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The Truth About
    Social Media for Associations
           and Non Profits
•   Is it a Fad?
•   Your worst fears
•   Twitter, Facebook, Blogs, Email & YouTube
•   Your Social Media Strategy
•   Q&A


                       Toby Jenkins,
                      General Manager
@Toby_Jenkins

@Bluewire_Media

#CEO12 - Tweet Tweet!
Show of hands
show of hands?
Weiner-gate
Tools
Don’t have time?




   No time?
Monitor
Email Marketing
Relax…
It’s just like real life!
Twitter
500 followers
Speaker Retweets
Delegate tweets
Win
Results: 40x
INVEST
1. Set up company pages




   Social Strategy - Beginner
1. Set up company pages
2. Secure your URL




   Social Strategy - Beginner
1. Set up company pages
2. Secure your URL
3. Good content & enable sharing




   Social Strategy - Beginner
1.   Set up company pages
2.   Secure your URL
3.   Good content & enable sharing
4.   Watch & listen




     Social Strategy - Beginner
1.   Set up company pages
2.   Secure your URL
3.   Good content & enable sharing
4.   Watch & listen
5.   Join in




     Social Strategy - Beginner
Remarkable               Build genuine
    content                Relationships

  (journalist)                 (guidelines)




                    Drive
                   people
                 to website

                 (customers)


Social Strategy - Intermediate
..




What would you do?
Enjoy yourself!
www.bluewiremedia.com.au/associationsforum2012
Toby.Jenkins@BluewireMedia.com.au
               @Toby_Jenkins




If you’d like a hand with your web strategy
or a speaker at an event, please get in touch.
             1300 258 394

                  Connect

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12.02.10 associations forum - truth about social media for non profits

Editor's Notes

  1. GOOD NEWS. Now is best time to be marketing your business. BEST TIME to marketWEB TOOLS (free) Dollarmite account in Grade 1 (1986)  each week 50c  built an asset you can withdraw from  Pays InterestANALOGY TODAY: Invest in remarkable content  RTs, links, likes, FWDs are compound interest  they accumulate and build value1-2-3 warm the brain up.
  2. DRAW on whiteboard
  3. DRAW ON WHITEBOARDWho’s on Twitter...? Everyone else can tune out for 30 secs. Not offended if you look at your phone. Only if you’re tweeting. I’ll be checking my phone during the videos for tweets. And i know where your sitting if anyone saying anything nasty about me!
  4.  21-year-old female college student in Seattle from Weiner's Twitter accountSend lewd pic via twitter & there was a huge uproar. Natural reaction – ban Twitter – avoid potential embarrassment.What if Weiner had taken a knife and stabbed the girls??
  5. Are the knives to blame?TODAY:Highlight the pitfalls & how to avoid the embarrassment & loss of revenueShow you case studies of non profits using Twitter, Facebook, YouTube, Email & Blogs.Your social media strategy and how you’d respond in a crisis.
  6. BLANK OUT SCREEN. Many of you received our 1st EDM. Toby & I in business 12 months & we wrote to everyone we knew. Written in, double, triple, quadruple checked the spelling, HIT SEND. Sit back, breath a sign of relief & wait for the email to arrive in Inbox --- DEAR ADAM. To all 700 people. Good for the 3 Adams but terrible for everyone else!For Bluewire – it is still our best form of social. 3Ps – people, participation, promotion.Mistakes – Dear Adam, WIIFM, Prizes, In This Issue
  7. Bidvest
  8. 43 RTs20,000 + followers40x our 500 followers25% of the tickets sold were from twitter.