A presentation on the 'Bottom of the Pyramid'.
This was done for our International Business Environment course. Inspiration from RIM's visual strategies and the constant struggle between bullet points vs wall of text.
Penetrating the bottom of the pyramid marketsRon McFarland
Independently, several years back there were two topics of discussion in business strategy and marketing. They were the Blue Ocean Strategy and the BOP (Bottom [or Base] of the Pyramid Markets). I thought it would be interesting to apply the Blue Ocean Strategy process to penetrating the BOP, which represents the world’s 4 billion people who live on less than US$2/day. In Blue Ocean Strategy language, this market falls in the Third Tier, “Unexplored” markets. That is the type of target market that the Blue Ocean Strategy explores. Taking the Blue Ocean Strategy “Value Curve”, I explore several product lines that could be successful in that very special market. Have a look at the attached. I hope it generates some ideas to think about.
I recently made a presentation to a group of marketing experts at the 2nd Annual Marketing to Low Income Consumers Master-class.
Attached was my presentation. In summary, whatever marketing strategies we have employed in the past are irrelevant. It seems no one really knows how to market to this economic class. What we do know is that Africa has the fastest urbanization rate in the world and so the key thing is how do we make transition easier for them with our products?
Marketing shouldn’t meet customers at their station in life, it should ASPIRE to a higher level and offer a social value; quite often that is the failure of the strategies at the BOP.
Our products must have a purpose. They should cater for people with rural income but urban aspirations.
Please go through the presentation and I look forward to your views on this topic. As marketers, we need to fully understand the BOP; who are they? and only then can we begin to crack and develop strategies that work for them.
Many companies have resulted in developing LUP's for the sake of driving penetration, distribution and affordability. Do you think this is the right way to go? Personally, I think there's so much more to it than just driving penetration with smaller packs.
Share your views and let's discuss more.
Usually the companies in the richer world and the products which comes to the market are usually focused on Tier 1, 2 & 3 markets. Tier 4 markets i.e Bottom of Pyramid Markets are usually devoid of products. Many Companies like Hindustan Unilever, Aravind Eyecare, Narayan Hrudiyalaya, Jaipur Foot, Eid Parry, Lijjat Papad, ITC Ltd, etc have came up with the products that are specially made for BOP markets. The market volume is very high as more than 4000 million people in the world are below $2 annual per capita income, Even 46% of the Indian population live below the poverty line.......This people cannot afford to the products available for the tier 1,2 & 3 markets as they cannot afford them..... Thus a greater potential occurs at the BOP market.....Catering BOP market doesn't mean catering 'sachets" to them. Making such products which are affordable by these markets...and thus making profits..... Instead enabling them to purchase the product by enhancing the buying power of the consumers..........Reverse Innovation can bring upon the change to the BOP markets.......
Penetrating the bottom of the pyramid marketsRon McFarland
Independently, several years back there were two topics of discussion in business strategy and marketing. They were the Blue Ocean Strategy and the BOP (Bottom [or Base] of the Pyramid Markets). I thought it would be interesting to apply the Blue Ocean Strategy process to penetrating the BOP, which represents the world’s 4 billion people who live on less than US$2/day. In Blue Ocean Strategy language, this market falls in the Third Tier, “Unexplored” markets. That is the type of target market that the Blue Ocean Strategy explores. Taking the Blue Ocean Strategy “Value Curve”, I explore several product lines that could be successful in that very special market. Have a look at the attached. I hope it generates some ideas to think about.
I recently made a presentation to a group of marketing experts at the 2nd Annual Marketing to Low Income Consumers Master-class.
Attached was my presentation. In summary, whatever marketing strategies we have employed in the past are irrelevant. It seems no one really knows how to market to this economic class. What we do know is that Africa has the fastest urbanization rate in the world and so the key thing is how do we make transition easier for them with our products?
Marketing shouldn’t meet customers at their station in life, it should ASPIRE to a higher level and offer a social value; quite often that is the failure of the strategies at the BOP.
Our products must have a purpose. They should cater for people with rural income but urban aspirations.
