This is a presentation Mike Manning and I put together to propose building an intranet with social tools integrated at our former company. There is a lot of great content in this deck so I wanted to share it.
Share point 2013 finally getting socialMark Reuter
- SharePoint 2013 provides enhanced social and collaboration features through integration with Yammer and Lync. This allows users to engage in social conversations, see presence status of colleagues, and easily collaborate on documents.
- Features like activity feeds, profiles, tasks, and reputation building incentivize participation and transparency across the organization in a social, Facebook-like environment.
- The deep integration of social and collaboration tools aims to break down silos and security barriers by providing a unified platform for internal communication, knowledge sharing, and social business.
5 steps to becoming a social enterprise andrew bishop-jacobsJacobs Australia
1) A social enterprise uses social software to connect employees, share knowledge openly, and improve collaboration. It focuses on people, connections between people, and open sharing of information.
2) Implementing social software in a business can increase productivity, speed of knowledge sharing, and employee satisfaction while reducing costs. It creates a more engaged workforce with better access to expertise.
3) To implement a social enterprise, a company needs to select appropriate social tools, integrate them with existing systems, address any concerns about open sharing, and get buy-in from influencers through education and visible benefits. Strategic selection of tools is important.
Rock your CIO’s world with a sensational SharePoint strategyJacobs Australia
Does your SharePoint strategy rock your CIO’s world? How about your CEO’s? This presentation will give your organisation’s SharePoint strategy some extra bling. We’ll help you find harmony in the increasingly complex landscape of information systems, make the transition to social business and stay on course with future directions of content and collaboration via SharePoint.
Aligning trends in information management with your SharePoint blueprint
Where SharePoint fits within a complex information infrastructure
Developing a social business strategy with SharePoint
Don’t fail to plan – maximise your success through a sensational SharePoint strategy
Enterprise 2.0 – Social Tools used with SharePointYianni Achele
Yianni Achele and Alan Ciunciusky talk about the out-of-the-box capabilities of SharePoint, and shows with the integration of applications such as NewsGator, Yammer and Jive, SharePoint can deliver a "best of breed" social media platform.
Content Along the B-to-B Decision JourneyComBlu, Inc.
Jamie Mann is a senior marketing manager at Microsoft who runs community and influencer strategies for Microsoft Office and Office 365. Kathy Baughman is the president of social business firm ComBlu, where she helps clients with social engagement, brand advocacy, and social measurement. The document discusses how content can be used across the B2B decision journey, from awareness to purchase to post-purchase, to engage customers and lower support costs. It provides examples of content types, strategies, and metrics at each stage of the journey.
SharePoint voor de social enterprise erwin koensErwin Koens
Gebruikers verwachten van hun samenwerkingsplatform ‘op kantoor’ dat ze ermee op een vergelijkbare, net zo intuïtieve manier als in hun privéleven interactie kunnen hebben met collega’s, partners en opdrachtgevers. SharePoint biedt hiervoor uitgebreide mogelijkheden. Deze sessie laat zien hoe een goed doordachte SharePoint implementatie uw intranet en/of extranet kan omturnen tot een waar Social Enterprise platform. Daarnaast verneem je meer over de aanpak, de implementatie en de adoptie van social functionaliteiten binnen de organisatie.
Social @ IBM. Presentation given at M2C "Social Media is dead" on March 28th 2011, Paris - For more information on Social @ IBM, please visit : http://www.ibm.com/blogs/zz/en/guidelines.html and also : http://delphrb.wordpress.com/
The document provides an overview of social media, including definitions, tools, corporate success stories, and the future of social media. It discusses key social networks like Twitter, Facebook, YouTube, and LinkedIn. It also outlines Cognizant's point of view on social media and initiatives from top health insurers. The document recommends a strategic approach to social media involving observing, developing, and acting on customer relations, reputation management, and product promotion. It proposes an implementation plan and sample metrics for measuring social media performance.
Share point 2013 finally getting socialMark Reuter
- SharePoint 2013 provides enhanced social and collaboration features through integration with Yammer and Lync. This allows users to engage in social conversations, see presence status of colleagues, and easily collaborate on documents.
- Features like activity feeds, profiles, tasks, and reputation building incentivize participation and transparency across the organization in a social, Facebook-like environment.
- The deep integration of social and collaboration tools aims to break down silos and security barriers by providing a unified platform for internal communication, knowledge sharing, and social business.
