Downloaded 81 times
Uploaded byTeam Phoenix
Socio Camp '15
This document outlines three campaigns to promote cleanliness in certain areas of Dhaka, Bangladesh. Campaign 1 involves appreciating people for properly disposing of garbage. Students and a celebrity will participate monthly. Campaign 2 provides red t-shirts to shopkeepers to raise awareness. Campaign 3 uses a Facebook page to post photos of litterers and engage celebrities and influencers. The timeline shows the campaigns will run for one year with a budget of 440,000 taka.
Socio Camp '15
- 3. TARGET AREA : Nilkhet Newmarket Gauchia Market Dhaka College Science Lab TARGET AUDIENCE : Outside Shoppers Vendors Shopkeepers Students
- 4. OUR CAMPAIGN SLOGAN আমজনতাইগড়বে পরিচ্ছন্ন নগিী Make Future Dhaka Clean
- 5. CAMPAIGN NO 1: ধনযোদভাই Appreciating the Garbage Putter in Appropriate Place by saying “ধন্যবাদ ভাই” The Student of Dhaka College and Govt. Laboratory will be Integrated with this campaign Celebrity will Come in Every 1 Month to Join this Campaign and Appreciate the Best Contributors
- 6. Creating a Culture ofAppreciation Participation of Youth will Encourage People from All Level to Join This Campaign Inclusion of Celebrity will work as an incentive IMPACT
- 7. CAMPAIGN NO 2: 1T-Shirt,1 Goal Shopkeepers will be encouraged to wear the shirts on Monday and Friday each week. 1500 shopkeepers will be given the RED T-Shirt We’ll Provide RED T-Shirts to the Shopkeepers, Street Vendors.
- 8. RED T-shirts will CatchEveryone’s Attention The RED T-shirts Wearer will Become Our Stakeholder and Become Aware about Waste Management and Littering Frequent Watching of the T-shirts QUOTE will create a buzz about waste management IMPACT
- 9. CAMPAIGN NO 3: AwarenessThrough Facebook Page There’ll be a Facebook page where Supporters of this Campaign will Post Photo of the CULPRIT Throwing Wastes Enthusiast and Active Supporters will be Prized by a ধন্যবাদ ভাই T-Shirt ARIF R HOSSAIN, MOJA LOSSS? And Bangladeshism will be engaged and will share this initiative
- 10. Cleaning Consciousness will GoViral Inconsiderate Folks will be Aware of the Facebook Photo Post Huge Audience of Social Media can Learn about Our Campaign and be Engaged IMPACT
- 11. 1st 2nd 3rd4th 5th 6th 7th 8th 9th 10th 11th 12th DHONNOBAD BHAI T-SHIRT GIVING TIMELINE MONTH CAMPAIGN *FACEBOOK campaign will continue for 2 years
- 12. BUDGET JUSTIFICATION SECTORS COST Campaign1 Maintenance Cost (Per Month- 10000) 120000 T-shirt (1,500 Piece, Per Piece-80 TK) 120000 Facebook Page Sponsoring Cost (Duration-4 Month, Reach-5,00,000) 144000 Miscellaneous Cost 56000 Total Cost 440000