Please go through the presentation and I look forward to your views on this topic. As marketers, we need to fully understand the BOP; who are they? and only then can we begin to crack and develop strategies that work for them.
Many companies have resulted in developing LUP's for the sake of driving penetration, distribution and affordability. Do you think this is the right way to go? Personally, I think there's so much more to it than just driving penetration with smaller packs.
Share your views and let's discuss more.
Usually the companies in the richer world and the products which comes to the market are usually focused on Tier 1, 2 & 3 markets. Tier 4 markets i.e Bottom of Pyramid Markets are usually devoid of products. Many Companies like Hindustan Unilever, Aravind Eyecare, Narayan Hrudiyalaya, Jaipur Foot, Eid Parry, Lijjat Papad, ITC Ltd, etc have came up with the products that are specially made for BOP markets. The market volume is very high as more than 4000 million people in the world are below $2 annual per capita income, Even 46% of the Indian population live below the poverty line.......This people cannot afford to the products available for the tier 1,2 & 3 markets as they cannot afford them..... Thus a greater potential occurs at the BOP market.....Catering BOP market doesn't mean catering 'sachets" to them. Making such products which are affordable by these markets...and thus making profits..... Instead enabling them to purchase the product by enhancing the buying power of the consumers..........Reverse Innovation can bring upon the change to the BOP markets.......
Some lessons from BRAC, the world\'s largest NGO on how to alleviate poverty through the power of creating economic activity for people at the Bottom of the Pyramid
The Fortune at the Bottom of the PyramidOutline India
The presentation is based on the book “Future At The Bottom Of The Pyramid” by C.K Prahalad and tries to encapsulate his research. It starts off with the notion of how 4-5 billion poor people of the world is unserved by the private sector. Then it addresses the bottom of pyramid (BOP) as a business opportunity and a viable market. It talks about democratizing the commerce and making globalisation benefits reach everybody. The presentation talks about the nature of the BOP market and states some principles that needs to be followed while catering to them. The presentation contains 3 case studies of ITC, HUL and Jaipur Rugs mentioned in the book and tries to explain how they adapted to the BOP market and adjusted their business models to serve the rural India. It also contain slides which tries to incorporate the learnings and takeaways from the book into the OUTLINE India’s business model.
The notion that the Bottom of the Pyramid (BOP) consumers is a segment that is not important for the long-term viability of most of the businesses is no more classified as ‘accepted wisdom’. There is a shift in thinking of MNCs which now are considering BOP consumers as a potential source of revenues as well as drivers of innovation. Targeting the subsistence marketplaces poses various challenges for MNCs, but has favourable outcomes for BOP participants, economy and business organizations. This paper identifies the challenges of launching products targeting BOP markets in India and discusses the implications for consumers, national economy, and companies targeting BOP consumers.
Some lessons from BRAC, the world\'s largest NGO on how to alleviate poverty through the power of creating economic activity for people at the Bottom of the Pyramid
The Fortune at the Bottom of the PyramidOutline India
The presentation is based on the book “Future At The Bottom Of The Pyramid” by C.K Prahalad and tries to encapsulate his research. It starts off with the notion of how 4-5 billion poor people of the world is unserved by the private sector. Then it addresses the bottom of pyramid (BOP) as a business opportunity and a viable market. It talks about democratizing the commerce and making globalisation benefits reach everybody. The presentation talks about the nature of the BOP market and states some principles that needs to be followed while catering to them. The presentation contains 3 case studies of ITC, HUL and Jaipur Rugs mentioned in the book and tries to explain how they adapted to the BOP market and adjusted their business models to serve the rural India. It also contain slides which tries to incorporate the learnings and takeaways from the book into the OUTLINE India’s business model.
The notion that the Bottom of the Pyramid (BOP) consumers is a segment that is not important for the long-term viability of most of the businesses is no more classified as ‘accepted wisdom’. There is a shift in thinking of MNCs which now are considering BOP consumers as a potential source of revenues as well as drivers of innovation. Targeting the subsistence marketplaces poses various challenges for MNCs, but has favourable outcomes for BOP participants, economy and business organizations. This paper identifies the challenges of launching products targeting BOP markets in India and discusses the implications for consumers, national economy, and companies targeting BOP consumers.
