The document is the annual report on the most valuable brands in Australia from Brand Finance. Some key points:
- Woolworths remains the most valuable brand in Australia despite a 10% decline in value to AUD11 billion due to increased competition.
- Telstra has seen strong growth, with its brand value up 14% to AUD9.6 billion due to investments in its network and acquisition of Pacnet.
- Commonwealth Bank has become the most valuable banking brand in Australia after its value rose 50% to AUD9.2 billion, overtaking ANZ which also saw strong 23% growth. Overall Australian bank brands have performed well.
- BHP Billiton's brand value was
Each year, Tenet Partners analyzes the data in
the CoreBrand Index (CBI) to determine the US
economy’s Top 100 Most Powerful Brands based on
high awareness and positive brand perceptions. 2015
marks the eighth year of the report. The report is
unique because it is based on a single, data-driven
score that assesses each brand’s familiarity and
favorability. We call this BrandPower. Powerful Brands build and nurture their brands and in turn, their create and make it
competitive – by making investments in
innovation, R&D and strategic partnerships
to drive customer-centric experiences
2019 The annual report on the world's most valuable and strongest apparel brands.
Nike continues to dominate as the world’s most valuable apparel brand, with a brand value of US$32.4billion
+ Zara and Adidas move up the ranks as H&M’s brand value decrease pushes it down to 4th place
+ Uniqlo is the fastest-growing apparel brand in the top 10, up a whopping 48% year on year
+ Rolex is the strongest brand in the sector, posting an elite AAA+ brand strength rating
+ Luxury brands account for 7 out of the top 10 strongest apparel brands, showing importance of brand strength in the segment
Lacking a set standard, the finance function tends to avoid assigning value to its brands, and companies tend to focus instead on qualitative assessments, such as brand awareness, customer engagement and perception of quality. While these metrics can inform growth expectations, they do not assess the true value that the company might have created by growing its brands.
Each year, Tenet Partners analyzes the data in
the CoreBrand Index (CBI) to determine the US
economy’s Top 100 Most Powerful Brands based on
high awareness and positive brand perceptions. 2015
marks the eighth year of the report. The report is
unique because it is based on a single, data-driven
score that assesses each brand’s familiarity and
favorability. We call this BrandPower. Powerful Brands build and nurture their brands and in turn, their create and make it
competitive – by making investments in
innovation, R&D and strategic partnerships
to drive customer-centric experiences
2019 The annual report on the world's most valuable and strongest apparel brands.
Nike continues to dominate as the world’s most valuable apparel brand, with a brand value of US$32.4billion
+ Zara and Adidas move up the ranks as H&M’s brand value decrease pushes it down to 4th place
+ Uniqlo is the fastest-growing apparel brand in the top 10, up a whopping 48% year on year
+ Rolex is the strongest brand in the sector, posting an elite AAA+ brand strength rating
+ Luxury brands account for 7 out of the top 10 strongest apparel brands, showing importance of brand strength in the segment
Lacking a set standard, the finance function tends to avoid assigning value to its brands, and companies tend to focus instead on qualitative assessments, such as brand awareness, customer engagement and perception of quality. While these metrics can inform growth expectations, they do not assess the true value that the company might have created by growing its brands.
This research is going to help you in the business research for the topic of business and commercial awareness for the partnership of "the 20th century fox and the Genting Malaysia"
BrandZ Top 100 Most Valuable Chinese Brands 2015 ReportKantar
Millward Brown and WPP have released the annual BrandZ™ Top 100 Most Valuable Chinese Brands report and ranking for the fifth consecutive year. In only five years, the report has become a strong resource for understanding Chinese brands and the dynamics that drive value growth.
http://bit.ly/1C7cfzE
How Clients think: From SMB to EnterpriseRobin Leonard
An exploration into how Clients think from a digital agency perspective, across Small to Medium, Mid-Market/Corporate and Enterprise. What are their problems, and what can agencies offer them? This presentation was originally given at the Digital Agency Summit 2017 - http://digitalagencysummit.com/
iSalesStrategy.com - International Trading, Marketing, Sales & DistributionThe CME Agency
iSales Strategy is a knowledge-based company composed of FMCG (Fast Moving Consumer Goods) experts in the field of sales and marketing from different markets around the world. We distribute products for Fortune 500's and global brands in the ASEAN, Asian, Middle East, North & South American regions.
Discover what really works to drive new business development based on key findings from an FMI survey of contractor CEOs. During this session, Mr. Daum will share why the same old sales tactics no longer work leading to a shift in the typical business development approach. He will share the most successful strategies with measurable results and how to instill a companywide business development culture to drive new opportunities. The future of your company depends on the strategy you put in place today.
Speaker: Chris Daum, President and CEO, FMI Corporation
Interactive Marketing ~ business development process (selling steps included!)Lynn Holley III
This is an ever evolving - but simple Business Development/SALES Process. The Process is utilized while creating business opportunities within the Interactive Media/Marketing Landscape (i.e. websites, web applications, internet marketing, social media, ETC. )
As you will see, it’s short - but informative! Also, be cognizant to the overlapping of certain content items throughout - only because several slides have variables that may touch each other @ different times during the Process because they’re ALL intertwined & coming from the same source – CENTERED Business Development Plan - to make it work!
global biggest Toy brands by country and marketshare:Lego is not only the most valuable toy brand, but it is the most powerful brand from any sector. It scores highly on a wide variety of measures on Brand Finance’s Brand Strength
Index (BSI). The rest of the toy industry is struggling as slow economic recovery affects sales and electronic toys and iPads increasing dominate children’s attention. The Mattel corporate brand in particular has suffered as its value fell 29% to US$213 million. Mattel’s flagship toy, Barbie, which once held 25% of the US market for dolls
and accessories, now enjoys just a 19.6% share. Barbie’s fall in popularity is reflected in its brand value, which has dropped 24% to US$476 million, just over a tenth of Lego’s brand value.
Top 100 global engineering and construction brands Sumit Roy
Amongst the developed nations, the biggest growth is expected in the United States, whereas growth prospects in Europe remain rather bleakWestern European construction market is expected to be 5% smaller in 2025 than it was at its peak in 2007. Swiss ABB is this year’s biggest loser, falling 16% to US$4.5 billion, and the European housing bubble has undercut investors’ incentive to fund housing construction projects.
Larsen & Toubro is the biggest riser this year on the back of significant investment by India’s Modi government in all its core sectors. Its brand value rose by 36% this year to US$3.2 billion
Key engineering and construction brands, including Holcim and Lafarge have already started leveraging these megatrends by disposing of assets in Europe and investing more in Asia and other growth markets. 2014 saw collective brand values across the sector rise by 4% and enterprise values rise by 10%, with four of the five fastest rising brands being Chinese.
