The document discusses social media analysis of the Rugby World Cup Twitter account @RugbyWorldCup. It provides statistics on the account's followers, most influential followers, social media footprint, country distribution of followers, and analysis of its YouTube channel. The presentation also discusses iGo2 Group, a social business solutions company, and how it can help organizations leverage social media through strategies, intelligence, and community building.
Social Intelligence a case for Bunnings HardwareiGo2 Pty Ltd
This overview shows why organisations like Bunnings (B2C) must Listen and build their own communities to engage and support customers.
Not to mention the kids planking in their stores.
Bunnings Big Social Data Analysis [Aug 2011] Media MonitoringKINSHIP digital
The document discusses KINSHIP's social media monitoring services for Bunnings Warehouse. It provides an overview of KINSHIP's solutions and values, then details a 10 day social media analysis of Bunnings, identifying key conversations, influencers, sentiment, and comparisons to competitors. The analysis found opportunities for Bunnings to improve customer service and gain insights through social listening and developing owned online communities.
The document discusses Dell's journey with social media and online communities. It summarizes that (1) Dell has established a Social Media and Community team to embed social media into the company, (2) Dell uses a holistic approach with centralized and distributed social platforms and tools to engage internal and external communities, and (3) Dell measures the business value and return on investment of social media across the customer lifecycle from awareness to support to sales.
The document discusses Dell's journey with social media and online communities over the past 5 years. It summarizes Dell's approach as embracing social media revolution and evolution by (1) establishing a centralized Social Media and Community team, (2) focusing on listening as the heart of its strategy, (3) creating a Social Media and Community University to train employees, and (4) developing tools like IdeaStorm and internal collaboration platforms. The document also notes Dell's focus on balancing business goals with customer needs and prioritizing engagement initiatives based on opportunities.
The document discusses Dell's strategy for building and sustaining online communities. It describes how Dell established a centralized Social Media and Community team to embed social media into the company. The team focuses on listening to customers, training employees, and establishing governance and metrics for online communities.
DAS Performics: Hypebusters: "The Golden Age of Marketing"Digiday
It can often seem like the worst of times in the media industry. In fact, there’s never been a better time to do marketing. Here’s why.
Presented by Daina Middleton, global CEO, Performics
The document discusses social media analysis of the Rugby World Cup Twitter account @RugbyWorldCup. It provides statistics on the account's followers, most influential followers, social media footprint, country distribution of followers, and analysis of its YouTube channel. The presentation also discusses iGo2 Group, a social business solutions company, and how it can help organizations leverage social media through strategies, intelligence, and community building.
Social Intelligence a case for Bunnings HardwareiGo2 Pty Ltd
This overview shows why organisations like Bunnings (B2C) must Listen and build their own communities to engage and support customers.
Not to mention the kids planking in their stores.
Bunnings Big Social Data Analysis [Aug 2011] Media MonitoringKINSHIP digital
The document discusses KINSHIP's social media monitoring services for Bunnings Warehouse. It provides an overview of KINSHIP's solutions and values, then details a 10 day social media analysis of Bunnings, identifying key conversations, influencers, sentiment, and comparisons to competitors. The analysis found opportunities for Bunnings to improve customer service and gain insights through social listening and developing owned online communities.
The document discusses Dell's journey with social media and online communities. It summarizes that (1) Dell has established a Social Media and Community team to embed social media into the company, (2) Dell uses a holistic approach with centralized and distributed social platforms and tools to engage internal and external communities, and (3) Dell measures the business value and return on investment of social media across the customer lifecycle from awareness to support to sales.
The document discusses Dell's journey with social media and online communities over the past 5 years. It summarizes Dell's approach as embracing social media revolution and evolution by (1) establishing a centralized Social Media and Community team, (2) focusing on listening as the heart of its strategy, (3) creating a Social Media and Community University to train employees, and (4) developing tools like IdeaStorm and internal collaboration platforms. The document also notes Dell's focus on balancing business goals with customer needs and prioritizing engagement initiatives based on opportunities.
The document discusses Dell's strategy for building and sustaining online communities. It describes how Dell established a centralized Social Media and Community team to embed social media into the company. The team focuses on listening to customers, training employees, and establishing governance and metrics for online communities.
DAS Performics: Hypebusters: "The Golden Age of Marketing"Digiday
It can often seem like the worst of times in the media industry. In fact, there’s never been a better time to do marketing. Here’s why.
Presented by Daina Middleton, global CEO, Performics
Navigating Regulatory Issues of Social Media in HealthcareRacepoint Global
Larry Weber of W2 Group, Marc Reisler and Michael Manthei of Holland & Knight and Joe Shields of Pfizer discuss the ways marketers in the health care industry can successfully navigate regulatory issues and maximize their online presence.
