Joe Saxton from nfpSynergy delivered the keynote address at AVM 2016, challenging volunteer managers to heed the lessons and good practice examples of other sectors when developing their volunteer engagement practices.
Rob Jackson delivered a workshop at AVM 2016 exploring the world of volunteer management. Using themes from the Back to the Future series of films, Rob explored what the future trends and challeneges would be for those leading and supporting volunteers.
Rob Jackson delivered a workshop at AVM 2016 exploring the world of volunteer management. Using themes from the Back to the Future series of films, Rob explored what the future trends and challeneges would be for those leading and supporting volunteers.
The Power of WHY: The Key to Uniting Employees Around Your Company Vision [Ma...VolunteerMatch
What separates successful, innovative corporate responsibility programs from the status quo? The answer may be simpler than you think.
On March 18th, 2016, Stephanie Staidle, founder of The Right Brain Entrepreneur joined VolunteerMatch to explore The Power of Why: The Key to Uniting Employees Around Your Company Vision. In this complimentary webinar, attendees learned how to unite employees around your company vision and inspire them to take part in your cause work. How? By understanding and using your company's "why".
Driving engagement and growth through segmentation. Engagement conference, 22...CharityComms
Alison Goldsworthy, head of supporter strategy and engagement, Which?
Shaun Roberts, supporters and promotions manager, Which?
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Understanding Soft Risk in Volunteer EngagementVolunteerMatch
Volunteer engagement often focuses on hard risks: accidents, past bad behavior, or access to confidential information. While these risks are real we often overlook the soft risks that also jeopardize the success and sustainability of volunteer engagement. This session will look at the soft risks associated with engaging volunteers including: “word of mouth” reputation, interactions on social media, lack of training being responsible for inaccurate information being given out, and how failing to screen for characteristics or “fit” can open volunteers, the volunteer engagement program, and the organization up to risk. Attendees will learn to identify these soft risks in their own program through examples, modeled interactions, & learnings from the HR and for-profit sectors, and develop a plan to mitigate the effects on their organization. Attendees will leave with a Soft Risk worksheet as well as action plan for addressing soft risk in recruiting, screening and training volunteers.
Insight to innovation - new segments meet new products. Audience first confer...CharityComms
Lee Gisbourne, data analysis manager, RNLI; Jeff Gould, senior innovation manager, RNLI
Visit the CharityComms website to view slides from our past events, see what events we have coming up and to check out what else we do.
http://www.charitycomms.org.uk
What are the benefits of volunteering and service learning for the volunteer? Is it just about helping others? Discover the personal, social, and health reasons to get involved in your community. Here's a good place to start @adhdarabia @ajaweedksa @SaudiTakatuf
Skills Based Speed Dating Pt. 1: Pitch-Writing for NonprofitsVolunteerMatch
Skills-based volunteering is increasingly popular among companies, but developing strong, effective skills-based partnerships with nonprofit organizations can be very challenging. Nonprofits can be unsure of the expertise they’re receiving and how much effort it will require from their typically capacity-constrained organization. Companies can be unsure of what specific skill or type of skills based volunteering would be of most benefit to the community and their employee-volunteers. By speaking to the “other side of the aisle”, both companies and nonprofits will better understand how to think about, message and launch their skills based initiatives.
This session at the 2015 VolunteerMatch Summit brought together companies and nonprofits who want to take that second step with their skills-based volunteer programs, through a fun, interactive speed dating session. Companies had the chance to hear what services would be particularly helpful to nonprofits in their communities – and nonprofits had a chance to “pitch” their skills-based project in a low-risk, low-pressure environment and get feedback on what will make their project even more attractive to potential corporate partners.
Segmentation in practice. Audience strategy conference, 26 May 2016CharityComms
Ciara Smyth, director of insight, planning and strategy, Stroke Association
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
How do we get people to do things for the common good? Water explorers. Devel...CharityComms
Sonja Graham, managing partner, Global Action Plan
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Building an audience strategy from the ground up. Audience strategy conferenc...CharityComms
Al Scott, head of marketing, Anthony Nolan
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Raising the profile of comms in your organisation. Small charities communicat...CharityComms
Kay Parris, writer/editor
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
In July 2015, LinkedIn reached an important milestone: more than 25 million members had added the Volunteer and Causes section to their LinkedIn profiles. This is a reflection of the extraordinary appetite of professionals – partly driven by the Millennial generation - to use their skills to impact the world. In this session at the 2015 VolunteerMatch Summit, Meg Garlinghouse, Head of LinkedIn for Good, shared trends and insights on and related to skills based volunteering.
Mark Restall delivered a training session at AVM 2016 on the basics of volunteers and the law. Covering the basic considerations that volunteer managers need to make when engaging volunteers in their activies.
