuccessful

6. Activities Rewards Missions
•Contextual
•Portable Reputation
•Activity Streams
•Real-Time Notifications
•Inbox
Leaderboards
Business Gamification Features
•Player
•Behavior
•Content
•Metadata
•Player Eligibility
•Points
•Behaviors
•Metadata
•Rank/Performance
•Onboarding
•Repeating Performance
Targets
•Expertise Leveling
Expertise Tracks
•Rank & Contests
•Counts, Time, Scores
•Players, Teams
Real-Time Feedback
A combination of technology, expertise and ongoing evolution for enterprise applications

7. A Showcase of Expertise and Achievements

8. Presentation Topics
Success MetricsGetting Started
Badgeville Solutions

9. Measuring Success
Process
Success starts with well defined objectives and desired results
Define
Objectives
Define Desired
Results
Define Game

10. KPIs (key performance indicators)
o Metrics that are tied to an objective
o Time-sensitive
o Have a specific target
o EG: Target 75 tickets closed / day by June 30, 2015
Metrics
o Measureable
o Quantifiable
o Number of tickets closed / day
Measuring Success
KPIs vs Metrics

11. KPIs must tie to business goals
o Usually increased revenue or cost savings
Good design achieves goals
Specific metrics can change as design matures
Measuring Success
Planning & Design

12. Begin gathering data ASAP
o Usually increased revenue or cost
savings
Establish a baseline in order to
measure success
Establish metrics in order to build
on KPIs during the program
A good baseline of data = A solid
foundation
Measuring Success
Baseline

13. Measuring Success
Wave Methodology

14. Nature of game mechanics provides
continuous feedback
Delivers deep analytics into user behavior
Refine game over time to maintain
effectiveness
Measuring Success
Provides continuous feedback
Defined
Desired
Behaviors
Game
Activity
Reinforced
Rewards
Learning

15. Gain new insights into discrete
user behaviors & actions
Get immediate insights and clear
action items
Manage ongoing program
analysis
View program changes
dynamically
Unique View of Users, Usage & Behaviors Analytics
Gain insights

16. Analytics Built for Ease of Use and Scale
Built for ease of use, self management
Modular visualizations
Fed from flexible queries
No need for internal data scientist
Analytics
Self-service reporting

17. Example: Leading Korean Telecommunications
Sales reps return more often
More completed training
More activity taken
Reseller effectiveness
40%25% 2X
Increase in
average daily
return visits
Average daily
activity
Average
weekly
return visits
50%
Rewarded user
receive 3+ activity
rewards per week
10%
Active users
completing training
each day

18. Example: Leading Healthcare Company
Employees make more quality
contributions
Create more discussion threads
Login more frequently
View more content
Engaged employees
Increase in
Employee
Comments
Increase in
Employees
Using
Community
Increase in
Views
+13% +37% +19%
2X +32% +34%
Completed
Profiles
Increase in
Thread
Replies
Increase in
Thread
Creation

19. Presentation Topics
How To Get Started Business Gamification
Badgeville Solutions

20. Pioneered business gamification market in 2010
Startup backed by leading venture investors
Top talent team with expert game designers & data
scientists
20
Badgeville offers gamification for key
enterprise applications
Badgeville is the Leader in Enterprise Gamification
With Nearly 300 Successful Deployments

21. CUSTOMERS
Badgeville has deployed business gamification
with many leading brands

22. PARTNERS
Badgeville Works With Leading Partners

23. Badgeville Drives Real Results
4x
increase in
customer advocates
4.5x
increase in Forecast
accuracy & hygiene
18%
increase in
time spent in class
50%
increase in
course completion
40%
improvement in ticket
response time

24. Badgeville Uses Game Mechanics to
Drive Quantifiable Business Results
3 Pillars for Success
Platform
Enterprise-
grade
Scalable
Secure
Design
templates &
application
connectors
Products Analytics
Real-time
views of
users,
usage and
actions

25. Badgeville Game Design Template Examples Products
Badgeville Products & Services
Forum
Expert
Conversation
Starter
Content
Creator
Social
Collaborator
Sales
Performance
Service
Performance
Employee
Certification
Tracked
Education
Badgeville has developed many Game Design Templates
based upon 300+ deployments
More Templates +

26. Connectors for Key Applications
Decrease deployment time for leading platforms
Enables System Admins to deploy and manage
Eliminates the need for internal development resources
Reduces deployment time to 30 days
Products
Badgeville Products & Services

27. PlatformA Robust Enterprise Platform for High Scale
Eliminate risk with high scalability to millions of
actions/day & billions of API calls/month
Protect security with private cloud, Safe Harbor, SOC2
Type I and SAS-70 Type II compliance
Maintain control with role-based Access Control —
Enterprise admins, app admins, and read-only access
Badgeville Products & Services
ENTERPRISE GRADE

28. THANK YOU
Let’s talk: sales@badgeville.com