This webinar discussed topics that are top-of-mind for health care marketers, such as:
1 - What is the FDA's position on using social media to market FDA-regulated products?
2 - What privacy issues should marketers be aware of when using social media?
3 - Who has liability for social media content?
4 - Should pharmaceutical and medical device companies have a social networking policy?
Community conference 2011 - Dell, Bill JohnstonSeismonaut
This document discusses creating sustainable value through social media. It outlines Dell's journey with social media over five years, experiments, and lessons learned. Key insights include:
1) Social media improves engagement, provides solutions, and boosts loyalty across the customer lifecycle from awareness to post-purchase support.
2) Listening is critical for understanding customers and markets. Social media also provides insights to improve products, marketing, and operations.
3) While direct sales impacts can be measured, social media value is multi-dimensional, including influence on purchase, increased attention, loyalty, and other less direct impacts.
4) For Dell, social media affects all business units and stages of the buying process, not
Social media activation is a creative approach to how we bring experiences to our target audiences and bring our target audiences into our experiences. In today's digital age, marketers must move beyond the traditional approach and create a valuable, customized social media experience that will engage a brand's key constituents and build lasting relationships.
Larry Weber of W2 Group, Dennis Haugan of T-Mobile and Brian Babineau of Digital Influence Group discuss how effective social media activation can help marketers:
1 - Build a rich brand experience for target audiences
2 - Develop a fluid model for content distribution and sharing
3 - Create new opportunities for engagement through partnerships
4 - Sustain and enhance engagement over time
Act six principles digital marketing reg rep 7 18Belbey
This document outlines six principles for social media success in financial services based on case studies, trends, and regulatory requirements. It discusses the state of social media adoption in financial services and how firms can develop a social media strategy. The six principles are: having a clear social media strategy, developing personal brands for employees, providing relevant content to audiences, listening to customers and monitoring conversations, responding to customers in a timely manner, and ensuring compliance with all regulations. The document provides examples from companies like Baird and Movenbank to illustrate how these principles can be applied.
Once a nice-to-have or a future wish, Intranet 2.0 tools such as blogs, wikis and other vehicles have become mainstream, and are present in nearly 50% of organizations (regardless of size) in the Western World.
* Date: July 21, 2009
* Location: Free Webinar 12 pm EDT
Unfortunately, executives and users alike are not very satisfied with the tools, and what they're doing. However, their are secret indredients to success.
This presentation reviews the findings of the Intranet 2.0 Global Survey and offer attendees a chance to learn why 2.0 has become an imperative, and what to consider / plan when implementing these social media tools.
The document provides information for IT vendors on how to effectively market to IT professionals through social networks. It discusses data showing that business technology buyers are increasingly active socially. It outlines the different stages of the IT purchase process and how buyers engage at each stage through communities, prioritizing quality discussions and relevant information. The document recommends that vendors focus their social engagement on providing technical expertise, resources, solutions amplification, and connections to help buyers at each stage rather than just advertising. Face-to-face events are also presented as an effective opportunity for direct engagement.
Communities can be powerful tools for product teams in driving innovation. This presentation covered the drivers of community approaches as well as specific examples of how communities worked in product development. Presented to the BPMA
Vibrant marketing professional for over 10 years in the industry. Founder of Creatively Mused, a digital content and strategic marketing agency focused on innovative techniques.
The document summarizes a discussion between Larry Weber from Digital Influence Group and Racepoint Group and Alex Mouldovan from Crowd Factory about measuring social media return on investment. They discuss how companies can use social media to generate word of mouth, acquire and engage customers, track influencers and campaign performance, and measure tangible business results from their social marketing efforts. The discussion is followed by questions from the audience.
The Role of the Social Employee - IBM & Digital Influence Group FutureM Prese...Racepoint Global
The document discusses IBM's initiative to train and enable employees to engage effectively on social media in a way that is aligned with IBM's business goals and brand. It outlines how IBM identifies subject matter experts among employees, provides tailored training based on their strengths and interests, and integrates them into marketing programs by amplifying their digital expertise. The goal is to leverage employees' online influence to help differentiate IBM as a leader in social business while reinforcing the company's values of being social, smart, and secure. Metrics show experts' digital engagement results in higher reach, conversion rates, and leads compared to traditional marketing tactics.
Enterprise social media for business managersRimjhim Ray
Enterprise 2.0 utilizes social media to transform communication within an organization from broadcasting to collaboration. It creates an ecosystem connecting internal stakeholders like employees as well as external stakeholders like customers and suppliers. Key aspects of Enterprise 2.0 include using tools like blogs, wikis, social networks and microblogging to enable open, multidirectional and context-driven communication across organizational boundaries. Successful implementation requires selecting the right social media tools based on objectives, audience and content, and developing strategies for both internal collaboration and knowledge sharing as well as external engagement.
