AYN Brand presentation on Social Media for Filmmakers, created for SWAMP (http://swamp.org) to help independent filmmakers learn:
* What are Web 2.0 and Social Media?
* How can I use them to brand my company and myself and establish an online presence?
* How can I use them to develop projects and distribute content?
* How can I use them to engage audiences and create a loyal fan base?
AYN Brand : Online Marketing & Fundraising via Social MediaGrace Rodriguez
AYN Brand Online Marketing & Fundraising via Social Media Workshop presented by Grace Rodriguez for National Arts Marketing Project (NAMP) & Houston Arts Alliance (HAA)
Social Media and LinkedIn for IFAs and Financial Planners - Full-day workshop...Philip Calvert
Slide deck from Philip Calvert's Social Media and LinkedIn workshop for IFAs and Financial Planners on 26th September 2013
For in-house LinkedIn workshops or conference speeches on how to apply Social Media and LinkedIn in the changing world of sales, please contact Philip Calvert via www.philipcalvert.com
Join our Internet Marketing and Social Media Club for IFAs and Financial Planners here:
http://www.ifalife.com/InternetMarketingClub
AYN Brand : Online Marketing & Fundraising via Social MediaGrace Rodriguez
AYN Brand Online Marketing & Fundraising via Social Media Workshop presented by Grace Rodriguez for National Arts Marketing Project (NAMP) & Houston Arts Alliance (HAA)
Social Media and LinkedIn for IFAs and Financial Planners - Full-day workshop...Philip Calvert
Slide deck from Philip Calvert's Social Media and LinkedIn workshop for IFAs and Financial Planners on 26th September 2013
For in-house LinkedIn workshops or conference speeches on how to apply Social Media and LinkedIn in the changing world of sales, please contact Philip Calvert via www.philipcalvert.com
Join our Internet Marketing and Social Media Club for IFAs and Financial Planners here:
http://www.ifalife.com/InternetMarketingClub
Blogs, Facebook and Twitter - Learn the best ways to use the latest social marketing tools to communicate and connect with customers, get instant feedback on ideas, listen to what's being said about your brand and more. With real world examples, this seminar will help and help make sense of the tools, and help you make them work effectively for your business.
Social Media Revolution - Creating Your Personal Online ProfileWalter Adamson
Target audience - beginners in creating their online personal online presence, and some of their employers. "Getting started - creating your personal presence and brand" Presentation to "Future Directions – Young People in Property" Property Council of Australia Victoria Branch 24 September 2009
Profitable Prospecting with Social MediaMaura Neill
What does real estate marketing look like in today’s world? Marketing for clients and lead generation have changed dramatically in the past decade, and we’ve entered a new frontier. Reaching clients and potential customers used to be a costly venture – with long printing wait-times and pricey postage. Today, online marketing options offer us a free way to keep in touch with our current spheres and reach potential new clients, but the rules are different. This new school of marketing, with its multitude of social media platforms and opportunities, requires a new kind of marketing savvy and can be overwhelming to navigate. This course teaches you how to combine tools like Facebook, Twitter, and YouTube (and more!) along with email marketing and blogging, with the tried-and-true marketing techniques you already know. The class will teach you to:
- Develop an online brand that expresses who you are and helps you maintain a consistent online presence.
- Create a social media strategy that works for you and incorporates the platforms with which you are most comfortable.
- Combine “old school” techniques, like direct mail and print advertising, with new school opportunities, like your Facebook business page and blogging, to create a more cost-effective and optimized approach to marketing.
Social media marketing 101 santa cruz community foundation.pptLisa Ann Landry
☛http://www.socialnetworkingcoachingclub.com/
★The Social Networking Boot Camp
★http://www.socialnetworkingcoachingclub.com
★10 week self-paced Social MediaTraining
★For Small Business Owner's, Not for profits, Entrepreneurs, and Network Marketing Consultants
★Coach Lisa Ann Landry
Social Media and Your Personal Brand - Margaret DonnellyMargaret Donnelly
Presentation at the New Hampshire High Tech Council #TechWomen Power Breakfast. LinkedIn. Twitter. Facebook. Pinterest. Meerkat. Periscope. Instagram. Vine. The list goes on. While businesses are focused on using social media to develop their brands and engage their customers, individuals are using social media for both professional and personal purposes. But in today’s connected world, your professional and personal identities are intertwined, and employers are searching for—and finding—personal profiles as part of their candidate reviews. With this in mind, how should you approach your social media participation? How do you develop—or limit—your social presence to enhance your personal brand? How do you use social media to further your professional goals?
