The document proposes a mobile app called "Doctor on Call" that allows users to speak with doctors, book appointments, and get medical advice online. It aims to improve healthcare access in rural areas. The app would provide advice for common issues like cough/cold, infections, injuries, and breastfeeding questions. It would use strategies like free registration, health tips, emergency services, and collaborations to promote the brand through social media, medical stores, and low-cost ads. The goal is to ensure good customer experience and 24/7 emergency support through the mobile app.