5 steps to becoming a social enterprise andrew bishop-jacobsJacobs Australia
1) A social enterprise uses social software to connect employees, share knowledge openly, and improve collaboration. It focuses on people, connections between people, and open sharing of information.
2) Implementing social software in a business can increase productivity, speed of knowledge sharing, and employee satisfaction while reducing costs. It creates a more engaged workforce with better access to expertise.
3) To implement a social enterprise, a company needs to select appropriate social tools, integrate them with existing systems, address any concerns about open sharing, and get buy-in from influencers through education and visible benefits. Strategic selection of tools is important.
Rock your CIO’s world with a sensational SharePoint strategyJacobs Australia
Does your SharePoint strategy rock your CIO’s world? How about your CEO’s? This presentation will give your organisation’s SharePoint strategy some extra bling. We’ll help you find harmony in the increasingly complex landscape of information systems, make the transition to social business and stay on course with future directions of content and collaboration via SharePoint.
Aligning trends in information management with your SharePoint blueprint
Where SharePoint fits within a complex information infrastructure
Developing a social business strategy with SharePoint
Don’t fail to plan – maximise your success through a sensational SharePoint strategy
Enterprise 2.0 – Social Tools used with SharePointYianni Achele
Yianni Achele and Alan Ciunciusky talk about the out-of-the-box capabilities of SharePoint, and shows with the integration of applications such as NewsGator, Yammer and Jive, SharePoint can deliver a "best of breed" social media platform.
Content Along the B-to-B Decision JourneyComBlu, Inc.
Jamie Mann is a senior marketing manager at Microsoft who runs community and influencer strategies for Microsoft Office and Office 365. Kathy Baughman is the president of social business firm ComBlu, where she helps clients with social engagement, brand advocacy, and social measurement. The document discusses how content can be used across the B2B decision journey, from awareness to purchase to post-purchase, to engage customers and lower support costs. It provides examples of content types, strategies, and metrics at each stage of the journey.
SharePoint voor de social enterprise erwin koensErwin Koens
Gebruikers verwachten van hun samenwerkingsplatform ‘op kantoor’ dat ze ermee op een vergelijkbare, net zo intuïtieve manier als in hun privéleven interactie kunnen hebben met collega’s, partners en opdrachtgevers. SharePoint biedt hiervoor uitgebreide mogelijkheden. Deze sessie laat zien hoe een goed doordachte SharePoint implementatie uw intranet en/of extranet kan omturnen tot een waar Social Enterprise platform. Daarnaast verneem je meer over de aanpak, de implementatie en de adoptie van social functionaliteiten binnen de organisatie.
Social @ IBM. Presentation given at M2C "Social Media is dead" on March 28th 2011, Paris - For more information on Social @ IBM, please visit : http://www.ibm.com/blogs/zz/en/guidelines.html and also : http://delphrb.wordpress.com/
The document provides an overview of social media, including definitions, tools, corporate success stories, and the future of social media. It discusses key social networks like Twitter, Facebook, YouTube, and LinkedIn. It also outlines Cognizant's point of view on social media and initiatives from top health insurers. The document recommends a strategic approach to social media involving observing, developing, and acting on customer relations, reputation management, and product promotion. It proposes an implementation plan and sample metrics for measuring social media performance.
weConnect is a social suite for Sharepoint 2007. If you are not ready to move to Sharepoint 2010 and want all the social features, weConnect can be your solution. Build and developed on Enterprise requirements we have created a suite that brings internet technologie to the enterprise. An easy install on your Sharepoint farm to convert it into a more user friendly system that is people-centric. Make information more relevant and find experts faster. With extensive profiles and smart innovations we help your organization transform into a next-generation company.
Thought Leadership In A Digital World (Pp Tminimizer)ComBlu, Inc.
The document discusses new approaches to thought leadership in a digital world. Traditional thought leadership methods like long-form white papers are no longer effective due to time constraints. The document recommends content syndication across various platforms, supporting conferences through social media, building or renting online communities, and sponsoring independent blogs written by experts and customers. It emphasizes thinking like a publisher by creating engaging content and distributing it widely to expand reach. Social media is key for trend spotting, conducting studies, and keeping thought leaders informed of new developments.
If you want to understand the true value of your content, develop a definitive strategy to maximize its value and understand the processes required to deliver back a significant return, you have found the right resource.
DNUG keynote - Social business with IBM ConnectionsChristian Holsing
The document discusses social business and IBM Connections. It provides an overview of IBM Connections, describing it as social software designed for business use. It allows users to connect and collaborate with colleagues, partners and customers. The key capabilities of IBM Connections discussed are profiles, microblogging, communities, activities, files, social analytics and integration with other IBM products.