Awareness Campaign for Thalassemia - Minds of Society 2017Akib Hasan Srabon
This Presentation was made for the Zero Round Task of Minds of Society 2017, an Inter University Social Issue Case and Field Work Competition, organized by UIU Social Service Club
"The Letter: Story of Samara"- PWK '15Team Phoenix
We made this slide for PWK quarterfinals. We had stayover, hell lot of discussions, confusions. That's the time we realised we were a TEAM. We found out the best friends within other two partners. And believe me, that is more than any other trophy
This slide was made for Socio Camp 2015. Arif Abdullah made the slides, Mukit made the content and Shoumik is still trying to figure out what he actually did.
These slides were made to create awareness among parents and youth. Our target was to aware them regarding the fact that teen age people are using social media negatively. They are doing heinous crimes using this media. We just to make the parents aware and activate to solve this problem.
Battle Of Minds 2015 is a flagship recruitment event of British American Tobacco Bangladesh. Every year thousands of students from different universities including business & engineering participate in this competition. IUT was one of the finalist of this year and here is our presentation. Find our UI videos here:
https://youtu.be/spOiRQxhsZk (Mobile App)
https://youtu.be/NQP2I35Ea5A (Desktop UI)
Brandwitz'15 grand finale (part 2) Team 360 DegreeAzizul Hasan
Grand Finale of Brandwitz 2015 had two parts, designing a business model & creating a marketing campaign. This is the slide of Team 360 Degree made for the campaign part of brandwitz 2015 Grand Finale. The campaign carried 75% of the total marks.
The brief of the campaign has been attached in the slide.
From the world of high fashion to everyday food items, there are always brand names that cause embarrassment to us. Who knew that these famous brands which are so difficult to pronounce could become so successful.
Brandwitz'15 grand finale (part 1) Team 360 DegreeAzizul Hasan
Grand Finale of Brandwitz 2015 had two parts, designing a business model & creating a marketing campaign. Team 360 Degree designed a business model of a rural e-commerce of Bangladesh.
This is the slide of the business model part of brandwitz 2015 Grand Finale. The business model carried 25% of the total marks.
The brief of the business model has been attached in the slide.
Good product. Passionate Leader. Clear mission. Right people doing the job. Simple? Yes, actually it is. Every person has his or her own goals in life and they are looking to fulfill them. Whether you are looking for a team to create or a team to be part of, in this session we will talk about what makes a skillful person decide to join your team and stay there? What can you do to keep the team passionate and motivated on the long run? Does your company really have your face or the team’s face? This 1,5 h session@Conference Check-IN we will have a look at creation, development and attractiveness of a company and the working-style brand it can create to get and keep the best people.
Samara's Story - PWK Nationals 2015 | NZT 48Tarek Musanna
Round 1 of PWK Nationals 2015.
The task was to devise a business idea of a startup that would run though Facebook and convince family members to finance the idea.
Niloy Dev
Wasif Zawad Talukder
Tarek Musanna
- NZT 48
Here we have shown a relaunching plan for a fan brand. Habib fan is a product of SKS. We have tried to make a feasible relaunching plan of this product to customers outside cantonment area.
We have tried to convince students to take help of LearnEx. LearnEx is an online education service provider which helps students to be more knowledgeable and skillful. Our task was to convince students in 15 slides.
Marketing promotion ideas on how to spread the know-how among the population of Bangladesh that availing digital services is very easy. Using a broad range of communication channels, maximum reach is ensured.
A Basic Guide to Business Case CompetitionsNafees Faraz
A compilation of all the knowledge and techniques I have gathered by participating in business competitions in the last 1.5 years.
Hope this gives someone the push to start competing. You will not regret it!
The slides present the Forbes World Top Billionaire of 2013 as well as the Philippines' billionaires. It provides an insight into what industries do they belong and draws conclusions on its contribution to international trade.
