Grand Finale of Brandwitz 2015 had two parts, designing a business model & creating a marketing campaign. This is the slide of Team 360 Degree made for the campaign part of brandwitz 2015 Grand Finale. The campaign carried 75% of the total marks.
The brief of the campaign has been attached in the slide.
Brandwitz'15 grand finale (part 1) Team 360 DegreeAzizul Hasan
Grand Finale of Brandwitz 2015 had two parts, designing a business model & creating a marketing campaign. Team 360 Degree designed a business model of a rural e-commerce of Bangladesh.
This is the slide of the business model part of brandwitz 2015 Grand Finale. The business model carried 25% of the total marks.
The brief of the business model has been attached in the slide.
Brandwitz'15 Semi Finals-Team 360 degreeAzizul Hasan
In the semi- finals teams were asked to design a campaign/model/idea to stop brain drain from Bangladesh. Team 360 Degree presented this idea.
The brief has been attached with the slide.
This is the our (Team Dexters) slides for Brandwitz 2015. We had to brand a place which no one is aware of into a potential tourist spot. We chose the place " Char Kukri Mukri," a wild life sanctuary. Enjoy the slides.
Join The Cable Challenge with IT'S CABLE.
Presentation of IT'S CABLE company, a cable manufacturer in Barcelona.
Key aspects for cable manufacturer in a selection process.
Marketing promotion ideas on how to spread the know-how among the population of Bangladesh that availing digital services is very easy. Using a broad range of communication channels, maximum reach is ensured.
The topic was to design a nation-wide campaign against food-adulteration with a target of reducing adulteration by a significant percentage within the next five years. This presentation won us the biggest branding/marketing competition in the country, Brandwitz '14.
A presentation on Crowdsourcing initiatives in Bangladesh as part of public intent data centered around the World Bank Development Report 2021 : Data for Better Lives
Brandwitz'15 grand finale (part 1) Team 360 DegreeAzizul Hasan
Grand Finale of Brandwitz 2015 had two parts, designing a business model & creating a marketing campaign. Team 360 Degree designed a business model of a rural e-commerce of Bangladesh.
This is the slide of the business model part of brandwitz 2015 Grand Finale. The business model carried 25% of the total marks.
The brief of the business model has been attached in the slide.
Brandwitz'15 Semi Finals-Team 360 degreeAzizul Hasan
In the semi- finals teams were asked to design a campaign/model/idea to stop brain drain from Bangladesh. Team 360 Degree presented this idea.
The brief has been attached with the slide.
This is the our (Team Dexters) slides for Brandwitz 2015. We had to brand a place which no one is aware of into a potential tourist spot. We chose the place " Char Kukri Mukri," a wild life sanctuary. Enjoy the slides.
Join The Cable Challenge with IT'S CABLE.
Presentation of IT'S CABLE company, a cable manufacturer in Barcelona.
Key aspects for cable manufacturer in a selection process.
Marketing promotion ideas on how to spread the know-how among the population of Bangladesh that availing digital services is very easy. Using a broad range of communication channels, maximum reach is ensured.
The topic was to design a nation-wide campaign against food-adulteration with a target of reducing adulteration by a significant percentage within the next five years. This presentation won us the biggest branding/marketing competition in the country, Brandwitz '14.
A presentation on Crowdsourcing initiatives in Bangladesh as part of public intent data centered around the World Bank Development Report 2021 : Data for Better Lives
This presentation implies what is the actual meaning of the Digital Bangladesh . To ensure Digital Bangladesh what are the steps have to be taken , what are the challenges have to be faced.
Disrupting the Customers Journey: Gartner Customer 360 Summit 09092015Andy Yasutake
Who really owns the customer experience? High level overview of LinkedIn, What customers' expect, our Member First and differentiating culture that helps LinkedIn's 380M+ Members and Customers get the most out of their journey as we connect them with opportunity
PiT briefing at State Library of Queensland
Chris McLaren - Queensland Government Chief Customer and Digital Officer
Building a thriving Queensland digital economy
Rob Champion - Queensland Government Chief Information Security Officer
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See the original press release here https://resources.lloydsbank.com/insight/uk-business-digital-index
Posted here for attendees of my workshops and programmes to access
LightCastle Partners - Digital Commerce in Bangladesh : Policies & PossibilitiesLightCastle Partners
Despite the pandemic, Bangladesh, till Sep 2020, has clocked a GDP growth rate of 5.2% (ADB, 2020) - one of the highest in Asia.
Digital transactions are growing faster than ever. The first three quarters of 2020 saw a total od USD 65 billion+ digital transactions, where 72% of the transactions were dominated by MFS banking. With 96 million registered MFS users and USD 202 million daily MFS transactions, digital transactions can unlock new potentials of the digital commerce industry.