Marketing Strategy 101: Marketing Bootcamp for StartupsR2integrated
On January 19, 2012, Kara Redman, Marketing Strategist at r2i, was on site to provide her marketing expertise at "BrandHack for Startups: A Marketing Bootcamp," hosted by Daniel Waldman.
In this two-part workshop, attendees first demonstrated their approach to the marketing process, and were then given action items to jump-start their marketing strategy with expert advice from industry experts, such as Redman. Review Kara’s presentation and key insights below, and let us know if you have any questions.
This document discusses the concept of Enterprise 2.0 and how organizations can leverage social software tools to address information management problems and tap into employees' knowledge and expertise. It describes how the cost of communicating and organizing has collapsed due to technologies that allow anyone to reach a global audience and create and distribute content at little to no cost. The document advocates that companies embrace principles from the social web by empowering knowledge workers to connect, share, create and broadcast using tools like wikis, blogs, microblogging and more. It provides an example of how a group collaboratively worked on a project using these types of tools.
Social content management for ibm connectionsJoel Demay
IBM Connections Content Manager combines social networking capabilities with content management features. It allows users to collaborate on content while maintaining control over document versions and approvals. Key features include check-in/check-out, metadata, taxonomy, and mobile access to content. The goal is to liberate organizational content and connect people to information, expertise, and knowledge across the enterprise.
Web 2.0: towards collaborative intelligence in the enterprise di Lee BryantGiuliano Prati
Web 2.0 tools like blogs, wikis, and newsfeeds are becoming enterprise-ready and can enable better collaboration, awareness, participation and decision making within organizations. These social tools are networked rather than centralized and use collective intelligence through interactions within communities. A case study of a law firm found that a blended social software solution improved knowledge sharing, reduced administration, and increased communication across various internal groups.
The document summarizes a webinar on using social media for B2B technology marketers. It introduces the moderator and three panelists - Larry Weber, Dave Munn, and Pauline Ores. Dave Munn's presentation discusses how social media is increasingly important in the technology purchase process. Three-quarters of buyers use social media and top sources of information include digital channels. Pauline Ores discusses IBM's use of social media and challenges of an enterprise approach. She recommends demonstrating business value, using metrics, and internal adoption. The webinar concludes with an audience Q&A.
Social media platforms enable mass collaboration and crowdsourcing, disrupting traditional businesses. Custom objects in a social network allow organizations to engage customers, partners and employees to foster knowledge sharing, innovation, and manage information. Users add value through participation and collective intelligence.
Title: B2B Social Business Case Study: Kinaxis Study Guide (supply chain)CSRA, Inc.
Social business will begin disrupting B2B sales & marketing in 2012, and CSRA's Social Business Education Series shows executives how to take advantage of it. This supply chain case study shows how Kinaxis, offers a suite of cloud-based supply chain software and services, used blogs, LinkedIn and a supply chain community to engage prospects worldwide, boosting
The content journey from Creation to Collaboration and EngagementDheeraj Chowdhury
This preesentation was presented at the Gov2,0 conference in Canberra in October 2012, The aim was to share the future of content and the speed at which it is evolving. A case study of the evolution of content in NSW DEC. Finally a look at the emerging platforms to help enterprises leverage technology in developing an integrated social content strategy.
IBM emphasizes the importance of social computing behavior for its employees. Social computing means connecting and collaborating using internal social media tools like Lotus Connections. This allows employees to build their reputation within IBM, expand their network, increase their skills, and improve their chances of career advancement. It also benefits IBM by encouraging innovation through collaboration across boundaries. The document provides examples of how employees have gotten new jobs or projects thanks to engaging in social computing behaviors like blogging or microblogging about their work. It also outlines the business benefits of collaboration and how social computing supports IBM's core competencies.
Introduction to Attini Social Suite for SharePoint - by Rapid CircleWilco Turnhout
This document describes Attini Software and its SharePoint solutions. Attini enhances SharePoint's functionality by improving the user experience and social capabilities. It provides solutions like Attini Talk (microblogging), Attini Blog, Attini News, and Attini Video. These solutions bring features from social media like Facebook and Twitter to internal SharePoint environments. The document also discusses Attini's pricing plans and features included in each plan.