Emerging countries, mainly China, are changing the world economic order. This presentation explains how they do it and what kind of competition the "old countries" are now facing.
The major economic activity in Tanzania is agriculture. Tanzania has been blessed with 94.5 million hectares of land out of which 44 million hectares are classified as suitable for agriculture (ASDS, 2001). However, only part of the 44 million hectares is suitable for agricultural production for a variety of reasons, including soil leaching, recurring drought, and pest infestations. The agriculture sector accounts for 26.7% of Tanzania’s GDP and provides employment for the majority of the population. According to the International Labor Statistics (ILO), the agriculture sector in Tanzania employs nearly 80% of the workforce out of whom 90 percent are women yet the average monthly incomes amongst employed men are 1.67 times higher than women. Most of the workers who reside in the rural areas are not covered by formal social security schemes, health care, life insurance etc. At present, there are a number of programs, policies and strategies which have been put in place to assist in the growth and development of the agriculture sector in Tanzania and to name a few: Vision 2025; National Strategy for Growth and Poverty Reduction (NSGPR); National Agriculture & Livestock Policy; Agriculture Marketing Policy of 1997; Kilimo Kwanza; SME Development Policy etc. Despite these policies and strategies, the agriculture sector in Tanzania faces many challenges exporting these products.
Among the crops grown in the country, include the high value non-traditional horticulure crops such as baby corn, french beans, flowers, baby carrots, fruits etc. Most of the horticulture crops grown in Tanzania consist of fresh vegetables, fruits, flowers and spices. Tanzania is well known to be among one of the 20 biggest producers of horticulture crops but statistics indicate that it is not one of the 20 biggest exporters in the world.
Unit 8 - Information and Communication Technology (Paper I).pdfThiyagu K
This slides describes the basic concepts of ICT, basics of Email, Emerging Technology and Digital Initiatives in Education. This presentations aligns with the UGC Paper I syllabus.
Biological screening of herbal drugs: Introduction and Need for
Phyto-Pharmacological Screening, New Strategies for evaluating
Natural Products, In vitro evaluation techniques for Antioxidants, Antimicrobial and Anticancer drugs. In vivo evaluation techniques
for Anti-inflammatory, Antiulcer, Anticancer, Wound healing, Antidiabetic, Hepatoprotective, Cardio protective, Diuretics and
Antifertility, Toxicity studies as per OECD guidelines
Executive Directors Chat Leveraging AI for Diversity, Equity, and InclusionTechSoup
Let’s explore the intersection of technology and equity in the final session of our DEI series. Discover how AI tools, like ChatGPT, can be used to support and enhance your nonprofit's DEI initiatives. Participants will gain insights into practical AI applications and get tips for leveraging technology to advance their DEI goals.
Exploiting Artificial Intelligence for Empowering Researchers and Faculty, In...Dr. Vinod Kumar Kanvaria
Exploiting Artificial Intelligence for Empowering Researchers and Faculty,
International FDP on Fundamentals of Research in Social Sciences
at Integral University, Lucknow, 06.06.2024
By Dr. Vinod Kumar Kanvaria
A review of the growth of the Israel Genealogy Research Association Database Collection for the last 12 months. Our collection is now passed the 3 million mark and still growing. See which archives have contributed the most. See the different types of records we have, and which years have had records added. You can also see what we have for the future.
Operation “Blue Star” is the only event in the history of Independent India where the state went into war with its own people. Even after about 40 years it is not clear if it was culmination of states anger over people of the region, a political game of power or start of dictatorial chapter in the democratic setup.
The people of Punjab felt alienated from main stream due to denial of their just demands during a long democratic struggle since independence. As it happen all over the word, it led to militant struggle with great loss of lives of military, police and civilian personnel. Killing of Indira Gandhi and massacre of innocent Sikhs in Delhi and other India cities was also associated with this movement.
Normal Labour/ Stages of Labour/ Mechanism of LabourWasim Ak
Normal labor is also termed spontaneous labor, defined as the natural physiological process through which the fetus, placenta, and membranes are expelled from the uterus through the birth canal at term (37 to 42 weeks
Read| The latest issue of The Challenger is here! We are thrilled to announce that our school paper has qualified for the NATIONAL SCHOOLS PRESS CONFERENCE (NSPC) 2024. Thank you for your unwavering support and trust. Dive into the stories that made us stand out!