Social Media for Non Profits - Tapping into the motivations of The People to ...Ed Schipul
Got Social Media? presentation by Ed Schipul on non profit organizations using Social Media and the ways they utilize basic human motivations to reach out to online and offline communities.
Ilona Hiila: Content World Domination @ Reaktor Design Day 3.10.2013Vapa Media
Everything we do online revolves around content – whether it's a like, status, form, video or an online shop. No one can stop the content world domination and this speech will dive in to the design and management of great content that will exceed the expectations of your customers
Lara Kretler's #Summitup presentation about Delicious: top 10 reasons it's a great (and underappreciated) site, as well as some great tips specifically for PR pros
Being on social media without a plan is a waste of time - you'll constantly be scrambling for content and it'll take ages to create. But what does "having a plan" mean, where do you start, where to find inspiration to create content & how do you maintain your social media calendar?
Annually, Stone Ward holds a summit to talk about digital marketing trends. This year the summit focused on content marketing for brands - what and how.
Blogs, Facebook and Twitter - Learn the best ways to use the latest social marketing tools to communicate and connect with customers, get instant feedback on ideas, listen to what's being said about your brand and more. With real world examples, this seminar will help and help make sense of the tools, and help you make them work effectively for your business.
Social Media Revolution - Creating Your Personal Online ProfileWalter Adamson
Target audience - beginners in creating their online personal online presence, and some of their employers. "Getting started - creating your personal presence and brand" Presentation to "Future Directions – Young People in Property" Property Council of Australia Victoria Branch 24 September 2009
Profitable Prospecting with Social MediaMaura Neill
What does real estate marketing look like in today’s world? Marketing for clients and lead generation have changed dramatically in the past decade, and we’ve entered a new frontier. Reaching clients and potential customers used to be a costly venture – with long printing wait-times and pricey postage. Today, online marketing options offer us a free way to keep in touch with our current spheres and reach potential new clients, but the rules are different. This new school of marketing, with its multitude of social media platforms and opportunities, requires a new kind of marketing savvy and can be overwhelming to navigate. This course teaches you how to combine tools like Facebook, Twitter, and YouTube (and more!) along with email marketing and blogging, with the tried-and-true marketing techniques you already know. The class will teach you to:
- Develop an online brand that expresses who you are and helps you maintain a consistent online presence.
- Create a social media strategy that works for you and incorporates the platforms with which you are most comfortable.
- Combine “old school” techniques, like direct mail and print advertising, with new school opportunities, like your Facebook business page and blogging, to create a more cost-effective and optimized approach to marketing.
Social media marketing 101 santa cruz community foundation.pptLisa Ann Landry
☛http://www.socialnetworkingcoachingclub.com/
★The Social Networking Boot Camp
★http://www.socialnetworkingcoachingclub.com
★10 week self-paced Social MediaTraining
★For Small Business Owner's, Not for profits, Entrepreneurs, and Network Marketing Consultants
★Coach Lisa Ann Landry
Social Media and Your Personal Brand - Margaret DonnellyMargaret Donnelly
Presentation at the New Hampshire High Tech Council #TechWomen Power Breakfast. LinkedIn. Twitter. Facebook. Pinterest. Meerkat. Periscope. Instagram. Vine. The list goes on. While businesses are focused on using social media to develop their brands and engage their customers, individuals are using social media for both professional and personal purposes. But in today’s connected world, your professional and personal identities are intertwined, and employers are searching for—and finding—personal profiles as part of their candidate reviews. With this in mind, how should you approach your social media participation? How do you develop—or limit—your social presence to enhance your personal brand? How do you use social media to further your professional goals?