The document discusses Microsoft's efforts to become a social enterprise by creating a shared knowledge portal called InfoPedia. It involved consolidating content from various sites and simplifying the experience for their 46,000 field sellers. The key aspects included empowering people as change leaders, developing simple processes, shifting culture to encourage sharing, using effective technologies like SharePoint, and measuring impact through adoption rates and feedback. The transformation took over a year but provided field sellers with easier access to critical information.
This presentation provides examples of how social media tools such as blogs, LinkedIn and Twitter can be used to market/sell your business. But social media has implications beyond marketing and sales. It impacts PR, HR, IT and more.
Communities can be powerful tools for product teams in driving innovation. This presentation covered the drivers of community approaches as well as specific examples of how communities worked in product development. Presented to the BPMA
La televisión digital codifica señales de imagen y sonido de forma digital en lugar de analógica, permitiendo transmisiones interactivas y múltiples canales en un mismo espacio. Un sistema de televisión digital incluye cámaras digitales, transmisión digital, pantallas digitales de alta resolución, y ofrece ventajas como más canales, mejor calidad de imagen y sonido, y más servicios. Para recibir la televisión digital, se debe comprobar la cobertura, adaptar la antena, y disponer de un equipo receptor.
weConnect is a social suite for Sharepoint 2007. If you are not ready to move to Sharepoint 2010 and want all the social features, weConnect can be your solution. Build and developed on Enterprise requirements we have created a suite that brings internet technologie to the enterprise. An easy install on your Sharepoint farm to convert it into a more user friendly system that is people-centric. Make information more relevant and find experts faster. With extensive profiles and smart innovations we help your organization transform into a next-generation company.
Thought Leadership In A Digital World (Pp Tminimizer)ComBlu, Inc.
The document discusses new approaches to thought leadership in a digital world. Traditional thought leadership methods like long-form white papers are no longer effective due to time constraints. The document recommends content syndication across various platforms, supporting conferences through social media, building or renting online communities, and sponsoring independent blogs written by experts and customers. It emphasizes thinking like a publisher by creating engaging content and distributing it widely to expand reach. Social media is key for trend spotting, conducting studies, and keeping thought leaders informed of new developments.
If you want to understand the true value of your content, develop a definitive strategy to maximize its value and understand the processes required to deliver back a significant return, you have found the right resource.
DNUG keynote - Social business with IBM ConnectionsChristian Holsing
The document discusses social business and IBM Connections. It provides an overview of IBM Connections, describing it as social software designed for business use. It allows users to connect and collaborate with colleagues, partners and customers. The key capabilities of IBM Connections discussed are profiles, microblogging, communities, activities, files, social analytics and integration with other IBM products.
Marketing Strategy 101: Marketing Bootcamp for StartupsR2integrated
On January 19, 2012, Kara Redman, Marketing Strategist at r2i, was on site to provide her marketing expertise at "BrandHack for Startups: A Marketing Bootcamp," hosted by Daniel Waldman.
In this two-part workshop, attendees first demonstrated their approach to the marketing process, and were then given action items to jump-start their marketing strategy with expert advice from industry experts, such as Redman. Review Kara’s presentation and key insights below, and let us know if you have any questions.
This document discusses the concept of Enterprise 2.0 and how organizations can leverage social software tools to address information management problems and tap into employees' knowledge and expertise. It describes how the cost of communicating and organizing has collapsed due to technologies that allow anyone to reach a global audience and create and distribute content at little to no cost. The document advocates that companies embrace principles from the social web by empowering knowledge workers to connect, share, create and broadcast using tools like wikis, blogs, microblogging and more. It provides an example of how a group collaboratively worked on a project using these types of tools.
Social content management for ibm connectionsJoel Demay
IBM Connections Content Manager combines social networking capabilities with content management features. It allows users to collaborate on content while maintaining control over document versions and approvals. Key features include check-in/check-out, metadata, taxonomy, and mobile access to content. The goal is to liberate organizational content and connect people to information, expertise, and knowledge across the enterprise.
Web 2.0: towards collaborative intelligence in the enterprise di Lee BryantGiuliano Prati
Web 2.0 tools like blogs, wikis, and newsfeeds are becoming enterprise-ready and can enable better collaboration, awareness, participation and decision making within organizations. These social tools are networked rather than centralized and use collective intelligence through interactions within communities. A case study of a law firm found that a blended social software solution improved knowledge sharing, reduced administration, and increased communication across various internal groups.