The eCommerce market (including f-commerce) has grown at a steady pace to USD 2.1 billion in 2020. The market holds the potential to become USD 3 billion by 2023 and can create around five lakh jobs in digital commerce industry.
Can the Digital Commerce Industry become a critical driving force of the future economy of Bangladesh?
LightCastle Partners presents "Digital Commerce in Bangladesh: Policies & Possibilities"
The future of digital government services in the era of smart citiesSaeed Al Dhaheri
This presentation was made for the 21st GCC smart government and smart cities conference that was held in Dubai from 16-19 May 2015. It covers the new trends in digital government service delivery and impact on CIO's. the move towards digital government in the GCC was also highlighted.
The landscape of digital is a demanding one. The last 5 years has seen some of the most fundamental shifts in how organisations are changing to meet the needs, demands and opportunities presented in this digital age. Transform's digital maturity index, DMI 2015, features the views of 227 digital leaders and includes insights from Matt Watkinson, author of The Ten Principles Behind Great Customer Experiences.
Digital India Unlocking the Trillion Dollar Opportunityaakash malhotra
Deloitte India’s Unlocking the Trillion Dollar Opportunity report that talks about the Digital India Programme in detail and covers the various initiatives undertaken by the Indian government to build ICT infrastructure for Digital India. You can also explore the various challenges faced by the government in the implementation of Digital India and way forward.
The Digital Future of Business between Companies - Models, best practices and...Casaleggio Associati
The new report “THE DIGITAL FUTURE OF BUSINESS BETWEEN COMPANIES” by Casaleggio Associati describes and analyzes business models, best practices and solutions developed by B2B companies, both through e-commerce activities, online marketing strategies and all that has been developed thanks to digital services and devices.
The second edition of the conference “THE DIGITAL FUTURE OF BUSINESS BETWEEN COMPANIES”, will be held in Milan in November 2017.
The conference “The Digital Future of Business between Companies” is an important occasion for meeting, networking and update for e-commerce operators, and companies interested in learning about the opportunities offered by internet and digital services for their industry.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
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This presentation implies what is the actual meaning of the Digital Bangladesh . To ensure Digital Bangladesh what are the steps have to be taken , what are the challenges have to be faced.
Disrupting the Customers Journey: Gartner Customer 360 Summit 09092015Andy Yasutake
Who really owns the customer experience? High level overview of LinkedIn, What customers' expect, our Member First and differentiating culture that helps LinkedIn's 380M+ Members and Customers get the most out of their journey as we connect them with opportunity
PiT briefing at State Library of Queensland
Chris McLaren - Queensland Government Chief Customer and Digital Officer
Building a thriving Queensland digital economy
Rob Champion - Queensland Government Chief Information Security Officer
Cyber Security
See the original press release here https://resources.lloydsbank.com/insight/uk-business-digital-index
Posted here for attendees of my workshops and programmes to access
LightCastle Partners - Digital Commerce in Bangladesh : Policies & PossibilitiesLightCastle Partners
Despite the pandemic, Bangladesh, till Sep 2020, has clocked a GDP growth rate of 5.2% (ADB, 2020) - one of the highest in Asia.
Digital transactions are growing faster than ever. The first three quarters of 2020 saw a total od USD 65 billion+ digital transactions, where 72% of the transactions were dominated by MFS banking. With 96 million registered MFS users and USD 202 million daily MFS transactions, digital transactions can unlock new potentials of the digital commerce industry.
The eCommerce market (including f-commerce) has grown at a steady pace to USD 2.1 billion in 2020. The market holds the potential to become USD 3 billion by 2023 and can create around five lakh jobs in digital commerce industry.
Can the Digital Commerce Industry become a critical driving force of the future economy of Bangladesh?
LightCastle Partners presents "Digital Commerce in Bangladesh: Policies & Possibilities"
The future of digital government services in the era of smart citiesSaeed Al Dhaheri
This presentation was made for the 21st GCC smart government and smart cities conference that was held in Dubai from 16-19 May 2015. It covers the new trends in digital government service delivery and impact on CIO's. the move towards digital government in the GCC was also highlighted.
The landscape of digital is a demanding one. The last 5 years has seen some of the most fundamental shifts in how organisations are changing to meet the needs, demands and opportunities presented in this digital age. Transform's digital maturity index, DMI 2015, features the views of 227 digital leaders and includes insights from Matt Watkinson, author of The Ten Principles Behind Great Customer Experiences.
Digital India Unlocking the Trillion Dollar Opportunityaakash malhotra
Deloitte India’s Unlocking the Trillion Dollar Opportunity report that talks about the Digital India Programme in detail and covers the various initiatives undertaken by the Indian government to build ICT infrastructure for Digital India. You can also explore the various challenges faced by the government in the implementation of Digital India and way forward.