Social Media for Non Profits - Tapping into the motivations of The People to ...Ed Schipul
Got Social Media? presentation by Ed Schipul on non profit organizations using Social Media and the ways they utilize basic human motivations to reach out to online and offline communities.
Ilona Hiila: Content World Domination @ Reaktor Design Day 3.10.2013Vapa Media
Everything we do online revolves around content – whether it's a like, status, form, video or an online shop. No one can stop the content world domination and this speech will dive in to the design and management of great content that will exceed the expectations of your customers
Lara Kretler's #Summitup presentation about Delicious: top 10 reasons it's a great (and underappreciated) site, as well as some great tips specifically for PR pros
Being on social media without a plan is a waste of time - you'll constantly be scrambling for content and it'll take ages to create. But what does "having a plan" mean, where do you start, where to find inspiration to create content & how do you maintain your social media calendar?
Annually, Stone Ward holds a summit to talk about digital marketing trends. This year the summit focused on content marketing for brands - what and how.
Innovation Labs That Work - TTN Event, Munich @daniel_eggerDaniel Egger
This presentation offers a solution for key challenges of many Innovation Labs presented at the VIP TTN Event, August 2, Munich.
Innovation Labs are an important step in the maturing organizational landscape, an opportunity to proactively create the future. The concept finally got mainstream. Yet it is not delivering what many companies expected. Disappointed they reduce expectations away from the initial disruptive desire.
Política Económica para el crecimiento de Méxicounam
son tres los pecados originales
que han caracterizado la política fiscal
de los últimos años en México: uno, la
forma en que se llevó a cabo el ajuste fiscal
a la crisis de la deuda de los años 80 y
ante el colapso de los ingresos petroleros
de 1986, que recayó excesivamente en la
contracción de la inversión pública; el segundo
es la tendencia de la política fiscal a
operar en forma procíclica, tendencia que
ha sido institucionalizada en la ley de responsabilidad
fiscal de 2006; el tercero es la
ineficiencia redistributiva de la política fiscal,
que contribuye a perpetuar altos grados
de desigualdad en la distribución del
ingreso y de la riqueza
UZH, the University of Zurich is the largest university in Switzerland and among the top 100 universities world-wide. In this presentation you will see which important role the Requirements Engineering Research Group (RERG) oh UZH has in the SUPERSEDE project.
La Iglesia Adventista del Séptimo Día en Colombia enfrenta por algunos años al movimiento Koinonía. Este trabajo de investigación fue llevado a cabo para producir un material que ayude a los pastores, a estudiantes aspirantes al ministerio y a laicos a entender y enfrentar a este movimiento disidente.
La Biblia y los escritos de Elena de White presentan los principios generales en que se basa la Iglesia Adventista del Séptimo Día. Estos principios han sido aplicados al encarar el problema creado por el grupo Koinonía en el territorio colombiano.
Para poder establecer las ideas y las posiciones tomadas por Koinonía, se realizaron varias entrevistas con personas que han militado en el movimiento, con administradores de las organizaciones de la Iglesia Adventista en Colombia, con pastores distritales, con laicos que han sido afectados por las ideas disidentes y con estudiantes de teología que han estado en contacto personal con los que diseminan esas ideas.
The social media strategies we implement for businesses are largely usable by individuals seeking to improve their career.
Unless you’re planning your retirement party, you are a career seeker and the strategies in this deck can be used by you.
Social Media Marketing Rules Of Social EngagementSilverpop
Social Media Marketing - Rules of Social Engagement - Presentation on practical ways to leverage social media tools such as Twitter, SlideShare and blogs to support your sales and marketing efforts. Includes "12 Rules of Social Engagement" and examples from Twitter, SlideShare, blogs, etc. Presented at the SMEI Social Media Roadshow in Vancouver, March 26, 2009
Kent House and KUSBP "Using Social Network sites to develop business" eventKent House
Kent House and Keele University Science and Business Park presentation for local businesses on how to take advantage of social networking techniques, social media, and social marketing.