2. “ The real source of market promise is not the wealthy few in the
developing world, or even the merging middle-income consumers;
It is the billions of aspiring poor who are joining the
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”
market economy for the first time.
C.K. Prahalad
10. “ The term was coined by the management guru to describe the
Poor and the underserved section of the market. The BOP market in India is about
$1.205 trillion, in PPP terms, makes up 84.8% of the total $1.42 trillion
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National household market. ”
C.K. Prahalad
11. team
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BOP
8
COSMPOLITON MIDDLE AND UPPER INCOME
DEVELOPING ELITESTOP$20,00080 MILLION
12. team
YOLOR
BOP
9
POOR CUSTOMERS RISING MIDDLE CLASS
DEVELOPING DEVELOPINGMIDDLE$15,0001600 MILLION
13. team
4000 MILLION
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BOP
10
HALF OF THE WORLD
LEAST DEVELOPED DEVELOPING$3,000
BOTTOM
AGGREGATE POWER OF $5 TRILLION
27. CHARECTERIZATION
YOteaLmOR
22
SIGNIFICANT UNMET DEMANDS
MAJORITY BANK ACCOUNT ACCESS TO FINANCIAL SERVICES
MANYLIVE WITHOUT ACCESS TO SANITATION ELECTRICITY
28. CHARECTERIZATION
YOteaLmOR
23
DEPENDENCE ON INFORMAL LIVELIHOOD
SUBSISTENCE LACK ACCESS TO PROPER MARKET
EXPLOITED ON MIDDLEMEN VULNERABLE TO WEATHER
29. CHARECTERIZATION
YOteaLmOR
24
PROBLEMS OF BEING IN A BOP
PAYS MORE THAN WEALTHEIR NATIONS LOW QUALITY
LOAN SHARKS EXUBERENT INTERESTS
30. CHARACTERIZATION
YOteaLmOR
25
DEMOGRAPHIC OF AN AVERAGE BOP
LITTLE OR NO EDUCATION PREDOMINANTLY RURAL
70% WORKING IN THE INFORMAL SECTOR
31. S UNTAPPED 4000 MILLION
W
RESILIENCE
FAST TECHNOLOGCAIL ADAPTATION
SWOT ANALYSIS
UNFAVORABLE COST STRUCTURE
VERY HIGH MARKET PENETRATION REQUIRED
32. S UNTAPPED 4000 MILLION
W
FAST TECHNOLOGCAIL ADAPTATION
UNFAVORABLE COST STRUCTURE
VERY HIGH MARKET PENETRATION REQUIRED
26
RESILIENCE
33. O DEMAND FOR BASIC NEEDS
T
LACKS LOW COST, GOOD QUALITY ACCESIBLE GOODS
POLITICAL INSTABILITY
ENVIRONMENTAL HAZARDS
27
HIGH PURCHASING POWER
CULTURAL DISSENTION
34. ASIA
CHARACTERIZATION
MARKET SIZE
2.86 BILLION PEOPLE $3470 BILLION AGGREGATE INCOME
83% OF POPULATION
42% OF AGGREGATE PURCHASING POWER
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35. LATIN AMERICA
CHARACTERIZATION
MARKET SIZE
360 MILLION PEOPLE $509 BILLION AGGREGATE INCOME
78% OF POPULATION
28% OF AGGREGATE PURCHASING POWER
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36. AFRICA
CHARACTERIZATION
MARKET SIZE
486 MILLION PEOPLE $429 BILLION AGGREGATE INCOME
95% OF POPULATION
71% OF AGGREGATE PURCHASING POWER
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37. 2%
CHARACTERIZATIONWHERE DOES THE INCOME GO?
