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emerging
digital
screen
media
trends
MARCH 7, 2012
LINDA HOFFLANDER
chief strategy officer, saddle ranch digital
SADDLE RANCH DIGITAL


 Customer.      Challenge.       Solution.




         we know our customers, we identify
    business challenges, we deliver solutions
trends from who’s POV?
from the back-end:    TECHNOLOGY
                      SOLUTION PROVIDERS
                      POV

from the middle:      DIGITAL SCREEN MEDIA
                      DEPLOYERS POV

from the front-end:   CUSTOMERS POV
business model   shifting

integration maturation
business intelligence as a driver

experiential: interaction and
                      transaction
example: the consumer buying pattern shift


                          traditional ‘bricks and mortar’


                          introduces their mobile phone
                          or tablet to their in-store
                          experience

                          brings the store to the consumer
                          via technology through a variety
                          of channels and media



                 SOURCE: Alison Paul, Vice Chairman and U.S. Retail and Distribution Leader of Deloitte
the challenge

evolving ‘bricks and mortar’ to
meet the changing consumer and
retail spaces
possible
solutions
the expectation of integration is now

          integration maturation
mobile. on-line: tablet and PC. POS system. business
  intelligence. database. digital signage. experiential




TREND
mobile. experiential.
Yankee Group research expects the smartphone
market will soar to more than 175 million devices by
2015, up from 97 million in 2011.1




1. SOURCE: Enterprise Mobility – eWeek By: Clint Boulton, 2012-01-16 With Stats from Yankee Group. Android, iOS Will Comprise 74% of
Smartphones Purchased.

PHOTOS COURTESY OF iSIGN AND COMQI.
RETAIL. FOOD SERVICE. HOSPITALITY. EDUCATION. GOVERNM
FINANCIAL SERVICES. CORPORATE. TRANSPORTATION. PUBL
   business intelligence
SPACES. SPORTING VENUES. HEALTHCARE. RETAIL. FOOD SE
                                      as a driver
HOSPITALITY. EDUCATION. GOVERNMENT. FINANCIAL SERVIC
CORPORATE. TRANSPORTATION. OPEN SPACES. SPORTING V
    BI and data analytics are influencing
HEALTHCARE. RETAIL. FOOD SERVICE. HOSPITALITY. EDUCAT
GOVERNMENT. making inSERVICES. CORPORATE. TRANSPO
    decision FINANCIAL real-time
PUBLIC SPACES. SPORTING VENUES. HEALTHCARE. RETAIL.
SERVICE. HOSPITALITY. EDUCATION. GOVERNMENT. FINANCI
SERVICES. CORPORATE. TRANSPORTATION. OPEN SPACES. S
VENUES. HEALTHCARE. RETAIL. FOOD SERVICE. HOSPITALITY
EDUCATION. GOVERNMENT. FINANCIAL SERVICES. CORPORA
TRANSPORTATION. PUBLIC SPACES. SPORTING VENUES.
HEALTHCARE. RETAIL. FOOD SERVICE. HOSPITALITY. EDUCAT
GOVERNMENT. FINANCIAL SERVICES. CORPORATE. TRANSPO
OPEN SPACES. SPORTING VENUES. HEALTHCARE. RETAIL. FO
SERVICE. HOSPITALITY. EDUCATION. GOVERNMENT. FINANCI
SERVICES. CORPORATE. TRANSPORTATION. OPEN SPACES. S
VENUES. HEALTHCARE. RETAIL. FOOD SERVICE. HOSPITALITY
TECHNOLOGY TRENDS
fdsfdas video walls
• large format
• all-in-one displays
• clean LCD displays
• digital menu boards (service environments)
• cloud technology
• interactive displays
• LED solutions
• mobile convergence
• outdoor LCD displays
• small screens/higher functionality
BUSINESS TRENDS
THIS WILL VARY BY BUSINESS MODEL, BUT MAY INCLUDE…
fdsfdas
• innovation
• integration
• leveraging business intelligence
• digital media
• enhanced supply chain management
• focusing on Brand
• reduced store footprint (in retail)
• talent and training
CONSUMER TRENDS
fdsfdas control
• increased
• increased mobile usage
• increased tablet usage
• reduced brand loyalty (GenY)
• price and inventory shopping
• looking to social media for buying opportunities
ROI
increased performance
lowering total cost of ownership
reduced floor space
reduced communication costs
key take aways
consider all POV’s
ask the best questions