This research is going to help you in the business research for the topic of business and commercial awareness for the partnership of "the 20th century fox and the Genting Malaysia"
BrandZ Top 100 Most Valuable Chinese Brands 2015 ReportKantar
Millward Brown and WPP have released the annual BrandZ™ Top 100 Most Valuable Chinese Brands report and ranking for the fifth consecutive year. In only five years, the report has become a strong resource for understanding Chinese brands and the dynamics that drive value growth.
http://bit.ly/1C7cfzE
How Clients think: From SMB to EnterpriseRobin Leonard
An exploration into how Clients think from a digital agency perspective, across Small to Medium, Mid-Market/Corporate and Enterprise. What are their problems, and what can agencies offer them? This presentation was originally given at the Digital Agency Summit 2017 - http://digitalagencysummit.com/
iSalesStrategy.com - International Trading, Marketing, Sales & DistributionThe CME Agency
iSales Strategy is a knowledge-based company composed of FMCG (Fast Moving Consumer Goods) experts in the field of sales and marketing from different markets around the world. We distribute products for Fortune 500's and global brands in the ASEAN, Asian, Middle East, North & South American regions.
Discover what really works to drive new business development based on key findings from an FMI survey of contractor CEOs. During this session, Mr. Daum will share why the same old sales tactics no longer work leading to a shift in the typical business development approach. He will share the most successful strategies with measurable results and how to instill a companywide business development culture to drive new opportunities. The future of your company depends on the strategy you put in place today.
Speaker: Chris Daum, President and CEO, FMI Corporation
Interactive Marketing ~ business development process (selling steps included!)Lynn Holley III
This is an ever evolving - but simple Business Development/SALES Process. The Process is utilized while creating business opportunities within the Interactive Media/Marketing Landscape (i.e. websites, web applications, internet marketing, social media, ETC. )
As you will see, it’s short - but informative! Also, be cognizant to the overlapping of certain content items throughout - only because several slides have variables that may touch each other @ different times during the Process because they’re ALL intertwined & coming from the same source – CENTERED Business Development Plan - to make it work!
global biggest Toy brands by country and marketshare:Lego is not only the most valuable toy brand, but it is the most powerful brand from any sector. It scores highly on a wide variety of measures on Brand Finance’s Brand Strength
Index (BSI). The rest of the toy industry is struggling as slow economic recovery affects sales and electronic toys and iPads increasing dominate children’s attention. The Mattel corporate brand in particular has suffered as its value fell 29% to US$213 million. Mattel’s flagship toy, Barbie, which once held 25% of the US market for dolls
and accessories, now enjoys just a 19.6% share. Barbie’s fall in popularity is reflected in its brand value, which has dropped 24% to US$476 million, just over a tenth of Lego’s brand value.
Top 100 global engineering and construction brands Sumit Roy
Amongst the developed nations, the biggest growth is expected in the United States, whereas growth prospects in Europe remain rather bleakWestern European construction market is expected to be 5% smaller in 2025 than it was at its peak in 2007. Swiss ABB is this year’s biggest loser, falling 16% to US$4.5 billion, and the European housing bubble has undercut investors’ incentive to fund housing construction projects.
Larsen & Toubro is the biggest riser this year on the back of significant investment by India’s Modi government in all its core sectors. Its brand value rose by 36% this year to US$3.2 billion
Key engineering and construction brands, including Holcim and Lafarge have already started leveraging these megatrends by disposing of assets in Europe and investing more in Asia and other growth markets. 2014 saw collective brand values across the sector rise by 4% and enterprise values rise by 10%, with four of the five fastest rising brands being Chinese.
A snapshot of internet, social media, and mobile use in every country in the world. This report is part of a suite of reports brought to you by We Are Social and Hootsuite - read the other reports for free at http://www.slideshare.net/wearesocialsg/presentations
Seven Steps for Revitalizing Your BrandR. Jay Olson
If the time has come to re-energize your brand, follow this proven framework to get your CEO and executive team behind you to mobiliize your initiative, and ensure your company's investment drives profitable long-term growth and asset valuation.
Lacking a set standard, the finance function tends to avoid assigning value to its brands, and companies tend to focus instead on qualitative assessments, such as brand awareness, customer engagement and perception of quality. While these metrics can inform growth expectations, they do not assess the true value that the company might have created by growing its brands. This article, sponsored by Oracle, explores the brand valuation conundrum.
Top 12 tips for driving consistent sales growthIBG-World
Simon has over 25 years’ proven international management, sales, business development and strategy experience with particular emphasis on new business start up, growth and acquisition
Thinking about launching a hedge fund or looking to grow your fund's assets faster? Find out why some funds raise capital faster than others.
Note: Content is targeted to hedge funds, but the information is applicable to other types of asset managers.
A distinguishing symbol, mark, logo, name, word, sentence or a combination of these items that companies use to distinguish their product from others in the market. Once a brand has created positive sentiment among its target audience, the firm is said to have built brand equity. Some examples of firms with brand equity - possessing very recognizable brands of products - are Microsoft, Coca-Cola, Ferrari, Sony, The Gap and Nokia.
Catching up with shivakeshavan cii mumbai : Our Sumit Roy
Mallcom India Director Mr. Giriraj Mall on why Mallcom choose to sponsor Shiva Keshavan for 3 years apart from making a coffee table book on his life. Shiva Keshavan is the only Luge sportsperson from India to have participated in the Olympics 6 times. He holds the record for being the fastest Asian Luger (134.3km/hour and is accurately nicknamed the “Fastest Asian on Ice” At 16 he became the youngest Luger to participate in the winter Olympics.
research report on online food ordering market in IndiaSumit Roy
Indian online food delivery is set to boom according to the latest research report.The Restaurant industry is estimated to be USD 56 Billion and thedelivery industry is pegged atUSD 15 Billion
The Indian Casual Dining (44%) dominatesthe organised segment while QSR is one of the fastest growing
segment
how iOT is set to herald the Renaissance of 2nd industrial revolution Sumit Roy
Internet of things will all set to herald the second industrial revolution. From Industries as diverse as manufacturing, automotive,industrial, home electronics,Oil and Gas,Insurance including hardware and software,
patents received by the top 5 technology companies Sumit Roy
THE ‘BIG 5’ PATENTS REPORT
Patent activity and trends across Amazon, Apple, Facebook, Google,and Microsoft
OVERALL PATENT ACTIVITY FROM BIG 5 COHORT ON
THE RISE
Applications trend upwards: Collectively, these IP powerhouses
have applied for more than 52,000 patents since 2009. Total
applications have steadily risen as each company diversifies its
research activities, with annual combined applications nearing
10,000 in 2013.
