2021 Omnichannel Guide: A Four-Pillar Approach to Holistic Commerce Successrun_frictionless
An omnichannel approach isn’t just another way of saying that you sell on multiple marketplaces. It’s about delivering a consistent brand experience that transcends specific channels to meet customers where they are and build a personal connection, as well as optimizing your business for the future through channel diversification and comprehensive integration of your data and systems.
https://runfrictionless.com/b2b-white-paper-service/
In its first ever ranking of 100 publicly traded retailers by their omnichannel capabilities, Total Retail, in conjunction with Radial, a leading omnichannel commerce technology and operations provider, offer a blueprint for brands on how to deliver the seamless, quick and enjoyable experiences that today’s digitally savvy consumers demand.
Radial delivers on the brand promises you make to your customers by taking on the complexities of omnichannel commerce.
All rights to www.radial.com | +1 877 255 2857
Op 8 oktober 2015 organiseerde DRV Accountants & Adviseurs en Moore Stephens Belgium het kenniscongres E-commerce in het Belgische Brasschaat. Keynote speaker was Gino van Ossel. Hij gaf zijn visie op e-commerce business modellen.
The Importance of Omnichannel Consistency in Customer ExperienceSogolytics
Making the customer experience consistent across all touchpoints is the best way to retain customers and keep them coming back for more. Here's how to do it.
Ninety Consulting: The Omnichannel InsurerDan White
Some insurers are already pursuing omnichannel, but other sectors, e.g. retail, are seen as more advanced and could yield lessons for insurers. In Part 1 of this two-part paper, we look at some of the initiatives and issues that are emerging as insurers try to move to an omnichannel approach. In Part 2, released separately, we look at examples and lessons from other sectors and try to answer the question ‘What can insurers learn about omnichannel from other industry sectors?’ We will conclude by making some keynote recommendations and predictions about the changing nature of omnichannel and its impact on the insurance sector.
Epic Guide to Omnichannel Marketing and CommerceAlex Senn
Explore the unique and powerful world of omnichannel marketing and commerce. See how it impacts customer purchase journey, purchase frequency as well as lifetime value. Make the most out of your omnichannel marketing and commerce.
2021 Omnichannel Guide: A Four-Pillar Approach to Holistic Commerce Successrun_frictionless
An omnichannel approach isn’t just another way of saying that you sell on multiple marketplaces. It’s about delivering a consistent brand experience that transcends specific channels to meet customers where they are and build a personal connection, as well as optimizing your business for the future through channel diversification and comprehensive integration of your data and systems.
https://runfrictionless.com/b2b-white-paper-service/
In its first ever ranking of 100 publicly traded retailers by their omnichannel capabilities, Total Retail, in conjunction with Radial, a leading omnichannel commerce technology and operations provider, offer a blueprint for brands on how to deliver the seamless, quick and enjoyable experiences that today’s digitally savvy consumers demand.
Radial delivers on the brand promises you make to your customers by taking on the complexities of omnichannel commerce.
All rights to www.radial.com | +1 877 255 2857
Op 8 oktober 2015 organiseerde DRV Accountants & Adviseurs en Moore Stephens Belgium het kenniscongres E-commerce in het Belgische Brasschaat. Keynote speaker was Gino van Ossel. Hij gaf zijn visie op e-commerce business modellen.
The Importance of Omnichannel Consistency in Customer ExperienceSogolytics
Making the customer experience consistent across all touchpoints is the best way to retain customers and keep them coming back for more. Here's how to do it.
Ninety Consulting: The Omnichannel InsurerDan White
Some insurers are already pursuing omnichannel, but other sectors, e.g. retail, are seen as more advanced and could yield lessons for insurers. In Part 1 of this two-part paper, we look at some of the initiatives and issues that are emerging as insurers try to move to an omnichannel approach. In Part 2, released separately, we look at examples and lessons from other sectors and try to answer the question ‘What can insurers learn about omnichannel from other industry sectors?’ We will conclude by making some keynote recommendations and predictions about the changing nature of omnichannel and its impact on the insurance sector.
Epic Guide to Omnichannel Marketing and CommerceAlex Senn
Explore the unique and powerful world of omnichannel marketing and commerce. See how it impacts customer purchase journey, purchase frequency as well as lifetime value. Make the most out of your omnichannel marketing and commerce.
7-Step D2C Distribution Takeover Approach | FlowprimeFlowprime
Find out how to take over your direct-2-customer distribution and stop being dependent on 3PLs. Flowprime has developed a 7-step strategy for D2C-proof warehouses:
1. Increase picking efficiency by selecting an optimal method for each process.
2. Enable continuous delivery creation.
3. Group orders that should be processed alike.
4. Build a fast lane through your warehouse.
5. Allow real flexibility & transparency for customers.
6. Accelerate the outflow with a pack-and-go process.
7. Build a complete returns process in the warehouse.
Contact us now and we will give you one free consultation:
ARNULF HORNBACH
+49 152 536 742 54
info@flowprime.de
www.flowprime.de
Combining offline and online data to drive performance - ArabNet Riyadh 2015ArabNet ME
Speaker: Subra Krishnan, SVP Products and Marketing, Vizury, @subrakrishnan
Talk by Vizury; Combining offline and online data to drive performance
كلمة: تتبع المستخدمين والتحويلات في عالم غير متصل، فيزوري
المتحدث: صوبرا كريشنان، نائب رئيس المنتجات والتسويق، فيزوري @subrakrishnan
How are marketers combining their offline data with online data? How are they using it to drive performance and a stronger customer experience? What results are they seeing?
At every touchpoint, physical or digital, your customer is forming a single opinion on the value of their experience. As customers don't live in channels, global retailers have started moving beyond Omni-Channel strategies that, in many cases, focused on the channels as an end point rather than providing a true seamless experience.
During his Australian Retail Tour, Josh Sigel (former CIO of Natural Markets Food Group) shared how he created ‘Multiplex Retailing’ to improve customer value and sales by revolutionising the way customers buy groceries and cooked meals.
Key Takeaways:
-Point of Sale is going away and will become a value added Point of Experience
-Channel based solutions will be integrated to create Multiplex brand experiences
-Embrace Innovation or Face Elimination – Innovation within retail will not be a choice, it will be a necessity in order to survive
Deloitte and Tulip Retail unveiled Retail’s Omnichannel omnichallenge, a survey that looked at the plans, perceptions and challenges faced by Canadian retailers.
