Join B2B professionals from leading companies at Game Plan 2015, the premier conference that brings together B2B commerce, marketing, sales and service professionals for two days of peer networking, expert-led breakout sessions, case study presentations and workshops. Gain the knowledge to successfully manage your company’s digital transformation on October 21-23 in Fort Worth, Texas. See you there! More info & how to register here: http://bit.ly/1E5uV5q

1. 2015 SPEAKERS

2. The Game Plan conference program is designed to give you
expert insights, cutting-edge ideas, and proven approaches to
advance your company’s digital business in four areas:
commerce, sales, marketing and service. Whether you’re a
digital innovator, or just starting your digital journey, Game Plan
tackles the issues that will help you successfully drive your
company’s digital transformation forward.

3. You’ll hear from B2B leaders in interactive panel discussions,
educational workshops, case study presentations and topic
breakouts, all designed to help you build, execute and manage
your digital business. Game Plan will offer approximately 30
sessions, covering a broad range of e-business topics, from
strategic planning to technology transition to execution.
DON'T MISS THESE AND OTHER SPEAKERS AT GAME PLAN 2015…

4. Keynote Speaker:
Andy Boynton
Andy is the founder and CEO of futurethink,
and is currently the Dean of Boston
College’s Carroll School of Management.
@Andy_Boynton

5. Keynote Speaker:
Jana Kanyadan
Jana Kanyadan is Senior Vice President
and CIO at Mohawk Industries, a leading
manufacturer of flooring products for
residential and commercial markets globally.
In this role, he is charged with leveraging
technology to achieve the company’s
strategic objectives and drive innovation
across the enterprise.

6. Keynote Speaker:
Mark Thompson
Mark is the former Chief Customer
Experience Officer and Executive Producer
of Schwab.com. He is currently an advisor to
the Stanford Real-time Venture Design Lab,
visiting scholar and graduate of Stanford
University, and a New York Times Bestseller
@SuccessMatters

7. Julie Collins
Julie leads digital marketing across the
Vision Care, Pharmaceutical and Surgical
Divisions of Alcon Laboratories. She has
more than 25 years experience in strategic
business and communications planning,
digital marketing, digital technology
platforms, and revenue-generating CRM &
global websites.

8. Jay Dettling
Jay is currently a Managing Director with
Accenture Digital where he leads the
Digital Platform Delivery Teams for content
management, ecommerce, and marketing
platforms in North America.
@jaydettling

9. Christine D Duffy
As Senior Director of Operations at Cintas
Corporation, Chris is responsible for the apparel
product strategy and overall customer
experience in the direct sale uniform arena.

10. Jim Ferolo
Jim Ferolo is Senior Director, Web, Mobile and
Digital at international eyewear retailer Maui Jim,
responsible for all aspects of e-commerce and
digital operations. Jim’s experience spans more
than 20 years in the commercial, educational,
and non-profit sectors driving mobile and online
innovation.

11. John Fisher
As Global Head of Industry Marketing for the
Customer Engagement and Commerce division of
SAP, John oversees the thought leadership and
global marketing to help prospective customers
make informed resource allocation decisions for
their digital transformation journey.

12. Jennifer Ford
Jennifer Ford is Executive Director of the SAP North
America Presales Design Thinking Team. She has
been a creative and engaged SAP colleague for 11
years in various market units within North America,
working within numerous industries including
industrial manufacturing & components, automotive,
consumer packaged goods, wholesale & distribution,
mining, public sector, utilities and higher education.

13. Chris Foster
As Director of Digital Business Development, Chris
Foster manages the National Hockey League's
existing digital syndication portfolio, identifying new
digital revenue opportunities through distribution
and licensing partnerships along with direct-to-
consumer, advertising-supported and sponsorship
campaigns. Chris is the project lead for the NHL’s
partnership with SAP, and oversees the league’s
fan-facing digital initiatives. @nhlfoster

14. Andy Hoar
As a Principal Analyst at Forrester, Andy Hoar
serves eBusiness & Channel Strategy
Professionals, while focusing on B2B and
B2B2C eCommerce.
@andyhoar1

15. Mark Jeffries
Author, keynote speaker, and former Merrill Lynch
stockbroker, Mark Jeffries is a trusted adviser and
communications consultant to some of the world’s
largest and most successful companies.
@Markjeffries1

16. Fergus O'Reilly
For the past six years, Fergus has headed up
Solution Strategy for SAP hybris Billing
solutions, part of the SAP hybris Customer
Engagement and Commerce portfolio.

17. Mark Porto
As Vice President of Operations at international
eye retailer Maui Jim, Mark leads worldwide
operations in sourcing, demand planning,
purchasing, logistics, distribution, ERP systems,
data network, telephony, web and mobile. He
spearheaded worldwide implementation of
SAP/CRM, piloted the company’s first mobile site
and redesigned Maui Jim’s B2B site globally.

18. Brian Walker
Brian Walker is the Chief Strategy Officer of hybris
software and of the Customer Engagement &
Commerce (CEC) business at SAP. In these roles,
he creates the vision and structure for solution and
product development in SAP’s customer
engagement functions and for hybris’ suite of
commerce solutions. Brian also leads marketing,
channel and ecosystem at hybris and CEC.
@bkwalker

19. Scott Wheeler
Scott is Chief Operating Officer at Purchasing
Power, an e-commerce company that gives
employees the opportunity to purchase name
brand products and services through payroll
deduction. Scott oversees all operations,
technology, business analysis and administration,
and is responsible for driving the company's e-
commerce and fulfillment solutions in support of
$200+ million in sales.

20. Don’t miss out on the 2015
Game Plan B2B Conference!
www.gameplan-b2b-forum.com