4%
IN BILLION USD
YOLOR 71%
31
4%
8%
11%
WATER ICT
FOOD
HEALTH
TRANSPORATION
HOUSING
ENERGY
38. CHARACTERIZATIONHOW DO BOP HOUSEHOLDS SPEND
USD PER YEAR
AFRICA ASIA EASTERN EUROPE LATIN AMERICA
ICT 34 54 56 107
HEALTH CARE 154 131 152 325
TRANSPORATATION 211 211141 521
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FOOD 2087 2643 3687 3050
39. CHARACTERIZATIONTHE BOP PENALTY
WEALTHIER MARKETS HAVE 7 TIMES
MORE ACCESS TO PIPED WATER
24% OF BOPLACK ELECTRICITY
HIGHER COST OR LOWER QUALITY TRAP
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BOTTOM HEAVY BOP AND RURAL AREAS LOW ICT AND PHONE ONWERSHIP
41. “ In an informal suburb of Guadalajra, Mexico, a growing family is
struggling to expand their small house. Help arrives from a major industrial
Company in the form of construction designs, credit, enabling rapid completion
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of the project at less overall cost ”
SCENARIO 1
42. “ In Maddhya Pradesh, an Indian farmer gains access to soil testing
Services, to market price trends that help him decide what to grow and when to sell,
And to higher prices for his crop than he can obtain in
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”
the local auction market.
SCENARIO 2
43. “ In a small community outside Tianjin, China, a small merchant
Whose children have been repeatedly sickened by drinking water from a heavily -
Polluted river is distraught. He finds help not from the local government but from
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A new, low-cost filtering system developed by an
”
entrepreneurial company.
SCENARIO 3
44. YtOeamLOR
SECTOR MARKET
HEALTHCARE INDUSTRY
34
$183 A YEAR UGANDA
HALF IS SPENT ON SELF MEDICATION
OVERLOOK
45. YOLOR team
SECTOR MARKET
35
ASIA
HEALTHCARE INDUSTRY
SPENDING
2.9 BILLION
AFRICA 486 MILLION
L.A. 360 MILLION
E.E. 254 MILLION
46. HEALTHCARE INDUSTRY
WHERE IS THE MARKET?
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SECTOR MARKET
36
ASIA RURAL 2.4 TIMES LARGER THAN URBAN
AFRICA URBAN AND RURAL ROUGHLY SAME
L.A. URBAN IS 3.5 TIMES THE RURAL
E.E. URBAN IS 61% LARGER THAN RURAL
47. YOLOR team
SECTOR MARKET
37
MORE THAN
HEALTHCARE INDUSTRY
WHAT DO THEY BUY?
50% SPEND MONEY ON
PHARMACEUTICALS
48. YtOeamLOR
SECTOR MARKET
38
IT MAY SEEM OBVIOUS BUT THOSE IN BOP
JOIN THE GLOBAL ECONOMY
ICT INDUSTRY
OVERLOOK
CAN’T
UNLESS THEY ARE CONNECTED
49. YOLOR team
SECTOR MARKET
39
ASIA
SPENDING
2.9 BILLION
AFRICA 486 MILLION
L.A. 360 MILLION
E.E. 254 MILLION
ICT INDUSTRY
50. YOLOR team
SECTOR MARKET
40
LARGELY CENTERED
WHERE IS THE MARKET?
URBAN
ICT INDUSTRY
51. YOLOR team
SECTOR MARKET
41
PHONE
WHAT DO THEY BUY?
V COMPUTERS
AVERAGE PHONE $30 MSRP
PREPAID SERVICES
ICT INDUSTRY
52. SECTOR MARKET
tYeamOLOR
WATER INDUSTRY
42
MORE THAN LACKS CLEAN WATER
POLLUTED WATER SOURCES
OVERLOOK
1 BILLION
URBAN WATER NETWORKS AGING
53. YOLOR team
SECTOR MARKET
43
ASIA
SPENDING
2.9 BILLION
AFRICA 486 MILLION
L.A. 360 MILLION
E.E. 254 MILLION
WATER INDUSTRY
54. WATER INDUSTRY
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SECTOR MARKET
44
AFRICA VARIED FROM COUNTRY TO COUNTRY
ASIA URBAN SPENDING DRIVES MARKET
E.E. MAJORITY URBAN REGION
WHERE IS THE MARKET?