Content is the Fire, Social Media is the GasolineSarah Zink
Social media is a slippery eel. Each platform has its pros and cons, and two seemingly 'identical' businesses will have two entirely different social media strategies.
How do you figure out what platform is best for you? How do you know how best to use each platform?
This slideshow barely touches the tip of the iceberg on what you need to know/is out there to learn about social media - but I think it will give you a good place to start.
Email questions/comments to Sarah at PlaidforWomen dot com.
Kiosha Boyles showed our members the power and presence of each major social media network. View her presentation for a quick and simple understanding of each platform and how to sign up!
Sales Acceleration Summit 2015 - How To Close Deals with Twitter & LinkedInGabe Villamizar
Social Selling presentation from the Sales Acceleration Summit. For questions or training, hit me up on LinkedIn at https://www.linkedin.com/in/gabevillamizar
Similar to AYN Brand : Web 2.0 & Social Media for Filmmakers (20)
Alt. GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using ...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
GraphSummit Singapore | The Art of the Possible with Graph - Q2 2024Neo4j
Neha Bajwa, Vice President of Product Marketing, Neo4j
Join us as we explore breakthrough innovations enabled by interconnected data and AI. Discover firsthand how organizations use relationships in data to uncover contextual insights and solve our most pressing challenges – from optimizing supply chains, detecting fraud, and improving customer experiences to accelerating drug discoveries.
GraphSummit Singapore | The Future of Agility: Supercharging Digital Transfor...Neo4j
Leonard Jayamohan, Partner & Generative AI Lead, Deloitte
This keynote will reveal how Deloitte leverages Neo4j’s graph power for groundbreaking digital twin solutions, achieving a staggering 100x performance boost. Discover the essential role knowledge graphs play in successful generative AI implementations. Plus, get an exclusive look at an innovative Neo4j + Generative AI solution Deloitte is developing in-house.
Elevating Tactical DDD Patterns Through Object CalisthenicsDorra BARTAGUIZ
After immersing yourself in the blue book and its red counterpart, attending DDD-focused conferences, and applying tactical patterns, you're left with a crucial question: How do I ensure my design is effective? Tactical patterns within Domain-Driven Design (DDD) serve as guiding principles for creating clear and manageable domain models. However, achieving success with these patterns requires additional guidance. Interestingly, we've observed that a set of constraints initially designed for training purposes remarkably aligns with effective pattern implementation, offering a more ‘mechanical’ approach. Let's explore together how Object Calisthenics can elevate the design of your tactical DDD patterns, offering concrete help for those venturing into DDD for the first time!
Threats to mobile devices are more prevalent and increasing in scope and complexity. Users of mobile devices desire to take full advantage of the features
available on those devices, but many of the features provide convenience and capability but sacrifice security. This best practices guide outlines steps the users can take to better protect personal devices and information.
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
Removing Uninteresting Bytes in Software FuzzingAftab Hussain
Imagine a world where software fuzzing, the process of mutating bytes in test seeds to uncover hidden and erroneous program behaviors, becomes faster and more effective. A lot depends on the initial seeds, which can significantly dictate the trajectory of a fuzzing campaign, particularly in terms of how long it takes to uncover interesting behaviour in your code. We introduce DIAR, a technique designed to speedup fuzzing campaigns by pinpointing and eliminating those uninteresting bytes in the seeds. Picture this: instead of wasting valuable resources on meaningless mutations in large, bloated seeds, DIAR removes the unnecessary bytes, streamlining the entire process.
In this work, we equipped AFL, a popular fuzzer, with DIAR and examined two critical Linux libraries -- Libxml's xmllint, a tool for parsing xml documents, and Binutil's readelf, an essential debugging and security analysis command-line tool used to display detailed information about ELF (Executable and Linkable Format). Our preliminary results show that AFL+DIAR does not only discover new paths more quickly but also achieves higher coverage overall. This work thus showcases how starting with lean and optimized seeds can lead to faster, more comprehensive fuzzing campaigns -- and DIAR helps you find such seeds.