Microsoft leads, Facebook lags: Microsoft has filed for the most
patents, applying for over 16,800 since 2009, with second-place
Google applying for more than 14,500. Apple was in 3rd and
Amazon 4th, with Facebook lagging significantly behind.
Grants also rising: Although somewhat dependent on the USPTO
approval process, annual grant publications for this cohort have
also consistently grown. Google is now surpassing Microsoft for
the top spot here in part thanks to the reversal of its anti-patent
stance early in the decade.
INDIVIDUAL PATENTS REVEAL BROAD INTERESTS IN AI,
AR/VR, AND VEHICLES
AI activity skyrockets: 2014 applications with AI-related keywords
have already set an annual record, with more applications likely to be published. Microsoft leads with Google quickly rising in second,
while Apple lags all of its peers thus far.
Facebook picking up: Although behind the other four in overall
filings, its activity is on the rise and recently published applications reveal its efforts to automate the removal of objectionable contentusing machine learning.
Apple targets vehicles, wearables: Apple came in second behind Google in our keyword analysis of vehicle-related tech. Individual filings point to research in autonomous vehicles and AR/VR.
Amazon broadens activities: The e-commerce company has
moved from consumer devices like e-book readers and tablets to drones, cybersecurity, and potentially tech to support its Go stores.
programmatic Buying in Mobile Advertising Sumit Roy
74% of marketers are now using programmatic media buying on mobile for retargeting users, 62% use it for performance marketing and 61% for branding. • This represents a huge opportunity for the industry to build targeting and measurement solutions that deliver greater effectiveness and efficiency for upper-funnel campaigns. Of those not using programmatic, the biggest barriers for adoption are complexity of the ecosystem (58%), skills shortage (42%) and lack of education (33%).
State of mobile mobile developers:ecosystem and marketing mixSumit Roy
InMobi undertook a survey of mobile developers across the world in an attempt to understand the ever growing
ecosystem better. The Mobile app developer survey from InMobi drawn from over 1000+ respondents across 155
countries showcases some insightful data on the latest trends in the mobile app ecosystem, including developer
mindshare, platform of choice , revenue models, challenges and motivations and mobile ad network preferences.
top 5 indicators on pharma brands and marketing spendsSumit Roy
pharma brands and how they plan to spend on marketing . This research data shows " pharma companies and which media channels they intend to spend online . Suprisisngly mobile channel remains the most " powerful and valuable channel" which pharma brands plans to spend on this year,followed by social and online.
2016 BrandZ™ Top 100 Most Valuable Global Brands increased 3 percent, to $3.4...Sumit Roy
In a year marked by disruption, the value of the 2016 BrandZ™ Top 100 Most Valuable Global Brands increased 3 percent, to $3.4 trillion.
Six of the 14 categories included in the 2016 ranking declined in value compared with only two last year. One category remained flat. Of the seven categories that increased in value, only two grew by more than 10 percent.
global Venture funding and start up data : top 10 chartsSumit Roy
2015 VC FUNDING HITS ALL-TIME HIGH. ENDS WITH PULLBACK.
Multi-year highs in funding: Globally, funding to VC-backed companies in 2015 hit an all-time high of $128.5B, up 44 percent versus 2014’s total of $89.4B.
Deals see steep decline: Large deals were the headline of 2015, largely driving the funding trends and leaving deal activity to fall for the final 2 quarters, including Q4’15, which saw just 1742 deals, the lowest quarterly total since Q1’13.
top 100 start up companies with valuations of 1$ billion and aboveSumit Roy
the list of start ups which are a unicorn ( valuation above 1 billion ISD) Each start ups is mapped to its business vertical, the country of origin and the vc investment by funds
global biggest start up companies with valuations of 1$ billion and aboveSumit Roy
CBI insights lists the top 100 the biggest Unicorns with $1billion and more in valuation. Investment of individual start ups, total valuation and the business verticals are also mapped .
Rapidly evolving urban consumer attitudes are transforming our world. With only 5 years to go until 2020, the future seems closer than ever.These are top 10 consumer products that would change consumers and their interaction with devices
APNIC Foundation, presented by Ellisha Heppner at the PNG DNS Forum 2024APNIC
Ellisha Heppner, Grant Management Lead, presented an update on APNIC Foundation to the PNG DNS Forum held from 6 to 10 May, 2024 in Port Moresby, Papua New Guinea.
Multi-cluster Kubernetes Networking- Patterns, Projects and GuidelinesSanjeev Rampal
Talk presented at Kubernetes Community Day, New York, May 2024.
Technical summary of Multi-Cluster Kubernetes Networking architectures with focus on 4 key topics.
1) Key patterns for Multi-cluster architectures
2) Architectural comparison of several OSS/ CNCF projects to address these patterns
3) Evolution trends for the APIs of these projects
4) Some design recommendations & guidelines for adopting/ deploying these solutions.
# Internet Security: Safeguarding Your Digital World
In the contemporary digital age, the internet is a cornerstone of our daily lives. It connects us to vast amounts of information, provides platforms for communication, enables commerce, and offers endless entertainment. However, with these conveniences come significant security challenges. Internet security is essential to protect our digital identities, sensitive data, and overall online experience. This comprehensive guide explores the multifaceted world of internet security, providing insights into its importance, common threats, and effective strategies to safeguard your digital world.
## Understanding Internet Security
Internet security encompasses the measures and protocols used to protect information, devices, and networks from unauthorized access, attacks, and damage. It involves a wide range of practices designed to safeguard data confidentiality, integrity, and availability. Effective internet security is crucial for individuals, businesses, and governments alike, as cyber threats continue to evolve in complexity and scale.
### Key Components of Internet Security
1. **Confidentiality**: Ensuring that information is accessible only to those authorized to access it.
2. **Integrity**: Protecting information from being altered or tampered with by unauthorized parties.
3. **Availability**: Ensuring that authorized users have reliable access to information and resources when needed.
## Common Internet Security Threats
Cyber threats are numerous and constantly evolving. Understanding these threats is the first step in protecting against them. Some of the most common internet security threats include:
### Malware
Malware, or malicious software, is designed to harm, exploit, or otherwise compromise a device, network, or service. Common types of malware include:
- **Viruses**: Programs that attach themselves to legitimate software and replicate, spreading to other programs and files.
- **Worms**: Standalone malware that replicates itself to spread to other computers.
- **Trojan Horses**: Malicious software disguised as legitimate software.
- **Ransomware**: Malware that encrypts a user's files and demands a ransom for the decryption key.
- **Spyware**: Software that secretly monitors and collects user information.
### Phishing
Phishing is a social engineering attack that aims to steal sensitive information such as usernames, passwords, and credit card details. Attackers often masquerade as trusted entities in email or other communication channels, tricking victims into providing their information.
