This document summarizes the research done for a poster for an Avicii album. It discusses that Avicii typically released posters for concerts rather than albums. It also covers the color scheme research done based on night clubs and Avicii's favorite colors. The ideas section outlines plans to feature Avicii's name and logo prominently along with a casual photo of him. A December 15th release date is chosen that is close to Christmas. Images and fonts were selected to match the researched style and target audience.

1. AVICII POSTER
THIS POWERPOINT SHOWS THE RESEARCH WE USED FOR OUR AVICII ALBUM
POSTER.

2. RESEARCH ON AVICII AND POSTERS
• WHEN WE RESEARCHED AVICII AND THE POSTERS HE HAS WE NOTICED THAT HE DIDN’T RELEASE
ANY POSTERS FOR HIS ALBUMS. HE RELEASED POSTERS FOR HIS GIGS. AND THIS MEANT THAT HIS
POSTER WERE COMPLETELY DIFFERENT. HIS POSTER HAD A LOT TO DO WITH PUBLICITY AND
SHOWCASING ALL THE DIFFERENT COMPANIES OR ASSOCIATIONS HE WORKS WITH. SO THERE A LOT
OF LOGOS INVOLVED. HE MUST INCLUDE THE TIMES FOR HIS GIGS. HE IS ALSO LISTING OFF
DIFFERENT LOCATIONS HE WILL PERFORM NEXT AND ALSO A SMALL INTRODUCTION OF HIS SUPPORT
ACT.
• ALL OF THAT IS BECAUSE HE IS MAINLY TARGETING TO GET AN AUDIENCE. HE GETS MORE MONEY
FROM HIS GIGS THAN HE DOES HIS ALBUM SALES. HIS TARGET AUDIENCE IS BASED UPON PEOPLE
WHO WANT TO GO OUT AND PARTY, SO HIS GIGS ARE THE PERFECT OPPORTUNITIES FOR THAT.

3. COLOUR RESEARCH
• FOR THE COLOURS WE USED THE SAME THEORIES AND COLOUR SCHEME AS OUR ACTUAL
DIGIPAK FOR THE SAME REASONS.
• -NIGHT CLUBS
• -FLASHING LIGHTS
• -FAVOURITE COLOURS
SO, THE MAIN COLOUR WILL BE BLUE WITH
SOME PURPLE AND GREEN

4. IDEAS
• ONE THING WE WERE SURE OF WAS THAT AVICII’S NAME WAS HIS MAIN BRAND AND THEN HIS FACE.
• SO BARING THIS IN MIND WE HAD TO FIND A WAY TO KEEP BOTH IN FOCUS WITHOUT IT BEING TOO MUCH. SO
WHAT WE DECIDED WAS TO PUT HIS NAME IN BIG AND ADD HIS OWN LOGO TO MAKE IT SEEM MORE PERSONAL
TO THE FANS. BECAUSE ONLY THEM WILL TRULY RECOGNISE THE LOGO.
• THEN WE WANTED A PICTURE OF HIS FACE, BUT INSTEAD OF THE ORIGINAL BACKGROUND OF THE PICTURE WE
WANTED A DIFFERENT BACKGROUND AND FADE THE FACE INTO IT, SO IT ALSO DOESN’T BECOME TOO MUCH.
• OUR BACKGROUND PICTURE HAD TO INCLUDE BRIGHT COLOURS AND LIGHT THAT FIT WITHIN OUR COLOUR
SCHEME OR DJ TYPE GADGETS.
• WE ALSO WANTED TO USE A PICTURE OF HIM IN WHICH HE SEEMED MORE CASUAL, TO MAKE IT SEEM THAT
AGAIN IT WAS AIMED AT HIS FANS. WE WANTED TO USE A PICTURE IN WHICH HE WAS WEARING WHAT HE
WOULD WEAR ON A USUAL DAY OR AT ONE OF HIS GIGS.