The document summarizes a webinar on using social media for B2B technology marketers. It introduces the moderator and three panelists - Larry Weber, Dave Munn, and Pauline Ores. Dave Munn's presentation discusses how social media is increasingly important in the technology purchase process. Three-quarters of buyers use social media and top sources of information include digital channels. Pauline Ores discusses IBM's use of social media and challenges of an enterprise approach. She recommends demonstrating business value, using metrics, and internal adoption. The webinar concludes with an audience Q&A.
Social media platforms enable mass collaboration and crowdsourcing, disrupting traditional businesses. Custom objects in a social network allow organizations to engage customers, partners and employees to foster knowledge sharing, innovation, and manage information. Users add value through participation and collective intelligence.
Title: B2B Social Business Case Study: Kinaxis Study Guide (supply chain)CSRA, Inc.
Social business will begin disrupting B2B sales & marketing in 2012, and CSRA's Social Business Education Series shows executives how to take advantage of it. This supply chain case study shows how Kinaxis, offers a suite of cloud-based supply chain software and services, used blogs, LinkedIn and a supply chain community to engage prospects worldwide, boosting
The content journey from Creation to Collaboration and EngagementDheeraj Chowdhury
This preesentation was presented at the Gov2,0 conference in Canberra in October 2012, The aim was to share the future of content and the speed at which it is evolving. A case study of the evolution of content in NSW DEC. Finally a look at the emerging platforms to help enterprises leverage technology in developing an integrated social content strategy.
IBM emphasizes the importance of social computing behavior for its employees. Social computing means connecting and collaborating using internal social media tools like Lotus Connections. This allows employees to build their reputation within IBM, expand their network, increase their skills, and improve their chances of career advancement. It also benefits IBM by encouraging innovation through collaboration across boundaries. The document provides examples of how employees have gotten new jobs or projects thanks to engaging in social computing behaviors like blogging or microblogging about their work. It also outlines the business benefits of collaboration and how social computing supports IBM's core competencies.
Introduction to Attini Social Suite for SharePoint - by Rapid CircleWilco Turnhout
This document describes Attini Software and its SharePoint solutions. Attini enhances SharePoint's functionality by improving the user experience and social capabilities. It provides solutions like Attini Talk (microblogging), Attini Blog, Attini News, and Attini Video. These solutions bring features from social media like Facebook and Twitter to internal SharePoint environments. The document also discusses Attini's pricing plans and features included in each plan.
The document discusses Microsoft's efforts to become a social enterprise by creating a shared knowledge portal called InfoPedia. It involved consolidating content from various sites and simplifying the experience for their 46,000 field sellers. The key aspects included empowering people as change leaders, developing simple processes, shifting culture to encourage sharing, using effective technologies like SharePoint, and measuring impact through adoption rates and feedback. The transformation took over a year but provided field sellers with easier access to critical information.
This presentation provides examples of how social media tools such as blogs, LinkedIn and Twitter can be used to market/sell your business. But social media has implications beyond marketing and sales. It impacts PR, HR, IT and more.
Communities can be powerful tools for product teams in driving innovation. This presentation covered the drivers of community approaches as well as specific examples of how communities worked in product development. Presented to the BPMA
La televisión digital codifica señales de imagen y sonido de forma digital en lugar de analógica, permitiendo transmisiones interactivas y múltiples canales en un mismo espacio. Un sistema de televisión digital incluye cámaras digitales, transmisión digital, pantallas digitales de alta resolución, y ofrece ventajas como más canales, mejor calidad de imagen y sonido, y más servicios. Para recibir la televisión digital, se debe comprobar la cobertura, adaptar la antena, y disponer de un equipo receptor.
An elderly male patient undergoing prostatic surgery attempted to leave the hospital in the middle of the night against medical advice. When a nurse tried to stop him, he assaulted her, causing a concussion. Security then restrained the patient, who is now suing the hospital for false imprisonment and assault. As the hospital director, I will gather evidence such as the admission agreement and witness testimonies. The hospital is not at fault, as the patient's medical condition may have caused his aggressive behavior, and the nurse was simply doing her job. I will defend the hospital and ensure it is protected from any legal liability.
This document provides an overview of effective actor modeling techniques. It discusses actors as isolated, concurrent processes that communicate through asynchronous message passing. It provides examples of how to model domains and worker supervision hierarchies using Akka actors and routers. It also discusses techniques for introducing parallelism by creating multiple actor instances and distributing work via routing strategies.