understand YOUR customer’s needs

identify business challenges

deliver solutions/results
SADDLE RANCH DIGITAL
                      Booth #C11 & #431
                       Saddle Ranch Digital creates dynamic content solutions that
                       engage audiences via digital signage and across other technology
                       driven platforms. Our creative services include the design and
                       production of still graphic templates/menu-board style content,
animated graphics and fully customized content programming that can incorporate b-roll /
secondary footage, on-screen talent, customized graphics, animation and dynamic
visual/audio effects. Our solutions deliver content that directly affects the business
challenges of your organization.

Award winning content strategy and production. With roots in Hollywood film
production and digital place-based media, we bring over 25 years of content creation
experience to our work delivering high-impact digital media for all size screens. We lead
with performance focused content as the most critical business factor. A simple focus
that’s proven successful for our clients.


www.SaddleRanchDigital.com
LINDA HOFFLANDER
                     Chief Strategy Officer
                     Saddle Ranch Digital
                     lhofflander@saddleranchdigital.com
                     952.201.3248
Linda adds more than twenty years’ experience in the consulting, business development,
technology, and communication industries. She specializes in corporate strategic
planning as it relates to the business case, design, deployment, and maintenance of
digital screen media networks.

Past experience includes senior-level and executive positions with several international
and national firms including The Handa Group, a digital screen media consulting group
based in Minneapolis, Wireless Ronin Technologies, Inc., where she served as vice
president and chief marketing officer, John Ryan Performance and others.

A noted public speaker, Linda is a recognized expert in digital screen media: digital
signage, digital menu boards, and interactive touch screens. She lectures and provides
coaching and strategic planning support to executives, corporations, and organizational
leaders and employees in harnessing the power of technology based solutions.
Thank you.

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Emerging Digital Screen Media Trends