Omnichannel Shopper Marketing: the next levelBBDO Belgium
Today’s shoppers are in a state of flux. They use a variation of channels to learn about products and services, to connect with brands and retailers and to compare and purchase. That is why successful retailers take a holistic omnichannel approach to Shopper Marketing: they offer their consumers a series of seamlessly integrated touchpoints, both offline and online. It’s up to the consumer how, where and when to use them. But whatever the channel or moment in their path to purchase, these consumers experience a more integrated message.
When will you seize the Omnichannel Marketing opportunity?
25 Digital Transformation Case Studies In RetailHappy Marketer
Digital is transforming the retail experience online & offline; here are 25 global case studies to highlight 10 trends that are creating techtonic shifts in a 24 Trillion Dollar industry!
Omnichannel Commerce & The Customer Experience - Featuring Don PeppersMargot Heiligman
In this presentation content, Don is taking the topic of omnichannel commerce and customer experience right to the core of their essence. What should businesses and management pay attention to in order to successfully transform their business digitally? And what is a good customer experience really about? Access the content now.
Visit "The Future of Customer Engagement and Commerce" by SAP Hybris to get more valuable content around commerce, marketing, and customer engagement here: http://www.the-future-of-commerce.com/
Evolve Your Social Commerce Strategy: Thinking Beyond FacebookCatalyst
Are you looking to step up your social commerce strategy? A best in class social commerce strategy leaves no stone unturned. Catalyst’s webinar slides are available so you can learn how to expand your social commerce strategy beyond traditional tactics on Facebook and Instagram. You’ll discover innovative ways to leverage additional platforms, like Pinterest and Snapchat, to unlock niche audiences and drive more sales for your business.
Key Takeaways:
• Purchase Drivers vs. Purchase Influencers: Discover what social platforms drive purchase vs. influence purchase and how each can have a key role in your commerce strategy.
• Budget Fluidity: Learn about the importance of budget fluidity when it comes to a multi-platform social commerce strategy and how budget fluidity can impact campaign efficiency and consumer touch points.
• Pinterest Opportunities: Explore audience propensity and the commerce opportunity on Pinterest, including Standard Pins, Shop the Look Pins, & Product Pins
• Snapchat Opportunities: Explore audience propensity and commerce opportunity on Snapchat, including Snap Ads, Story Ads, Collection Ads, & AR Len
November 2016
Digital customer experience is a river formed out of many streams, all equally important. This presentation is an overview of all the elements that go into building a successful digital customer experience, illuminated with case examples.
Dive into these Omnichannel Commerce Best Practices by Haran S, Head of Business, SEA, SAP Hybris.
In this presentation content, Haran shares some of the best practices from SAP Hybris customers as well as the strategy to get started in embarking an omnichannel journey for your business.
And visit "The Future of Customer Engagement and Commerce" by SAP Hybris to get more valuable content around commerce, marketing, and customer engagement here: http://www.the-future-of-commerce.com/
Join B2B professionals from leading companies at Game Plan 2015, the premier conference that brings together B2B commerce, marketing, sales and service professionals for two days of peer networking, expert-led breakout sessions, case study presentations and workshops. Gain the knowledge to successfully manage your company’s digital transformation on October 21-23 in Fort Worth, Texas. See you there!
More info & how to register here: http://bit.ly/1E5uV5q
This deck reveals trends in omnichannel commerce such as customer experience, customer insights, and digital transformation. It brings to light the best practices for omnichannel commerce in bringing a positive brand experience by leveraging data to meet customer expectations.
There is no disputing that commerce has become increasingly important to every business. But beyond having a commerce capability to support your business, does your commerce platform and technology support the future possibilities of expanding your business to cross borders?
With technology rapidly evolving, the commerce landscape has also changed dramatically, and we can only expect this speed of transformation to continue in 2016 – both in the business-to-business (B2B) and business-to-consumer (B2C) landscapes.
What are the key commerce trends we can expect in 2016? What are the buyers looking for from a commerce experience? How can you start to build a solid commerce strategy that allows you to cross borders? What are some of the commerce best practices to adopt?
Are you delivering a 21st century digital commerce experience? Take the test: https://meetsimplesap.com/commerce
For a full replay of the webinar, watch here: http://bit.ly/beyondcommerce
High-tech approach to high-touch marketing results
All of us scatter marketing buckshot trying to find prospects. Other times we target them more closely but, either way, client acquisition has been clumsy and inefficient pattern for years. There is a better way.
You will learn:
• How to take control of the customer journey from beginning to end
• How software allows us to find potential clients in their natural habitats online
• How listening tools give us insight into patterns of engagement
• How a data-driven content marketing strategy can deliver clients to your doorstep
• Evidence of impressive, transformative results
Match your marketing to your market. Burkey Belser and Barry Reicherter walk you through new technologies and new channels of engagement driving a rational marketing strategy that delivers concrete results.
7-Step D2C Distribution Takeover Approach | FlowprimeFlowprime
Find out how to take over your direct-2-customer distribution and stop being dependent on 3PLs. Flowprime has developed a 7-step strategy for D2C-proof warehouses:
1. Increase picking efficiency by selecting an optimal method for each process.
2. Enable continuous delivery creation.
3. Group orders that should be processed alike.
4. Build a fast lane through your warehouse.
5. Allow real flexibility & transparency for customers.
6. Accelerate the outflow with a pack-and-go process.
7. Build a complete returns process in the warehouse.
Contact us now and we will give you one free consultation:
ARNULF HORNBACH
+49 152 536 742 54
info@flowprime.de
www.flowprime.de
Combining offline and online data to drive performance - ArabNet Riyadh 2015ArabNet ME
Speaker: Subra Krishnan, SVP Products and Marketing, Vizury, @subrakrishnan
Talk by Vizury; Combining offline and online data to drive performance
كلمة: تتبع المستخدمين والتحويلات في عالم غير متصل، فيزوري
المتحدث: صوبرا كريشنان، نائب رئيس المنتجات والتسويق، فيزوري @subrakrishnan
How are marketers combining their offline data with online data? How are they using it to drive performance and a stronger customer experience? What results are they seeing?
At every touchpoint, physical or digital, your customer is forming a single opinion on the value of their experience. As customers don't live in channels, global retailers have started moving beyond Omni-Channel strategies that, in many cases, focused on the channels as an end point rather than providing a true seamless experience.
During his Australian Retail Tour, Josh Sigel (former CIO of Natural Markets Food Group) shared how he created ‘Multiplex Retailing’ to improve customer value and sales by revolutionising the way customers buy groceries and cooked meals.