### Man-in-the-Middle (MitM) Attacks
MitM attacks occur when an attacker intercepts and potentially alters communication between two parties without their knowledge. This can lead to the unauthorized acquisition of sensitive information.
### Denial-of-Service (DoS) and Distributed Denial-of-Service (DDoS) Attacks
1.Wireless Communication System_Wireless communication is a broad term that i...JeyaPerumal1
Wireless communication involves the transmission of information over a distance without the help of wires, cables or any other forms of electrical conductors.
Wireless communication is a broad term that incorporates all procedures and forms of connecting and communicating between two or more devices using a wireless signal through wireless communication technologies and devices.
Features of Wireless Communication
The evolution of wireless technology has brought many advancements with its effective features.
The transmitted distance can be anywhere between a few meters (for example, a television's remote control) and thousands of kilometers (for example, radio communication).
Wireless communication can be used for cellular telephony, wireless access to the internet, wireless home networking, and so on.
Bridging the Digital Gap Brad Spiegel Macon, GA Initiative.pptxBrad Spiegel Macon GA
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This 7-second Brain Wave Ritual Attracts Money To You.!nirahealhty
Discover the power of a simple 7-second brain wave ritual that can attract wealth and abundance into your life. By tapping into specific brain frequencies, this technique helps you manifest financial success effortlessly. Ready to transform your financial future? Try this powerful ritual and start attracting money today!
2. Brand Finance Australia 100 March 2015 3.Brand Finance Australia 100 March 20152. Brand Finance Australia 100 March 2015 3.Brand Finance Australia 100 March 20152.
Foreword.
What is the purpose of a strong brand; to
attract customers, to build loyalty, to motivate
staff? All true, but for a commercial brand at
least, the first answer must always be ‘to
make money’.
Huge investments are made in the design,
launch and ongoing promotion of brands. Given
their potential financial value, this makes sense.
Unfortunately most organisations fail to go
beyond that, missing huge opportunities to
effectively make use of what are often their most
important assets.
Monitoring of brand performance should be
the next step, but is often sporadic. Where it
does take place it frequently lacks financial
rigour and is heavily reliant on qualitative
measures poorly understood by non-marketers.
As a result, marketing teams struggle to
communicate the value of their work and boards
then underestimate the significance of their
brands to the business.
Sceptical finance teams, unconvinced by what
they perceive as marketing mumbo jumbo may
fail to agree necessary investments. What
marketing spend there is can end up poorly
directed as marketers are left to operate with
insufficient financial guidance or accountability.
The end result can be a slow but steady
downward spiral of poor communication, wasted
resources and a negative impact on the bottom
line.
Brand Finance bridges the gap between the
marketing and financial worlds. Our teams have
experience across a wide range of disciplines
from market research and visual identity to tax
and accounting. We understand the importance
of design, advertising and marketing, but we
also believe that the ultimate and overriding
purpose of brands is to make money.
That is why we connect brands to the bottom
line. By valuing brands we provide a mutually
intelligible language for marketers and finance
teams. Marketers then have the ability to
communicate the significance of what they do
and boards can use the information to chart a
course that maximizes profits.
Of course not all non-marketers need to be
convinced that brands are valuable. Warren
Buffet, renowned for his financial nous and stock
picking ability, is famously keen on investing in
some of the world’s biggest and best-loved
brands such as Heinz and Coca-Cola. The sage
of Omaha certainly does extremely well from
most of his investments, but could he be doing
better?
It is all well and good to want a strong brand that
customers connect with, but as with any asset,
without knowing the precise, financial value, how
can you know if you are maximising your
returns? If you are intending to license a brand,
how can you know you are getting a fair price? If
you are intending to sell, how do you know what
the right time is?
Brand Finance has conducted hundreds of brand
and branded-business valuations to help answer
these questions. The following report is a first step
to understanding more about brands, how to
value them and how to use that information to
benefit the business. The team and I look forward
to continuing the conversation with you.
David Haigh, CEO, Brand Finance
“The boardroom can sometimes feel
like the tower of Babel, with CMOs and
CFOs speaking mutually unintelligible
languages, damaging the prospects for
what should be their shared goals.
BrandFinancebridgesthegapbetween
marketing and finance.”
Mark Crowe, Managing Director,
Brand Finance Australia Pty Ltd
“Brandsareakeyassetfororganisations
and often account for the majority of
business value. The Brand Finance
Australia 100 highlights how brands
can contribute to creating value for
organisations and their shareholders”.
3. Brand Finance Australia 100 March 2015 5.Brand Finance Australia 100 March 20154.
About Brand Finance 5
Methodology 6
Executive Summary 8
Understand Your Brand’s Value 16
How We Can Help 18
Contact Details 19
Contents
Brand Finance Australia 100 March 20154.
About Brand Finance
Brand Finance puts thousands of the world’s biggest brands to the test every year, evaluating which are
the most powerful and most valuable. The Global 500 covers the top 500 from all sectors and is just one
of many annual reports produced by Brand Finance. Visit www.brandfinance.com to discover more.
Brand Finance is the world’s leading
independent brand valuation and strategy
consultancy. Brand Finance was set up in 1996
with the aim of ‘bridging the gap between
marketing and finance’. For almost 20 years we
have helped companies to connect their brands
to the bottom line, building robust business cases
for brand decisions, strategies and investments.
In doing so, we have helped finance people to
evaluate marketing programmes and marketing
people to present their case in the Board Room.
Independence
Brand Finance is impartial and
independent. We assess and help to manage
brands, but we do not create or own them. We
are therefore able to give objective, unbiased
advice because we have no vested interest in
particular outcomes of a project and our
recommendations are entirely independent. We
are agency agnostic and work collaboratively
with many other agencies and consultancies.
Technical credibility
Brand Finance has high technical
standards. Our work is frequently peer-
reviewed by the big four audit practices and our
work has been accepted by tax authorities and
regulatory bodies around the world. We are one
of the few companies certified to provide brand
valuations that are fully compliant with ISO
10668, the global standard on monetary brand
valuations.
Transparency
There are no black boxes. Our approach is to
work openly, collaboratively and flexibly with
clients and we will always reveal the details of
our modelling and analysis. This means our
clients always understand what lies behind ‘the
number’.
Expertise
We possess a unique combination of skills
and experience. We employ functional experts
with marketing, research and financial
backgrounds, as well as ex-client-side senior
management who are used to ‘making things
happen’. This gives us the mindset to think
beyond the analysis and to consider the likely
impact on day-to-day operations. We like to think
this differentiates us because our team has real
operational experience.
