Today's customer is being pulled in many different directions at once, with buying opportunities at every turn. How can you break through the noise? One way to stand out is through consistently providing value in the form on content marketing, in tandem with search, social, and email marketing. Research has shown that conversion rates are nearly 6x higher for content adopters than non-adopters, and content marketing costs 62% less than traditional marketing. Now, content marketing isn't a new idea, but to attract the modern buyer, the way it's executed must be seamless. In this webinar, you'll learn -How to determine your customers' wants and create or find content related to your product or service around those desires. -How to index and identify your best lead-gen content, set business goals, and measure results. -How to integrate content marketing into your other marketing tactics, such as search and email, for a 360-degree approach.