5. RELEASE DATE
• WHEN WE WERE THINKING OF THE RELEASE DATE WE NEEDED TO PUT ON THE POSTER, WE
THOUGHT OF THE BEST OCCASIONS HIS MUSIC WOULD BE LISTENED TO. AND THE BEST ONE WE
COULD THINK OF WAS NEW YEARS EVE. HIS TARGET AUDIENCE WOULD BE THE ONES HAVING A
PARTY AT THAT DATE. BUT THEN AGAIN, IT WASN’T EXACTLY A TIME TO GIVE PRESENTS
ESPECIALLY SINCE CHRISTMAS WAS BEFORE AND MOST PEOPLE WOULD HAVE SPEND
PRACTICALLY ALL OF THEIR MONEY.
• SO WITH ALL OF THAT IN MIND WE DECIDED ON THE 15TH OF DECEMBER FOR A GOOD
RELEASE DATE AS IT IS BEFORE CHRISTMAS AND COULD BE A GOOD CHRISTMAS PRESENT IT
ALSO ISN’T RELEASED TOO FAR AWAY FROM CHRISTMAS THAT IT WOULD HAVE GOTTEN
FORGOTTEN.

6. IMAGES
• THESE ARE THE PICTURES WE CHOSE. THEY MATCHED THE IDEAS WE HAD. THE COLOURS IN THE NIGHT CLUB AND THE
CASUALNESS IN THE PICTURE OF HIM.
• SO FIRSTLY I MARKED THE FIRST PICTURED AS THE BACKGROUND USING PHOTOSHOP. THEN I TOOK THE PICTURE OF HIS
FACE AND MADE THEM BOTH THE SAME MEASURES UP WARD SO HIS FACE WOULD FIT PERFECTLY FROM TOP TO
BOTTOM. THEN I HAD TO CUT THE BLACK AROUND HIS FACE AWAY. AFTER THIS I FADED HI FACE INTO THE
BACKGROUND. BUT THEN I NOTICED THAT IT LOST HIS FEATURES AND THEM TOO UNIMPORTANT AND ALSO THE
CONTOUR AROUND HIS HAIR WAS MESSY. TO ARRANGE THIS I USED THE SHARPEN TOOL TO MAKE HIS EYES, EYES
BROWS AND MOUTH MORE PROMINENT AND THEN USED A BLUR TOOL TO BLUR HIS CONTOUR AND MAKE IT BLUR INTO
THE PICTURE.
• ADDING THE NAME AND LOGO WAS SIMILAR TO ADDING THE FACE. I HAD TO DELETE ALL OF THE BLACK AND ADD
THEM TO THE BACKGROUND. BUT THEN THE WHITE AS A FULL COLOUR WAS TOO MUCH SO A BLENDED INTO THE
BACKGROUND AND IT ALSO LET THE BRIGHT BEAMS OF LIGHT GO THROUGH THE LETTERS SO IT MADE IT WORK.

7. FONT
• WE USED THE SAME FONT AS WE DID FOR THE DIGIPAK.
• WE DECIDED TO USE A FONT THAT SUITED OUR GENRE. A FONT THAT WAS MORE STYLISH BUT SIMPLE
AND THE CLOSEST WE HAD TO AVICII’S USUAL FONT.
• HIS NAME HOWEVER HAS TO BE IN HIS OWN FONT BECAUSE THAT WAS THE DESIGN OF HIS NAME.
AND SO IN ITSELF WAS IT’S OWN LOGO.
• I DID TWO DIFFERENT COLOURS FOR THE WRITING. I PUT THE TITTLES OF HIS SONGS IN A BRIGHTER
COLOUR, TO MAKE THEM STAND OUT MORE THAN THE REST OF THE WRITING THAT I PUT IN A FADED
IN WHITE, LIKE THE NAME AND LOGO TO KEEP THE CONTINUITY.
• I CHOSE TO PUT THE NAMES OF SOME OF HIS HITS SONGS ON THE ALBUM TO MAKE IT MORE
ENTICING TOHIS FANS/ TARGET AUDIENCE.