This document discusses customer-centric innovation in Sweden and provides examples from Virtusize. Some key points:
1) Customer-centric innovations focus on understanding customer needs and iteratively developing products/services to meet those needs based on data about customer behaviors.
2) Success involves products/services that launch and remain relevant by adapting to changes through sustainable teams.
3) Sweden promotes cultures centered around agility, diversity of thought, and work-life flexibility, which fosters innovative thinking. Companies like Virtusize capitalize on talent, promote modern practices, and start small with innovations.
In the quest for innovation, companies all over the world are embracing the need for customer insight to drive product development, with many corporates investing in innovation labs with user testing facilities, and embarking on large scale customer research.
These kinds of undertakings do not come cheap - so when you do choose to invest in customer research, how do you make sure you get the most out of your spend?
Here's Wilson Fletcher's view on getting the most out of user research and the best way of implementing it to consistently drive successful innovation.
As presented by Lauren Argenta at Wilson Fletcher's Sydney event on 7th April 2016.
The Agile Sprint is an approach to creating and improving user experience and product design, placing the business, technology and (especially) the user in the spotlight.
This is your guide to running successful Agile Sprints in your organization through exploring the What, Why & How of the Agile approach.
http://liveworkstudio.com/topics/customer-experience-architecture/
Digital customers are ahead of most businesses. This presentation will present opportunities for businesses to develop and evolve digital abilities. Using a customer architecture strategy will enable businesses to identify the core elements of the digital strategy and help the organisation focus on the digital capabilities that create value for the business and its customers.
A practical look on design change management and the digitalization process in general.
Juho Paasonen, Head of Design, SC5
ICTexpo 15 fair, Helsinki, Finland, 24th of April, 2015
Business market landscapes are evolving and companies need to act fast to stay relevant.
This deck talks about why this shift is happening and how you stay ahead in your own industry.
Included are 7 ways to future-proof your business and reinforce your position in the market.
If you want the deck for yourself you can download it using the following link ---> https://bundl.buzz/future-proof
In the quest for innovation, companies all over the world are embracing the need for customer insight to drive product development, with many corporates investing in innovation labs with user testing facilities, and embarking on large scale customer research.
These kinds of undertakings do not come cheap - so when you do choose to invest in customer research, how do you make sure you get the most out of your spend?
Here's Wilson Fletcher's view on getting the most out of user research and the best way of implementing it to consistently drive successful innovation.
As presented by Lauren Argenta at Wilson Fletcher's Sydney event on 7th April 2016.
The Agile Sprint is an approach to creating and improving user experience and product design, placing the business, technology and (especially) the user in the spotlight.
This is your guide to running successful Agile Sprints in your organization through exploring the What, Why & How of the Agile approach.
http://liveworkstudio.com/topics/customer-experience-architecture/
Digital customers are ahead of most businesses. This presentation will present opportunities for businesses to develop and evolve digital abilities. Using a customer architecture strategy will enable businesses to identify the core elements of the digital strategy and help the organisation focus on the digital capabilities that create value for the business and its customers.
A practical look on design change management and the digitalization process in general.
Juho Paasonen, Head of Design, SC5
ICTexpo 15 fair, Helsinki, Finland, 24th of April, 2015
Business market landscapes are evolving and companies need to act fast to stay relevant.
This deck talks about why this shift is happening and how you stay ahead in your own industry.
Included are 7 ways to future-proof your business and reinforce your position in the market.
If you want the deck for yourself you can download it using the following link ---> https://bundl.buzz/future-proof
UX STRAT Europe 2018: Dr. Giulia Calabretta, Delft University of TechnologyUX STRAT
UX STRAT Europe 2018 presentation slides by Dr. Giulia Calabretta of the Delft University of Technology, "Strategic Design Practices for Enterprise Innovation"
A practical guide and template to create a winning corporate venture pitch.
What is it for?
When you need to ask corporate leadership to back your venture and you want to convince them with a compelling story rooted in data.
Available in an editable PPT and Keynote template on our website. https://www.bundl.com/reports/the-proven-pitch-deck-template
Benefits:
Unlock the funding and resources you need to move your venture forward.
Gain the support of internal stakeholders, your board of directors and/or corporate leadership.