Annabel Smith and Anne-Marie Greene present their research findings at AVM 2016. Using the example of the National Trust, the reasearch looked at the extent to which the practices of managing volunteers aligned to managing paid staff.
The Power of WHY: The Key to Uniting Employees Around Your Company Vision [Ma...VolunteerMatch
What separates successful, innovative corporate responsibility programs from the status quo? The answer may be simpler than you think.
On March 18th, 2016, Stephanie Staidle, founder of The Right Brain Entrepreneur joined VolunteerMatch to explore The Power of Why: The Key to Uniting Employees Around Your Company Vision. In this complimentary webinar, attendees learned how to unite employees around your company vision and inspire them to take part in your cause work. How? By understanding and using your company's "why".
Driving engagement and growth through segmentation. Engagement conference, 22...CharityComms
Alison Goldsworthy, head of supporter strategy and engagement, Which?
Shaun Roberts, supporters and promotions manager, Which?
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Understanding Soft Risk in Volunteer EngagementVolunteerMatch
Volunteer engagement often focuses on hard risks: accidents, past bad behavior, or access to confidential information. While these risks are real we often overlook the soft risks that also jeopardize the success and sustainability of volunteer engagement. This session will look at the soft risks associated with engaging volunteers including: “word of mouth” reputation, interactions on social media, lack of training being responsible for inaccurate information being given out, and how failing to screen for characteristics or “fit” can open volunteers, the volunteer engagement program, and the organization up to risk. Attendees will learn to identify these soft risks in their own program through examples, modeled interactions, & learnings from the HR and for-profit sectors, and develop a plan to mitigate the effects on their organization. Attendees will leave with a Soft Risk worksheet as well as action plan for addressing soft risk in recruiting, screening and training volunteers.
Insight to innovation - new segments meet new products. Audience first confer...CharityComms
Lee Gisbourne, data analysis manager, RNLI; Jeff Gould, senior innovation manager, RNLI
Visit the CharityComms website to view slides from our past events, see what events we have coming up and to check out what else we do.
http://www.charitycomms.org.uk
What are the benefits of volunteering and service learning for the volunteer? Is it just about helping others? Discover the personal, social, and health reasons to get involved in your community. Here's a good place to start @adhdarabia @ajaweedksa @SaudiTakatuf
Skills Based Speed Dating Pt. 1: Pitch-Writing for NonprofitsVolunteerMatch
Skills-based volunteering is increasingly popular among companies, but developing strong, effective skills-based partnerships with nonprofit organizations can be very challenging. Nonprofits can be unsure of the expertise they’re receiving and how much effort it will require from their typically capacity-constrained organization. Companies can be unsure of what specific skill or type of skills based volunteering would be of most benefit to the community and their employee-volunteers. By speaking to the “other side of the aisle”, both companies and nonprofits will better understand how to think about, message and launch their skills based initiatives.
This session at the 2015 VolunteerMatch Summit brought together companies and nonprofits who want to take that second step with their skills-based volunteer programs, through a fun, interactive speed dating session. Companies had the chance to hear what services would be particularly helpful to nonprofits in their communities – and nonprofits had a chance to “pitch” their skills-based project in a low-risk, low-pressure environment and get feedback on what will make their project even more attractive to potential corporate partners.
Segmentation in practice. Audience strategy conference, 26 May 2016CharityComms
Ciara Smyth, director of insight, planning and strategy, Stroke Association
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
How do we get people to do things for the common good? Water explorers. Devel...CharityComms
Sonja Graham, managing partner, Global Action Plan
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Building an audience strategy from the ground up. Audience strategy conferenc...CharityComms
Al Scott, head of marketing, Anthony Nolan
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Raising the profile of comms in your organisation. Small charities communicat...CharityComms
Kay Parris, writer/editor
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
In July 2015, LinkedIn reached an important milestone: more than 25 million members had added the Volunteer and Causes section to their LinkedIn profiles. This is a reflection of the extraordinary appetite of professionals – partly driven by the Millennial generation - to use their skills to impact the world. In this session at the 2015 VolunteerMatch Summit, Meg Garlinghouse, Head of LinkedIn for Good, shared trends and insights on and related to skills based volunteering.
Mark Restall delivered a training session at AVM 2016 on the basics of volunteers and the law. Covering the basic considerations that volunteer managers need to make when engaging volunteers in their activies.
Annabel Smith and Anne-Marie Greene present their research findings at AVM 2016. Using the example of the National Trust, the reasearch looked at the extent to which the practices of managing volunteers aligned to managing paid staff.
David Hunt of Leonard Cheshire delivered a workshop at AVM 2016. The session shared a case study on Leonard Cheshire’s use of Facebook to recruit volunteer drivers, followed by discussion on creative ways to use social media, advertising and targeting to the best effect.