- These are slides of the talk given at IEEE International Conference on Software Testing Verification and Validation Workshop, ICSTW 2022.
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
Unlocking Productivity: Leveraging the Potential of Copilot in Microsoft 365, a presentation by Christoforos Vlachos, Senior Solutions Manager – Modern Workplace, Uni Systems
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
GridMate - End to end testing is a critical piece to ensure quality and avoid...ThomasParaiso2
End to end testing is a critical piece to ensure quality and avoid regressions. In this session, we share our journey building an E2E testing pipeline for GridMate components (LWC and Aura) using Cypress, JSForce, FakerJS…
Essentials of Automations: The Art of Triggers and Actions in FMESafe Software
In this second installment of our Essentials of Automations webinar series, we’ll explore the landscape of triggers and actions, guiding you through the nuances of authoring and adapting workspaces for seamless automations. Gain an understanding of the full spectrum of triggers and actions available in FME, empowering you to enhance your workspaces for efficient automation.
We’ll kick things off by showcasing the most commonly used event-based triggers, introducing you to various automation workflows like manual triggers, schedules, directory watchers, and more. Plus, see how these elements play out in real scenarios.
Whether you’re tweaking your current setup or building from the ground up, this session will arm you with the tools and insights needed to transform your FME usage into a powerhouse of productivity. Join us to discover effective strategies that simplify complex processes, enhancing your productivity and transforming your data management practices with FME. Let’s turn complexity into clarity and make your workspaces work wonders!
1. SWAMP SALON
SOCIAL MEDIA for FILMMAKERS
Presented by: Grace Rodriguez, AYN Brand
grace@aynbrand.com | 713.568.6835 twitter: aynbrand | gracerodriguez blog.aynbrand
2. SWAMP SALON
SOCIAL MEDIA for FILMMAKERS
This workshop will help you answer:
1. What are Web 2.0 and Social Media?
2. How do I use it to Build Online Presence?
3. How do I use it to Distribute Content?
4. How do I use it to Engage Audiences?
grace@aynbrand.com | 713.568.6835 twitter: aynbrand | gracerodriguez blog.aynbrand
3. WHAT ARE WEB 2.0 & SOCIAL MEDIA?
grace@aynbrand.com | 713.568.6835 twitter: aynbrand | gracerodriguez blog.aynbrand
Tag Cloud: Luca Cremonini/Markus Angermeier
4. WHAT IS WEB 2.0?
Web 1.0 was Commerce.
Web 2.0 is People.
- Ross Mayfield, CEO if Socialtext
The term quot;Web 2.0quot; is widely credited to Tim O'Reilly:
The Web as Platform – The World is Flat (Thomas L. Friedman)
1.
Collective Intelligence – Crowdsourcing
2.
Content is King, Data is Key – Information Economy
3.
It’s Everywhere – Virtual Mobility
4.
Rich User Experiences – Useful, Engaging, Community-
5.
Oriented
grace@aynbrand.com | 713.568.6835 twitter: aynbrand | gracerodriguez blog.aynbrand
5. WHAT IS SOCIAL MEDIA?
Social media is the use of electronic and Internet
tools to share and discuss information and
experiences with other people.
Blogs: Wordpress, TypePad, Blogger
Microblogs: Twitter, Jaiku, Tumblr
Social Networks: Facebook, LinkedIn, MySpace
Aggregators: FriendFeed, SocialThing, Youmeo
“White Label” Networks: Ning, KickApps, CollectiveX
Crowdsourcing: Wikipedia, PBWiki, Yelp, crowdSPRING
Bookmarking: Delicious, StumbleUpon, Digg
Photo: Flickr, SmugMug, Picasa, Photobucket
Video: YouTube, Revver, Metacafe, Google Video, TubeMogul
Livecasting: Ustream, Justin.tv, Qik, Kyte
Audio/Music: imeem, Last.fm, Pandora, iLike
grace@aynbrand.com | 713.568.6835 twitter: aynbrand | gracerodriguez blog.aynbrand
6. WHAT IS THE DIFFERENCE?
“Web 2.0” represents the next generation of
Internet companies and technology.