For more information, please visit our website:
brandfinance.com
Global
500
2015The annual report on the world’s most valuable global brands
February 2015
Bridging the gap between marketing and finance
4. Brand Finance Australia 100 March 2015 7.Brand Finance Australia 100 March 20156.
Brand Finance calculates the values of the
brands in its league tables using the
‘Royalty Relief approach’. This approach
involves estimating the likely future sales that are
attributable to a brand and calculating a royalty
rate that would be charged for the use of the
brand, i.e. what the owner would have to pay for
the use of the brand—assuming it were not
already owned.
Methodology
Brand strength
expressed as a BSI
score out of 100.
BSI score applied to an
appropriate sector
royalty rate range.
Royalty rate applied to
forecast revenues to
derive brand values.
Post-tax brand
revenues are
discounted to a net
present value (NPV)
which equals the
brand value.
The steps in this process are as follows:
1 Calculate brand strength on a scale of 0 to 100
based on a number of attributes such as
emotional connection, financial performance
and sustainability, among others. This score is
known as the Brand Strength Index.
2 Determine the royalty rate range for the
respective brand sectors. This is done by
reviewing comparable licensing agreements
Definition of ‘Brand’
In the very broadest sense, a brand is the focus
for all the expectations and opinions held by
customers, staff and other stakeholders about an
organisation and its products and services.
However when looking at brands as business
assets that can be bought, sold and licensed, a
more technical definition is required. Brand
Finance helped to craft the internationally
recognised standard on Brand Valuation, ISO
10668. That defines a brand as “a marketing-
related intangible asset including, but not limited
to, names, terms, signs, symbols, logos and
designs, or a combination of these, intended to
identify goods, services or entities, or a
combination of these, creating distinctive images
and associations in the minds of stakeholders,
thereby generating economic benefits/value”
Strong brand
Weak brand
Brand strength
index
(BSI)
Brand
‘Royalty rate’
Brand revenues Brand value
Forecast revenues
Brand
investment
Brand
equity
Brand
performance
Brand Strength
Brand Strength is the part of our analysis most
directly and easily influenced by those
responsible for marketing and brand
management. In order to determine the strength
of a brand we have developed the Brand
Strength Index (BSI). We analyse marketing
investment, brand equity (the goodwill
accumulated with customers, staff and other
stakeholders) and finally the impact of those on
business performance. Following this analysis,
each brand is assigned a BSI score out of 100,
which is fed into the brand value calculation.
Based on the score, each brand in the league
table is assigned a rating between AAA+ and D
in a format similar to a credit rating. AAA+
brands are exceptionally strong and well
managed while a failing brand would be
assigned a D grade.
sourced from Brand Finance’s extensive
database of license agreements and other
online databases.
3 Calculate royalty rate. The brand strength score
is applied to the royalty rate range to arrive at a
royalty rate. For example, if the royalty rate
range in a brand’s sector is 1-5% and a brand
has a brand strength score of 80 out of 100,
then an appropriate royalty rate for the use of
this brand in the given sector will be 4.2%.
4 Determine brand specific revenues estimating a
proportion of parent company revenues
attributable to a specific brand.
5 Determine forecast brand specific revenues
using a function of historic revenues, equity
analyst forecasts and economic growth rates.
6 Apply the royalty rate to the forecast revenues
to derive brand revenues.
7 Brand revenues are discounted post tax to a
net present value which equals the brand value.
Definitions
+ Enterprise Value – the value of the
entire enterprise, made up of
multiple branded businesses
+ Branded Business Value – the
value of a single branded business
operating under the subject brand
+ Brand Value – the value of the
trade marks (and relating
marketing IP and ‘goodwill’
attached to it) within the branded
business
What do we mean by ‘brand’?
‘Brand’
‘Branded
Business’
‘Branded
Enterprise’
E.g.
VW Group
Bentley
Brand
E.g.
Bentley
5. Brand Finance Australia 100 March 2015 9.Brand Finance Australia 100 March 20158.
Rank 2015: 1 2014: 1
BV 2015: AUD10,960m
BV 2014: AUD12,124m
Brand Rating: AA
Rank 2015: 2 2014: 2
BV 2015: AUD10,647m
BV 2014: AUD9,300m
Brand Rating: AAA-
Rank 2015: 3 2014: 6
BV 2015: AUD9,194m
BV 2014: AUD6,134m
Brand Rating: AAA-
Rank 2015: 4 2014: 5
BV 2015: AUD8,148m
BV 2014: AUD6,638m
Brand Rating: AA+
Rank 2015: 5 2014: 3
BV 2015: AUD7,466m
BV 2014: AUD7,377m
Brand Rating: AA
1
2
3
4
5
-10%
+14%
+50%
+23%
+1%
Rank 2015: 6 2014: 4
BV 2015: AUD7,125m
BV 2014: AUD7,097m
Brand Rating: AA
Rank 2015: 7 2014: 8
BV 2015: AUD6,936m
BV 2014: AUD5,491m
Brand Rating: AA+
Rank 2015: 8 2014: 7
BV 2015: AUD6,283m
BV 2014: AUD5,491m
Brand Rating: AAA-
Rank 2015: 9 2014: 9
BV 2015: AUD5,170m
BV 2014: AUD5,133m
Brand Rating: AA+
Rank 2015: 10 2014: 10
BV 2015: AUD3,775m
BV 2014: AUD3,998m
Brand Rating: AA+
6
7
8
9
10
+0%
+26%
+12%
+1%
-6%
Woe for Woolies
Woolworths remains Australia’s most valuable
brand despite a 10% decline in brand value from
A$12.1bn in 2014 to A$11bn today. Overexpansion
into slow growing categories such as home
improvement explains some of the decline but the
key factor has been the increasingly intense
competition in the retail sector. Aldi’s AU$700m
investment in WA and SA is piling on further
pressure. Coles brand has been affected too,
growth is static, brand value remains at A$7.1bn.
It has been a tough year for supermarkets globally
and Australia is no different, with the two main
retailers experiencing a decline. Expansion into
new categories is very much driven by leveraging
brand strength, with the objective of increasing
loyalty and share of wallet, but it remains to be
seen if these investments will pay off. Food price
inflation has put additional pressure on thinning
margins without the compensation of increased
sales by volume.
Telstra’s Star is Rising
Telstra’s strong financial performance has
continued. It is investing for future success too,
expanding its 4G network coverage and
broadband speed and well as acquiring Pacnet
which will extend its reach to China and
California. While there has been a decrease in its
fixed-line business, this was largely offset by the
company’s National Broadband Network. Brand
value is up to A$9.6bn. Telstra’s prioritisation of
customer advocacy is a critical component to
maintaining a competitive edge and further
increasing its brand strength. If successful, Telstra
will be a strong challenger for the number one
Australian brand.
Australia
100
Executive Summary – Australia 100
6. Brand Finance Australia 100 March 2015 11.Brand Finance Australia 100 March 201510.
Boom Time for Bank Brands
Commonwealth Bank of Australia has had a
particularly good year as it saw its brand value
rise 37% to A$9.2bn. This strong growth helped
it reclaim its position as Australia’s most
valuable banking brand from ANZ, which had
held that accolade for the previous two years.