The Digital Future of Business between Companies - Models, best practices and...Casaleggio Associati
The new report “THE DIGITAL FUTURE OF BUSINESS BETWEEN COMPANIES” by Casaleggio Associati describes and analyzes business models, best practices and solutions developed by B2B companies, both through e-commerce activities, online marketing strategies and all that has been developed thanks to digital services and devices.
The second edition of the conference “THE DIGITAL FUTURE OF BUSINESS BETWEEN COMPANIES”, will be held in Milan in November 2017.
The conference “The Digital Future of Business between Companies” is an important occasion for meeting, networking and update for e-commerce operators, and companies interested in learning about the opportunities offered by internet and digital services for their industry.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
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How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
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Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
6. Bangladesh in digital era
• 30.5 million people currently using internet
• Government providing digital service in different sectors
• Government websites are not browsed frequently by people
Brandwitz '15
13. Job Placement
Brandwitz '15
Online PSC Application
Form
Bangladesh Army
Application Form
Bangladesh Air Force
Application Form
Bangladesh Navy
Application Form
15. Poverty reduction
• Agriculture Sector
o Krishi Call Centre
o BD Rice Knowledge Bank
o Krishi Mobile Apps
o E-Purjee
• Income Tax
o Online Income Tax Calculator
o Online Tax Registration
• Finance & Trade
o Bangladesh Bank Information Services
o E-Marketing for ১ শি বাশি ১ শি খামার প্রকল্প
o Consumer Right Protection
• E-Training
Brandwitz '15
16. Others
• Passport & Visa Immigration Services
• Online Applications & Registration
– BISIC Industrial Unit Registration
– Birth & Death Reg
– Company Reg
– Trade License Reg
– National ID Info Update
• Transportation
– BRTA Chart of Rent of BUS & Minibus
– BRTA Inter District Fare Charge
– Vehicle Route And Rental Listings
– LGED Road Database
– Ticket Booking & Buying
– Railway Ticketing System
– Bangladesh Airlines Flight Booking
• Bangladesh Betar Live FM
• Bangladesh Television Online
• Utility Bills( DESCO Internet Bill Payment,
DPDC Eelectricity Bills, Dhaka WASA Water
Bills, BTCL Telephone & Internet Bills
Brandwitz '15
23. Strategic objectives
• To explain the essence of Digital Bangladesh to the mass people
• To create awareness about the usage of digital services
• To make people enthusiastic to participate in digitalizing Bangladesh
• To make the digital transformation competitive and sustainable
Brandwitz '15
31. Target group : free for all
brandwitz '15
January 2016 Why: To make services attainable December 2021
A free customer care that will help people enquire about existing services,
give suggessions and post complains
34. Target group : internet enabled mobile users
brandwitz '15
January 2016 Why: To make services flexible December 2021
A free website that will enable people without data package to access
government services
36. USSD *২০২১#
Brandwitz '15
২০২১
১। শিশকৎো ও স্বাস্থ্য সেবা
২। তথ্য ও প্রশতসবেন
৩। শনসয়াে
৪। প্রশিক্ষণ
৫। সেনিন
৬। a2i
৭। শবশনসয়াে
৮। েূবববতবী
৯। েরবতবী
০ । সেশিিংে
SendClose
েহজ হল জীবনযাত্রা,
শবনামূসলয শিশজিাল সেবা
37. Target group : all mobile phone users
brandwitz '15
January 2016 Why: To make services reachable to people December 2021
An USSD code that will make people connected to required services instantly
39. brandwitz '15
2021 FORUM
Make your own e-public service, shape
your Digital Bangladesh
Bangladesh Railway website doesn’t have any option to
change user details
I want an app that will allow me to geo-tag environmental
hazards
Verification of VAT receipt could be done using QR scans.
Forum 2021
40. Target group : free for all
brandwitz '15
January 2016 Why: To make services more flexible December 2021
An online platform that will give people opportunity to participate in idea
generation and making the facilities of Digital Bangladesh more effective
76. Search Engine Marketing
brandwitz '15
January 2016 TG: For All Duration: 60 Months
Atif Mahmood shared ’s video
10 e-services
That will make your life easier
81. Campaign timeline
Brandwitz'15
Campaign Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Newspaper
TVC
Customer Care
Online Forum
U 19 WC
Calendar
Poster
Rural School
Bag
Textbook
89. brandwitz '15
Monitoring & Evaluation
Compare practical outreach with campaign targets
Conduct Survey to compare knowledge and
participation of people in digital Bangladesh
Total click in website and social media.
Conduct quiz contest at school and university levels
to compare digital knowledge of future builders.
Feedback through platform ২০২১ & call center.
91. brandwitz '15
Financial Challenges
The project targets the mass population of Bangladesh, so it
has to be multidimensional.
Campaign time length is five years
Recommendation • Can be included in fiscal year budget.
93. brandwitz '15
Administrative & ManagementChallenges
Difficulty of collaboration among different partners.
Recommendation
• Monitoring and coordination from Prime
Minister's office