Get real-world examples of successful corporate venture pitches.
PALO IT is a global technology innovation consultancy dedicated to helping organisations embrace exponential change. We work with our clients to rapidly launch new products and services, prepare their leadership and culture for the future, and frame a forward-thinking technology strategy.
Last year, we had the opportunity to start disrupting the accounting industry by incubating Eleven, a promising FinTech startup. Our PALO IT experts want to share their journey and what they've learned along the way with you. Eleven's co-founders will also be joining us for a 15-minute Q&A session.
---
WHAT WE WILL EXPLORE
To offer a painless, end-to-end experience for consumers in the accounting industry, Eleven was conceived as a platform to automate accounting processes, in order to fill the gaps that traditional systems have left unattended.
Join us on November 22 to hear from our Developers and Designers as they share their experience in bringing this new generation of smart business software to life.
Our PALO IT experts will delve in to agile team dynamics, discuss our design process, and of course, share their experience in working with Clojure!
---
PROGRAM OVERVIEW
Introduction to Eleven
Presentation of the team and product.
PALO IT end-to-end approach
From research to development: design thinking & agile team dynamics
Our tech expertise
Overview of the tech stack: Clojure & Datomic
---
AUDIENCE
> Designers, Developers & Tech Leads
> Project Managers
> Entrepreneurs, Startup & FinTech Enthusiasts
> Finance professionals
The Business Model of Consulting is Dead. Hourly rates are in conflict with customer solutions. How can you create a model that adds value to nowadays customer needs? Here are the slides of a keynote I gave in Ukraine, Kiev.
Accelerate change – hack your business! If you really want to innovate you have to hack your business. And what better way than to host a hackathon with employees and, potentially, customers or partners?
We’ve participated in and helped co-create hackathons for a number of our clients and also host internal hackathons on a regular basis. Here’s our how-to guide for a successful event, from idea to implementation to innovation.
Besides being a quick way for your company to innovate, hackathons can also provide invaluable experiential learning and help build new connections within your organization and beyond.
Consumer trends and the way they affect retailAlain Thys
This Slideshare focuses on some of the key consumer trends in the market and the way customer-centric retailers can adapt to them. It is a compilation of presentations Alain Thys gave to groups of retailers in Vilnius (Nov 2013) and Tallinn (March 2014).
The values we live by got us to this point. And we are naturally, completely, and utterly Bundl.
Find out more about our purpose, method, culture, and habits in our ‘This is Bundl’ book.
Olof Schybergson, Fjord's CEO, and Abram Sirignano, Acquity Group's Agency Lead, explain the importance of immersed, empathetic designers in this presentation delivered at the Forrester Customer Experience Forum.
SVPMA: Charting a Career Path to Dream Product Management JobSVPMA
SVPMA Jan 2014 monthly event
“Charting a Career Path to Your Dream Product Management Job” with Muffi Ghadiali, VP Product Management, OUYA Inc., Advisor and Lecturer at Stanford CSP
Read more: http://svpma.org/2014/01/january-2014/
service experience summit shanghai 2014 stefan moritzStefan Moritz
Customer Experience is the next frontier for differentiation, value creation and growth. Everything is more connected and complex than ever. New customer expectations arise and cross boundaries. Service Design combines customer focus and customer centricity will create competitive advantage, loyal satisfied customers and higher profit margins.
What next? Webinar, presented by Ray PoynterJodie Roberts
As we progress from the shock COVID-19 imposed on us initially, towards what DDB refers to as 'Acclimation' (where we start to accept our new normal) here's how brands are successfully navigating these choppy waters and how you can plan for the future.
Why Human-Centered Design Should Be On Your Radar?Shyvee Shi
What is human-centered design, and why is it important to you? What is the business value of design? Come and learn why you want to employ human-centered design in your organization.
Entrepreneurial Selling is a new sales methodology aimed at helping sales people and entrepreneurs to identify and develop new business opportunities together with their customers. The methodology is based on a 10 year long research program on the future of sales.
A common language supporting digital transformationHakim Mendjeli
This presentation highlights the issue of the use of language associated with digital transformation in Financial services. It focuses on 3 heavily concepts: Innovation, Strategy and Customer Centricity.
