SNACKABLE IDEAS

PRESENTS
by @jeremycaplan
15 THINGS TO KNOW
for 2015
Updates for digital media junkies
bit.ly/ninjanext
Today’s Links:
DADDYHOOD
Today’s Agenda
5
New Looks for
Journalism
Media in New
Shapes & Sizes
What’s Ahead for
Journalism
#NewVisuals #FreshForms #WhatsNext
6
7
1.
Next-Gen Video
Next-gen video is interactive,
w/ paths, links & layers
SUMMARY
10
Up to a two line subtitle, generally used to describe the
takeaway for the slide
11
Up to a two line subtitle, generally used to describe the
takeaway for the slide
12
Up to a two line subtitle, generally used to describe the
takeaway for the slide
13 14
2007: Funny Or Die
THEN AND NOW
2015: Racontr
Up to a two line subtitle, generally used to describe the
takeaway for the slide
20
Up to a two line subtitle, generally used to describe the
takeaway for the slide
21 22
bit.ly/jcvidlinks
M A K E I N T E R A C T I V E V I D E O S
27
2.
Snow Flurries
Momentum is building for
immersive storytelling
SUMMARY
29 30
31 32
33 34
35 36
Immersive Storytelling
The Snow Flurry Approach
37
Creative MultimediaIn-Depth StoriesFocus on Design
Blending photo, video + textRolling contentClean, simple presentation
Mic
QUARTZ VOX
EIGHT
FIVE
THIRTY THE MARSHALL
PROJECT
THE INTERCEPT
44
3.
Interactive Images
Data world = a new golden
age for infographics
SUMMARY
53
Newsbound
54
Vox Card Stacks
55 56
57 58
59
4.
Snazzy New Tools
We’re moving beyond
smartphone cameras
SUMMARY
61 62
63 64
65
Bubl
67 68
360.TV Cam
69
PlexiDrone
71
73
Lytro
75
77
eyefi 78
79
5.
Social Sourcing
Spot stories before they
go viral
SUMMARY
81 82
83 84
85
Upworthy
Buzzfeed
88
6.
Secret Stories
The social backlash is
well underway
SUMMARY
92
7.
The Last Blogs
The appeal of individual
blogs is fading
SUMMARY
94
95 96
97 98
99 100
101
103
8.
Audio Renaissance
Audio is the new video;
new networks are rising
SUMMARY
P O D C A S T S A R E O N T H E R I S E
I N T E R V I E W S
N A R R AT I V E S
C O N V E R S AT I O N S
TA L E S
N E W A U D I E N C E S F O R A U D I O
109
9.
Micro Design
Not mobile first.
Mobile only.
SUMMARY
CIRCA Watchup
AJ+
Up to a two line subtitle, generally used to describe the
takeaway for the slide
114
115 116
117 118
Snapseed
119
Additional Notes: bit.ly/ninjamobile
8 Handy Mobile Apps for Efficiency
TASKS CALENDAREMAIL READING
NOTES CAMERAPODCASTS PHOTO EDITING
TOODLEDO BOXER REFRESH INSTAPAPER
EVERNOTE DOWNCAST CAMERA+ SNAPSEED
121
10.
Wearable News
Wearables for data? Maybe.
Consumption? Not yet.
SUMMARY
126
127
Up to a two line subtitle, generally used to describe the
takeaway for the slide
128
Up to a two line subtitle, generally used to describe the
takeaway for the slide
129 130
11.
Tiny Tailoring
Personalization is changing
news distribution
SUMMARY Up to a two line subtitle, generally used to describe the
takeaway for the slide
132
Up to a two line subtitle, generally used to describe the
takeaway for the slide
133 134
135
Up to a two line subtitle, generally used to describe the
takeaway for the slide
136
137
12.