Key Takeaways:
-Point of Sale is going away and will become a value added Point of Experience
-Channel based solutions will be integrated to create Multiplex brand experiences
-Embrace Innovation or Face Elimination – Innovation within retail will not be a choice, it will be a necessity in order to survive
Deloitte and Tulip Retail unveiled Retail’s Omnichannel omnichallenge, a survey that looked at the plans, perceptions and challenges faced by Canadian retailers.
Omnichannel Shopper Marketing: the next levelBBDO Belgium
Today’s shoppers are in a state of flux. They use a variation of channels to learn about products and services, to connect with brands and retailers and to compare and purchase. That is why successful retailers take a holistic omnichannel approach to Shopper Marketing: they offer their consumers a series of seamlessly integrated touchpoints, both offline and online. It’s up to the consumer how, where and when to use them. But whatever the channel or moment in their path to purchase, these consumers experience a more integrated message.
When will you seize the Omnichannel Marketing opportunity?
25 Digital Transformation Case Studies In RetailHappy Marketer
Digital is transforming the retail experience online & offline; here are 25 global case studies to highlight 10 trends that are creating techtonic shifts in a 24 Trillion Dollar industry!
Omnichannel Commerce & The Customer Experience - Featuring Don PeppersMargot Heiligman
In this presentation content, Don is taking the topic of omnichannel commerce and customer experience right to the core of their essence. What should businesses and management pay attention to in order to successfully transform their business digitally? And what is a good customer experience really about? Access the content now.
Visit "The Future of Customer Engagement and Commerce" by SAP Hybris to get more valuable content around commerce, marketing, and customer engagement here: http://www.the-future-of-commerce.com/
Evolve Your Social Commerce Strategy: Thinking Beyond FacebookCatalyst
Are you looking to step up your social commerce strategy? A best in class social commerce strategy leaves no stone unturned. Catalyst’s webinar slides are available so you can learn how to expand your social commerce strategy beyond traditional tactics on Facebook and Instagram. You’ll discover innovative ways to leverage additional platforms, like Pinterest and Snapchat, to unlock niche audiences and drive more sales for your business.
Key Takeaways:
• Purchase Drivers vs. Purchase Influencers: Discover what social platforms drive purchase vs. influence purchase and how each can have a key role in your commerce strategy.
• Budget Fluidity: Learn about the importance of budget fluidity when it comes to a multi-platform social commerce strategy and how budget fluidity can impact campaign efficiency and consumer touch points.
• Pinterest Opportunities: Explore audience propensity and the commerce opportunity on Pinterest, including Standard Pins, Shop the Look Pins, & Product Pins
• Snapchat Opportunities: Explore audience propensity and commerce opportunity on Snapchat, including Snap Ads, Story Ads, Collection Ads, & AR Len
November 2016
Digital customer experience is a river formed out of many streams, all equally important. This presentation is an overview of all the elements that go into building a successful digital customer experience, illuminated with case examples.
Dive into these Omnichannel Commerce Best Practices by Haran S, Head of Business, SEA, SAP Hybris.
In this presentation content, Haran shares some of the best practices from SAP Hybris customers as well as the strategy to get started in embarking an omnichannel journey for your business.
And visit "The Future of Customer Engagement and Commerce" by SAP Hybris to get more valuable content around commerce, marketing, and customer engagement here: http://www.the-future-of-commerce.com/
Join B2B professionals from leading companies at Game Plan 2015, the premier conference that brings together B2B commerce, marketing, sales and service professionals for two days of peer networking, expert-led breakout sessions, case study presentations and workshops. Gain the knowledge to successfully manage your company’s digital transformation on October 21-23 in Fort Worth, Texas. See you there!
More info & how to register here: http://bit.ly/1E5uV5q
This deck reveals trends in omnichannel commerce such as customer experience, customer insights, and digital transformation. It brings to light the best practices for omnichannel commerce in bringing a positive brand experience by leveraging data to meet customer expectations.
There is no disputing that commerce has become increasingly important to every business. But beyond having a commerce capability to support your business, does your commerce platform and technology support the future possibilities of expanding your business to cross borders?
With technology rapidly evolving, the commerce landscape has also changed dramatically, and we can only expect this speed of transformation to continue in 2016 – both in the business-to-business (B2B) and business-to-consumer (B2C) landscapes.
What are the key commerce trends we can expect in 2016? What are the buyers looking for from a commerce experience? How can you start to build a solid commerce strategy that allows you to cross borders? What are some of the commerce best practices to adopt?
Are you delivering a 21st century digital commerce experience? Take the test: https://meetsimplesap.com/commerce
For a full replay of the webinar, watch here: http://bit.ly/beyondcommerce
High-tech approach to high-touch marketing results
All of us scatter marketing buckshot trying to find prospects. Other times we target them more closely but, either way, client acquisition has been clumsy and inefficient pattern for years. There is a better way.
You will learn:
• How to take control of the customer journey from beginning to end
• How software allows us to find potential clients in their natural habitats online
• How listening tools give us insight into patterns of engagement
• How a data-driven content marketing strategy can deliver clients to your doorstep
• Evidence of impressive, transformative results
Match your marketing to your market. Burkey Belser and Barry Reicherter walk you through new technologies and new channels of engagement driving a rational marketing strategy that delivers concrete results.
As brands revive experiences and face financial constraints they couldn’t have seen coming, they are facing renewed scrutiny of experiential marketing budgets. Just how effective are experiences at building brand loyalty and changing brand perception?
Watch AnyRoad presenters Lauren Snyder and Tasha Campbell, with special guests from Sierra Nevada Brewing Company and Bardstown Bourbon Company, to learn about the universal metric that measures the impact of experiences: Brand Conversion.
Architecture behaves just like a product in the marketplace. It is vital to understand design in a business context and how it is perceived by the end-user.
Presentation given at ArchEx AIA conference, Richmond, Va. November 2018
Webinar - First-Party Data and Experiences AnyRoad
With the continuation of GDPR and the enhancement of CCPA, brands and marketers must find new ways to compile data on customers and users. The best way? Gather it yourself.