It aims to get the conversation started. You won't find here some easy recipes. There are few practical examples on how to fix problems related to the role of innovation, the alignment in terms of digital strategy and bringing customer voice into the digital transformation journey.
UX STRAT Europe 2018: Dr. Giulia Calabretta, Delft University of TechnologyUX STRAT
UX STRAT Europe 2018 presentation slides by Dr. Giulia Calabretta of the Delft University of Technology, "Strategic Design Practices for Enterprise Innovation"
A practical guide and template to create a winning corporate venture pitch.
What is it for?
When you need to ask corporate leadership to back your venture and you want to convince them with a compelling story rooted in data.
Available in an editable PPT and Keynote template on our website. https://www.bundl.com/reports/the-proven-pitch-deck-template
Benefits:
Unlock the funding and resources you need to move your venture forward.
Gain the support of internal stakeholders, your board of directors and/or corporate leadership.
Get real-world examples of successful corporate venture pitches.
PALO IT is a global technology innovation consultancy dedicated to helping organisations embrace exponential change. We work with our clients to rapidly launch new products and services, prepare their leadership and culture for the future, and frame a forward-thinking technology strategy.
Last year, we had the opportunity to start disrupting the accounting industry by incubating Eleven, a promising FinTech startup. Our PALO IT experts want to share their journey and what they've learned along the way with you. Eleven's co-founders will also be joining us for a 15-minute Q&A session.
---
WHAT WE WILL EXPLORE
To offer a painless, end-to-end experience for consumers in the accounting industry, Eleven was conceived as a platform to automate accounting processes, in order to fill the gaps that traditional systems have left unattended.
Join us on November 22 to hear from our Developers and Designers as they share their experience in bringing this new generation of smart business software to life.
Our PALO IT experts will delve in to agile team dynamics, discuss our design process, and of course, share their experience in working with Clojure!
---
PROGRAM OVERVIEW
Introduction to Eleven
Presentation of the team and product.
PALO IT end-to-end approach
From research to development: design thinking & agile team dynamics
Our tech expertise
Overview of the tech stack: Clojure & Datomic
---
AUDIENCE
> Designers, Developers & Tech Leads
> Project Managers
> Entrepreneurs, Startup & FinTech Enthusiasts
> Finance professionals
The Business Model of Consulting is Dead. Hourly rates are in conflict with customer solutions. How can you create a model that adds value to nowadays customer needs? Here are the slides of a keynote I gave in Ukraine, Kiev.
Accelerate change – hack your business! If you really want to innovate you have to hack your business. And what better way than to host a hackathon with employees and, potentially, customers or partners?
We’ve participated in and helped co-create hackathons for a number of our clients and also host internal hackathons on a regular basis. Here’s our how-to guide for a successful event, from idea to implementation to innovation.
Besides being a quick way for your company to innovate, hackathons can also provide invaluable experiential learning and help build new connections within your organization and beyond.
Consumer trends and the way they affect retailAlain Thys
This Slideshare focuses on some of the key consumer trends in the market and the way customer-centric retailers can adapt to them. It is a compilation of presentations Alain Thys gave to groups of retailers in Vilnius (Nov 2013) and Tallinn (March 2014).
The values we live by got us to this point. And we are naturally, completely, and utterly Bundl.
Find out more about our purpose, method, culture, and habits in our ‘This is Bundl’ book.
Olof Schybergson, Fjord's CEO, and Abram Sirignano, Acquity Group's Agency Lead, explain the importance of immersed, empathetic designers in this presentation delivered at the Forrester Customer Experience Forum.
SVPMA: Charting a Career Path to Dream Product Management JobSVPMA
SVPMA Jan 2014 monthly event
“Charting a Career Path to Your Dream Product Management Job” with Muffi Ghadiali, VP Product Management, OUYA Inc., Advisor and Lecturer at Stanford CSP
Read more: http://svpma.org/2014/01/january-2014/
service experience summit shanghai 2014 stefan moritzStefan Moritz
Customer Experience is the next frontier for differentiation, value creation and growth. Everything is more connected and complex than ever. New customer expectations arise and cross boundaries. Service Design combines customer focus and customer centricity will create competitive advantage, loyal satisfied customers and higher profit margins.
