Axis Communications, established in 1984, is a leading provider of intelligent network technology with a strong focus on innovation in network video solutions. The company has experienced significant global growth, offering a wide array of products and an expert partner network for seamless integration with diverse solutions. Recent developments include the launch of physical access control systems and a dedicated new business team aimed at evaluating and commercializing innovative ideas.

1. www.axis.com
Axis Communications.
Peter Lindström, Director New Buisness

2. www.axis.com
Axis Vision

3. www.axis.com
Together, we pioneer
intelligent network technology,
creating unique possibilities
for partners, end users
and employees.
Axis Mission

4. www.axis.com
The market leader in numbers
founded
as IT company
*Year-end result 2013
Own offices in
more than
countries
employees*
,
partnerships in
countries
Total sales**
SEK
billion
USD
million.

5. www.axis.com
Network video
Storage
Network print servers
IBM protocol converters
30 years of intelligent networks
1984 1992 1996 2001
2012
20111998
Europe
Asia
USA
Global
Physical Access Control
2013

6. www.axis.com
Strong global growth
0
500
1000
1500
2000
2500
3000
3500
4000
4500
12%
39%
49%
Sales by region Q3 2013
Axis annual video sales 1996-2012 Asia
EMEA
Americas

7. www.axis.com
Distribution model
ResellersResellers
DistributorsDistributors
System integratorsSystem integrators
End usersEnd users

8. www.axis.com
Expert
partner
network
End
customer
solutions
Axis ecosystem
Distributors
System
integrators
& resellers
Consultants
Hosting
providers
Technology
vendors
Software
developers

9. www.axis.com
Axis – continuously driving innovation
1996
World’s first
network
camera
1998
World’s first
video encoder
1999
World’s first
network video
chip
2004
First MPEG-4
and Motion JPEG
compression
camera
2008
First H.264
compression
standard for
network camera
2009
First HDTV
network
camera
2010
First thermal
network
camera
2011
Lightfinder
technology
2012
Unique high-
performance
WDR camera
2012
First network
camera with
active cooling
2012
AXIS Camera
Companion:
unique small
installation
solution
2013
Physical
Access
Control

10. New Business team

11. www.axis.com
> Evaluating, prototyping and productizing new
business ideas both technical and commercial
> Both market-oriented business development as
well as product development resources
> Focuses on ideas outside Axis; main focus on
network video
> Open cooperation & collaboration
The New Business team

12. www.axis.com
New Business, a dedicated team
CEO
Finance
Information
Systems
Sales
Human
Resources
R&D Marketing Operations
New
Business

13. www.axis.com
Succesful launch of Q1910 in January 2010
Succesful launch of Q1921 in September 2010
Responsible for AVHS commercialization
Several ongoing evaluations and projects
Launch of Innovation-X
Launch of Physical Access control Q3 2013
Results so far – New Business

14. www.axis.com
Workflow
Product/Service
Axis quality Axis process
Prototype
Mitigate risks External vendors
Proof of Concept
No PjM, No boundaries R&D Strong involvment with customer
BusinessDevelopment

15. www.axis.com
Physical Access Control market drivers
80% of customers
want integration
Partners selling both video
and access control solutions
58% of enterprise access
control systems are integrated
with video surveillance

16. www.axis.com
> AXIS A1001 available through
a wide network of partners
– Open API available to any
company
> Easy to integrate with other systems
– Video surveillance
– Intrusion detection
– HVAC
– HR management
Physical access control the Axis way

17. www.axis.com
> Openness; key element of our strategy
> Involve partners
> Dedicated team
> Workflow
> Best of breed
Key success factors at Axis

18. www.axis.com