The next 5 weeks will introduce you to part oftheA2 exam which is worth 50 marks. You will be evaluating your AS coursework interms of the skills you have developed andtheories. In the A2 exam you will have 1 hour to answer2 compulsory questions
Describe and evaluate your skills developmentover the course of your production work – thiscan include the preliminary tasks, your actualc/w and any other pieces you have created in thepast year. In the exam 1 or 2 of the followingareas will be selected for you to write about: DigitalTechnology Creativity Research and planning Post-production Using conventions from real media texts
There is some cross over between the 5 areas e.g. forResearch and Planning you had to research othermusic magazines, which clearly links to “Usingconventions from real media texts” , the final bulletpoint. In pairs brainstorm what you think the 5 areas mean. Your task is to produce a detailed evaluation of yourcoursework using all 5 areas.The documents youproduce will be vital revision aids for the exam nextsummer. You must use a variety of ICT/digital technology skillswhen creating your revision documents.
As a media student, it is expected that you are up todate with technology.Therefore you should aim touse a different format for each of the 5 questions. SlidesharePrezi http://prezi.com/ Flickr,Tubechop, Scribd, Jinghttp://www.jingproject.com/?gclid=CN_R9K_WlaICFY-X2AodnGedE A Film and upload toYouTube Voice record / read the words/voki /xtranormalhttp://www.xtranormal.com/ Post it note filmhttp://www.youtube.com/watch?v=EUUh9KROqf4
You need to consider the skills you have learnt duringASwith the following software: Adobe Photoshop.The image manipulation programallowed you to manipulate graphics necessary for themagazine. E.g. crop tools such as Marquee (magic wand),Lassos, and colour converters such as Red Eye Corrector,ColourVariations, Colour Dropper, Dodge and Burn, texttools, picture boxes, shape tools, photographmanipulation, layers etc Weblogs e.g. tumblr which allowed you to regularly postabout your research & planning, progress and to displayyour final piece. It also enabled you to leave comments(audience feedback) on each other’s blogs.(This is morefor A2)
You need to consider the skills you havelearnt during AS with the following hardware: Digital stills cameras USB cables Lighting Tripods PC/Mac
What are the pros and cons of the software andhardware(equipment) you used at AS in terms of skillsdevelopment? How did you use your skills to aid the construction ofyour task? How has digital technology helped you capture yourideas for media production? In what ways did the technology constrain or enablethe production to be developed? How did digital technology allow you to be creative? What benefits do digital technologies offer overanalogue? Are they any disadvantages?
Creativity involves thinking or behavingimaginatively. It might involve challengingconventions or replicating / furtheringknowledge of them – what did you do in yourc/w? You need to think about the decisions that weremade for you (the restrictions put on you by theexam board) e.g. you must make a musicmagazine.Then consider the creative choicesyou made e.g. which type/genre of musicmagazine? etc
How creative do you think you were in the decisions you madewhen creating your c/w? Did the technology enhance your creativity or not? What ideas did you communicate and what stylistic techniques didyou use? How did it relate to your interests/vision of identity? Was your product influenced by your social environmental? Was this original or did you add something extra to an originalmedia text? Would you take any creative skills into future projects or have youbeen influenced to engage these skills in any other projects? What was the intended outcome of the production? (AssessmentObjectives, preferred readings, promotional purpose etc.) How were these outcomes achieved in terms of page layout andcamera shot choices (codes and conventions)? What stylistic techniques were used to appeal to the audience?
Think about the types of research you carried out: Primary –magazines, internet, questionnaires,audience feedback Secondary – internet, textbooks, blogs fortheoriesAdvantages/Disadvantages of your sources: Cost of magazines etc. Accessibility – easy to find? Time consuming? Reliability of sources? Accuracy of sources? Usefulness of sources?
How did you organise your research and planning? E.g.labels, contents page, blog etc. What did you research? How did drafting help you? How organised were you? What quantitative and qualitative analysis methods wereemployed? How did the results from these inform theproduction? (Effectiveness of these kinds of research) How did audience feedback improve your planning? How effectively were draft flat plans followed? What did you learn about working as part of a group orindependently? How did you present your research and planning? E.g.wordle, moodboard, flickr, scribd, slideshare etc (This willbe for A2 as we presented research as a hard copy)
Post Production at AS might have consisted of editingimages and putting text together on Photoshop. This is very similar to the software listed as part of Digitaltechnology (see previous slide). You need to identify all of the steps you took once you hadphotographed – to do this accurately it will be helpful tolook at your work and make a list of everything you did inorder to get to the finished stage. What editing decisions were made? How did they inform the production? What particular editing tools were used and to whateffect? How did the post-production process enhance the overallproduction?
What conventions of music magazines openings did youapply to your c/w? Identify real media texts and explain how your text issimilar and different. In what ways were media conventions adhered to? Forexample, did your short film have little or no dialogue? What media theories were utilised? Were the representations involved appropriate to theproduct? Specific and in depth description of the skills in questionmust be included, e.g. how was the marquee tool used inAdobe Photoshop to edit a photo for the contents page? “Creativity is always constrained by generic conventions”.To what extent did you adhere to or subvert genericconventions in the creation of your media products.
DigitalTechnology Research and planning Post-production Using conventions from real media texts CreativityYour poster must include the following:1. A definition (tip – refer to your skills developmentgrid from AS)2. What you did for your coursework that comes underthis category.3. Examples of skills you may have in this area.4. Images to illustrate all of the above.
You have until the end of this summer term 5weeks – to complete this task. Set up an A2 MediaQ1A Blog. Send me the link to so that I can access it andadd it to the our A2 blog http://a2mediaq1a.tumblr.com/
http://www.slideshare.net/naamah/as-to-a2-intro-22478250?from_search=1 media magand interesting slideshare http://petesmediablog.blogspot.co.uk/2010/01/creativity-g325-questions-on-production.html creativity http://longroadmusicvideo.blogspot.co.uk/ Overview of research and planning