“Social Media” refers to the use of those tools to
communicate with other people.
Web 2.0 : Social Media :: TV/Cable : Broadcasts
grace@aynbrand.com | 713.568.6835 twitter: aynbrand | gracerodriguez blog.aynbrand
7. BRANDING 2.0
“Your brand resides within the hearts and minds of
customers, clients, and prospects. It is the sum total
of their experiences and perceptions.”
Branding is developing an identity and culture
around your brand that inspires, moves, and
motivates people.
Branding 2.0 is achieving this online, reaching
people everywhere, all the time.
grace@aynbrand.com | 713.568.6835 twitter: aynbrand | gracerodriguez blog.aynbrand
9. AS AN INDEPENDENT FILMMAKER,
YOU ARE YOUR PRODUCT
Treating our personalities as products
reflects an increasingly competitive
society in which the best way to
stand out is to develop an engaging
- and easily defined - image.
- Jennine Lee-St.John, TIME
grace@aynbrand.com | 713.568.6835 twitter: aynbrand | gracerodriguez blog.aynbrand
10. PERSONAL BRANDING:
SELLING YOURSELF
IS NOT SELLING OUT
Being good in business is the most
fascinating kind of art. Making money
is art and working is art and good
business is the best art.
- Andy Warhol
grace@aynbrand.com | 713.568.6835 twitter: aynbrand | gracerodriguez blog.aynbrand
11. BRAND YOU
To start thinking like your own favorite
brand manager, ask yourself the
same question the brand managers
at Nike, Coke, Pepsi, or the Body
Shop ask themselves: What is it that
my product or service does that
makes it different?
- Tom Peters, Fast Company
grace@aynbrand.com | 713.568.6835 twitter: aynbrand | gracerodriguez blog.aynbrand
12. DEVELOP YOUR STRATEGY
Identity: Who are you?
Image: How do you want to be
perceived?
Culture: Who/what resonates with you?
Positioning: How will you differentiate?
Outreach: How will you connect?
Align your Image, Efforts, and Activities with
your mission/goals and BE CONSISTENT!
grace@aynbrand.com | 713.568.6835 twitter: aynbrand | gracerodriguez blog.aynbrand
13. BE SEEN: DEVELOP WEB PRESENCE
Content: Create a meaningful, mission-driven mix of
content, including verbal, visual, and audio postings.
Community: Create an outreach strategy that engages
the people you want to gather around your organization.
Home: Build a “home” for your conversations, whether
through a blog or CMS, that people can always return to
for more information and updates.
Outposts: Build social network outposts to communicate
with others and share the way to your “home” platform.
Design & Linkage: Reciprocally link your home and
outposts to communications, target audiences,
community sites, industry sites, portals, blogs, etc.
grace@aynbrand.com | 713.568.6835 twitter: aynbrand | gracerodriguez blog.aynbrand
14. BE HEARD: ADVOCATE & PROMOTE
Join the Conversation: Proactively participate -
post insights, comments, kudos, questions, etc.
Read & Respond: Create a system to regularly
to follow and engage in the conversation.
Google Alerts: Discover and monitor
mentions, topic/industry keywords
Feedburner: Track the number of your blog
subscribers, monitor traffic spikes
Twitter Search/TweetBeep: Track mentions,
retweets, topic/industry keywords
grace@aynbrand.com | 713.568.6835 twitter: aynbrand | gracerodriguez blog.aynbrand
15. HOME, OUTPOSTS, LINKS
Image courtesy of Brian Solis
grace@aynbrand.com | 713.568.6835 twitter: aynbrand | gracerodriguez blog.aynbrand
16. FACEBOOK
Create a Profile, Page,
Group, & Events as needed
Customize to be consistent
with your brand
Populate it with your info:
bio, website, blog, email, etc
Enable Twitter application
Add to your aggregator
Add photos, video, etc.
Invite Friends
Join like-minded groups and
invite their members to add
you & visit your Page/Group
grace@aynbrand.com | 713.568.6835 twitter: aynbrand | gracerodriguez blog.aynbrand
17. MYSPACE
Create a Profile, Group, &
Events as needed
Customize to be consistent
with your brand
Populate it with your info:
bio, website, blog, email, etc
Add Twitter badge
Add to your aggregator
Add photos, video, etc.