Magic Money
Many new revenue streams
value service over content
SUMMARY
A New Multifaceted Approach
Narratively’s Revenue Streams
139
Sponsorship
Syndication
Custom Content
Events
Supplying high-quality content for use in education
Creating content commissioned by companies
Drawing paid attendees and sponsors to local events
Selling special ebooks and special content collectionsPremium Content
Providing sponsors with subtle branding on and off the site
Giving members extra benefits, access and discountsMembership
140
Multimedia Services
Producing photos and video pieces for local
organizations, businesses and individuals
141
Social Media Services
Consulting with organizations, businesses
and individuals on social media execution
142
Education
Providing in-person training or online classes
for businesses, organizations or individuals
143
New News Organization
144
70 Events
Texas Tribune plans almost-weekly events,
from panel discussions to a big ideas festival
145
2000 attendees
$225/ticket
@Texas Tribune Festival
146
CrowdFunding
Beyond Kickstarter
147 148
Kickstarter
149 150
151
From local coverage to topical focus
Journalism Content Site Specialization
152
Overlap
Geographic
Demographic
Psychographic
(Topics)
153
Social Ads
MinnPost
154
Real Time Ads
MinnPost
To find out more about the sites and data used in this
presentation, here are some follow-up sources and resources
Sources and Resources
‣ bit.ly/localsites = J-Lab’s list of 1250+ local U.S. sites
‣ submojour.net = Research on Journalism Startups
‣ bit.ly/cjrstartups = Columbia Journalism Review Startup Coverage
‣ niemanlab.org/encyclo = Nieman Lab’s Future of News Encyclopedia
‣ bit.ly/ejlinks = Resource Board on Entrepreneurial Journalism
155 156
13.
Most Wanted
New talent is needed:
coding/analytics/social/+
SUMMARY Supplementing reporting, writing and editing with new strengths
Journalism Skills for 2015
158
Photo, Video, Audio
Multimedia
Building Community
Social Media
Numbers & Graphics
Data & Design
Digital Flexibility
Coding
Entrepreneurial Mindset
Business
159 160
14.
Bionic Publishing
Bots can cover sports,
weather, stocks & more
SUMMARY
162
Narrative Science
163
Automated Insights
164
165
The best way to create triggers to automate common tasks
IFTTT (IF This, Then That)
166
167 168
169 170
15.
+ Resources
Useful resources for staying up to date
New Sites and Startups
171
BetaLi.st ProductHunt.co JournalismTools
New Sites and Resources New Startups Ranked pinterest.com/JournalismTools
ProductHunt
BetaLi.st
173
BetaLi.st
pinterest.com/journalismtools
174
@jeremycaplan
Today’s Links
‣bit.ly/ninjanext
175 176
Jeremy Caplan
Director of Education
Tow-Knight Center for Entrepreneurial Journalism
CUNY Graduate School of Journalism
jeremy@jeremycaplan.com
@jeremycaplanThank You

15 Things to Know - Digital Media Trends

  • 1.
    SNACKABLE IDEAS
 PRESENTS by @jeremycaplan 15THINGS TO KNOW for 2015 Updates for digital media junkies bit.ly/ninjanext Today’s Links: DADDYHOOD
  • 2.
    Today’s Agenda 5 New Looksfor Journalism Media in New Shapes & Sizes What’s Ahead for Journalism #NewVisuals #FreshForms #WhatsNext 6 7 1. Next-Gen Video Next-gen video is interactive, w/ paths, links & layers SUMMARY
  • 3.
    10 Up to atwo line subtitle, generally used to describe the takeaway for the slide 11 Up to a two line subtitle, generally used to describe the takeaway for the slide 12
  • 4.
    Up to atwo line subtitle, generally used to describe the takeaway for the slide 13 14
  • 5.
    2007: Funny OrDie THEN AND NOW 2015: Racontr Up to a two line subtitle, generally used to describe the takeaway for the slide 20
  • 6.
    Up to atwo line subtitle, generally used to describe the takeaway for the slide 21 22
  • 7.
    bit.ly/jcvidlinks M A KE I N T E R A C T I V E V I D E O S 27 2. Snow Flurries Momentum is building for immersive storytelling SUMMARY
  • 8.
  • 9.
  • 10.
    Immersive Storytelling The SnowFlurry Approach 37 Creative MultimediaIn-Depth StoriesFocus on Design Blending photo, video + textRolling contentClean, simple presentation Mic QUARTZ VOX
  • 11.
    EIGHT FIVE THIRTY THE MARSHALL PROJECT THEINTERCEPT 44 3. Interactive Images
  • 12.
    Data world =a new golden age for infographics SUMMARY
  • 14.
  • 15.
    57 58 59 4. Snazzy NewTools We’re moving beyond smartphone cameras SUMMARY
  • 16.
  • 17.
  • 18.
  • 19.
  • 20.
    77 eyefi 78 79 5. Social Sourcing Spotstories before they go viral SUMMARY
  • 21.
  • 22.
  • 23.
    The social backlashis well underway SUMMARY 92 7. The Last Blogs
  • 24.
    The appeal ofindividual blogs is fading SUMMARY 94 95 96
  • 25.
  • 26.
