In the age of good – how good is your organisation? by Stephen Pain
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Stephen J Pain, independent consultant and Visiting Fellow, Henley Business School, looks at how the economic downturn has forced corporates to repriortise their values in rebuilding the reputation at The Group seminar on Measuring corporate brand reputation, 18 May 2010
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In the age of good – how good is your organisation? by Stephen Pain
- 1. In the Age of Good – how good is your organisation? Stephen PainIndependent consultant – Age of Goodand Visiting Fellow, Henley Business School
- 2. A good reputation: what’s it worth to you? www.stephenjpain.com
- 4. The changing behaviour of ‘empowered stakeholders’ www.stephenjpain.com
- 5. ‘People like me’ driving advocacy and reputation www.stephenjpain.com
- 6. An emotionally intelligent and trusted technology www.stephenjpain.com
- 7. “One of the strongest messages coming through from our member companies is their concern about business reputation...a positive outcome will require a change of mindset, behaviour and communications,” Richard Lambert, Director-General, CBI
- 8. Unilever's Paul Polman Upturn shows in “I don’t drive this business model by driving shareholder value. I drive this business model by focusing on the consumer and customer in a responsible way,” Paul Polman, CEO, Unilever plc
- 9. “We have had too much of a mantra about short-term profit. I very much believe the way companies should be run is for long-term value creation,’ Charlie Mayfield, Chairman, John Lewis Partnership
- 10. ‘Age of Good’ www.stephenjpain.com
- 12. The ‘good’ reputation framework Corporate brand What do you want to be famous for and why? Brand aligned to strategy Stakeholders What do stakeholders think of you now? Review existing data Reputation What are you trying to cause? ‘Gap’ & risk profile Assessment What behaviours will you - and your stakeholders - adopt and adapt Behavioural analysis of data Actions What programmes will you put in place? Engagement, partnerships, alliances Measurement What is the consequence of an enhanced reputation in relation to improved performance? Dashboard inc. risk process www.stephenjpain.com
- 13. Integrated dashboard – illustration only www.stephenjpain.com
- 14. Strategies to help leaders and their organisations build a good reputation and measure its value www.stephenjpain.com
- 15. What will it take to have a good reputation in the future? Join the global debate at www.ageofgood.com www.stephenjpain.com