Mark Restall workshop at AVM 2016, helping volunteer managers understand the law. The session was a chance to ask questions on any legal issue relevant to volunteer management, aimed at those who need information on specific topics, or who have strategic responsibility for volunteering.
On 30 December in Youth office in Belgrade Milena Milićević from The Faculty of Engineering Management held a lecture where she shared her impressions from One Young World Summit (OYW) in Johannesburg where she represented Serbia in October 2013. She explained to the motivated people, students and young professionals, in which international projects they can take part.
The international Summit ''One Young World'' was initiated by Kate Robertson and David Jones, working at media agency Havas so that young people, aged 18-30 get engaged in projects and start developing their leadership skills and international communication. Summit One Young World is because of the quality of young delegates and councellors conceptualized like ’’Davos for 25-year olds.’’ During OYW prominent councellors worked with delegates, including Richard Branson, Nobel Laureatte Mohammed Yunus, Arianna Huffington, Bob Geldof, Kofi Annan, Boris Becker, Jamie Oliver and other people.
In her lecture, Milena Milićević introduced global initiatives and knowledge that she obtained in the following fields: fundraising, community organizing, gender equality and health protection for youth, entrepreneurship, sustainable development, travels for youth and media. Moreover, Milena thanked to her friends who helped her go to Summit due to Indiegogo campaign and to companies which donated money for her endeavour: EXIT Foundation, Telekom Serbia, Elektrovojvodina and Infostud.
In 2014 we should expect lectures about entrepreneurship, sustainable development and gender equality from Milena and her team so that we encourage initiatives of young people in Serbia and that we become part of regional and global projects within the organization ''One Young World.''
Presented on Thursday 7 September at the NCVO Campaigning Conference 2017.
Jarina Choudhury, volunteering consultancy development officer, NCVO
Chris Lawes, media officer, Gingerbread
Chris Reed, director of volunteer mobilisation, British Red Cross
Grant Fisher, director, Model Westminster
Jude Anane-Agyei
Louise Peim, support network manager, Endometriosis UK
If you would like to find out more about our training and events, visit our website at https://www.ncvo.org.uk/training-and-events.
Why social organisations get more social change from social media. How traditional campaigning organisations will have to adapt, if they want to stay relevant in a world of distributed networks, collective expertise and open-source collaboration.
Before you get started fundraising, you need to understand donors - why they do or do not give. Then using stories to connect and communicate - online and offline. Once that is in place, leveraging the cost effective, high learning, easy to spread nature of online to infuse your fundraising becomes easier.
Crowdfunding - The Perspective of One Young World AmbassadorsMilena Milicevic
Milena Milicevic shared her insights on crowdfunding as the lecturer at The Faculty of Engineering Management in Serbia and Coordinating Ambassador for Europe 3 region of The One Young World Summit. Milena provided the international audience in Thessaloniki with useful fundraising tips, as she referred to practical situations and the renowned Greek mythology.
Building as you go – digital product design for smaller charitiesCharityComms
Kathryn Excell, head of digital, MQ: Transforming Mental Health
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Sue Torrison from the Medway Youth Trust shares their inspiring ways of engaging and encouraging vulnerable young people to improve their local community.
Sue Jones and Chris Huffee - Join Sue and Chris as they provide an overview of some of the leading networking tools for managers of volunteers; including how to make the most of the dedicated Volunteer Management weekly tweet chat and discussion known as Thoughtful Thursdays #ttvolmgrs The session will cover why it is important to connect, learn and share on-line and to help make this meaningful and relevant to your role.
2. 2
Whose got the monkey?
Source: Oncken, W., Jr., and Wass, D. L. 1974. Whose Got
The Monkey? . Harvard Business Review.
3. 3
Whose got the monkey?
• Think of responsibilities for doing something as like a monkey sitting on
your back
• The monkey keeps sitting there till you pass it to somebody else (Hey
Rachel – could you just look at this report for me and tell me what you
think?)
• Or you do the task that’s required (finally wrote this presentation for Abi 10
days late: monkey has now disappeared!)
• So who has the monkey for making volunteering happen in your
organisation?
• You or your colleagues? Or the senior management? Or everybody?
• The danger is that volunteer managers are hired, so everybody can pass on
their ‘we need more volunteers monkeys’!
