Service2Media started in 2005 and has grown to over 110 employees with offices internationally. It began with 4 founders using their own money to develop their first product. While growth was challenging due to lack of funding and an unready market, they found their first customer and angel investor. The company has expanded into new markets and transitioned to a global products company, looking to further growth with a VC. Key lessons included focus, perseverance as a team, adapting to change, and taking business risks for long term strategy and international expansion.