Film studies section a lesson 1


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Film studies section a lesson 1

  1. 1. Film studies<br />Section A- PRODUCERS AND AUDIENCES- Introductory lesson <br />
  2. 2. What will we be looking at? <br />The American film industry <br />The audience <br />Production/ distribution/ marketing/finance <br />Section A <br />The British film industry <br />Exhibition and consumption <br />Convergence and<br /> new media technologies <br />Importance of genre <br />Global companies and media ownership <br />Importance of stars <br />The dominance of the USA <br />
  3. 3. Section A Producers and Audiences – 40 marks<br /> <br /> One stimulus response question from a choice of two.<br /> <br /> <br />Three pieces of stimulus will be included for each question.<br /> <br /> May include one or more of: <br />Visual material- marketing materials/images from the internet/magazine publications<br />Written materials- fan magazines extracts/internet sources/trade journals <br />Material in table form- including numerical information <br /> <br />
  4. 4. Types of stimulus material <br />a website article about Hannah Montana and its target audience<br />– a table showing cinema-going by age<br />– the cover of an X-Men comic, a film poster and information from a news item<br />– an extract from the Amazon website<br />– information on Turner Classic Movies<br />– an advertisement for the screening of a silent film.<br />
  5. 5. Choice of two questions <br /> <br />Using case study material provided and own research : <br /> <br /> <br />1. What are some of the key factors which influence the kinds of film that get made today?<br />Or <br /> <br />2. What are some of the reasons for the popularity of US produced films for UK<br />audiences?<br /> <br /> <br />3. What are some of the ways in which films from the past are made attractive to contemporary<br />audiences?<br /> <br /> or <br />4. Are the attractions of going to a cinema today sufficiently strong to compete against<br />other ways in which we can now watch films?<br />
  6. 6. The film industry <br /> <br />The American film industry- Contemporary Hollywood, including its impact on UK audiences<br />The British film industry- Specifically the contemporary industry, issues of independence, distinctiveness and profitability.<br /> <br />Using case studies to look at: Finance/ organisation/production/distribution/marketing/exhibition. <br /> <br /> <br />
  7. 7. The film audience <br /> Focus on:<br />Film demand and supply specifically in the UK<br />The consumption of film- film going, importance of home cinema, internet, significance of digital technologies to deliver film. <br />The different kinds of film experience that are offered. <br />
  8. 8. The interrelationship between producers and audiences- case studies <br />Using a case study to teach this and show the relationship between producers and audiences. <br /> <br />Looking at issues of Supply led or demand led<br />The significance of convergence of media <br />The changing nature of the producer<br />Audience relationship explored<br /> <br />
  9. 9. Contemporary case studies to consider:<br /> <br />Hollywood film producers and the institutional frameworks within which they operate- e.g as part of large conglomerates<br /> <br />The UK film producers and the institutional frameworks that they operate in ( collapse of the UK film council/ co production with other companies) <br /> <br />The importance of genre and stars for UK and US for producers and audiences<br />Film marketing<br />Film reviews- media and fan based<br />Film exhibition and consumption- types of film viewing, film culture, importance of convergence<br /> <br />Availability of independent/low budget/foreign films in the UK (Include Bollywood)<br />Star images- those put into circulation by the industry and by fans. Star personas <br /> <br />
  10. 10. Task 1 <br />On a large sheet of a3 I want you to mind map the following:<br />Why you think people go to the cinema and what is on offer<br />Where you think the money comes from to make the films<br />The types of film advertising that you are aware of<br />The use of film stars<br />What British and American films you are aware of that have been made recently. <br />