  • 2. LINDA HOFFLANDER chief strategy officer, saddle ranch digital
  • 3. SADDLE RANCH DIGITAL Customer. Challenge. Solution. we know our customers, we identify business challenges, we deliver solutions
  • 4. trends from who’s POV? from the back-end: TECHNOLOGY SOLUTION PROVIDERS POV from the middle: DIGITAL SCREEN MEDIA DEPLOYERS POV from the front-end: CUSTOMERS POV
  • 5. business model shifting integration maturation business intelligence as a driver experiential: interaction and transaction
  • 6.
  • 7. example: the consumer buying pattern shift traditional ‘bricks and mortar’ introduces their mobile phone or tablet to their in-store experience brings the store to the consumer via technology through a variety of channels and media SOURCE: Alison Paul, Vice Chairman and U.S. Retail and Distribution Leader of Deloitte
  • 8. the challenge evolving ‘bricks and mortar’ to meet the changing consumer and retail spaces
  • 10. the expectation of integration is now integration maturation mobile. on-line: tablet and PC. POS system. business intelligence. database. digital signage. experiential TREND
  • 11. mobile. experiential. Yankee Group research expects the smartphone market will soar to more than 175 million devices by 2015, up from 97 million in 2011.1 1. SOURCE: Enterprise Mobility – eWeek By: Clint Boulton, 2012-01-16 With Stats from Yankee Group. Android, iOS Will Comprise 74% of Smartphones Purchased. PHOTOS COURTESY OF iSIGN AND COMQI.
  • 12.
  • 13. RETAIL. FOOD SERVICE. HOSPITALITY. EDUCATION. GOVERNM FINANCIAL SERVICES. CORPORATE. TRANSPORTATION. PUBL business intelligence SPACES. SPORTING VENUES. HEALTHCARE. RETAIL. FOOD SE as a driver HOSPITALITY. EDUCATION. GOVERNMENT. FINANCIAL SERVIC CORPORATE. TRANSPORTATION. OPEN SPACES. SPORTING V BI and data analytics are influencing HEALTHCARE. RETAIL. FOOD SERVICE. HOSPITALITY. EDUCAT GOVERNMENT. making inSERVICES. CORPORATE. TRANSPO decision FINANCIAL real-time PUBLIC SPACES. SPORTING VENUES. HEALTHCARE. RETAIL. SERVICE. HOSPITALITY. EDUCATION. GOVERNMENT. FINANCI SERVICES. CORPORATE. TRANSPORTATION. OPEN SPACES. S VENUES. HEALTHCARE. RETAIL. FOOD SERVICE. HOSPITALITY EDUCATION. GOVERNMENT. FINANCIAL SERVICES. CORPORA TRANSPORTATION. PUBLIC SPACES. SPORTING VENUES. HEALTHCARE. RETAIL. FOOD SERVICE. HOSPITALITY. EDUCAT GOVERNMENT. FINANCIAL SERVICES. CORPORATE. TRANSPO OPEN SPACES. SPORTING VENUES. HEALTHCARE. RETAIL. FO SERVICE. HOSPITALITY. EDUCATION. GOVERNMENT. FINANCI SERVICES. CORPORATE. TRANSPORTATION. OPEN SPACES. S VENUES. HEALTHCARE. RETAIL. FOOD SERVICE. HOSPITALITY
  • 14.
  • 15.
  • 16.
  • 17.
  • 18.
  • 19.
  • 20.
  • 21. TECHNOLOGY TRENDS fdsfdas video walls • large format • all-in-one displays • clean LCD displays • digital menu boards (service environments) • cloud technology • interactive displays • LED solutions • mobile convergence • outdoor LCD displays • small screens/higher functionality
  • 22. BUSINESS TRENDS THIS WILL VARY BY BUSINESS MODEL, BUT MAY INCLUDE… fdsfdas • innovation • integration • leveraging business intelligence • digital media • enhanced supply chain management • focusing on Brand • reduced store footprint (in retail) • talent and training
  • 23. CONSUMER TRENDS fdsfdas control • increased • increased mobile usage • increased tablet usage • reduced brand loyalty (GenY) • price and inventory shopping • looking to social media for buying opportunities
  • 24. ROI increased performance lowering total cost of ownership reduced floor space reduced communication costs
  • 25. key take aways consider all POV’s ask the best questions understand YOUR customer’s needs identify business challenges deliver solutions/results
  • 26. SADDLE RANCH DIGITAL Booth #C11 & #431 Saddle Ranch Digital creates dynamic content solutions that engage audiences via digital signage and across other technology driven platforms. Our creative services include the design and production of still graphic templates/menu-board style content, animated graphics and fully customized content programming that can incorporate b-roll / secondary footage, on-screen talent, customized graphics, animation and dynamic visual/audio effects. Our solutions deliver content that directly affects the business challenges of your organization. Award winning content strategy and production. With roots in Hollywood film production and digital place-based media, we bring over 25 years of content creation experience to our work delivering high-impact digital media for all size screens. We lead with performance focused content as the most critical business factor. A simple focus that’s proven successful for our clients. www.SaddleRanchDigital.com
  • 27. LINDA HOFFLANDER Chief Strategy Officer Saddle Ranch Digital lhofflander@saddleranchdigital.com 952.201.3248 Linda adds more than twenty years’ experience in the consulting, business development, technology, and communication industries. She specializes in corporate strategic planning as it relates to the business case, design, deployment, and maintenance of digital screen media networks. Past experience includes senior-level and executive positions with several international and national firms including The Handa Group, a digital screen media consulting group based in Minneapolis, Wireless Ronin Technologies, Inc., where she served as vice president and chief marketing officer, John Ryan Performance and others. A noted public speaker, Linda is a recognized expert in digital screen media: digital signage, digital menu boards, and interactive touch screens. She lectures and provides coaching and strategic planning support to executives, corporations, and organizational leaders and employees in harnessing the power of technology based solutions.