The document outlines six principles for social media success in financial services: 1) Develop a strategic social media plan that is integrated into the company culture. 2) Build personal brands for employees. 3) Provide relevant, compelling content. 4) Leverage customers and crowdsourcing. 5) Educate employees on social media. 6) Analyze social media metrics and engagement. The presentation provides examples and recommendations for implementing each principle, and concludes by advertising additional webinars and resources from Actiance on social media compliance topics.
The Community Manager Certificate ProgramComBlu, Inc.
The document discusses the need for a community management certificate program. It notes that as brands add online communities to their marketing, there is an increasing demand for skilled community managers. However, few people currently have the necessary expertise. The certificate program aims to teach both community management skills and product/brand expertise. It also outlines some of the course content, including roles, engagement, content moderation, and more. The document argues that without proper community management, online communities can face issues like being ghost towns, centers of drama, or cliques.
How to make social media work for Investor Relations - January 31, 2012Darrell Heaps
Darrell Heaps, co-founder and CEO of Q4 Web Systems (Q4), leads a session aiming to equip IRO's with the knowledge and tools to start tackling these tough questions. Social media can be a powerful tool — make sure it is one working FOR you and not against you.
Case Study: Six Principles for Social Success in Financial Services
Presented by: Joanna Belbey, Social Media and Compliance Specialist, Actiance, Inc
www.bdionline.com
This document provides an agenda for a presentation on social media security and compliance for financial services firms. The presentation will cover introducing social media and its growing importance, regulatory issues, and steps firms can take to implement social media safely. It also profiles the speaker and her company Actiance, which provides social media compliance tools and services. Actiance helps over 100,000 users at hundreds of financial firms integrate social media while meeting regulations.
Social Interactivity Strategy - Listen + Engage = OpportunityStephen Jio
The document discusses Dell's social media strategy, which includes frameworks for listening to customers, engaging with them, and identifying opportunities. It outlines key principles like transparency and empowering employees. It also discusses infrastructure needs, tools for listening and publishing, case studies of content creation and customer engagement, and using social media for crowdsourcing. The overall goal is integrating social throughout Dell's business to improve customer experience and satisfaction.
The document summarizes a webinar on using social media for B2B technology marketers. It introduces the moderator and three panelists - Larry Weber, Dave Munn, and Pauline Ores. Dave Munn's presentation discusses how social media is increasingly important in the technology purchase process. Three-quarters of buyers use social media and top sources of information include digital channels. Pauline Ores discusses IBM's use of social media and challenges of an enterprise approach. She recommends demonstrating business value, using metrics, and internal adoption. The webinar concludes with an audience Q&A.
Debt and Deficit - The Big Issues Hangout with Face The Facts USADSternAS
Face the Facts USA delivers provocative facts about big issues to help Americans debunk myths, hold better conversations, get involved, and make choices as smarter citizens.
http://facethefactsusa.org
Navigating Regulatory Issues of Social Media in HealthcareRacepoint Global
Larry Weber of W2 Group, Marc Reisler and Michael Manthei of Holland & Knight and Joe Shields of Pfizer discuss the ways marketers in the health care industry can successfully navigate regulatory issues and maximize their online presence.
This webinar discussed topics that are top-of-mind for health care marketers, such as:
1 - What is the FDA's position on using social media to market FDA-regulated products?
2 - What privacy issues should marketers be aware of when using social media?
3 - Who has liability for social media content?
4 - Should pharmaceutical and medical device companies have a social networking policy?
Community conference 2011 - Dell, Bill JohnstonSeismonaut
This document discusses creating sustainable value through social media. It outlines Dell's journey with social media over five years, experiments, and lessons learned. Key insights include:
1) Social media improves engagement, provides solutions, and boosts loyalty across the customer lifecycle from awareness to post-purchase support.
2) Listening is critical for understanding customers and markets. Social media also provides insights to improve products, marketing, and operations.
3) While direct sales impacts can be measured, social media value is multi-dimensional, including influence on purchase, increased attention, loyalty, and other less direct impacts.
4) For Dell, social media affects all business units and stages of the buying process, not
Social media activation is a creative approach to how we bring experiences to our target audiences and bring our target audiences into our experiences. In today's digital age, marketers must move beyond the traditional approach and create a valuable, customized social media experience that will engage a brand's key constituents and build lasting relationships.
Larry Weber of W2 Group, Dennis Haugan of T-Mobile and Brian Babineau of Digital Influence Group discuss how effective social media activation can help marketers:
1 - Build a rich brand experience for target audiences
2 - Develop a fluid model for content distribution and sharing
3 - Create new opportunities for engagement through partnerships
4 - Sustain and enhance engagement over time
Act six principles digital marketing reg rep 7 18Belbey
This document outlines six principles for social media success in financial services based on case studies, trends, and regulatory requirements. It discusses the state of social media adoption in financial services and how firms can develop a social media strategy. The six principles are: having a clear social media strategy, developing personal brands for employees, providing relevant content to audiences, listening to customers and monitoring conversations, responding to customers in a timely manner, and ensuring compliance with all regulations. The document provides examples from companies like Baird and Movenbank to illustrate how these principles can be applied.
