Take a look at emerging trends in connected vehicles with Magnus Gunnarsson, Head of Ericsson Automotive Marketing. Download the webinar here: https://www.ericsson.com/en/industries/automotive/trends-and-insights/looking-under-the-hood-of-automotive-iot

1. Magnus Gunnarsson,
Head of Marketing, Ericsson Automotive
@ConnectedAutoMG
@EricssonCities
June 28, 2017
LOOKING Under the Hood of
Automotive Iot
Find your place in the connected car ecosystem

2. 1875 20001975
10
30
50 15 years
26 billion
connected devices
25 years
5 billion connected
people
100 years
1 billion connected
places
20
40
Connections(billion)
2020
PLACES
PEOPLE
THINGS
Connectivity is creating the opportunity for cross-industry
collaboration and the emergence of new in-car services

3. Electrification
Connectivity
Automation
ITS, multidimensional
infrastructure
Software defined car
Emergence of connected
automated mobility
THE FOUR
MEGA TRENDS
CREATES NEW CHALLENGES
& OPPORTUNITIES
EXPECTED
OUTCOME
Largest change
in the transport
industry since
Ford’s Model T
New business models Multi-industry ecosystems
It is one of four trends driving a massive change in the
automotive industry - a change as impactful as Ford’s Model T

4. Shift towards services
Every vehicle becomes a service waiting to happen, where
future mobility winners are defined by their service offering

5. Connect to other ecosystems
Networked SocietyToday
Connect your ecosystem
Starting Point
Connect your vehicle
We expect the marketplace to evolve and become
more networked and more connected

6. The Connected
VehicleEcosystem
Dealer
Driver & Owner
App developer /
Content Provider
Fleet
operators
Support Center
OEMs
Traffic Authorities
Repair
Shop
Media
Agencies
Insurance
Companies
Energy / Utilities
Companies
CONNECTED
VEHICLE
Because a connected ecosystem creates collaboration among
stakeholders and new services become possible

7. Core
Short tail
Long tail
Own service -
Automaker owns integration
Partner service -
Automaker actively involved
Partner service -
Automaker not directly involved
But how do you develop an ecosystem for collaboration that
supports innovation, new business and revenue?

8. Ericsson paves the way for vehicle manufacturers and fleet
operators to develop new business models and revenue streams
Watch our 30 minute webinar now to learn how
https://www.ericsson.com/en/industries/automoti
ve/trends-and-insights/looking-under-the-hood-
of-automotive-iot