Market research is the process of collecting vital information about a company's target audience, market, and competition. Through market research, companies can understand their target audience better. They can make better products, improve user experience, and design a marketing strategy that attracts quality leads.

1. Market
Research
Basic Learning and Understanding

2. Research
Types
• Quantitative and Qualitative
• Quantitative: based on numbers –
56% of retails merchants rejects
bKash payments of amount below
BDT 500 – doesn’t tell us why, when
and how
• Qualitative: more details – tells us
why, when and how!

3. Goals &
Objective
• Having a clear research objectives and goals
• Developing a research plan, including budgeting,
timeline, and resource allocation

4. Primary
Research
• Questionnaires
• FGD
• Surveys
• In-depth Interview
• Test Markets

5. • Internal Source: Company Accounts,
Reports, Retails Data or Stock
• External Source: Govt. Stats, Media,
Publications, Commercial Data
Secondary
Research
• Internal Source or External Source

6. Data
Collection
Methods
• Data collection techniques: surveys, interviews, focus
groups, observation, and secondary data sources.
• Assessing the advantages and disadvantages of each
data collection method.

7. Sampling
Techniques
• Different sampling methods: random sampling,
stratified sampling, and convenience sampling.
• Understanding how to select representative samples
for research.

8. Market
Segmentation
Identifying and categorizing target market
segments based on demographic,
psychographic, geographic, and behavioral
factors.

9. Consumer
Behavior
• Studying consumer buying habits,
preferences, and decision-making
processes.
• Understanding factors influencing
consumer choices.

10. Market Trends
and Forecasting
• Keeping up with industry trends and
predicting future market conditions.
• Utilizing forecasting methods to estimate
future demand and market growth.

11. 1 2 3 4 5
125
100
75
50
25
0
Report
Writing and
Presentation
• Communicating research findings
effectively through reports and
presentations.
• Creating visually appealing and
insightful reports for stakeholders.

12. Thank You
For Your
Attention
Working directly in the field will help to lear
more about market research.