The document provides an introduction to using social media for journalists. It discusses the growth of internet and social media usage in Australia. It then outlines how journalists can use different social media platforms like Twitter, Facebook, Flickr and Instagram to find story leads and sources, market content, and collaborate with audiences. It provides tips on best practices for engaging with audiences on social media and gives examples of tools that can help journalists in their social media efforts.

1. FOR JOURNALISTS
An introduction

2. Nielsen’s State of the Media 2012 report found:
o Internet use doubled in past 10 years
o Top Australian web brands are Google,
Facebook, NineMSN/MSN, YouTube, Microsoft,
Yahoo7, Wikipedia, Apple, eBay, Blogger
• Surfing online takes up 16.1 hours of the average
Australian’s week; TV = 12.9 hours (Nielsen)
• Most common online activities for Australians in 2011
were reading news (59 per cent), social-networking
(52 per cent) and watching videos (45 per cent)
(ACMA)

4. • http://www.walkleys.com/social-media-training-
resources-brisbane-11may13
• Why use social media?
• How to use social media?
• Twitter
• Facebook
• Flickr and Instagram
• Storify
• Tools to help you stay organised.

5. • Content
o Case studies, story leads, sources, pictures, videos, new angles,
user-generated content.
• Marketing
o Pushing your content out to new audiences; traffic generation.
• Collaboration
o co-creating stronger and more relevant content with your
audience. Call-outs. Feel the mood.
o Readers are engaged; like to connect.

6. • Facebook: 955 million users; more than 42 million pages
and 9 million apps
• Youtube: 4 billion views per day
• Google+: 250 million registered users
• Skype: 250 million monthly connected users
• LinkedIn: 175 million users
• Twitter: 140 million users
• Instagram: 80 million registered users, 4 billion photos
• Flickr: 75 million users
• Pinterest: 20 million users
* Source: http://expandedramblings.com

7. • 84% of people access the internet every day
• 62% of internet users are on a social networking site
(usually Facebook, Twitter or LinkedIn)
• 97% of SM users are on Facebook
• 22.65% is the average number of times per week
social network users access Twitter
• 79% of large business is on social media

11. • Be conversational
• Don’t overwhelm your readers – try to keep
updates to under 10 a day
• Not EVERY story should be sent out on social
media
• Don’t just link to stories:
o Ask for help
o Respond to questions
o Create a community

12. • Ask for something
o What is Melbourne’s top tourist attraction?
o Premier is opening new childcare centre today…
What should we ask him?
• Make sure you respond
o Thanks, don’t forget to visit (website) to see our
coverage.

15. • Use Twitter to establish a relationship with your
audience.
• You want them to feel they have a personal
relationship with you and that you are accessible.

16. Clay Lucas – The Age Workplace Editor

17. • If you don’t have a Twitter account already – sign
up for one now.
• Find three people you are interested in following –
following other journalists and looking at who they
are following is a good place to start.
• Explore hashtags – what are some conversations
that are going on that are in an area of interest to
you.
• Write an engaging plug for a story you have written
in 140 characters or less. Remember to use hash
tags where relevant.
• Search for a photo that you could use in a story

18. Finding people
• Listorious
Finding stories
• Twazzup - real-time news platform.
• Picfog.com – is a real-time image search powered by twitter and
twitpic. Find images as they are posted on Twitter.
• Twitpic - find pics
• TweetTabs - Real-time trends and search
• TrendsMap - Real-time mapping of Twitter trends across the world
Other Twitter tools
• Tagdef - definitions of hashtags
• bit.ly - URL shortener
• HootSuite - social media manager
• Tweetdeck - social media manager

19. • Guardian.co.uk Facebook animation
• Using Facebook for one off events
o BBC Derby Ashourne Shrovetide Football
• Creating a page to grow an audience
o Ari Shapiro

20. • Storytelling

21. • Storytelling

22. • Keep up to date
o https://www.facebook.com/journalists

23. • Don’t automatically send Twitter updates to
Facebook
• Understand how links are presented

24. AUTUMN LEAVES EXAMPLE

25. Breaking News

27. • Leader magpie map
• Crowdmap

29. Images
• Copyright-free images
• Creative commons

30. • You must search for Creative Commons images
• Apply the licence
• Can search commercial-use as well
• Abstract as well as literal

31. • Photosharing that works on a hashtag system similar
to Twitter.
• Search instagram: http://statigr.am/
• Must ask owner if can use
CNN website

32. What’s wrong with this image?
Or this one?
http://twitter.com/iMuglerGaga/status/263037593095110657/photo/1

33. • Used widely in Newspapers and on TV.
• http://www.youtube.com/watch?v=gc29EYhA9BI&feature=player_embedded

35. • In a little while thoug
In a little while thoug

36. • Too good to be true? It is.
• Journalism.co.uk – how to verify content from social
media
• Not your job to speculate/spread rumours – it’s still
your job to get it right.
• Google search by image
• Ask for a phone number – call the person
• Ask for the other images in the sequence
• Use as a starting point not an ending point.

37. • Enables users to tell stories by pulling together content from
social media.
• Uses a variety of platforms – Twitter, Facebook, Google etc.
• Uses HTML embed code, reacts to changes as they happen.
• Final Tweets from #TheaterShooting Victim
• Behind the scenes at NY Fashion Week
Exercise
• Create a Storify on a news item or topic that interests you.

38. • Social bookmarking
o Delicious
• RSS
o Personal wire service
o Example: Feedly
• Exercise
o Set up Delicious and Feedly

42. • Mashable
• Liz Heron Facebook/Twitter
• Pete Cashmore Facebook/Twitter
• Facebook for Journalists

43. • Online communities mimic offline ones
• Calls to action must be simple
• Instructions must be clear and detailed
• People want their contributions listened to
• People want a wider impact