Once a nice-to-have or a future wish, Intranet 2.0 tools such as blogs, wikis and other vehicles have become mainstream, and are present in nearly 50% of organizations (regardless of size) in the Western World.
* Date: July 21, 2009
* Location: Free Webinar 12 pm EDT
Unfortunately, executives and users alike are not very satisfied with the tools, and what they're doing. However, their are secret indredients to success.
This presentation reviews the findings of the Intranet 2.0 Global Survey and offer attendees a chance to learn why 2.0 has become an imperative, and what to consider / plan when implementing these social media tools.
The document provides information for IT vendors on how to effectively market to IT professionals through social networks. It discusses data showing that business technology buyers are increasingly active socially. It outlines the different stages of the IT purchase process and how buyers engage at each stage through communities, prioritizing quality discussions and relevant information. The document recommends that vendors focus their social engagement on providing technical expertise, resources, solutions amplification, and connections to help buyers at each stage rather than just advertising. Face-to-face events are also presented as an effective opportunity for direct engagement.
Communities can be powerful tools for product teams in driving innovation. This presentation covered the drivers of community approaches as well as specific examples of how communities worked in product development. Presented to the BPMA
Vibrant marketing professional for over 10 years in the industry. Founder of Creatively Mused, a digital content and strategic marketing agency focused on innovative techniques.
The document summarizes a discussion between Larry Weber from Digital Influence Group and Racepoint Group and Alex Mouldovan from Crowd Factory about measuring social media return on investment. They discuss how companies can use social media to generate word of mouth, acquire and engage customers, track influencers and campaign performance, and measure tangible business results from their social marketing efforts. The discussion is followed by questions from the audience.
The Role of the Social Employee - IBM & Digital Influence Group FutureM Prese...Racepoint Global
The document discusses IBM's initiative to train and enable employees to engage effectively on social media in a way that is aligned with IBM's business goals and brand. It outlines how IBM identifies subject matter experts among employees, provides tailored training based on their strengths and interests, and integrates them into marketing programs by amplifying their digital expertise. The goal is to leverage employees' online influence to help differentiate IBM as a leader in social business while reinforcing the company's values of being social, smart, and secure. Metrics show experts' digital engagement results in higher reach, conversion rates, and leads compared to traditional marketing tactics.
Enterprise social media for business managersRimjhim Ray
Enterprise 2.0 utilizes social media to transform communication within an organization from broadcasting to collaboration. It creates an ecosystem connecting internal stakeholders like employees as well as external stakeholders like customers and suppliers. Key aspects of Enterprise 2.0 include using tools like blogs, wikis, social networks and microblogging to enable open, multidirectional and context-driven communication across organizational boundaries. Successful implementation requires selecting the right social media tools based on objectives, audience and content, and developing strategies for both internal collaboration and knowledge sharing as well as external engagement.
The document outlines six principles for social media success in financial services: 1) Develop a strategic social media plan that is integrated into the company culture. 2) Build personal brands for employees. 3) Provide relevant, compelling content. 4) Leverage customers and crowdsourcing. 5) Educate employees on social media. 6) Analyze social media metrics and engagement. The presentation provides examples and recommendations for implementing each principle, and concludes by advertising additional webinars and resources from Actiance on social media compliance topics.
The Community Manager Certificate ProgramComBlu, Inc.
The document discusses the need for a community management certificate program. It notes that as brands add online communities to their marketing, there is an increasing demand for skilled community managers. However, few people currently have the necessary expertise. The certificate program aims to teach both community management skills and product/brand expertise. It also outlines some of the course content, including roles, engagement, content moderation, and more. The document argues that without proper community management, online communities can face issues like being ghost towns, centers of drama, or cliques.
How to make social media work for Investor Relations - January 31, 2012Darrell Heaps
Darrell Heaps, co-founder and CEO of Q4 Web Systems (Q4), leads a session aiming to equip IRO's with the knowledge and tools to start tackling these tough questions. Social media can be a powerful tool — make sure it is one working FOR you and not against you.
Case Study: Six Principles for Social Success in Financial Services
Presented by: Joanna Belbey, Social Media and Compliance Specialist, Actiance, Inc
www.bdionline.com
This document provides an agenda for a presentation on social media security and compliance for financial services firms. The presentation will cover introducing social media and its growing importance, regulatory issues, and steps firms can take to implement social media safely. It also profiles the speaker and her company Actiance, which provides social media compliance tools and services. Actiance helps over 100,000 users at hundreds of financial firms integrate social media while meeting regulations.
