The Truth about Social Media for Associations and Not For Profits:
2 things:
1. You need to put yourself into the shoes of those you want to take action for your cause
2. You are sitting on a golden opportunity - your membership.
Transcript: New from BookNet Canada for 2024: BNC BiblioShare - Tech Forum 2024
12.02.10 associations forum - truth about social media for non profits
1. The Truth About
Social Media for Associations
and Non Profits
• Is it a Fad?
• Your worst fears
• Twitter, Facebook, Blogs, Email & YouTube
• Your Social Media Strategy
• Q&A
Toby Jenkins,
General Manager
47. Toby.Jenkins@BluewireMedia.com.au
@Toby_Jenkins
If you’d like a hand with your web strategy
or a speaker at an event, please get in touch.
1300 258 394
Connect
Editor's Notes
GOOD NEWS. Now is best time to be marketing your business. BEST TIME to marketWEB TOOLS (free) Dollarmite account in Grade 1 (1986) each week 50c built an asset you can withdraw from Pays InterestANALOGY TODAY: Invest in remarkable content RTs, links, likes, FWDs are compound interest they accumulate and build value1-2-3 warm the brain up.
DRAW on whiteboard
DRAW ON WHITEBOARDWho’s on Twitter...? Everyone else can tune out for 30 secs. Not offended if you look at your phone. Only if you’re tweeting. I’ll be checking my phone during the videos for tweets. And i know where your sitting if anyone saying anything nasty about me!
21-year-old female college student in Seattle from Weiner's Twitter accountSend lewd pic via twitter & there was a huge uproar. Natural reaction – ban Twitter – avoid potential embarrassment.What if Weiner had taken a knife and stabbed the girls??
Are the knives to blame?TODAY:Highlight the pitfalls & how to avoid the embarrassment & loss of revenueShow you case studies of non profits using Twitter, Facebook, YouTube, Email & Blogs.Your social media strategy and how you’d respond in a crisis.
BLANK OUT SCREEN. Many of you received our 1st EDM. Toby & I in business 12 months & we wrote to everyone we knew. Written in, double, triple, quadruple checked the spelling, HIT SEND. Sit back, breath a sign of relief & wait for the email to arrive in Inbox --- DEAR ADAM. To all 700 people. Good for the 3 Adams but terrible for everyone else!For Bluewire – it is still our best form of social. 3Ps – people, participation, promotion.Mistakes – Dear Adam, WIIFM, Prizes, In This Issue
Bidvest
43 RTs20,000 + followers40x our 500 followers25% of the tickets sold were from twitter.