Simon Morris, Director, Demand Marketing EMEA, Adobe
Mike Stamp, Head of Talent, EMEA, Adobe
Employment branding is far more than just the role of marketing. With employees now more socially relevant than the CEO, companies need to enable and empower their employees to be active on social media on behalf of the brand. To do this effectively, there needs to be a shift from storytelling to employee evangelism by training and socially enabling employees to be social brand champions. In this session, hear from Simon Morris, Adobe's Director of Demand & Content Marketing who will discuss the digital transformation journey that Adobe has been on over the last few years and Mike Stamp, Head of Talent EMEA, who will discuss how they’ve made a shift at Adobe, enabling employees across the company with social expertise and encouraging them to be advocates for the brand. You’ll learn how to establish a social culture with enablement best practices and training programs for employees, and how to measure the impact of their efforts in a way that provides meaningful bottom-line business results.
ŠTUDIJA PRIMERA: ŠKODA – CELOSTNI POGLED V PRAKSI – VSEBINSKO IN DIGITALNO
Možnosti in nove priložnosti integriranega vsebinskega marketinga so neskončne in, kar je najlepše, … dejansko delujejo (= prodajajo)!
Webinar: Catching The Next Wave of Digital Media InnovationBench
- Evaluating emerging channels
- The evolution of programmatic and how to capitalise on its future
- What's shiny and what's new
(DOOH, Programmatic TV, Audio, Data Matching)
- Cutting-edge tech helping to tame the channel explosion
Business differentiation is predicated on change. Spurred by technology advances, evolving preferences and heightened expectations, change is at the core of business decisions that ultimately lead to success or failure. It’s the reason why experts predict 75% of the S&P 500 will be replaced by 2027. And it’s the force that will make customer experience irrelevant. In this session, leading experience design firm Sparks Grove will explore what’s next as people begin rewarding brands who can deliver something more….human. The next great business imperative is Human Experience, and it’s already here.
The success of agile development methods has had a detrimental effect on product management. The role used to be clear but what is today's profile for product management success? Agile methods are great but the intense focus on product development has ignored the business and marketing roles of product management. Product management activities extend beyond development to shepherding the product through the entire process from idea to creation to delivery to customers.
Now that we've optimized development, it's time to get product management refocused on the business.
How to successfully market and sell your online ordering websiteJoe Kern
Slides from presentation to ICED Franchise a the 2015 Owners Conference. Joe Kern of MyOrderDesk discussed best practices in Marketing and Selling your Online Ordering Website.
Powerpoint provided to Jonesboro Arkansas small business owners as part of a Write a Winning Marketing Plan workshop on Tuesday, February 5th at the ASU Delta Center for Economic Development by the ASU Small Business and Technology Development Center.
Similar to SDNC13 -DAY2- Is the Future Omni-Channel by Jonathan Blakeney & Erdem Demir (20)
Virtual sdgc20 | oct 22 23, 2020 | washington dc chapter spotlightService Design Network
Chapter Spotlight | Map Your Own Monuments
Washington, D.C. is known for its intentionally designed monuments, museums, and National Mall. How might we commemorate the notable moments, spaces, and histories of your life during COVID? We will lead a hand-drawn map-making exercise where people sketch out their quarantine world and what things and spaces give the marker to memory. Is it the teetering pile of growing containers from food delivery? The dusting graveyard of work shoes in your closet? The curated backdrop for your Zoom calls? We will encourage people to let loose and will suggest visual cues to produce a paper map of the moments and objects that make up our pandemic existence.
Talk | Full Stack Service Designers: Why Designers Don’t Equal a User Centered Organisation
Everyone of us designs on a daily basis. Our everyday micro decisions add up to the overall experience our users have. Whether it’s how you finance the products, what your outcome measurements are to what your staff deliver on the ground, we all impact the user experience.
It’s easy to believe that the size of your team and design system is a measure of how much your organisation has invested in design. But when you look beyond the invisible boundaries of your team and platforms, does everyone in the business really have a literacy of what good products and services look like?
Workshop | Planet Centric Impact Mapping
As designers, we are part of creating or redesigning products and services for real people, that will experience them. Even if we don´t think about it, each decision we make will affect someone, and too often we have a narrow perspective on who that someone is. In this workshop, you will learn more about the unintended consequences of design, and who it is important to reflect on the unintended consequences of design for people, society and the planet. So, how do we become more aware of the potential and the power within each decision?
Using a real project case, and split into groups, Idun Aune and Emily Lin will introduce some concrete tools on how to investigate the impact, positive or negative, of your concept. They will then teach you how to build impact strategies to address these impacts; either to reduce negative ones or enhance positive ones.
By the end of the workshop, you will be more aware of, and equipped to take responsibility for what you create, and control how you use design.
Virtual SDGC20 Workshop | Oct 23, 2020 | Dungeons and designers play baseService Design Network
Workshop | Dungeons and (Service) Designers: Play-Based Worldbuilding With Research
PlayBase is a game/workshop format that allows participants to speculate on possible situations and take on different skillsets to problem-solve as a team. In this workshop Kokaew Wongpichet and Molly Oberholtzer are taking participants through the session from characters creation, game session and reflections on design application.
Workshop | Control Wars: A Participatory Worldbuilding Game
The virtual edition of SDGC20 Control Wars (CW) Game will offer participants a means to shape tomorrow by engaging with systems change, plural social imaginaries and narrative pathways for transition through embodied play.
Grace Turtle will introduce ways in which CW tools and techniques can be used to step outside the limitations of bounded rationality to explore the unknown and collaboratively model alternative and more sustainable ways of being, that directly respond to the various crisis edging on our present.
Talk | Trust as a Design Material
Great products build on great relationships. Great relationships are built on trust. Trust is what allows us as humans to make decisions. For every experience we deliver, trust is an integral part of every interaction we design.
In this talk Louise Vittrup ill explore perspectives in trust throughout the design process. How can we work with the grain of trust and ethics in order to create a more trustworthy future, more engaging experiences, and deepen our relationship with our customers?
Virtual SDGC20 | Oct 22 23, 2020 | The consequences in service designService Design Network
Talk | The Consequences in Service Design
Service design as an emergent discipline often focuses on what's knowable to improve systems and devise structures of change across industries. What happens when crisis strikes? Is resilience inherently part of service design? In this talk, Ron Bronson will explore the consequences of touchpoints and how research influences the lens we use to frame and measure outcomes.
Virtual SDGC20 | Oct 22 23, 2020 | Service Design is everybody s businessService Design Network
Talk | Service Design is Everybody's Business
What if service design was everybody’s business and not only that of formally trained designers?
