CSA Social Media For Business


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Chartered Secretaries of Australia saw this presentation on 21 July 2010 in Brisbane.

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  • Tweet away
  • Who uses FACEBOOK, TWITTER, LINKED IN, FLICKR Who’s dabbled with social media? Who’s had success with social media? Who’s had social media go so wrong they’ve had to move to another country?
  • Whitepaper in work book + 101 Tips
  • It takes time & effort.
  • Jeff Jarvis, Computer warranty. Shocking customer service. Blogged + 253 comments. No response. Dell Hell. #1 on google for DELL. Share price dropped. Then they realised. Michael Dell came back, $1.5m to resurrect problem. Corporate Blog + Idea Storm. Met @RichardatDELL
  • 5 years ago: Twitter & Facebook didn’t exist, so faster now.
  • Free. Social Media monitoring tool?
  • Done properly can have a positive effect IF you know & follow the rules!
  • Social media is like one big cocktail party. Meeting new people, hanging out with people we like. LISTEN, ASK, NEVER SHOUT
  • All marketers are keen for these 1-on-1 convos.
  • WHAT STEPS did you do with last marketing effort to make it “sharable?” We did this for our event. 42 retweets. Which reached ~20,000 extra followers (personally endorsed too) REACHED 40 x our 521 followers. Who bought tickets via TWITTER (not on our email list).
  • All marketers are keen for these 1-on-1 convos.
  • All marketers are keen for these 1-on-1 convos.
  • Len Pryor. Google was #1, Microsoft was losing relevance. Len had fear of flying & overcame it by transparency. PR & Legal terrified, worked. 100k hits day 1, 5 million 6 months
  • All marketers are keen for these 1-on-1 convos.
  • All marketers are keen for these 1-on-1 convos.
  • How to get on the front foot using social media Might have seen Play video
  • 4,859,919 followers! Question: think back to the last marketing activity you did... How did you personalise it???
  • 180 videos in 48 hours. Ashton Kutcher, Demi Moore, Christina Appelgate, Twitter founder, high profile bloggers, Starbucks (10m facebook fans) Twitter followers increase 1000% Facebook “LIKED” by 600,000
  • Not SOCIAL bc POPULAR It’s SOCIAL because it BUILDS RELATIONSHIPS via GOOD CONTENT NOT CONTENT about you CONTENT That solves people’s problems Not WEB MARKETING on a whim It’s about a WEB STRATEGY that positions you as the only choice to do business with.
  • CSA Social Media For Business

    1. 1. Social Media for Business <ul><li>Is it a Fad? </li></ul><ul><li>Your worst fears </li></ul><ul><li>Twitter, Facebook, Blogs & YouTube </li></ul><ul><li>Your Social Strategy </li></ul><ul><li>Q&A </li></ul>Adam Franklin , Managing Director
    2. 3. <ul><ul><li> </li></ul></ul><ul><ul><li> @Franklin_Adam </li></ul></ul><ul><ul><li> </li></ul></ul><ul><ul><li> @Bluewire_Media </li></ul></ul><ul><ul><li> #bluewire </li></ul></ul>
    3. 6. Don’t have time?
    4. 9. Monitor
    5. 10. RELAX…
    6. 11. It’s just like real life!
    7. 14. Speaker RTs
    8. 15. Delegate tweets
    9. 16. Win
    10. 17. Never SPAM
    11. 18. Damage Control
    12. 24. Will It Blend? <ul><li>Cost? $50 </li></ul><ul><li>Views: 7,803,123 </li></ul><ul><li>Total Channel Views: 94,945,499 </li></ul><ul><li>700% </li></ul>
    13. 25. Social Strategy - Beginner <ul><li>Set up company pages </li></ul><ul><li>Secure your URL </li></ul><ul><li>Good content & enable sharing </li></ul><ul><li>Watch, monitor & listen </li></ul><ul><li>Join in </li></ul>
    14. 26. Social Strategy - Intermediate Build (genuine) Relationships & share Drive visitors to website Good content to Inform, Entertain Persuade & Influence
    15. 32. Enjoy yourself!
    16. 33. Adam Franklin - Bluewire Media www.BluewireMedia.com.au [email_address] @Franklin_Adam BluewireMedia BluewireMedia LinkedIn.com/in/AdamFranklin
    17. 34. www.BluewireMedia.com.au/CSA