The document provides a yearly performance report for Gypsy Max Bikes from 2009 to 2015, including analysis of advertising/market share, sales revenue, equity financing, and strengths/weaknesses/opportunities/threats. It finds that while the company grew steadily from 2009 to 2012, issues arose in 2013 related to quality that hurt sales and market share in subsequent years. Recommendations are made to improve quality, focus advertising, and explore new opportunities to return to stronger performance going forward.