Invite Friends
Join like-minded groups and
invite their members to add
you & visit your Page/Group
grace@aynbrand.com | 713.568.6835 twitter: aynbrand | gracerodriguez blog.aynbrand
18. LINKEDIN
Create a Profile
Populate it with your info:
bio, website, blog, email,
other profiles, etc
Invite & add contacts
Ask for Recommendations
Provide Recommendations
Create a Group for your fans
and/or industry associates
Invite people to join your
Group
Respond to questions and
comments in other groups
grace@aynbrand.com | 713.568.6835 twitter: aynbrand | gracerodriguez blog.aynbrand
19. TWITTER
Create a Profile
Populate it with your info:
bio, website, blog, email
Customize it to be consistent
with your brand
Invite friends to follow you
Seek relevant & like-minded
people to follow
Tweet
Retweet
Reply @
Give credit where it's due
grace@aynbrand.com | 713.568.6835 twitter: aynbrand | gracerodriguez blog.aynbrand
20. FLICKR
Create a Profile
Populate it with your info:
bio, website, blog, email, etc
Create a group for your fans
and/or genre
Invite friends
Search for like-minded
contacts to add
Photograph your work
Photograph Shows & Events
Upload & Tag them
Share: Twitter, Facebook
Embed the photos to your
blog and/or website
grace@aynbrand.com | 713.568.6835 twitter: aynbrand | gracerodriguez blog.aynbrand
24. YOUTUBE
Create a Director Profile
Populate it with your info:
bio, website, blog, email, etc
Create a Channel and invite
people to subscribe to it
Create a Group and invite
people to join it
Record yourself creating
Record events and shows
Upload and tag video clips
Share: Twitter, Facebook
Embed videos in your blog
and/or website
grace@aynbrand.com | 713.568.6835 twitter: aynbrand | gracerodriguez blog.aynbrand
26. IT’S A WHOLE NICHE WORLD
The Rhapsody demand, however, keeps going. Not
only is every one of Rhapsody's top 100,000
tracks streamed at least once each month, the
same is true for its top 200,000, top 300,000, and
top 400,000. As fast as Rhapsody adds tracks to
its library, those songs find an audience, even if
it's just a few people a month, somewhere in the
country.
This is the Long Tail.
- Chris Anderson, Wired
grace@aynbrand.com | 713.568.6835 twitter: aynbrand | gracerodriguez blog.aynbrand
27. LONG TAIL : EVERY ONE COUNTS
Web 2.0 significantly increases
total value contributed/received
by aggregating the “long tail” of
smaller value donors.
High $
value
donors, Source: http://en.wikipedia.org/wiki/The_Long_Tail
20%
Low $ value donors,
Smaller Control
Larger distribution
distribution
grace@aynbrand.com | 713.568.6835 twitter: aynbrand | gracerodriguez blog.aynbrand
28. Top 20 Social Sites, 06/08 Users (000) Time/Person
Myspace.com 59,482 2:19:38
THE NUMBERS Facebook 29,226 1:21:14
Classmates Online 15,451 0:08:30
LinkedIn 9,566 0:12:52
47% of people’s time on the
Windows Live Spaces 8,546 0:06:13
internet is spent on content; Reunion.com 7,481 0:04:43
33% on communicating AOL Hometown 5,539 0:01:53
91% of users are likely to act on
Club Penguin 4,347 0:32:47
a friend’s recommendation Flixster 3,662 0:04:09
Imeem 3,558 0:12:03
330 million online video viewers
Tagged.com 2,867 0:33:27
Twitter @ 1 million users and 3
AOL Community 2,818 0:35:58
million messages per day Last.fm 2,622 0:03:46
LinkedIn @ 19 million users Ning 2,271 0:06:57
Bebo 2,176 0:20:33
MySpace @ 110 million users
hi5 2,025 0:23:34
41% of users read blogs Meetup.com 1,900 0:16:38