Sustainable design relies upon partnerships with non-designers and their understanding of the value of service design is critical for success. At Kaiser Permanente, the largest nonprofit healthcare provider in the USA serving 12.5+ million patients, we are democratizing the methods and mindsets of design as a core competency to enable staff to problem solve in radically different ways, transform culture, and extend design to create lasting impact.
Virtual SDGC20 | Oct 22 23, 2020 | Karma Chameleon - getting to grips with cu...Service Design Network
Talk | Karma Chameleon – Getting to Grips With Culture Club
How do we design a culture that works for everybody, but doesn’t try to pretend to be something that it’s not?Transformation is riddled with hurdles, barriers and blockers. When we begin on a transformation journey, how often do we ask ourselves if we need culture change or if we simply need to adapt?
When we’re faced with the task of mammoth shifts in organisations, how can we bring people on the journey? How can we make sure that we use the best design thinking principles to design a culture that helps people to be themselves and deliver their best work?
Let’s talk through how we can consciously design cultures to support people and to deliver the best work possible. Let’s think through the roles we need and understand the impact that culture can have at an individual, team and organisation wide level.
Talk | Design As Dissent
Dissent has historically been a driving force behind change throughout history, bringing the voices of the under-represented out of obscurity, and challenging convention.
In this talk, Carol Yung and Rubia Sinha-Roy reflect on the role dissent has played in their journeys as service designers, and ultimately, as agents of change. They’ll share insights on how they’ve learnt to harness dissent to activate change and how they’ve used acts of dissent to deliver interventions that create a better future.
Power and Service Design: Making Sense of Service Design's Politics and Influ...Service Design Network
In this talk, Gordon Ross will discuss different partnership models that exist between organizations and consultants collaborating on service design initiatives. He will reflect on his experience as a service design consultant across a wide range of private and public sector projects, highlighting challenges faced along the way.
Become a member!
https://www.service-design-network.org
Follow us on Twitter: https://twitter.com/sdnetwork
Or on LinkedIn: https://www.linkedin.com/company/2933277
Like us on Facebook: https://www.facebook.com/ServiceDesignNetwork/
Behind-the-scenes on Instagram: https://www.instagram.com/servicedesignnetwork/
Clara Bidorini | The Missing Framework Between Startups and Corporations | KyvoService Design Network
Clara Bidorini, speaks at SDGC19. Clara Bidorini is a social entrepreneur and strategic designer. She coordinates Corporate Acceleration and Organizational Innovation Programs at Kyvo, and teaches Strategic and Business Design in Brazil.
Often misunderstood among entrepreneurs, Service Design has proved to be a relevant approach to help corporations and startups to craft solutions together and improve dialogues within their ecosystems. From blockchain to beauty market, the method has proved to be successful not only in leading startups to seek deeper validation of their hypotheses, but also in convincing corporations to pursue data oriented solutions, instead of the usual dogmas.
Become a member!
https://www.service-design-network.org
Follow us on Twitter: https://twitter.com/sdnetwork
Or on LinkedIn: https://www.linkedin.com/company/2933277
Like us on Facebook: https://www.facebook.com/ServiceDesignNetwork/
Behind-the-scenes on Instagram: https://www.instagram.com/servicedesignnetwork/
Members Event
Become a member!
https://www.service-design-network.org
Follow us on Twitter: https://twitter.com/sdnetwork
Or on LinkedIn: https://www.linkedin.com/company/2933277
Like us on Facebook: https://www.facebook.com/ServiceDesignNetwork/
Behind-the-scenes on Instagram: https://www.instagram.com/servicedesignnetwork/
Play & Work: How Tangibles Offset Design Thinking Flaws | Annemarie Lesage | ...Service Design Network
Annemarie Lesage, a current lecturer from HEC-Montréal, speaks at SDG19 in Toronto.
Design thinking is great, but it will not magically transform an organization from product to service provider (... i.e. the next UBER!). For DT to deliver, the divergent and convergent ideation phases need to both be optimized. This presentation, based on academic research and practical case studies, is about the DT challenges we met while accompanying organisations in this evolution toward providing services: Making sure the divergent phase was really divergent and the convergent phase indeed converged towards innovative, realistic win-wins.
Become a member!
https://www.service-design-network.org
Follow us on Twitter: https://twitter.com/sdnetwork
Or on LinkedIn: https://www.linkedin.com/company/2933277
Like us on Facebook: https://www.facebook.com/ServiceDesignNetwork/
Behind-the-scenes on Instagram: https://www.instagram.com/servicedesignnetwork/
A Tiny Service Design History | Daniele Catalanotto | Swiss Innovation AcademyService Design Network
We often talk about the future of Service Design. What will AI bring to it? How will machine learning change our practice? But often, we lack the basic understanding of our past. What’s the first service that ever existed in history? How old is really co-creation? In this fun talk, Daniele shares key stories about the history of our field. Starting with 10,000 BC up to 2019. This little journey will show how Service Design stole ideas from psychology, politics and even philosophy.
Become a member!
https://www.service-design-network.org
Follow us on Twitter: https://twitter.com/sdnetwork
Or on LinkedIn: https://www.linkedin.com/company/2933277
Like us on Facebook: https://www.facebook.com/ServiceDesignNetwork/
Behind-the-scenes on Instagram: https://www.instagram.com/servicedesignnetwork/
John Powell from Hypergiant speaks at SDGC19 in Toronto.
Despite our best intentions, contemporary design practice increases inequity, erodes privacy, and decays happiness. Human centered design methods are assumed to be inherently self-correcting and technology and data to be neutral, but this has proven to be far from true. Let's interrogate design practice and explore more ethical methods.
Become a member!
https://www.service-design-network.org
Follow us on Twitter: https://twitter.com/sdnetwork
Or on LinkedIn: https://www.linkedin.com/company/2933277
Like us on Facebook: https://www.facebook.com/ServiceDesignNetwork/
Behind-the-scenes on Instagram: https://www.instagram.com/servicedesignnetwork/
Customer Behaviour by Design - Influencing Behaviour Beyond Nudging | Anne va...Service Design Network
Anne Van Lieren from Livework, speaks at SDGC19 in Toronto.
Often customers don’t behave as organisations want, or expect them to - as the majority of people move through their services in autopilot. The past four years at Livework, we have experienced the power of infusing service design with a refined mix of behavioural economics, consumer behaviour and psychology. We have developed a unique approach that goes beyond nudging. By getting people aware at the right time we have helped a wide range of clients to create lasting impact on behaviour change.