Social Interactivity Strategy - Listen + Engage = OpportunityStephen Jio
The document discusses Dell's social media strategy, which includes frameworks for listening to customers, engaging with them, and identifying opportunities. It outlines key principles like transparency and empowering employees. It also discusses infrastructure needs, tools for listening and publishing, case studies of content creation and customer engagement, and using social media for crowdsourcing. The overall goal is integrating social throughout Dell's business to improve customer experience and satisfaction.
The document summarizes a webinar on using social media for B2B technology marketers. It introduces the moderator and three panelists - Larry Weber, Dave Munn, and Pauline Ores. Dave Munn's presentation discusses how social media is increasingly important in the technology purchase process. Three-quarters of buyers use social media and top sources of information include digital channels. Pauline Ores discusses IBM's use of social media and challenges of an enterprise approach. She recommends demonstrating business value, using metrics, and internal adoption. The webinar concludes with an audience Q&A.
Debt and Deficit - The Big Issues Hangout with Face The Facts USADSternAS
Face the Facts USA delivers provocative facts about big issues to help Americans debunk myths, hold better conversations, get involved, and make choices as smarter citizens.
http://facethefactsusa.org
Karl Marx developed Marxism, which interprets political practices and believes capitalism will be replaced by socialism and eventually communism. According to Marxism, society is divided into two classes: the proletariat, who must sell their labor to live, and the bourgeoisie, who own capital and the means of production. Marxism views the mass media as controlled by the ruling bourgeoisie class, who use it to publicize their worldviews and deny alternative ideas.
How To Do KS2 Maths SATs Paper B Fractions Questions (Part 3)Chris James
The document provides instructions for solving fraction word problems on SATs exams. It explains that students may be asked to calculate a fraction of an amount. It demonstrates the process of dividing the total amount by the denominator of the fraction to find the value of one unit, then multiplying that result by the numerator to get the final answer. Several examples are shown step-by-step, and students are provided a practice problem set to test their skills in solving these types of fraction word problems.
The document provides tips for effective time management. It recommends writing things down on a to-do list, prioritizing tasks, and planning your week in advance. Additional tips include carrying a notebook to capture ideas, learning to say no, continuously improving skills, evaluating how time is spent, using a time management system, thinking before committing to tasks, identifying bad habits, avoiding doing other people's work, keeping a goal journal, not being a perfectionist, avoiding filler tasks, and not falling into efficiency traps. The overall message is that proper planning, prioritization, and self-awareness are key to managing time effectively.
This document provides a framework for evolving a business from having a social brand to becoming a fully social business. It discusses the key differences between having a social brand focused on external communications versus being a social business focused on internal communications and engagement. The framework outlines eight steps - assess, strategize, create, protect, participate, share, engage, and monitor - to guide the transformation to a social business that views its entire value chain as collaborative networks and communities.
Qantas Grounding Takes Off in Social MediaiGo2 Pty Ltd
When Qantas Airways grounded its fleet in a dispute with unions it ultimately effected 110,000 travelers world-wide. The event caused a social media storm, and we track some of that in this analysis. The question is now, will Qantas step up to the plate and transform itself from a social brand into a social business in order to help it's recovery?
Thrive on Jive: 6 Pillars of Social Media Marketing SuccessDeirdre Walsh
This presentation showcases the steps needed to develop a successful social media strategy. It focuses on building a good process for listening and engaging with key stakeholders across the Social Web.
Social Media and Social Tools aren't able to create a fully functional customer community. For corporations creating their own social network to support customers is key. This can be done via @Telligent
This document outlines a 7-step process for becoming a social office hero by driving trials of a new software product through social media. The steps are: 1) Define clear goals aligned with business objectives; 2) Integrate social strategies with internal teams and plans; 3) Listen to and monitor social conversations; 4) Engage by adding value to social streams; 5) Build successful social channels; 6) Activate and reward key evangelists; 7) Analyze social metrics and business results. Following this process increased the company's social reach and engagement, drove more software trials, and had higher sales conversions than other marketing channels.
Social media - How it fits into your customer marketing and retention strategyNick White
This document summarizes a webinar on how social media fits into customer marketing and retention strategies. It was presented by Geoff Nelson and Nick White of Ivy Worldwide and hosted by Mary Naylor, CEO of VIPdesk. The webinar covered defining social media and its importance, engaging the right forms of word-of-mouth marketing at the right times and places, dos and don'ts of social media communications, and successfully organizing a customer-centric social media plan.