4. 4
Learning from failure like an
airline
Source: Syed, M. 2015. Black Box Thinking: The Surprising
Truth About Success , London: John Murray
5. 5
Learning from failure in the right way
• After every airline accident or major incident an investigation team
analyses every aspect in great detail
• They publish a report which analyses the incident and makes
recommendations
• Deaths from airline crashes have decreased massively over the last
50 years even though miles flown have increased dramatically
• The airline industry treats failure as a learning experience
• Think: learning from every missed target, or every initiative that
doesn’t work
6. 6
Don’t learn from failure like
medics
Source: Syed, M. 2015. Black Box Thinking: The Surprising
Truth About Success , London: John Murray
7. 7
Learning from failure in the wrong way
• When things go wrong its easy to blame everybody else
• Medics are often good at this
• ‘There isn’t a problem at all’
• ‘It was the nurses fault’
• ‘If we do more of the same operation we will perfect the technique’
• The legal profession is often the same: Birmingham Six, Guildford
Four, Central Park Five.
• A systematic ability to ignore the evidence
• Does your organisation think the right way about failure – or do
people assume they know what’s wrong irrespective?
8. 8
Think about your strategic
options for increasing
volunteering
Source: nfpSynergy. The New Alchemy . March 2015.
9. A model for strategic-decision making in
volunteering development
Increase volunteer hours
Recruit more
volunteer hours
Reduce volunteer
hours lost
Objective 1: Increase
hours by increasing
no of volunteers
Objective 2: Increase
hours by increasing the
lifetime hours of each volunteer
Strategy 1: Increase
no recruited by
finding more
of the same
Strategy 2: Increase no
recruited by finding
new volunteer
audiences
Objective 3: reduce
lapsing volunteers
Strategy 6:
Reduce volunteers
who leave
Strategy 3:
Keep volunteers
for longer
Strategy 4:
Get volunteers to
do more each time
Strategy 5:
Get volunteers to
help more often
Strategy 7:
Reduce volunteers
who do less
Product and brand-building activities
11. 11
Freemium
• Offering something for free as a taster or basic services in the hope
that users will pay for more, or become avid users
• Used to be called to be called ‘try before you buy’ or ‘free trial’ and
then got a fancy name!
• Examples include Facebook, Twitter, Dropbox, Google, Linkedin, etc
• Sometimes its works well: Dropbox, Facebook, Twitter
• And other times not so well: who pays for Linkedin Premium?
• The key for volunteer managers: how can you offer a volunteer
experience that people can use or have a go at before committing?
• Think open days or taster days
15. 15
How do we make it as easy as possible to do
something?
• The Mayor of London’s recent Pennies for London failed because registering
was quite complicated
• We live in a world where everything takes less and less effort – who has
been put off for registering for something because it needs another
password (hence the Twitter, Facebook, Google+ sign ups)
• I can buy a product from eBay in about 15 seconds (and give to charity in
the process)
• So, in a frictionless world how does your volunteer sign up process look?
• Frictionless or like wading through treacle? Next day delivery or 28 days?
16. 16
How do we motivate
volunteers?
Source: Herzberg, F. 1968. One More Time: How do you
motivate employees. Harvard Business Review.
17. 17
The two factor or hygiene-motivation theory of
employee satisfaction
• Some things make employees or volunteers motivated and enjoy
their jobs or roles: achievement, recognition, the work itself,
responsibility, advancement and personal growth. These are called
motivation factors
• Some things make people unhappy or dissatisfied: crappy
managers, poor working conditions, miserable work colleagues,
poor pay. These are hygiene factors
• The key point is that hygiene factors can make people unhappy, but
the lack of them rarely makes people happy at work. That is the job
of motivation factors
• So how do you manage motivation and hygiene factors for
volunteers, particularly when pay and often promotion is not a tool
available?
18. 18
Nudge Volunteers
Source: Thaler, R. H. , and Sunstein, C. R. 2009. Nudge:
Improving decisions about health, wealth and happiness,
London: Penguin
19. 19
Nudging
• Nudging is all the rage, especially in government
• The idea is that people can be nudged towards better behaviour
• We are now nudging people towards better pension provision
through auto-enrolment and opt-out
• We can nudge people to organ donation via opt-out not opt-in
• Legacy marketing has already used nudging effectively
• And US fundraisers have nudged with great effect on the phone
(‘We just got a really generous donation of $100 from somebody in
[named suburb]’)
• How can we nudge volunteers? Total volunteer hours rewards?
Certificates for job hunting young volunteers?
20. 20
When it all goes pear-shaped
-remember Epicurus
Source: Evans, J. 2013. Philosophy of Life: And other
dangerous situations, London: Rider
21. 21
• At the end of a long hard day
• When not everything has gone right
• And the volunteers aren’t coming, or your colleagues are dragging
you down
• And everybody wants miracles on a tiny budget
• Remember Epicurus: he said we’re only on this planet for a few
years before we disappear, and while we’re here there’s nothing we
have to do and there’s no one we have to please
• So enjoy Epicurean delights and remember that tomorrow is
another day