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Australian Marketing Institute - Social Media for Business

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Bluewire Media
Bluewire Media

14 April 2010: Australian Marketing Institute Workshop. Session 1 by Adam Franklin

Business
1 of 35
Social Media Marketing for Business ,[object Object],[object Object],[object Object],[object Object],[object Object],Adam Franklin , Bluewire Media
 
[object Object],[object Object],[object Object],[object Object],[object Object]
Show of hands
 
Don’t have time?
 
 
Monitor
RELAX…
It’s just like real life!
 
 
 
Speaker RTs
Delegate tweets
Win
Never SPAM
Damage Control
 
 
 
 
Will It Blend? ,[object Object],[object Object],[object Object],[object Object]
Social Strategy – Beginner ,[object Object],[object Object],[object Object],[object Object],[object Object]
Social Strategy – Intermediate Build (genuine) Relationships & share Drive visitors to website Good content to Inform, Entertain Persuade & Influence
 
 
 
Social Strategy – Advanced ,[object Object],[object Object],[object Object],[object Object],[object Object]
Q & A
 
Enjoy!
[object Object]
Adam Franklin - Bluewire Media www.BluewireMedia.com.au [email_address] @Franklin_Adam BluewireMedia BluewireMedia LinkedIn.com/in/AdamFranklin If you’d like me to speak your event, call Bluewire Media on 1300 258 394

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Australian Marketing Institute - Social Media for Business

Editor's Notes

  1. Tweet away! Let me share something that is a little embarrassing... #3 on Google. Who here is #1 - #3 on google? 1. Keywords, 2. Publish content 3. Anchor text, 4. Blog 5. Tweet
  2. Who is on Twitter? Right now? Facebook? YouTube? Linked In? Flickr? MySpace? Blogs?
  3. It’s a waste of time? Negative things? Start an argument? Say something wrong? Get Sued? Get Fired?
  4. BIGGEST CONCERN.... It takes time & effort.
  5. Dell ignored social media. JEFF JARVIS bought a PC with Premium service. Faulty. Sent it back. Still faulty. Terrible service. Frustrated. Started to blog. 253 comments. DELL HELL. 1 st on Google. Media latched on. Dell Stock Price dropped. Michael Dell came back. Overcame it with $1.5million investment. Idea Storm & Corporate Blog (transparency)
  6. Michael Dell came back. Overcame it invest
  7. If there’s 1 thing you do it’s LISTEN
  8. Not all bad. Done properly can have a positive effect IF you know & follow the rules!
  9. Social media is like one big cocktail party. Rules of SOCIAL ETIQETTE are the same. Meeting new people, hanging out with people we like. LISTEN, ASK, NEVER SHOUT.
  10. AUTHENTIC: Hugh Jackman “Sydney Opera CENTER” not Opera House. Obvious it wasn’t him tweeting. HONEST: admitted it was US Publicist & promised to tweet himself. Don’t let fear of failure stop you. Just admit mistakes & be authentic and honest
  11. All marketers are keen for these 1-on-1 convos.
  12. All marketers are keen for these 1-on-1 convos.
  13. All marketers are keen for these 1-on-1 convos.
  14. 6 months early set up page 2009 started. 15000 attended
  15. LEN PRYOR: Microsoft losing relevance w SOFTWARE DEVELOPERS. Stock Down. Google #1. Fear of Flying “tranparancy principle” Did same with interviews with developers on a blog. 100k in 1 st day | 1.2m in 6 months | 5m in 1yr.
  16. All marketers are keen for these 1-on-1 convos.
  17. All marketers are keen for these 1-on-1 convos.
  18. All marketers are keen for these 1-on-1 convos.
  19. All marketers are keen for these 1-on-1 convos.
  20. “ What if people say bad things?” --- BADVOCATE. Positive opportunity to change the situation in 95% of the time Previously this would be unknown.
  21. SCENARIO – a popular blogger ROBERT SCOBLE stayed at Hotel Cairns, had a bad meal & because he was in a bad mood, also happened to tweet & blog about his experience. He has 120,000 followers. The media picked up the story & its giving Cairns a bad name. How would you respond?
  22. Its important to enjoy yourself or engage some professionals to help
  23. Last year’s presentation was about DESIGN this is about creating great content