What next? Webinar, presented by Ray PoynterJodie Roberts
As we progress from the shock COVID-19 imposed on us initially, towards what DDB refers to as 'Acclimation' (where we start to accept our new normal) here's how brands are successfully navigating these choppy waters and how you can plan for the future.
Why Human-Centered Design Should Be On Your Radar?Shyvee Shi
What is human-centered design, and why is it important to you? What is the business value of design? Come and learn why you want to employ human-centered design in your organization.
Entrepreneurial Selling is a new sales methodology aimed at helping sales people and entrepreneurs to identify and develop new business opportunities together with their customers. The methodology is based on a 10 year long research program on the future of sales.
A common language supporting digital transformationHakim Mendjeli
This presentation highlights the issue of the use of language associated with digital transformation in Financial services. It focuses on 3 heavily concepts: Innovation, Strategy and Customer Centricity.
It aims to get the conversation started. You won't find here some easy recipes. There are few practical examples on how to fix problems related to the role of innovation, the alignment in terms of digital strategy and bringing customer voice into the digital transformation journey.
Aviva: Assessing the success of building a new global brand by Sally ShireAddison Group
Sally Shire, Global Brand Development Director for Aviva plc, talks about the challenge of taking 50 brands and unifying them into one global brand - Aviva. From The Group's Measuring corporate brand reputation seminar, 18 May 2010
vivaldigroup.com The world needs one more agency about as much as it needs just another consulting firm. We are the best of both. But don't call us either. We are Company Builders. Together we draw on decades of business and brand strategy experience while seeking beauty {+} inspiration in all things. We are strategy-first. We live and we breathe the life of the customer. We are customer-first. People. Humans. And their journeys. We are digital-first. The life of a brand in the hands of who it was meant for. These things drive us. We use them to Consult, Create & Ignite Commerce. We are focused, agile and inclusive. We are many things. We are Vivaldi.
Outside In - Innovation and Insights Consultancy CredentialsMat Shore
At outside InTM we believe passionately that you can teach the core language and skills of disciplined insight and value proposition creation to commercial teams and R&D folks alike. Glowing testimonials from a roster of global clients suggest that we are able to build competency in even the most complex markets and organisations.
Unlike other training consultancies we don’t teach anything else but value proposition creation,so we are the experts. Watch our video to find out exactly what we cover.
https://www.youtube.com/watch?v=WVcBcwnO1cQ
05.21.15 Vanderbilt Presentation on Building Leadership SkillsMichael Burcham
Presentation to Leadership Team at Vanderbilt University Medical Center on Transformational Leadership. A Discussion of Disruption in the Market, Becoming a Leader in Creating Change, and Tools for Self Improvement as a Leader.
VicHealth Physical Activity Innovation Challenge Concept Development Workshop...Doing Something Good
Our slides from the Concept Development Workshop with VicHealth Wed 10 September 2014. Participants, 12 teams, were finalists in the Physical Activity Innovation Challenge. They included representatives from sporting clubs and associations, health and fitness professionals, policy makers, entrepreneurs and change makers. The Concept Development Workshop was the third of a three-part workshop series to build capability in the sector to generate and implement innovative ideas to get Victorians active, and to help applicants for the VicHealth Innovation Challenge to develop their ideas to get the inactive active and reach the hard to reach. Participants were led through the development of a Business Model Canvas for their concept. Learn more about the VicHealth Innovation Challenge here: http://challenge.vichealth.vic.gov.au/
This 14 Week Bootcamp starts 29th April 2020 and helps business owners tackle the widespread disruption to small and medium businesses dues to COVID 19. It is crucial to take measures and formulate action plans to mitigate risks on impacts to business operations.
For most businesses, this involves renewing business models, customer acquisition, finding new revenue streams and always, always be innovating.
This Innovation Program, designed by The Scale Institute at Charles Sturt University, is tailored to ensure your business not only can survive, but continues to thrive!
The cost is $150 per week and involves a 3-hour commitment from those who enrol in the program.