Become a member!
https://www.service-design-network.org
Follow us on Twitter: https://twitter.com/sdnetwork
Or on LinkedIn: https://www.linkedin.com/company/2933277
Like us on Facebook: https://www.facebook.com/ServiceDesignNetwork/
Behind-the-scenes on Instagram: https://www.instagram.com/servicedesignnetwork/
Julie Guinn from Elseiver speaks at SDGC19 in Toronto.
For designers working in complex systems environments--healthcare, finance, government and education, to name a few--success depends as much on understanding and anticipating how users will interact with a design, as on how the design will interact with the environment in which it is deployed. Failure to diagnose and address underlying system dynamics can leave even the most promising and well-intentioned ideas struggling to gain adoption, or worse, facing outright rejection. This talk will introduce the basic elements of systems, their unique characteristics and behaviours, examples of how they manifest in organisations and industries and specific implications for the design process. Finally, we'll explore a set of highly accessible methods and frameworks designers can use to navigate everyday systems complexity.
Become a member!
https://www.service-design-network.org
Follow us on Twitter: https://twitter.com/sdnetwork
Or on LinkedIn: https://www.linkedin.com/company/2933277
Like us on Facebook: https://www.facebook.com/ServiceDesignNetwork/
Behind-the-scenes on Instagram: https://www.instagram.com/servicedesignnetwork/
B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Building Your Employer Brand with Social MediaLuanWise
Presented at The Global HR Summit, 6th June 2024
In this keynote, Luan Wise will provide invaluable insights to elevate your employer brand on social media platforms including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok. You'll learn how compelling content can authentically showcase your company culture, values, and employee experiences to support your talent acquisition and retention objectives. Additionally, you'll understand the power of employee advocacy to amplify reach and engagement – helping to position your organization as an employer of choice in today's competitive talent landscape.
Understanding User Needs and Satisfying ThemAggregage
https://www.productmanagementtoday.com/frs/26903918/understanding-user-needs-and-satisfying-them
We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.
In this webinar, we won't focus on the research methods for discovering user-needs. We will focus on synthesis of the needs we discover, communication and alignment tools, and how we operationalize addressing those needs.
Industry expert Scott Sehlhorst will:
• Introduce a taxonomy for user goals with real world examples
• Present the Onion Diagram, a tool for contextualizing task-level goals
• Illustrate how customer journey maps capture activity-level and task-level goals
• Demonstrate the best approach to selection and prioritization of user-goals to address
• Highlight the crucial benchmarks, observable changes, in ensuring fulfillment of customer needs
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
4. THE EXPERIENCE FACTOR
THE STRONGEST
CONNECTIONS
WITH A BRAND ARE
BUILT
THROUGH
EMOTIONAL
BONDS
Brand experiences
5. THE EXPERIENCE FACTOR
THE STRONGEST
CONNECTIONS
WITH A BRAND ARE
BUILT
THROUGH
EMOTIONAL
BONDS
Brand experiences
EMOTIONAL
BONDS ONLY
DEVELOP
THROUGH
POWERFUL
EXPERIENCES
7. THE GOOD NEWS...
81%
Brand experiences
OF CUSTOMERS ARE READY
TO PAY MORE FOR A BETTER
CUSTOMER EXPERIENCE
8. THE GOOD NEWS...
81%
70%
Brand experiences
OF CUSTOMERS ARE READY
TO PAY MORE FOR A BETTER
CUSTOMER EXPERIENCE
OF BUYING EXPERIENCES ARE
BASED ON HOW THE CUSTOMER
FEELS THEY ARE BEING TREATED
11. FACT
90%
USE MULTIPLE SCREENS
SEQUENTIALLY TO ACCOMPLISH
A TASK OVER TIME
98%
MOVE BETWEEN
DEVICES THAT SAME DAY
Brand experiences
Source: http://services.google.com/fh/files/misc/multiscreenworld_final.pdf
12. MIND YOUR OMNICHANNEL CUSTOMERS
OMNI CHANNEL CUSTOMERS SPEND MORE
ACCORDING TO A DELOITTE STUDY,
OMNI-CHANNEL CUSTOMERS
SPEND 93% MORE PER
TRANSACTION THAN
CUSTOMERS THAT ONLY
SHOP ONLINE
Brand experiences
SOURCE: http://blog.500friends.com/2013/04/27/the-omni-channel-experienceredefining-the-retail-landscape-part-1-of-3/#more-163
13. MIND YOUR OMNICHANNEL CUSTOMERS
OMNI CHANNEL CUSTOMERS SPEND MORE
SIMILARLY, OMNI-CHANNEL CUSTOMERS SPEND
208% MORE PER
TRANSACTIONS THAN THOSE
THAT ONLY PURCHASE IN STORE
Brand experiences
SOURCE: http://blog.500friends.com/2013/04/27/the-omni-channel-experienceredefining-the-retail-landscape-part-1-of-3/#more-163
14. MIND YOUR OMNICHANNEL CUSTOMERS
OMNI CHANNEL CUSTOMERS SPEND MORE
SIMILARLY, THE DELOITTE STUDY FOUND THAT CUSTOMERS WHO
ENGAGED WITH THE BRAND IN CERTAIN WAYS WERE MORE VALUABLE
THAN THOSE THAT DID NOT ENGAGE IN A PARTICULAR BEHAVIOR.
FOR EXAMPLE, CUSTOMERS WHO VISITED A RETAILER’S MOBILE
WEBSITE SPENT
59% MORE THAN CUSTOMERS
WHO DID NOT. CUSTOMERS
WHO LIKED A RETAILER ON
FACEBOOK SPENT 44% MORE
THAN CUSTOMERS WHO DID NOT
Brand experiences
SOURCE: http://blog.500friends.com/2013/04/27/the-omni-channel-experienceredefining-the-retail-landscape-part-1-of-3/#more-163
20. FOR A GREAT OMNICHANNEL EXPERIENCE...
01
CREATE COMPLEMENTARY EXPERIENCES
02
PROMOTE CONSISTENCY ACROSS CHANNELS
03
MATCH OFFER WITH CONTEXT
04
UTILIZE ECOSYSTEMS
05
HUMANIZE AND PERSONALIZE
Brand experiences
26. OPPORTUNITY
OPPORTUNITY
# 92
# 92
12:30 - 12:40
or
# 92
12:30
12:40
Pick the branch
digitally
Brand experiences
# 92
12:30
12:40
Get Q number
Follow
Q number
Get served
30. MAKE CONTENT ACCESSIBLE
PROVIDE CONSISTENT STRUCTURES
HONOR DEVICE SPECIFIC NEEDS
HARMONIZE VISUAL QUALITIES
Brand experiences
31. FACT
31%
OF ALL MOBILE SURFERS ARE
‘MOBILE-PRIMARY’ USERS
Brand experiences
Source: Karen McGrane, “The Rise of the Mobile-Only User”, Harvard Business Review Blog, May 28, 2013.
