This Presentation was made for the Zero Round Task of Minds of Society 2017, an Inter University Social Issue Case and Field Work Competition, organized by UIU Social Service Club

1. TEAM ARCHON
Thalassemia
Topic Name: Social Awareness Campaign for the people of Bangladesh so
that they become concerned about Thalassemia and its consequences.
“সচেতন বতত মান, সুনননিত ভনবষ্যৎ!”

2. Findings

3. Psychological Insights
Even if two carriers got married then
during pregnancy they must check that
the baby is affected by Thalassemia or
not. If the baby is affected then they can
abort the child but it is ethically wrong
and religiously forbidden.
Ethics
People feel shy for expressing their GENE
type if they are carrier for Thalassemia
because our society doesn't take this disease
naturally. Friends, Family and Neighbours
criticize about this disease.
Shy Feelings
Problem Identification
Bangladeshi People are not AWARE about THALASSEMIA and they consider the carrier of
thalassemia as non-accepted citizen of the country

4. Objectives & Outcomes
Our Objectives Expected Outcomes
Expected Change in
Letting YOUTH, Parents and Newly
Married Couples to know about facts
about Thalassemia.
To change mindset about this
disease and remove the social
stigma that a thalassemia carrier is
not harmful among us. Just an
awareness is needed.
Everyone cannot continue the treatment
of thalassemia and so we will aware
people to stand beside those patients
who are not able to continue their
treatments.
Parents, Youth and Newly Married Couples
will be aware of this disease and take
necessary steps for the prevention among
themselves and the community they are
living.
There will be no stigma of the carriers and
capable people will stand beside patients
who will be needing help for continuing
their treatment of thalassemia.

5. Primary and
Secondary
Target Groups
Target Audience
40% Primary Target Group 30%Primary Target Group
Youth (Age 18-25)
Socio Economic Class A, B, C, D
Dhaka and Online Base
Newly Married Couples
Socio Economic Class A, B, C, D
Dhaka and Online Base
20% 10%Secondary Target Group Secondary Target Group
Parents (Mainly with Child of Age 12-18)
Socio Economic Class A, B, C, D
Dhaka
Teachers (College and Universities)
Socio Economic Class A, B, C
Dhaka

6. Big IDEA & Slogan
SHARE AWARE ACTIVATE
Sharing real life stories of victims and consequences of the disease to our TG to aware them and
intrigue them logically to activate themselves to mitigate the problem
Slogan
Goes with the Campaign Has simple MeaningEasy to Remember
“সচেতন বতত মান, সুনননিত ভনবষ্যৎ!”

7. Campaign Strategy & Timeline
March-April May-June
July-
September
Mix
(July-
December)
Buzz Creation
College Activation
University Activation
Mixed Strategy
1. Awareness Challenge
2. FB Page, Instagram & Group
3. Hashtag Campaign
4. Website and Blogging
1. Training for Teachers
2. Seminars for Parents
3. Banners & Posters
4. Medical Booth in Colleges
1. Seminars with Students
2. Panel Discussion
3. Importance of Blood Testing
4. Medical Booth in Universities
1. TVC and Radio Endorsement
2. Billboard and Print Ad
3. Message on Pregnancy testing
tools
4. PM’s voice record call
Assuming the Campaign will start from Upcoming March 2017

8. Partners needed for the Campaign
Radio Partner Youth Engagement Partner
Electronic Media Partner
Bangla Print Media Partner
Strategic Partner
Implementation Partner
Mobile Operator Partner
grameenphone

9. Buzz Creation
Youth ICON
Collaborating with Youth Icons – Ayman Sadiq,
Salman Muqtadir, Solaiman Shukhon, Korvi
Rakshand and Arif R Hossain
1
They will share our Campaign in their Timeline
describing the complications, consequences and
preventions about thalassemia
2
Maximum YOUTH follow these ICONS and our TG can
get influence by them
3
FB Page and Group
We will have a Page from where we will post our
updates, stories, promotional posts, videos etc.
1
We will have a group where we will take questions
from TG and different experts will be there for
answering
2
Posts from Page will be boosted to our Target Audience
and hash-tag campaign challenge will be there about
our positive thoughts about thalassemia prevention
#we_r_aware
3
Website
Our event details, facts and figures about thalassemia and
categories of medical test required for thalassemia testing and
treatment will be in the website. Blog site will also be here.
1
Crowd funding platform for patients who are very poor to carry
treatments for thalassemia. Donors will get information about
these patients and donate for their treatment.
2

10. College Activation
Seminars for Teachers and Parents
Topic: Thalassemia – Reasons, Consequences
and Preventions
1
Seminars will encourage the parents to do blood test of
their children for confirming that they are carrier or not.
Teacher will be motivated to aware students in class
2
They will be asked to follow the OFFICIAL WEBSITE for
keeping touch with latest updates about Thalassemia
and stand beside the poor patients
3
Medical Booth
Medical Booth for checking/testing whether
someone is carrier for thalassemia or not
1
Medical related information and health tips will be
provided along with thalassemia related health tips
2
One on One interactions for details information
about thalassemia
3
Banners & Posters
Banners about the on-going social awareness campaign on
Thalassemia
1
Posters about the importance of blood testing and confirmation
before getting married with any girl to know whether both are
carrier or not. It will be everywhere.
2

11. University Activation
1
Seminars and Panel Discussion for the University Youth for awaring them about thalassemia
and making them understand that being a carrier of thalassemia is not a stigma but taking
proper future measurements can make life safe and beautiful.
2
Temporary Medical Booth will be established inside the campus for testing blood to identify
carriers of Thalassemia and suggesting them necessary steps for their future prevention.
3
Inviting the Students to keep in touch with Facebook Group and Website for standing beside the
poor thalassemia affected patients and further medical updates about this disease.

12. Sample Creative
“সচেতন বতত মান,
সুনননিত ভনবষ্যৎ”
“সচেতন বতত মান,
সুনননিত ভনবষ্যৎ”
For College and University Activation
“সচেতন বতত মান,
সুনননিত ভনবষ্যৎ”
Say NO to
Thalassemia

13. Mixed Strategy
TVC and Radio Endorsement
Billboard and Print Ads for helping poor patients (children) for fighting
Thalassemia. Our website address will be given in the Billboard and Ads
1 min TVC regarding what is thalassemia and how to
prevent it. At the end we will give our Website Address
Radio Endorsement will be there where a RJ will talk
about thalassemia and share real stories
Our Radio Partner will cover Endorsement for free of
cost and our Electronic Media Partner will cover news
regarding our campaign progress
Recorded Voice Message of our PM
regarding Thalassemia will be forwarded
to our TG by our Mobile Operator Partner
TestyourbabyforTHALASSEMIA
gene
Message regarding checking baby’s gene before taking birth

14. The BUDGET
Particulars Amount in TK
Brochures (15000 x 20/-) 300000/-
Banners, Badge (20000) and Decoration 350000/-
Crests (10 speakers x 500/-) 5000/-
Foods (organizer and speakers) 20000/-
Posters (250000 x 10/-) 2500000/-
TVC and Billboard 15000000/-
Total= 18175000/-
Item Expected Reach
Posters 2000000
Social Media (Boosted Post) and Blog 1000000
Activations (College and University) 500000
Through our Partners (TVC, Radio, Newspaper & News) 5000000
Grand Total 8500000
Reach
Cost per Reach
2.13/- tk

15. THANK YOU
“You don’t have to be a DOCTOR to save life. Be AWARE of the DISEASE
and financially stand by the side of poor children affected by thalassemia.”