Non-creatives: it's time we redefine creativity. Zélia Sakhi
They are coming for us. The non-creatives, the consultancies in their suits, the software engineers, the AIs and the artificial creative directors. What is left for us, in a world ruled by data, logic and rational thoughts? Or rather, what does it mean to be creative in such a world? Maybe it is just time to redefine what being a creative means, and what our organizations will really need in the future to thrive. Maybe it’s about time, we leave our egos behind. Come and hear from Zélia Sakhi - this year's President of our Interactive, Mobile and Digital Craft jury - redefining what it means to be creative.
Power(s) : creativity was supposed to change the worldZélia Sakhi
The stories we tell and the products we build have more impact on the world than ever – and yet the creative industry keeps on rejecting what comes with that. The responsibilities. The leadership. The data. The misuse. The boring parts.
If you were told creativity will change the world, you are right. But not within the constrained walls of our agencies.
It’s about time we change perspectives on the work we are doing. Beyond egos. Beyond power structures.
Front end united 2016.
Designing interfaces at scale, in an iterative and agile environment, requires more than skills. From vision to execution, it's all about rationalizing your design language through component thinking -- simply put, building the bricks for others to build castles with.
Art harder! Of the importance of visual design in digital. Zélia Sakhi
With the rise of lean and agile design processes, visual design in digital products is suffering a slow and painful death. Fortunately, there’s an afterlife after pixel-pushing. Trashing the clichés of the industry around the designer/developer duo, let’s understand why visual design really still matters. And more importantly, how to make it work in a modern team setting, from a UX, development and art direction perspective.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
In the Adani-Hindenburg case, what is SEBI investigating.pptxAdani case
Adani SEBI investigation revealed that the latter had sought information from five foreign jurisdictions concerning the holdings of the firm’s foreign portfolio investors (FPIs) in relation to the alleged violations of the MPS Regulations. Nevertheless, the economic interest of the twelve FPIs based in tax haven jurisdictions still needs to be determined. The Adani Group firms classed these FPIs as public shareholders. According to Hindenburg, FPIs were used to get around regulatory standards.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Building Your Employer Brand with Social MediaLuanWise
Presented at The Global HR Summit, 6th June 2024
In this keynote, Luan Wise will provide invaluable insights to elevate your employer brand on social media platforms including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok. You'll learn how compelling content can authentically showcase your company culture, values, and employee experiences to support your talent acquisition and retention objectives. Additionally, you'll understand the power of employee advocacy to amplify reach and engagement – helping to position your organization as an employer of choice in today's competitive talent landscape.
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
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Holger Mueller of Constellation Research shares his key takeaways from SAP's Sapphire confernece, held in Orlando, June 3rd till 5th 2024, in the Orange Convention Center.
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
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3. Through the looking glass
Digital Art Director
Casus Belli / France
Design Subject Matter Expert
Amazon / UK
Head of Design Nordics
Deloitte Digital / Sweden
Head of Experience APAC
Mullen Lowe / Japan
Chief Experience Officer
Virtusize / Japan
4.
5. SEOUL STOCKHOLM TOKYO 5
WE HELP CUSTOMERS FIND THEIR PERFECT FIT, EVERY TIME
Add to cart
Find my size
6. SEOUL STOCKHOLM TOKYO 6
OUR PROGRESS SO FAR
Products covered
1.5
BILLION
Impressions served last year
30
MILLION
Users
RECOGNIZED BY
10
MILLION
7. In the end, it all comes
back to Sweden.
No ma!er where
8. Why and how
is Sweden a thriving environment for
customer centric innovations?
The key question
11. Reversing the business development
process, starting from the consumers
needs first.
The organisation issues
an objective
It generates ideas
It hopes
consumers like it
We understand
customers
We generate ideas
We help
organisations
build them
12. Adapting the resulting ideas
iteratively (Kaizen), so that they fit the
market and increase customer
satisfaction.
Discover Define Design Data
19. It can be a
startup
adopting lean
design
methodologies…
20. 20
The tools
A tool to identify what we are assuming
from the beginning.
We use a canvas to map out everything that is
not being backed up by data during the
ideation process.
We then work on validating our most pressing
hunches through small, bite-sized
experiments. What gets proven gets
implemented.