32. 02
PROMOTE CONSISTENCY ACROSS CHANNELS
TWITTER
PROVIDE
CONSISTENT
STRUCTURES
(INFORMATION
ARCHITECTURE)
Brand experiences
33. 02
PROMOTE CONSISTENCY ACROSS CHANNELS
Provide Consistency Between Channels
FITBIT
HONOR
DEVICE-SPECIFIC
NEEDS
Brand experiences
35. MATCH DEVICE WITH ACTIVITIES
PROVIDE CONTEXTUAL OFFERS
Brand experiences
36. 03 Match Offer with Context
MATCH OFFER WITH CONTEXT
Browse Recipes
Add Recipes to Shopping List
Shop with List
Scan Barcodes
for Recipes
Cook Away
Browse Recipes
ALLRECIPES
MATCH DEVICE
WITH ACTIVITIES
Brand experiences
37. 03
MATCHMatch Offer with Context
OFFER WITH CONTEXT
SIMPLE BANK
PROVIDE
CONTEXTUAL
OFFERS
Brand experiences
44. HUMANIZE THE DIGITAL
ONE FACE FOR ALL
REMOTE ACCESS TO ADVICE
ENGAGING INFORMATION FORMAT
PERSONALIZED ADVICE
Brand experiences
45. FACT
WHAT IF
BRANCHES ARE REPLACED
BY ALL VIRTUAL BRANCHES
25%
22%
WOULD NOT BE HAPPY
BUT WOULD KEEP
THE SAME DEPOSIT
Brand experiences
7%
WOULD NOT BE HAPPY
AND WOULD
REDUCE DEPOSITS
WOULD SWITCH BANKS
Source: Ericcson et al. (2012) “Winning strategy for omnichannel banking” White paper from Cisco
46. FACT
FACT
3
AVERAGE
Average number of visits per month
NUMBER OF VISITS PER MONTH
BY Aby a tech savvy customer
TECH SAVVY CUSTOMER
Brand experiences
Source: Ericcson et al. (2012) “Winning strategy for omnichannel banking” White paper from Cisco
Source : Ericcson et al. (2012) “Winning strategy for omnichannel banking” White paper from Cisco.
54. LOOK & FEEL
BENEFITS
BOTH FUNCTIONAL
AND EMOTIONAL.
THE REASONS YOUR
TARGET CUSTOMERS
SHOULD CHOOSE
YOUR BRAND
COMPETITION
ALTERNATIVE BRAND
CHOICES AVAILABLE
IN THE MARKETPLACE
INSIGHT
TARGET
WHY YOUR
BRAND MEETS
THE NEEDS OF
YOUR TARGET
CUSTOMER
BRAND
DNA
THE PEOPLE YOU
WANT TO CHOOSE
YOUR BRAND
AS DEFINED BY
DEMOGRAPHICS,
SOCIO-ECONOMICS,
ATTITUDE, ETC.
DISTILLATION
OF YOUR BRAND
POSITIONING
INTO ONE CLEAR
DEFINING
THOUGHT
BRAND VALUES
WHAT YOUR BRAND
TRULY STANDS FOR
AND BELIEVES IN.
YOUR BRANDS POINT
OF VIEW
PERSONALITY
HOW YOUR BRAND
EXPRESSES ITSELF,
BEHAVES AND TALKS
TO YOUR TARGET
CUSTOMERS
TONE OF VOICE
REASONS TO
BELIEVE
THE PROOF YOUR
BRAND GIVES TO
SUBSTANTIATE YOUR
POSITIONING
Brand experiences
ESSENCE
WHY YOUR
BRAND MEETS
THE NEEDS OF
YOUR TARGET
CUSTOMER
HOW YOUR BRAND
EXPRESSES ITSELF,
BEHAVES AND TALKS
TO YOUR TARGET
CUSTOMERS
58. SERVICE SIMULATIONS AND CUSTOMER JOURNEY MAPS
01
GENERATE SCENARIOS BASED ON FREQUENT TASKS
Brand experiences
59. SERVICE SIMULATIONS AND CUSTOMER JOURNEY MAPS
01
GENERATE SCENARIOS BASED ON FREQUENT TASKS
02
PICK REPRESENTATIVE ANTAGONISTS
Brand experiences
60. SERVICE SIMULATIONS AND CUSTOMER JOURNEY MAPS
01
GENERATE SCENARIOS BASED ON FREQUENT TASKS
02
PICK REPRESENTATIVE ANTAGONISTS
03
RUN SCENARIOS
Brand experiences
61. SERVICE SIMULATIONS AND CUSTOMER JOURNEY MAPS
01
GENERATE SCENARIOS BASED ON FREQUENT TASKS
02
PICK REPRESENTATIVE ANTAGONISTS
03
RUN SCENARIOS
04
DOCUMENT THE JOURNEY
Brand experiences
62. SERVICE SIMULATIONS AND CUSTOMER JOURNEY MAPS
Branch
Bank Website
Online Banking
Call Center
Customer Care
Brand experiences
63. AWARENESS
MARKETING
ENGAGEMENT & EVENTS
WORD OF MOUTH
ATTRACT
LOCATION
FASCIA & WINDOWS
URL
ADVOCACY
RECOMMENDATION
BRAND LOYALTY
MEMBERSHIP
CUSTOMER
JOURNEY
PURCHASE
WELCOME
OPENING TIMES
HOME PAGE
ORIENTATION
PURCHASE PROCESS
ENGAGEMENT
GOODBYE MESSAGE
CUSTOMER FLOW
NAVIGATION
VISTAS
INTERACTION
BROWSING
INSPIRATION
PRODUCT INFORMATION
PROMOTIONS
Brand experiences
THRESHOLD
SEARCH
MERCHANDISING
ADJACENCIES & PROMPTS
64. AWARENESS
MARKETING
ENGAGEMENT & EVENTS
WORD OF MOUTH
ATTRACT
LOCATION
FASCIA & WINDOWS
URL