Buzznet.com 1,887 0:02:15
Source: Vanina Delobelle, PhD – May 08
MyYearbook 1,749 1:00:10
Yahoo! 360° 1,655 0:07:51
grace@aynbrand.com | 713.568.6835 twitter: aynbrand | gracerodriguez blog.aynbrand
29. TARGET YOUR OUTREACH
Facebook Users
2.6 million users identified: 63% female, 36% male
17%<18 yrs | 52% 18-25 yrs | 21% 26-35 yrs | 5% 36-45 yrs | 5%>45 yrs
2.9 major social networking sites used on average
MySpace Users
11.3 million users identified: 63% female, 36% male
20%<18 yrs | 40% 18-25 yrs | 27% 26-35 yrs | 7% 36-45 yrs | 6%>45 yrs
2.4 major social networking sites used on average
LinkedIn Users:
0.8 million users identified: 38% female, 61% male
2%<18 yrs | 9% 18-25 yrs | 49% 26-35 yrs | 24% 36-45 yrs | 16%>45 yrs
3.2 major social networking sites used on average
Plaxo Users:
1.3 million users identified: 62% female, 37% male
16%<18 yrs | 39% 18-25 yrs | 24% 26-35 yrs | 10% 36-45 yrs | 11%>45 yrs
3.6 major social networking sites used on average
Source: Rapleaf
grace@aynbrand.com | 713.568.6835 twitter: aynbrand | gracerodriguez blog.aynbrand
30. GET TO KNOW YOUR AUDIENCE
Identify who they really are.
Find where they visit and congregate.
Visit their sites and hubs.
Friend and follow them.
Engage them with meaningful,
valuable content and discussion.
Support your audiences interests and causes …
they just may return the favor.
grace@aynbrand.com | 713.568.6835 twitter: aynbrand | gracerodriguez blog.aynbrand
31. TARGET YOUR AUDIENCE
Research target audiences and fans, festival
curators, organizations, allies …
People volunteer a vast amount of information on
social networking sites. Through them you can discover:
Relevant Interests
Backgrounds and Experience
Affiliations and Professional Networks
Current and Past History of Industry Activity
Opportunities for Collaboration
grace@aynbrand.com | 713.568.6835 twitter: aynbrand | gracerodriguez blog.aynbrand
32. NOW SEARCH …
Seek your audience and their haunting grounds via:
Google
Social Networks (Facebook, MySpace, etc.)
SocialMention
IndieGoGo
Massify
Film-related websites
Industry Directories
grace@aynbrand.com | 713.568.6835 twitter: aynbrand | gracerodriguez blog.aynbrand
33. BE A RESOURCE: SHARE!
Develop authority within your field, build strong
relationships, & increase your social capital by sharing:
Information: Industry- and community-relevant news
Tips: Shortcuts, best practices
Techniques: How you’ve achieved special and/or
unique results in your work
Events: Shows, exhibits, openings, social, networking,
workshops, seminars, conferences, etc.
Opportunities: Job openings, proposal/bid requests,
grant applications, collaborative opportunities, etc.
grace@aynbrand.com | 713.568.6835 twitter: aynbrand | gracerodriguez blog.aynbrand
34. BANK ON GOOD RELATIONSHIPS
Build Relationships with Meaning & Value
Social Capital is just as important as financial capital:
Build Value: Provide quality content.
Share: Spread the wealth.
Credit: Respect & acknowledge others when it’s due.
The ATM of Social Capital:
Authenticity
Transparency
Meaning
grace@aynbrand.com | 713.568.6835 twitter: aynbrand | gracerodriguez blog.aynbrand
35. WITHDRAWING FROM THE ATM:
CROWDSOURCING
Seek Talent and Teams by posting Calls to Action:
IndieGoGo
Massify
Social Networks
Email Newsletters
Blog Posts
Seek Funding via Online Tools
IndieGoGo
Fundable
ChipIn
TipJoy
grace@aynbrand.com | 713.568.6835 twitter: aynbrand | gracerodriguez blog.aynbrand