ANZ still enjoyed healthy growth of 23% as have
many other banks including Macquarie (22%),
Westpac (26%) and St George (31%).
Brand Finance Australia Managing Director,
Mark Crowe, comments “Overall the Australian
banks have performed exceptionally well and
achieved outstanding results. Increased brand
strength will enable the banks to remain very
competitive by building loyalty and minimizing
customer churn.”
Brand Power
In addition to becoming the most valuable bank
brand, Commonwealth Bank has seen its brand
rating upgraded to AAA- making it Australia’s
most powerful brand. It scores highly on a wide
variety of measures on Brand Finance’s Brand
Strength Index such as familiarity, loyalty,
promotion, staff satisfaction and corporate
reputation. It follows a year of significant brand
investment by CBA’ including its ‘Can’ campaign.
BHP Going South
BHP Billiton’s brand value has remained fairly
stable. Declining iron ore prices and its exposure
to the Oil Gas sector, which accounted for 20%
of 2014 revenues, are likely to lead to fall in brand
value over the coming year, as will the spin-out of
its silver, manganese and aluminium operations.
A new entity, South 32, so called because it will
focus its operations in South Africa and Australia
which are located on the 32nd parallel of latitude
south of the equator, will assume control. It is less
than 15 years since the merger of Australian BHP
and European Billiton. The enduring recognition
and brand equity of the BHP name in Australia
would perhaps have made that or some variant
such as ‘Broken Hill’ a more obvious choice.
However the ‘South 32’ name and new, angular
logo clearly distinguishes the new entity enabling
it to forge its own path. It will be interesting to see
how the new brand develops and whether such a
bold break will be validated when South 32’s
debut brand valuation is revealed in 2016.
Can Qantas Fly High Again?
Despite difficult market conditions in the airline
industry, Qantas managed to increase its brand
value by 11% and maintained its AA+ brand
strength rating. Mark Crowe, “the Qantas brand
has demonstrated significant resilience during a
very difficult climate for the airline industry”.
Victoria Victorious Again in State Brand Battle
Victoria continues to hold off New South Wales as
Australia’s top state by total brand value. The
value of its top brands together amount to AU$60
billion, making up 47% of the national total.
However New South Wales is closing the gap.
Last year, despite having one more brand in the
top 100, New South Wales trailed by AU$9 billion.
This year New South Wales has 45 brands to
Victoria’s 36 and has is only $6 billion behind in
terms of total brand value. Western Australia,
Queensland and South Australia remain in 3rd,
4th and 5th respectively, with Northern Territory,
Tasmania and ACT yet to break through.
Executive Summary – Australia 100
0
1
2
3
4
5
6
7
8
9
10
11
12
13
Woolworths
Telstra
Commonwealth Bank of Australia
ANZ
BHP Billiton
2015201420132012201120102009
Brandvalue(AUDbn)
Proportion of Total National Brand Value By State
State Total Brand
Value (AUDm)
Number
of Brands
Victoria 60,397 36
New South Wales 54,219 45
Western Australia 6,373 9
Queensland 5,496 7
South Australia 1,509 3
Total 127,994 100
Victoria
47.19%
New South Wales
42.36%
1.18%
Western Australia
Queensland
South Australia
4.98%
4.29%
7. Rank
2015
Rank
2014
Brand name State Brand value
(AUDm) 2015
%
change
Brand value
(AUDm) 2014
Brand rating
2015
Brand rating
2014
1 1 Woolworths New South Wales 10,960 -10% 12,124 AA AA+
2 2 Telstra Victoria 10,647 14% 9,300 AAA- AA+
3 6 Commonwealth Bank of Australia New South Wales 9,194 50% 6,134 AAA- AA+
4 5 ANZ Victoria 8,148 23% 6,638 AA+ AA+
5 3 BHP Billiton Victoria 7,466 1% 7,377 AA AA+
6 4 Coles Victoria 7,125 0% 7,097 AA AA+
7 8 Westpac New South Wales 6,936 26% 5,491 AA+ AA+
8 7 nab Victoria 6,283 12% 5,599 AA+ AA
9 9 Rio Tinto Victoria 5,170 1% 5,133 AA+ AA
10 10 Optus New South Wales 3,775 -6% 3,998 AA+ AA+
11 11 Macquarie New South Wales 3,068 22% 2,520 AA AA-
12 12 Suncorp Queensland 2,552 21% 2,107 AA- AA-
13 13 St.George New South Wales 2,442 31% 1,864 AA AA+
14 14 QBE New South Wales 1,985 10% 1,805 AA- AA-
15 17 Qantas New South Wales 1,620 11% 1,456 AA+ AA+
16 15 Devondale Victoria 1,452 -12% 1,650 A+ AA-
17 20 Origin New South Wales 1,452 26% 1,149 AA- AA-
18 18 Crown Victoria 1,413 6% 1,336 A+ A+
19 19 Bunnings Western Australia 1,406 11% 1,269 A+ AA-
20 16 Wesfarmers Western Australia 1,329 -9% 1,463 A AA-
21 21 Woodside Western Australia 1,067 3% 1,041 A+ AA-
22 25 Santos South Australia 1,059 18% 897 AA- A+
23 27 Victoria Bitter Victoria 975 23% 791 AA- AA
24 Australia Post New South Wales 922 AA-
25 23 Flight Centre Queensland 921 -5% 973 AAA- A+
26 30 Bankwest Western Australia 918 28% 719 AA AA
27 26 Big W New South Wales 890 2% 873 AA AA
28 28 Toll Victoria 816 12% 729 A+ AA-
29 24 TATTS Victoria 789 -15% 923 AA- A+
30 37 Myer Victoria 724 15% 632 AA AA-
31 22 Virgin Australia Queensland 720 -5% 761 AA+ AA+
32 Nine Entertainment New South Wales 699 A+
33 39 AGL Victoria 692 11% 622 AA AA-
34 32 IGA New South Wales 681 -2% 696 A+ AA
35 29 Target Victoria 667 AA
36 44 Harvey Norman New South Wales 663 24% 536 AA A+
37 51 Leighton New South Wales 655 59% 412 A+ A+
38 45 AMP New South Wales 646 26% 514 AA- AA