Social Media: How it Fits Into Your Customer Marketing and Retention Strategy...VIPdesk
This document summarizes a webinar on using social media for customer marketing and retention strategies. The webinar was presented by Geoff Nelson and Nick White of Ivy Worldwide and hosted by Mary Naylor, CEO of VIPdesk. It covered topics such as defining social media, engaging influencers, using the right social media tools, and principles for interacting in online communities. The webinar provided strategies for leveraging word-of-mouth marketing and influencers at different stages of the customer journey.
The document discusses Winnovation Network, a social media and business consulting firm. It provides an overview of the company's services, which include helping clients harness benefits from social media, implementing social media strategies, and facilitating collaboration between employees, customers, and partners. Example client cases are described, such as developing a social enterprise portal for a Finnish company and strategic options for a social platform for a Danish consumer staples company. The company's expertise is also summarized, including its experience in areas like social CRM, employee collaboration, and mobile technologies.
Social Media effect on today's enterprise, What are Social Brands and Social Enterprises, and the difference between them.
How should leaders consider integration of Social Media in the organization, and much more..
Contact raz@kinshipdigital.com for presentation notes.
Where social media is today. Where it's headed. What is HOLDING brands/biz back. Includes a social media maturity framework for digital strategists.
If you download - please add a comment.
Laurie Dillon-Schalk's keynote for IBM's Retail Fall Showcase on Nov. 2nd, 2011
The is presentation was delivered at the Online Community Engagement conference in Sydney on 1 Nov 2012. I picked the dense topic of data, analytics and reporting and how it is critical in the social business journey. How it should/can be used to build compelling business cases.
Singley + Mackie provides various social media services including community management, analytics and reporting, Facebook application development, video production, and promotions. They aim to help brands grow their marketable base through engagement and conversions. As a virtual agency, they employ strategic and creative experts around the world to design effective social media campaigns.
This document discusses Standard Life's efforts to develop a social business approach. It covers how Standard Life is an established provider of long-term savings and investments that is facing changing market forces like technology advances. The company recognizes that the linear approach is being replaced by a complex online ecosystem. Standard Life has been exploring social media to better engage different audiences like customers and financial advisors. Internally, the company set up a social business network to improve collaboration and knowledge sharing among its global workforce. Moving forward, Standard Life aims to more fully integrate social media into its business model and operations.
The document provides an overview of a course on social media strategy and management. It outlines the course objectives which include developing a social media strategy aligned with business goals, implementing initiatives to achieve objectives, and measuring social media performance and impact. It details learning outcomes, teaching methods such as lectures and group work, assignments, schedules, and addresses questions from participants.
This document discusses social business and how to operationalize it within an organization. It begins by discussing how social media has caused challenges for businesses and outlines a model for social business value creation. It then provides recommendations for establishing a social media center of excellence, including evaluating the social landscape, establishing roles and teams, and operationalizing the center. The document also discusses content creation workflows, building a real-time listening center, expanding programs globally, and operationalizing the content marketing process.
A look at how organizations can use social listening and analysis as input into their social media and business strategies. Shares case studies, use cases, and processes.
SBS MBA/MBM Class, Social Media: Strategy and Management, May 2012Hamill Associates Ltd
This document outlines a course on social media strategy and management. It discusses:
1) The course will cover developing an effective social media strategy to build customer advantage and align social media initiatives with business goals.
2) Students will learn how to analyze social media opportunities, develop a strategy, implement initiatives, and measure performance and impact.
3) Assessment involves a group project to develop a social media strategy for an organization and class presentation.
The document provides an overview of an organizing for social media webinar. It introduces the speakers and discusses establishing cross-functional steering committees to guide social media strategy. It also covers new social media job roles, integrating marketing across silos, and balancing corporate control with grassroots engagement on social platforms. Questions from the audience are solicited at the end.
Similar to Rural Fire Services - why they need a Social Strategy (20)
To quote Ron Ploof from ‘Read this First – An Executives Guide to New Media” – social data is a goldmine but if you don’t extract the gold its just a hill like any other.
Social Media Governance - how it works in organisationsiGo2 Pty Ltd
Presentation to Internal Auditors to: communicate effectively with those managing the use of social media when they are conducting an audit; to understand the inherent release of control of information posted in social media; to understand the tools and systems which might be in use to distribute and monitor social media activity; to understand what governance and control means regarding social media when its utility is heavily linked to not being ‘in control".
Social business intelligence assessing the major Social Media Monitoring tooliGo2 Pty Ltd
This document summarizes a webinar on assessing major social media monitoring tools. It discusses the differences between social media management and monitoring tools, key considerations for monitoring tools, and provides a review of the top 10 monitoring tools, including Sysomos, Radian 6, Alterian SM2, and free monitoring options. The summary focuses on the challenges of using sentiment analysis and turning monitoring data into useful insights.
Joining the dots from Social Strategy to Social Analytics: And Why you Shou...iGo2 Pty Ltd
A Presentation for #AusLUG12 the largest Lotus User Group conference. The Promise:
1. The state of the social landscape;
2. Joining the dots between social strategy, governance, architecture, communities and social
analytics.