Hypothesis driven
design: Lean canvas
21. Or a major financial
institution sending
their top execs to
their call-centers to
generate new ideas
based on customer
needs.
22. 22
The tools
A tool to help an organization understand
who their customers are.
Usually presented as a character sheet, it
summarizes what the target customers wants
and needs from the brand.
they are most useful when based on real data
and actual behaviors rather than just
demographics.
Personas
23. Or a major car
manufacturer
walking a mile in
their consumers
shoes to design their
retail spaces.
24. 24
The tools
A tool to help an organization visualize
where they fail to serve customer’s needs
and how they can create new services.
There are usually many customer journeys for
one client and while we make them look linear,
they are usually way more complex.
They are a conversation starter, not and end-
deliverable.
Customer
journeys
26. 26
The tools
With ultra-personalization as a trend,
clients are trying to define what they can
offer for each customer segment.
It sometimes comes from a branding angle,
sometimes from a business one. What they
are asking is really: what should we do for our
customers, that still makes sense for us as a
brand?
Value
propositions
29. !29
A better customer experience is
a business driver in itself
1“The Business Impact of Customer Experience ,” Forrester, 2014
2“Customer Experience is the Future of Marketing,” Forbes, 2015
3,4,5“The Value of Customer Experience, Quantified,” Harvard Business Review, 2014
6“Gartner Predicts a Customer Experience Battlefield.” Gartner, 2015
Customers who have positive
customer experiences will
likely remain customers for 5
years longer than customers
with negative customer
experiences4
T E N U R E
Customers tend to mention
a good brand experience to
an average of nine people,
but will talk about a bad
one to 16 people2
P R O M OT I O N
Customers who have the
best past experiences spend
140% more compared to
those who have the poorest
past experiences3
S P E N D
Delivering great
experiences reduces the
cost to serve customers
by as much as 33%5
C O S T TO S E R V E
30. Design-led companies reported:
41% higher market share
46% competitive advantage overall
50% more loyal customers
70% digital experiences beat competitors
Design-Driven Companies
Outperform the S&P by
219% over 10 years
31. One single change in user
experience
outperfomed millions
spent in advertising for
AirBnB.
32. But Swedish or not
Swedish, not all those
ventures are successful.
Reality hurts
46.
of those surveyed say that fewer
than 25% of their pilots have
resulted in commercial deals.
81%
Why So Many Corporate Innovation Programs Don’t Work | Fortune
52. We capitalise on people as
a long term investment.
We promote diversity of backgrounds, to
create teams that can see problems from
all angles.
We nurture individual talents, to grow our
company as a whole.
We understand that a flat organisation
doesn’t equate to an organisation without
leadership or vision.
53. We understand tools are
crutches to help you walk,
until you can run by
yourself.
We adopt tools in an agnostic fashion, to
serve our needs and our customers best.
We never say “this is how we have always
done it” but rather, this is how we can do it
better or smarter.
We start small and iterate: we are stubborn
on our vision but nimble in executions.
54. We promote a holistic vision
of success, beyond work.
We understand that top-performers can
only excel when they bring their whole
selves to work.
We cater for life outside of work, as we
want our team mates to find time and
energy for inspiration and hard work.
We embrace modern working practises and
flexibility as a key recruitment incentive.
56. What are
customer-centric
innovations
3 key things to remember
1
Profitable ideas that solve
consumer problems and that are
iterated over time by observing
actual behaviours
What does
success look like
2
Delightful products and services
that launch, and stay relevant
over time, built by sustainable
teams
What does
Sweden (and
Virtusize) do
differently
3
We promote a culture centred
around humans and agility, not
as a manifesto, but as a way of
navigating business and life
57. What could you do tomorrow
to foster customer-centric innovative processes?
In short
58. Talk to your end-customers
Data is no substitute for empathy.
Send your whole team where your end-customers are with
the mission to find one insight they did not know about
previously.
59. Improve the existing
Existing business ideas should be iterated
Select one of your existing offering and look at what the
customers say to find one key improvement you could
potentially launch in less than a month
60. Find your bollplank
Ideas require diversity
Find the one person who is the most different from you to
validate and discuss your ideas. This person needs to have a
different education, gender and background than you do.