L.A. MAJORITY URBAN REGION
55. YtOeamLOR
SECTOR MARKET
ENERGY INDUSTRY
OVERLOOK
45
LACK OF AFFORADABLE ENERGY
HARMFUL FUELS USED IN COOKING
POLLUTION
56. YOLOR team
SECTOR MARKET
46
ASIA
SPENDING
2.9 BILLION
AFRICA 486 MILLION
L.A. 360 MILLION
E.E. 254 MILLION
ENERGY INDUSTRY
57. ENERGY INDUSTRY
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SECTOR MARKET
47
ON AN AVERAGE
WHERE IS THE MARKET?
RURAL BOP USES 45% LESS ENERGY THAN URBAN
58. HALF
YtOeamLOR
SECTOR MARKET
FOOD INDUSTRY
OVERLOOK
48
MORE THAN OF BOP BUDGET
% SPENDING ON FOOD DECREASES
AS INCOME RISES
59. YOLOR team
SECTOR MARKET
49
ASIA
SPENDING
2.9 BILLION
AFRICA 486 MILLION
L.A. 360 MILLION
E.E. 254 MILLION
FOOD INDUSTRY
60. FOOD INDUSTRY
WHERE IS THE MARKET?
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SECTOR MARKET
50
AFRICA RURAL 1.6 TIMES LARGER THAN URBAN
ASIA RURAL MARKET IS 2.5 TIMES THE URBAN
L.A. URBAN IS 2.4 TIMES THE RURAL
E.E. PREDOMINANTLY URBAN
61. YOLOR team
SECTOR MARKET
51
NECESSITIES
WHAT DO THEY BUY?
NOT ENSURING NUTRITION
FOCUSED MORE ON LOCAL SUSTENANCE
FOOD INDUSTRY
63. YOLOR team
STRATEGIES
52
FOCUSING ON THE BOP UNIQUE PRODUCTS AND SERVICES
OFTEN REQUIRE REIMAGINING OF ORGANIZATIONAL RESOUCES
GENERIC
64. YOLOR team
STRATEGIES
53
LOCALIZING VALUE CREATION THROUGH FRANCHISING
TREATING COMMUNITY AS A CUSTOMER
GENERIC
USUALLY INVOLVE SUBSTANTIAL INVESTMENT
65. YOLOR
team
STRATEGIES
54
ENABLING ACCESS TO GOODS AND SERVICES
FINANCING
GENERIC
PREPAID
PACKAGING INNOVATIONS
72. CAPITALIZING THE BOP
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STRATEGIES
60
INCREASING BUYING POWER
MICROCREDIT
MOBILE BANKING
VENTURE CAPITALS
JOINT VENTURE
73. CAPITALIZING THE BOP
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STRATEGIES
61
IMPROVE ACCESS
INFRASTRUCTURAL DEVELOPMENT
COMMUNICATION LINKS
COUNTRY COLLABORATIONS
74. SHAPE ASPIRATIONS
- INCLUSIVE GROWTHPRODUCTS
- SUSTAINABLE DEVELOPMENT
- VALUE CREATION
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STRATEGIES
62
TAILOR LOCAL SOLUTIONS
- MARKET SPECIFIC PRODUCTS
- CO CREATION
- BRANDING
- INNOVATION
INCREASE BUYING POWER
- MICROCREDIT
- MOBILE BANKING
- VENTURE CAPITALS
- JOINT VENTURE
IMPROVE ACCESS
- INFRASTRUCTRUAL DEVELOPMENT
- COMMUNICATION LINKS
- COUNTRY COLLABORATION
- PUBLIC PRIVATE PARTNERSHIP
80. DIGITIZATION
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STRATEGIES
67
UNLOCK UNTAPPED MARKET CURRENTLY LEGACY MODEL
CAN’T SERVE THE BOP ALSO FACE HIGH TRANSACTIONAL COST
NOT BEING ABLE TO ACCESS REMOTE LOCATIONS