39 47 Boral New South Wales 642 29% 496 A+ AA-
40 40 JB-HiFi Victoria 641 7% 599 AA A+
41 33 Colonial First State New South Wales 627 -7% 678 AA- AA
42 35 MLC Victoria 618 -5% 649 AA AA-
43 38 Kmart Western Australia 604 -3% 623 AA+ AA
44 55 CSL Victoria 596 60% 373 AA AA-
45 43 Computershare Victoria 543 -2% 554 AA- AA-
46 49 Foster's Group Victoria 526 14% 463 A+ AA-
47 87 Asciano Victoria 487 -15% 570 A+ A
48 36 Westfield New South Wales 479 -24% 633 AA AA-
49 53 Seek Victoria 470 19% 395 AA AA-
50 48 David Jones New South Wales 460 -6% 492 AA- A
Rank
2015
Rank
2014
Brand name State Brand value
(AUDm) 2015
%
change
Brand value
(AUDm) 2014
Brand rating
2015
Brand rating
2014
51 Equator Re New South Wales 458 A+
52 80 Fortescue Western Australia 441 15% 384 A+ A+
53 65 Lend Lease New South Wales 439 46% 300 A+ A+
54 50 Amcor Victoria 423 0% 421 AA- AA
55 63 TPG Telecom New South Wales 422 32% 321 AA AA
56 59 Bendigo Bank Victoria 420 24% 339 AA AA
57 60 Stockland New South Wales 418 24% 338 AA AA-
58 42 Jetstar Victoria 404 16% 349 AA+ AA
59 61 Thiess Queensland 382 14% 336 A A+
60 62 Iinet Western Australia 372 14% 326 AA- AA-
61 56 Bluescope Steel Victoria 364 -1% 369 A+ A+
62 75 Billabong Queensland 360 50% 241 A+ A+
63 72 Bank Of Queensland Queensland 355 43% 248 AA- AA
64 Reece Australia Victoria 328 A
65 58 Lindemans New South Wales 322 -7% 348 AA- AA-
66 46 Worleyparsons New South Wales 318 -38% 514 A A+
67 76 Skilled Victoria 303 26% 240 A- A+
68 67 Pacific National New South Wales 298 12% 266 A+ A
69 64 Sam Remo South Australia 274 -11% 307 A+ AA-
70 69 CGU Victoria 266 2% 259 AA- AA-
71 74 IOOF Victoria 265 9% 243 AA- AA-
72 73 John Holland Victoria 247 0% 248 A A+
73 70 Swann Victoria 244 -4% 256 A+ AA-
74 41 Oil Search New South Wales 243 -59% 587 AA- AA-
75 78 Star City Victoria 233 16% 200 AA A+
76 57 NRMA New South Wales 231 AA-
77 31 BT Financial Group New South Wales 225 18% 190 AA- AA+
78 77 Incitec Pivot Victoria 221 -1% 223 A+ AA-
79 79 Aurizon Queensland 204 7% 190 A+ A+
80 54 Challenger New South Wales 194 -48% 373 A+ A+
81 83 Dick Smith New South Wales 183 -4% 190 A+ A
82 88 Adelaide Bank South Australia 176 35% 130 A+ A+
83 68 UGL New South Wales 175 -34% 265 A A+
84 AAPT New South Wales 170 AA-
85 84 Patrick Victoria 159 12% 142 A+ A+
86 89 RACV Victoria 159 28% 124 AA- AA-
87 85 ASX New South Wales 156 15% 135 A+ AA
88 99 SGIC New South Wales 150 21% 124 AA- AA-
89 Sydney Airport New South Wales 148 A
90 66 Monadelphous Western Australia 139 -50% 280 A A+
91 90 Perpetual New South Wales 139 14% 122 AA- A+
92 Masters Home Improvement New South Wales 130 A
93 State New South Wales 121 A+
94 Transurban Victoria 116 AA-
95 98 Platinum Asset Management New South Wales 111 28% 86 A+ A
96 Chandler Macleod New South Wales 103 A
97 Comminsure New South Wales 99 AA-
98 94 Iluka Resources Western Australia 98 -4% 102 A+ AA-
99 100 SGIO New South Wales 94 12% 84 A+ AA-
100 Campbell's Wholesale New South Wales 77 A
Australia’s 100 most valuable brands 1-50. Australia’s 100 most valuable brands 51-100.
Brand Finance Australia 100 March 2015 13.Brand Finance Australia 100 March 201512.
Full table – Australia 100 (AUD)
8. Brand Finance Technology IT 500 March 2015 15.Brand Finance Technology IT 500 March 201514.
Full table – Australia 100 (USD)
Rank
2015
Rank
2014
Brand name State Brand value
($m) 2015
%
change
Brand value
($m) 2014
Brand rating
2015
Brand rating
2014
1 1 Woolworths New South Wales 8,964 -17% 10,823 AA AA+
2 2 Telstra Victoria 8,708 5% 8,302 AAA- AA+
3 6 Commonwealth Bank of Australia New South Wales 7,520 37% 5,475 AAA- AA+
4 5 ANZ Victoria 6,664 12% 5,926 AA+ AA+
5 3 BHP Billiton Victoria 6,107 -7% 6,586 AA AA+
6 4 Coles Victoria 5,828 -8% 6,335 AA AA+
7 8 Westpac New South Wales 5,673 16% 4,901 AA+ AA+
8 7 nab Victoria 5,139 3% 4,998 AA+ AA
9 9 Rio Tinto Victoria 4,229 -8% 4,582 AA+ AA
10 10 Optus New South Wales 3,087 -13% 3,569 AA+ AA+
11 11 Macquarie New South Wales 2,510 12% 2,250 AA AA-
12 12 Suncorp Queensland 2,087 11% 1,881 AA- AA-
13 13 St.George New South Wales 1,997 20% 1,664 AA AA+
14 14 QBE New South Wales 1,624 1% 1,611 AA- AA-
15 17 Qantas New South Wales 1,325 2% 1,300 AA+ AA+
16 15 Devondale Victoria 1,188 -19% 1,473 A+ AA-
17 20 Origin New South Wales 1,187 16% 1,026 AA- AA-
18 18 Crown Victoria 1,156 -3% 1,193 A+ A+
19 19 Bunnings Western Australia 1,150 2% 1,133 A+ AA-
20 16 Wesfarmers Western Australia 1,087 -17% 1,306 A AA-
21 21 Woodside Western Australia 873 -6% 929 A+ AA-
22 25 Santos South Australia 867 8% 801 AA- A+
23 27 Victoria Bitter Victoria 797 13% 706 AA- AA
24 Australia Post New South Wales 754 AA-
25 23 Flight Centre Queensland 754 -13% 868 AAA- A+
26 30 Bankwest Western Australia 750 17% 642 AA AA
27 26 Big W New South Wales 728 -7% 779 AA AA
28 28 Toll Victoria 667 3% 650 A+ AA-
29 24 TATTS Victoria 645 -22% 824 AA- A+
30 37 Myer Victoria 592 5% 564 AA AA-
31 22 Virgin Australia Queensland 589 -13% 679 AA+ AA+
32 Nine Entertainment New South Wales 572 A+
33 39 AGL Victoria 566 2% 555 AA AA-
34 32 IGA New South Wales 557 -10% 621 A+ AA
35 29 Target Victoria 545 AA
36 44 Harvey Norman New South Wales 542 13% 479 AA A+
37 51 Leighton New South Wales 536 46% 368 A+ A+
38 45 AMP New South Wales 529 15% 459 AA- AA
39 47 Boral New South Wales 525 19% 443 A+ AA-
40 40 JB-HiFi Victoria 524 -2% 535 AA A+