The document discusses how social media can support business activities. It outlines the main categories of social media including social networking sites, blogs and wikis, and microblogging. It then discusses seven corporate capabilities that can be unlocked with social media: internal and external content creation, market leadership positioning, customer relationship support, customer service support, business community building, content monitoring, and decision support. The document raises initial discussion issues about which of these purposes are providing value and the key cost-benefit issues of maintaining participation in various social media approaches. It provides a brief biography of the author, Kim Proctor, CEO of Customers That Click.
The document discusses Dell's strategy for building and sustaining online communities. It describes how Dell established a centralized Social Media and Community team to embed social media into the company. The team focuses on listening to customers, training employees, and establishing governance and metrics for online communities.
What this means for businesses is the time to embrace social media channels to reach customers and
prospects is now. And while social media marketing and communications is no small task to undertake,
there are six objectives every company should consider to have at the core of their social activity.
The document provides guidance on using social media for business purposes, focusing on six key objectives: building brand awareness, providing customer service, adding events, product introductions, sales, and community engagement. It discusses each objective in terms of business case, team roles, example content types, and metrics. For the objective of building brand awareness, example content includes sharing company details and thought leadership, as well as asking questions to engage audiences. Metrics include engagement, reach, network growth, and comments.
Digital Engagement: 5 Steps to Build, Analyze & Measure Your Digital Engageme...SnapApp
In today’s digital world, customers and fans demand engagement across channels; but most companies still struggle with a comprehensive strategy that combines the content, involvement & acquisition tactics required to do so. See examples that any business can use to build a strategy that fuels growth.
This document discusses how retailers can embrace social media marketing to meet changing consumer needs. It introduces the four C's of social media marketing: content, connections, context, and community. It then provides examples of social media platforms and discusses how small businesses can capitalize on social networking by increasing search engine optimization, brand awareness, customer relationships and more. The document advocates starting with blogging and monitoring other industry blogs as an initial step in social media marketing.
Where social media is today. Where it's headed. What is HOLDING brands/biz back. Includes a social media maturity framework for digital strategists.
If you download - please add a comment.
Laurie Dillon-Schalk's keynote for IBM's Retail Fall Showcase on Nov. 2nd, 2011
Take this opportunity to learn more about SP 2013 and find out about the plans other organizations have for SP 2013. Some of the common concerns now include:
Should I wait for SP 2013 or move on with SP 2010?
How do I justify for SP 2013's investment?
With great improvements in features and usability, the SP product team now says that the web/intranet team can focus more on engaging with users needs rather than vendors' implementation. So what role do we play in SP 2013, and what role do vendors play?
What does it mean for migration from earlier versions of SharePoint?
This document summarizes Enterprise 2.0, which refers to the use of social media, cloud computing, and mobile technologies by organizations. It discusses how these tools allow for increased collaboration, communication, and knowledge sharing within and outside organizations. While offering opportunities, Enterprise 2.0 also presents risks that must be managed through training and governance policies. The document provides examples of how different business functions can utilize Enterprise 2.0 and stresses the importance of monitoring and analytics to understand impacts and inform strategies.
This document discusses using social media for B2B purposes. It identifies two types of target audiences - communities of interest and communities of practice. B2B social media works best when engaging both audience types. The document outlines reasons to use social media like expressing views, targeting audiences, and creating conversations. It also discusses setting goals and measuring success for social media campaigns. Specific social media platforms like blogs, Twitter, and LinkedIn are examined in terms of benefits, best practices, and generating exposure.
The document discusses leveraging social media tools for internal communications. It defines social media and provides examples of tools across a spectrum of complexity and interactivity, from message boards to full integration. Benefits include improved employee engagement, collaboration, communication and information sharing. The document outlines dos and don'ts and provides IBM as a case study, highlighting how IBM uses internal social networks, blogs, bookmarking, crowdsourcing and more to foster innovation and a culture of sharing without top-down control of corporate accounts.
Helen Casey presented on social media and its relevance for property professionals. She discussed examples of popular social media platforms, how social media can be used as both a marketing and business tool, and the importance of developing a social media strategy aligned with business objectives. Casey also provided case studies of how social media has helped companies expand their networks and find new clients. She emphasized that face-to-face relationships remain important and social media is best used to enhance relationships. Casey concluded by offering tips for achieving social media success, including focusing on one platform and sharing useful content.
The document discusses best practices for social media marketing. It finds that 65% of marketers are new to social media and top objectives are website traffic, lead generation, and sales. Successful strategies include blogging to drive traffic and generate qualified leads at lower costs than traditional methods. Major brands are using social media like Facebook, Twitter, and LinkedIn to engage customers. However, social media requires an executive-sponsored strategy, resources for management, and content creation to see benefits like increased revenues from higher engagement.
