The document discusses how volunteering may be affected by the personalization agenda in social care. It will require service providers to offer a more flexible range of services developed together with service users. This change will harness the tradition of voluntary and community actions. Key aspects of personalization include staying healthy and active in communities, avoiding targeted services, and connecting preventative and community-based support with personalized care. The document explores definitions, available research, and questions around how personal budgets, direct payments, and other personalization approaches impact the user journey in social care.