41 33 Colonial First State New South Wales 513 -15% 605 AA- AA
42 35 MLC Victoria 505 -13% 580 AA AA-
43 38 Kmart Western Australia 494 -11% 556 AA+ AA
44 55 CSL Victoria 488 46% 333 AA AA-
45 43 Computershare Victoria 444 -10% 494 AA- AA-
46 49 Foster's Group Victoria 430 4% 414 A+ AA-
47 87 Asciano Victoria 398 -22% 509 A+ A
48 36 Westfield New South Wales 392 -31% 565 AA AA-
49 53 Seek Victoria 385 9% 352 AA AA-
50 48 David Jones New South Wales 376 -14% 439 AA- A
Rank
2015
Rank
2014
Brand name State Brand value
($m) 2015
%
change
Brand value
($m) 2014
Brand rating
2015
Brand rating
2014
51 Equator Re New South Wales 374 A+
52 80 Fortescue Western Australia 360 5% 343 A+ A+
53 65 Lend Lease New South Wales 359 34% 268 A+ A+
54 50 Amcor Victoria 346 -8% 376 AA- AA
55 63 TPG Telecom New South Wales 345 21% 286 AA AA
56 59 Bendigo Bank Victoria 343 14% 302 AA AA
57 60 Stockland New South Wales 342 13% 302 AA AA-
58 42 Jetstar Victoria 330 6% 311 AA+ AA
59 61 Thiess Queensland 313 4% 300 A A+
60 62 Iinet Western Australia 305 5% 291 AA- AA-
61 56 Bluescope Steel Victoria 298 -10% 329 A+ A+
62 75 Billabong Queensland 295 37% 215 A+ A+
63 72 Bank Of Queensland Queensland 291 31% 221 AA- AA
64 Reece Australia Victoria 269 A
65 58 Lindemans New South Wales 263 -15% 310 AA- AA-
66 46 Worleyparsons New South Wales 260 -43% 458 A A+
67 76 Skilled Victoria 247 16% 214 A- A+
68 67 Pacific National New South Wales 244 3% 237 A+ A
69 64 Sam Remo South Australia 224 -18% 274 A+ AA-
70 69 CGU Victoria 217 -6% 232 AA- AA-
71 74 IOOF Victoria 217 0% 217 AA- AA-
72 73 John Holland Victoria 202 -9% 221 A A+
73 70 Swann Victoria 200 -12% 228 A+ AA-
74 41 Oil Search New South Wales 199 -62% 524 AA- AA-
75 78 Star City Victoria 191 7% 179 AA A+
76 57 NRMA New South Wales 189 AA-
77 31 BT Financial Group New South Wales 184 8% 170 AA- AA+
78 77 Incitec Pivot Victoria 180 -9% 199 A+ AA-
79 79 Aurizon Queensland 167 -2% 170 A+ A+
80 54 Challenger New South Wales 159 -52% 333 A+ A+
81 83 Dick Smith New South Wales 150 -12% 170 A+ A
82 88 Adelaide Bank South Australia 144 24% 116 A+ A+
83 68 UGL New South Wales 143 -39% 236 A A+
84 AAPT New South Wales 139 AA-
85 84 Patrick Victoria 130 3% 126 A+ A+
86 89 RACV Victoria 130 17% 111 AA- AA-
87 85 ASX New South Wales 127 6% 120 A+ AA
88 99 SGIC New South Wales 123 11% 111 AA- AA-
89 Sydney Airport New South Wales 121 A
90 66 Monadelphous Western Australia 114 -54% 250 A A+
91 90 Perpetual New South Wales 113 4% 109 AA- A+
92 Masters Home Improvement New South Wales 107 A
93 State New South Wales 99 A+
94 Transurban Victoria 95 AA-
95 98 Platinum Asset Management New South Wales 90 17% 77 A+ A
96 Chandler Macleod New South Wales 84 A
97 Comminsure New South Wales 81 AA-
98 94 Iluka Resources Western Australia 80 -12% 91 A+ AA-
99 100 SGIO New South Wales 77 3% 75 A+ AA-
100 Campbell's Wholesale New South Wales 63 A
Australia’s 100 most valuable brands 1-50. Australia’s 100 most valuable brands 51-100.
9. Brand Finance Australia 100 March 2015 17.Brand Finance Australia 100 March 201516.
Understand Your Brand’s Value
A League Table Report provides a
complete breakdown of the assumptions,
data sources and calculations used to
arrive at your brand’s value. Each report
includes expert recommendations for growing
brand value to drive business performance and
offers a cost-effective way to gaining a better
understanding of your position against
competitors.
A full report includes the following sections
which can also be purchased individually.
Brand Valuation Summary
Overview of the brand valuation including
executive summary, explanation of changes in
brand value and historic and peer group
comparisons.
Royalty Rates
Analysis of competitor royalty rates, industry
royalty rate ranges and margin analysis used to
determine brand specific royalty rate.
+ Transfer pricing
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Cost of Capital
A breakdown of the cost of capital calculation,
including risk free rates, brand debt risk
premiums and the cost of equity through CAPM.
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Trademark Audit
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Brand Strength Index
A breakdown of how the brand performed on
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+ Management KPI’s
+ Competitor benchmarking
10. Brand Finance Australia 100 March 2015 19.Brand Finance Australia 100 March 201518.
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Brand Finance has produced this study
with an independent and unbiased
analysis. The values derived and
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based only on publicly available
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that Brand Finance used where such
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Singapore Samir Dixit s.dixit@brandfinance.com
South Africa Oliver Schmitz o.schmitz@brandfinance.com
Sri Lanka Ruchi Gunewardene r.gunewardene@brandfinance.com
Turkey Muhterem Ilguner m.ilguner@brandfinance.com
UK Richard Yoxon r.yoxon@brandfinance.com
USA Edgar Baum e.baum@brandfinance.com
11. Contact us.
The World’s Leading Independent Brand Valuation and Strategy Consultancy
Mark Crowe
Managing Director
Brand Finance Australia Pty Ltd
T: +61 2 8249 8320
M: +61 408 232 105
E: m.crowe@brandfinance.com
www.brandfinance.com
Bridging the gap between marketing and finance