– For enterprises, this will help IT position cross-
organisational social business initiatives, including for marketing, sales, support, innovation and HR;
– For Partners, it will aid them in understanding customer priorities in social, and in developing and
positioning social business proposals.
Australia day 2012 social media analysisiGo2 Pty Ltd
iGo2 analyzes Australia Day social media and digital activity, providing word clouds and dashboards summarizing mentions across Twitter, Facebook, forums, blogs and news. They also identify influential tweeters and focus on social media strategy, intelligence, communities and governance to help clients with policy, marketing and business decisions. iGo2 was founded by experts with over 20 years experience each in social media and business.
Crisis Management through Social Media [FRAMEWORK]iGo2 Pty Ltd
Two main points are evaluated in the presentation with inclusion of a process and framework:
>> Context: Speed-Conversations-Tools-Transparency
>> Framework: Prep-Maintain-Action
Company "Owned" Social Networks / CommunityiGo2 Pty Ltd
What are the key components of a Company "Owned" Social Network:
- A single platform that supports internal, external and extranet communities so that you can leverage a single technology to support your community needs now and into the future.
- Unparalleled community design that empowers our customers to create award-winning communities and micro-communities with an integrated theme design studio that makes it simple for designers to configure the look and feel of your community according to brand standards.
- A complete set of integrated social applications including but not limited to blogs, forums, wikis, rich media, social search, profiles, microblogging, activity feeds, tagging, tag clouds, RSS, discussion threads and comprehensive community administration.
- Branded mobile communities optimized for modern, touch-screen mobile devices including the Apple iPhone, Blackberry Torch and Android phones
iGo2 Group provides social business solutions including InsideView Dynamics, which integrates social data into Microsoft Dynamics CRM. InsideView provides aggregated company and contact information, social profiles, alerts and tools to discover opportunities and engage customers. It benefits sales teams with better sales preparation and higher win rates. iGo2 also partners with Telligent to offer social communities for customer support, employee collaboration and customer engagement.
Leighton holdings digital monitoring case studyiGo2 Pty Ltd
Research into Leighton Holdings examining:
1) Brand
2) At risk construction projects
3) Crisis Management
Research value shows:
- Just a short period of monitoring provides a wealth of valuable business data
- Many opportunities to differentiate
- Many opportunities to improve service
- Many opportunities to improve loyalty
- Opportunities to improve competitive positioning
- Opportunities to improve brand consistency
- Opportunities to amplify the ‘good’ and contain the ‘bad’
- All in real time
Deep Dive into the Australian Banks during August 2011iGo2 Pty Ltd
We took a look at the Australian Financial Services Industry during the market downturn and then rebound in August 2011. A Fascinating month on the Australian market and some gold nuggets in the analysis.
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Gartner’s Digital Transformation Framework
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Cognizant’s Digital Transformation Framework
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The BCG Strategy Palette
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Rural Fire Services - why they need a Social Strategy
1. iGo2 Overview
iGo2 Group Pty Ltd – Providing you smart integrated responsible social business solutions
2. Agenda
Ø The Power of Social Media
Ø Who is iGo2?
Ø RFS Overview
Ø Partners
Ø Customers
Ø Founders of iGo2 Group
3. The Power of Social Media
Ø Social Media is disruptive
Ø Social Media is dynamic
Ø Social Media changes everything for a business
– Sales, Marketing, Service
– Human Resources
– Product Management
– Channels
– Processes
– Organisational Models
4. Who is iGo2 Group?
iGo2
is
a
Social
Business
product
and
services
company.
iGo2
helps
organisa9ons
like
yours
leverage
the
power
of
Social
Media
and
Networks
through
relevant,
focused
and
business
oriented
solu9ons.
We
assist
to
connect
you
with
your
markets
and
customers;
convert
your
social
data
to
business
intelligence
and
manage
your
Social
Media
presence
for
maximum
impact.
Whether
your
business
is
already
ac9ve
in
Social
Media
–
but
needs
to
do
it
beEer
–
or
whether
you
are
just
star9ng
out,
iGo2
can
provide
everything
from
consultancy
to
a
complete
tailored
solu9on.
Ø A holistic approach to Corporate Social Media
Ø All members are Certified Strategists in Social Media
Ø Utilise proven methodologies for :
– Social Media Assessments
– Social Media Strategy Development
– Social Media Programs and ROI
– Channel Empowerment through Social Media
5. iGo2 Focus Areas
Strategy
:
formula9ng
policy
and
strategy
through
researching
your
brand,
customers,
partners
and
compe9tors
Tac9cs:
building
your
social
presence
and
integra9ng
to
your
business
processes;
training
and
empowering
employees
and
partners.