Burson-Marsteller Australia presentation for New Media Conference 2010, which was held in March in Sydney. Deck includes crowdsourcing case studies and guidance on strategic approach.
Get an overview on how social marketing differs from traditional marketing methods. Also, how using social networks and third-party applications can make managing your time online easier.
Integrate Social Media Into Sales Process PptDavid Cheek
This document outlines six steps for integrating social media into the sales process to fill the sales pipeline. The steps are: 1) selecting the right social media platforms to target your audience, 2) starting a blog, 3) creating profiles and pages on social networks like LinkedIn, SlideShare, YouTube, Facebook, and Twitter, 4) increasing use of press releases on social media, 5) promoting your social media channels, and 6) measuring success and making adjustments based on analytics. The goal is to build online credibility, generate leads, and increase sales through an integrated social media strategy.
Holley P. Malia presented strategies for healthcare marketers to reduce costs and maximize returns on marketing investments given economic pressures and demands for more cost-effective approaches. She emphasized leveraging existing digital assets through repurposing content, optimizing websites for search engine optimization, and using low-cost or free online and social media strategies. Malia also stressed data-driven tactics like keyword research, defining customer personas, and email marketing with a focus on lead generation and nurturing.
Enterprise social media for business managersRimjhim Ray
Enterprise 2.0 utilizes social media to transform communication within an organization from broadcasting to collaboration. It creates an ecosystem connecting internal stakeholders like employees as well as external stakeholders like customers and suppliers. Key aspects of Enterprise 2.0 include using tools like blogs, wikis, social networks and microblogging to enable open, multidirectional and context-driven communication across organizational boundaries. Successful implementation requires selecting the right social media tools based on objectives, audience and content, and developing strategies for both internal collaboration and knowledge sharing as well as external engagement.
The is presentation was delivered at the Online Community Engagement conference in Sydney on 1 Nov 2012. I picked the dense topic of data, analytics and reporting and how it is critical in the social business journey. How it should/can be used to build compelling business cases.
Skillteam workshop social media final v1.0 05.10.2011Fishtank
The document discusses using social media in a professional context. It covers an overview of relevant social media platforms, how to use social media as an information and promotion channel, which tools to use, and some case studies. It also discusses trends in social media consumption among professionals and how companies are generally supportive of social media use for work purposes.
2. Topics We’ll Cover
• Social Media introduction
• Exploration of initial social objectives
• Primary focus on internal & deployment of intranet
• External
3/2/2013 2
3. Social Media Defined
A platform meant to encourage two way conversation and create engagement.
Social Media Is NOT… Social Media Is…
One-way conversation Open conversation
Short-term or experimental Strategic investment over the long term built
Something you can do without participation with trust through conversation
Mass media Focused media channel for engagement in
discussion and idea building.
Another marketing channel Multidirectional, authentic interaction
Another place to distribute press releases Greater emphasis on items that add value to
audience. Press releases & other content can
and should be distributed, but should not be
primary focus.
Social Media is an innovative approach to doing business with customer rather than doing business to
customers. It is also a great method for driving conversations and trust within a company.
3/2/2013 3
4. Business Trends
n = 268
Streamlite is consistent w/ most other companies regarding social media,
but a bit behind on the intranet
3/2/2013 4
5. Initial Social Objectives
Internal Objectives
1. Drive innovation through employee External Objectives
engagement in community. 1. Listening to market conversations
2. Platform to build conversation and 2. Public recruiting tool
community in the company 3. Sales/customer support
3. Internal brand development
Results
1. Drive process improvement opportunities
2. Foster culture change
3. Maintain legacy company knowledge
4. Build internal brand loyalty
5. Better serve and reach customer and prospective customers
3/2/2013 5
8. Internal Focus
Some stand-alone options
Microbloging / Nicheworking Blogging and Forums Collaboration
•Private social network •Internal company blog •Chat rooms & file sharing
•Short messages to employees (announcements, •Hosted internally or externally •One-on-one messaging
etc) •Internal discussion forms for questions and
generating ideas
COMPREHENSIVE, SOCIALLY-ENABLED INTRANET
[[Wiki]]
sCRM Knowledge Sharing Social Bookmarking
• Find customers where they live • Department Wiki pages (HR, IT) • Indicate relevance of articles
• Engage organization in sales • Document management • Show popularity by readers vote
3/2/2013 8
9. Internal Focus
• If Social Media is the “democratization of
information”, it makes sense to open the
information first to Streamlite employees
• Increase understanding of available tools
• Use time to start listening to the marketplace &
fine-tune use of tools
• Start two-way dialogue first with employees on
process improvements & innovation
3/2/2013 9
10. Intranet
• Collaboration and Social features
• Employee profiles
• Company directory
• Chat
• Forums
• Department & company calendars
• Blogs (executive, employee: sales, ops, etc)
• Document management & sharing
• Wikis
• Online Forms
• Links to resources (HRMS, Company Store, etc)
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11. Intranet Risks
And potential ways to mitigate them
1. Low organizational buy-in
• SMB buy-in/use and constant refreshing of
information
• Department-level administration
2. Employee Education
• Acceptable Use Policy
• User-level access
• Authorized Access Policy
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12. External Listening
• Start listening to the marketplace
• What are people saying?