ADVOCACY
RECOMMENDATION
BRAND LOYALTY
MEMBERSHIP
CUSTOMER
JOURNEY
PURCHASE
WELCOME
OPENING TIMES
HOME PAGE
ORIENTATION
PURCHASE PROCESS
ENGAGEMENT
GOODBYE MESSAGE
CUSTOMER FLOW
NAVIGATION
VISTAS
INTERACTION
BROWSING
INSPIRATION
PRODUCT INFORMATION
PROMOTIONS
Brand experiences
THRESHOLD
SEARCH
MERCHANDISING
ADJACENCIES & PROMPTS
65. AWARENESS
MARKETING
ENGAGEMENT & EVENTS
WORD OF MOUTH
ATTRACT
LOCATION
FASCIA & WINDOWS
URL
ADVOCACY
RECOMMENDATION
BRAND LOYALTY
MEMBERSHIP
CUSTOMER
JOURNEY
PURCHASE
WELCOME
OPENING TIMES
HOME PAGE
ORIENTATION
PURCHASE PROCESS
ENGAGEMENT
GOODBYE MESSAGE
CUSTOMER FLOW
NAVIGATION
VISTAS
INTERACTION
BROWSING
INSPIRATION
PRODUCT INFORMATION
PROMOTIONS
Brand experiences
THRESHOLD
SEARCH
MERCHANDISING
ADJACENCIES & PROMPTS
66. AWARENESS
MARKETING
ENGAGEMENT & EVENTS
WORD OF MOUTH
ATTRACT
LOCATION
FASCIA & WINDOWS
URL
ADVOCACY
RECOMMENDATION
BRAND LOYALTY
MEMBERSHIP
CUSTOMER
JOURNEY
PURCHASE
WELCOME
OPENING TIMES
HOME PAGE
ORIENTATION
PURCHASE PROCESS
ENGAGEMENT
GOODBYE MESSAGE
CUSTOMER FLOW
NAVIGATION
VISTAS
INTERACTION
BROWSING
INSPIRATION
PRODUCT INFORMATION
PROMOTIONS
Brand experiences
THRESHOLD
SEARCH
MERCHANDISING
ADJACENCIES & PROMPTS
67. AWARENESS
MARKETING
ENGAGEMENT & EVENTS
WORD OF MOUTH
ATTRACT
LOCATION
FASCIA & WINDOWS
URL
ADVOCACY
RECOMMENDATION
BRAND LOYALTY
MEMBERSHIP
CUSTOMER
JOURNEY
PURCHASE
WELCOME
OPENING TIMES
HOME PAGE
ORIENTATION
PURCHASE PROCESS
ENGAGEMENT
GOODBYE MESSAGE
CUSTOMER FLOW
NAVIGATION
VISTAS
INTERACTION
BROWSING
INSPIRATION
PRODUCT INFORMATION
PROMOTIONS
Brand experiences
THRESHOLD
SEARCH
MERCHANDISING
ADJACENCIES & PROMPTS
68. AWARENESS
MARKETING
ENGAGEMENT & EVENTS
WORD OF MOUTH
ATTRACT
LOCATION
FASCIA & WINDOWS
URL
ADVOCACY
RECOMMENDATION
BRAND LOYALTY
MEMBERSHIP
CUSTOMER
JOURNEY
PURCHASE
WELCOME
OPENING TIMES
HOME PAGE
ORIENTATION
PURCHASE PROCESS
ENGAGEMENT
GOODBYE MESSAGE
CUSTOMER FLOW
NAVIGATION
VISTAS
INTERACTION
BROWSING
INSPIRATION
PRODUCT INFORMATION
PROMOTIONS
Brand experiences
THRESHOLD
SEARCH
MERCHANDISING
ADJACENCIES & PROMPTS
69. AWARENESS
MARKETING
ENGAGEMENT & EVENTS
WORD OF MOUTH
ATTRACT
LOCATION
FASCIA & WINDOWS
URL
ADVOCACY
RECOMMENDATION
BRAND LOYALTY
MEMBERSHIP
CUSTOMER
JOURNEY
PURCHASE
WELCOME
OPENING TIMES
HOME PAGE
ORIENTATION
PURCHASE PROCESS
ENGAGEMENT
GOODBYE MESSAGE
CUSTOMER FLOW
NAVIGATION
VISTAS
INTERACTION
BROWSING
INSPIRATION
PRODUCT INFORMATION
PROMOTIONS
Brand experiences
THRESHOLD
SEARCH
MERCHANDISING
ADJACENCIES & PROMPTS
70. AWARENESS
MARKETING
ENGAGEMENT & EVENTS
WORD OF MOUTH
ATTRACT
LOCATION
FASCIA & WINDOWS
URL
ADVOCACY
RECOMMENDATION
BRAND LOYALTY
MEMBERSHIP
CUSTOMER
JOURNEY
PURCHASE
WELCOME
OPENING TIMES
HOME PAGE
ORIENTATION
PURCHASE PROCESS
ENGAGEMENT
GOODBYE MESSAGE
CUSTOMER FLOW
NAVIGATION
VISTAS
INTERACTION
BROWSING
INSPIRATION
PRODUCT INFORMATION
PROMOTIONS
Brand experiences
THRESHOLD
SEARCH
MERCHANDISING
ADJACENCIES & PROMPTS
71. AWARENESS
MARKETING
ENGAGEMENT & EVENTS
WORD OF MOUTH
ATTRACT
LOCATION
FASCIA & WINDOWS
URL
ADVOCACY
RECOMMENDATION
BRAND LOYALTY
MEMBERSHIP
CUSTOMER
JOURNEY
PURCHASE
WELCOME
OPENING TIMES
HOME PAGE
ORIENTATION
PURCHASE PROCESS
ENGAGEMENT
GOODBYE MESSAGE
CUSTOMER FLOW
NAVIGATION
VISTAS
INTERACTION
BROWSING
INSPIRATION
PRODUCT INFORMATION
PROMOTIONS
Brand experiences
THRESHOLD
SEARCH
MERCHANDISING
ADJACENCIES & PROMPTS
81. WE CREATE 360° BRAND EXPERIENCES
THAT DELIGHT CUSTOMERS,
BUILD BRAND ADVOCACY AND DRIVE
BUSINESS PERFORMANCE.
WE ARE I-AM.
ERDEM DEMIR, PHD
JON BLAKENEY
VISIT US ON
erdem@i-amistanbul.com.tr
jon@i-amonline.com
www.i-amistanbul.com.tr
@iamistanbul
Brand experiences
THANK YOU