Intelligence:
monitoring,
collec9ng,
and
analyzing
social
data
to
make
informed
and
agile
business
and
policy
decisions.
Tools:
delivering,
installing,
suppor9ng
and
integra9ng
best
of
breed
products
for
u9lising
the
social
web
6. Social
Media
Monitoring
Social Intelligence
Services
• Monitor
“Brand”
on
behalf
of
all
Brigades
• Govern
/
Audit
Trail
• Full
BI
Capability
• All social data streams
• Drilldown analysis
• Sentiment analysis
• Comparative Analysis
• Drilldown to influencers
• Drilldown to sources
• Slice and dice
• Periodic reporting –
weekly, bi weekly, monthly,
real time
9. Member
&
Stakeholder
Issues:
• What
is
the
Brigade
policy/process/
guidelines
for
Social?
• What
is
the
Corporate
policy/
process/guidelines
for
Social?
• Who
do
I
listen
to
and
why?
• Who
runs
the
crisis
management
and
what
is
the
Social
Policy?
• Where
is
the
source
of
truth?
• Who
owns
the
community?
• How
do
I
share
learning's?
• How
do
I
network
with
peers?
• Where
is
the
center
of
innova9on?
• How
do
I
foster
Partnerships?
• Is
MyRFS
a
community
and
socially
integrated?
10. iGo2’s “initial” advice to RFS
Assess
Ø Start Listening in
Monitor
Strategise
all channels
Ø Develop a Social
Strategy through
performing an Protect
Social
Business
Create
Social Assessment Framework
Ø Implement iGo2’s
8-Point Social
Engage
Par9cipate
Business
Framework Share
11. Different Objectives
Social
Networks
Online
Communi9es
Rela9onships
Business
Objec9ve
Primary
Purpose
Primary
Enabler
Common
Ac9vity
Rela9onships
12. The
Social
Ecosystem
Wikis
Par@cipa@ng
Listening,
establishing
reputa9on
(I’m
one
of
you)
Managed
Listening,
suppor9ng,
building
reputa9on,
marke9ng
External
Communi9es
Owned
Closed
Network
Listening,
suppor9ng,
building
rela9onships,
collabora9ng
Example:
stakeholder
communi9es
Internal
Example:
channels,
members
Communi9es
Example:
Intranets,
communi9es
of
prac9ce
Copyright
2011
Telligent.
All
rights
reserved.
13. Communities Enable Relationships
Owned
Communi@es
Regular
interac@on
among
members
who
are
united
by
a
common
interest
allows
for
rela@onships
to
be
formed
Member
to
Member
Collabora@on
14. Community Use Cases Internal
Communi@es
External
Communi@es
(80% of clients)
Corporate
Customer-‐Driven
Communica@on
Support
Employee
Networking
&
Interac@ve
Marke@ng
Collabora@on
Associa@on
Innova@on
Management
15. RFS Community
Build
cause
awareness
• Create
a
hub
that
serves
as
a
focal
point
for
the
RFS
• Increase
SEO
placement
and
decrease
SEM
spending
• Leverage
WOM
to
scale
and
reach
new
supporters
Engage
members
to
increase
membership
&
outreach
• Reinforce
RFS
members’
sense
of
iden9ty,
affilia9on
and
value
• Enable
members
to
easily
find
peers
and
support
• Connect
poten9al
RFS
members
to
programs
Increase
your
value
proposi@on
&
improve
efficiency
• Uncover
trending
topics
quickly
and
take
ac9on
• Curate
the
content
being
created
by
RFS
members
online
• Generate
new
opportuni9es
for
ad
hoc
par9cipa9on
16. Social Media Crises
• Social Media Crises arise from a
number of different social channels
• Crises occur in every major
industry from manufacturing to
Retail to Celebrity
Source
:
Al9meter
Consul9ng
:
How
Social
Businesses
Prepare
17. Why Social Media Crises Occur
• More than one cause may apply
• A Crisis may be 3 levels:
• Negative publicity
• Negative publicity + forced
changes
• Direct financial impact
18. Anatomy of a Social Media Crisis
Could they be averted? Reasons for internal Failure
19. Potential Value of Social Intelligence
Ø Crisis Management
Ø Reputation Management
Ø Project Monitoring
Ø Improve customer service
Ø Competitor intelligence
Ø Partner intelligence
Ø Improve product and service development
Ø Improve target marketing
Ø Grow revenue
Ø Deflect costs
Ø Improve Customer Loyalty
Ø Policy or initiative review
22. The
Founders
of
iGo2
Group
Ø All
Cer4fied
Strategists
in
Social
Media
Ø All
have
more
than
20
years
business
experience
in
IT
and
industry
iGo2 Group Pty Ltd – Providing you smart integrated responsible social business solutions