• Where are they saying it?
One of the most common concerns expressed about social media
is a reasonable fear that customers will air their grievances on a
company-sponsored platform such as (blog, Twitter, or forum).
Our clients and their customers are online and already have the
means to talk about us. Listening provides the opportunity to
respond.
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13. Transition to External
• Blog
• Employee stories
• Listings of jobs
• Social recruiting sites
Recruiting • Linked In
• Twitter
• You Tube
• Facebook
• LinkedIn
• Training for sales force use to connect with potential
customers
Lead Gen. & • Twitter
Customer • Respond to customer concerns (already doing)
• Company Blog
Support • Increase SEO
• Support the recruiting effort
• Engage in conversation with customers
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14. Case Study Kinaxis
Goals Strategy Results Other Data
• Double web traffic • Find out where the • Traffic: • Community has 3644
• Double conversions (leads) audience hangs out • 2.7X increase in traffic to members
• Foster a greater awareness • Get involved in key online Kinaxis.com • They have 13 members of
of the company’s supply- locations • 3.2X increase in the company blogging
chain management • Drive interest from there conversions (leads) • Posted 11 articles in
solutions to the Kinaxis Web • 5.3X increase in traffic to October and average of
properties by adding value the blog/community 84 views per post
(not selling )through the • Community: • 22 comedy based
creation of a highly videos, highlighting
• 6X increase in registered
engaging, content-rich benefits of Kinaxis
community members
“home” for supply chain • 15 informational videos
experts to • Revenues:
• Double-digit subscription • $70k research spend with
LEARN, LAUGH, SHARE and
growth (paid users of Forrester to understand
CONNECT
SaaSproduct community
RapidResponse), topping • https://community.kinaxis.
30,000 users and com/index.jspa
counting
3/2/2013 14
268 companies from small startups to Fortune 100 enterprises were surveyed
Two way conversation: bottom-up may bEmployee engagement & education Recruitment Foster two-way conversation on innovation Generate ideas on how to improve businessChange management Share stories – SMB & VP-level “boss” blogsCorporate brandingCommunication tool: project & document managemente more important
Content Is King – When embarking on any social media strategy regular content development and an editorial calendar are a must. The value provided via content is what drives relationships.Conversation – If content drives the relationship then conversation builds the relationship to the next levelCommunity – Once the content is built and conversations are regular then community happens and from community comes sales.
From Brian Solls
Just a sampling of potential providersDrawbacks = decentralized…The Frankenstein approach WikCollaborative website set up to allow the community to edit and add content BlogA website that allows a publisher to publish articles, videos, and other useful content and allows readers to interact via comments. Strong blogs created community by responding and creating conversation. MicroblogShort status updates. Can be used to share information about what you are doing now and a method to let followers that you have new content. Also used to engage customers in conversation. Overtime community builds around these sites.Social NetworksAllows person-to-person connection without the need to meet face-to-face. Allows for sharing information, such as pictures, video, status updates, and other content. Provides the ability to form groups build community and have a conversation.ForumProvides a platform for public or private threaded discussion of ideas and concepts. Builds trust and subject matter expertise within the forum community. Social BookmarkingIndicating that an article or other piece of content is useful and worth reading. TaggingAllows users to add keywords to a document, article, video or other piece of content that will help others who are looking for that content find it later through a search.VideoSharing of video content. On social video sites the conversation via comments. community gets involved in the
Benefits:Faster and easier access to organizational information Faster and more efficient communication among employees -- less email!Reduced paper distribution Access for all employees to the most up to date versions of documents.