    101 103 8. Audio Renaissance Audio isthe new video; new networks are rising SUMMARY
  • 27.
    P O DC A S T S A R E O N T H E R I S E I N T E R V I E W S N A R R AT I V E S C O N V E R S AT I O N S TA L E S N E W A U D I E N C E S F O R A U D I O
  • 28.
    109 9. Micro Design Not mobilefirst. Mobile only. SUMMARY CIRCA Watchup
  • 29.
    AJ+ Up to atwo line subtitle, generally used to describe the takeaway for the slide 114 115 116
  • 30.
    117 118 Snapseed 119 Additional Notes:bit.ly/ninjamobile 8 Handy Mobile Apps for Efficiency TASKS CALENDAREMAIL READING NOTES CAMERAPODCASTS PHOTO EDITING TOODLEDO BOXER REFRESH INSTAPAPER EVERNOTE DOWNCAST CAMERA+ SNAPSEED
  • 31.
    121 10. Wearable News Wearables fordata? Maybe. Consumption? Not yet. SUMMARY
  • 32.
    126 127 Up to atwo line subtitle, generally used to describe the takeaway for the slide 128
  • 33.
    Up to atwo line subtitle, generally used to describe the takeaway for the slide 129 130 11. Tiny Tailoring Personalization is changing news distribution SUMMARY Up to a two line subtitle, generally used to describe the takeaway for the slide 132
  • 34.
    Up to atwo line subtitle, generally used to describe the takeaway for the slide 133 134 135 Up to a two line subtitle, generally used to describe the takeaway for the slide 136
  • 35.
    137 12. Magic Money Many newrevenue streams value service over content SUMMARY A New Multifaceted Approach Narratively’s Revenue Streams 139 Sponsorship Syndication Custom Content Events Supplying high-quality content for use in education Creating content commissioned by companies Drawing paid attendees and sponsors to local events Selling special ebooks and special content collectionsPremium Content Providing sponsors with subtle branding on and off the site Giving members extra benefits, access and discountsMembership 140 Multimedia Services Producing photos and video pieces for local organizations, businesses and individuals
  • 36.
    141 Social Media Services Consultingwith organizations, businesses and individuals on social media execution 142 Education Providing in-person training or online classes for businesses, organizations or individuals 143 New News Organization 144 70 Events Texas Tribune plans almost-weekly events, from panel discussions to a big ideas festival
  • 37.
    145 2000 attendees $225/ticket @Texas TribuneFestival 146 CrowdFunding Beyond Kickstarter 147 148 Kickstarter
  • 38.
    149 150 151 From localcoverage to topical focus Journalism Content Site Specialization 152 Overlap Geographic Demographic Psychographic (Topics)
  • 39.
    153 Social Ads MinnPost 154 Real TimeAds MinnPost To find out more about the sites and data used in this presentation, here are some follow-up sources and resources Sources and Resources ‣ bit.ly/localsites = J-Lab’s list of 1250+ local U.S. sites ‣ submojour.net = Research on Journalism Startups ‣ bit.ly/cjrstartups = Columbia Journalism Review Startup Coverage ‣ niemanlab.org/encyclo = Nieman Lab’s Future of News Encyclopedia ‣ bit.ly/ejlinks = Resource Board on Entrepreneurial Journalism 155 156 13. Most Wanted
  • 40.
    New talent isneeded: coding/analytics/social/+ SUMMARY Supplementing reporting, writing and editing with new strengths Journalism Skills for 2015 158 Photo, Video, Audio Multimedia Building Community Social Media Numbers & Graphics Data & Design Digital Flexibility Coding Entrepreneurial Mindset Business 159 160 14. Bionic Publishing
  • 41.
    Bots can coversports, weather, stocks & more SUMMARY 162 Narrative Science 163 Automated Insights 164
  • 42.
    165 The best wayto create triggers to automate common tasks IFTTT (IF This, Then That) 166 167 168
  • 43.
    169 170 15. + Resources Usefulresources for staying up to date New Sites and Startups 171 BetaLi.st ProductHunt.co JournalismTools New Sites and Resources New Startups Ranked pinterest.com/JournalismTools ProductHunt
  • 44.
    BetaLi.st 173 BetaLi.st pinterest.com/journalismtools 174 @jeremycaplan Today’s Links ‣bit.ly/ninjanext 175 176 JeremyCaplan Director of Education Tow-Knight Center for Entrepreneurial Journalism CUNY Graduate School of Journalism jeremy@jeremycaplan.com @jeremycaplanThank You