Mass vs niche audience
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Horror films typically have niche audiences rather than mass audiences. A niche audience is smaller but more influential than a mass audience, which consists of a large, varied group of people who enjoy mainstream or popular films. There are three main subgenres of horror films - home invasion, ghosts/spirits, and slasher. Home invasion films like The Purge appeal most to a young audience aged 14-25, especially males due to the action. Ghost/spirit films like The Grudge target 15-35 year olds and have a slightly larger female audience. Slasher films like Friday the 13th are aimed at 15-24 year olds and have high violence/gore, making them primarily appealing to males but
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2) Of the top 10 highest grossing films in the UK in 2014, several were American blockbusters while only a few could be considered truly British.
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3. Reception Theory recognizes that meanings encoded by producers may be decoded differently by audiences, who can have dominant, negotiated, or oppositional readings of texts. It acknowledges multiple possible interpretations.
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The document discusses what institutions are in media and provides examples of large media conglomerates. It examines how institutions can influence media through ownership and various integration strategies. Branding and promoting positive images are important goals for institutions in shaping perceptions of their products and services.
Demographics and psychographics
Demographic information classifies audiences by age, gender, race and other attributes and breaks them into bands based on jobs or status, as shown in a sample demographic table. While thriller movies could appeal to wide audiences, psychological thrillers may not appeal to those with lower education levels who are unemployed and would not understand the psychological aspects. Psychographics divides the market into groups based on social class, lifestyle, and personality, and the products or brands purchased reflect those characteristics and patterns of living. Thrillers can appeal to varied psychographic groups more so than other genres like rom-coms that target more specific psychographics.
Uses and Gratifications Theory
Uses and Gratifications Theory posits that audience members actively seek out media to meet specific needs or gratifications, rather than media having direct influence over people. It focuses on what people do with media rather than what media does to people. The theory suggests people use media to fulfill needs like social interaction, entertainment, education, and identification. Critics argue it does not fully recognize media's unconscious influence over views and that media can manipulate audiences. However, it may be more applicable today as the internet allows more freedom and control over media consumption.
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Similar to Mass vs niche audience
Mainstream vs independent
Mainstream horror films are distributed widely in movie theaters and by major studios like Hollywood, targeting middle class teenagers and adults with realistic and gory content that could happen in real life, often having multiple sequels like the Scream franchise. Independent horror films are standalone projects without sequels from independent production companies, like The Cabin in the Woods which targets middle class males ages 15-30 with its dark and sinister storyline.
Target audience
The target audience for horror films is typically 15-25 year olds, as younger audiences enjoy the thrills and scares more than older viewers. Horror films also appeal more to males than females, as stereotypically males enjoy the violence and graphic images more. While some females enjoy horror as well, the genre is generally not aimed as much at their gender. Overall, horror films target working class communities because of the thrill and excitement provided at a relatively low price point. Higher classes may watch horror films if they are a sub-genre of another like romance or action.
Spy genre audience profile
This is an audience profile I have completed using primary and secondary findings from research into our target demographic.
Audience profiling
This document discusses the target audience for a thriller film with a controversial ideological message. The primary audience is male thriller fans aged 30-50 in income brackets A1-B who will appreciate the thrill and be open to the ideology. The secondary audience aims to attract those interested in stereotypes for more sales. The target audience is classified as "Thinkers" who value knowledge and responsibility and seek information to broaden their views. They will have achieved self-actualization in Maslow's hierarchy. Statistics show thrillers appeal most to males aged 19-45.
Horror film target audience
The document discusses target audiences for horror films. It states that horror films primarily target younger audiences between ages 15-25, as this demographic enjoys thrills. Younger audiences tend not to be bothered by graphic images, while older audiences often find them disturbing. Horror films also generally target males more than females, as males are stereotypically seen as enjoying violence and thrills more. The middle class is another common target, as horror films allow for an exciting experience at low cost. Successful horror films understand and aim to please their intended target audiences.
Audience profiling
The document discusses the target audience for a thriller film with a controversial ideological message. The primary audience is male thriller fans aged 30-50 in income brackets A1-B who will appreciate the thrill and be open to the ideology. The secondary audience aims to attract those interested in stereotypes for more sales. The target audience is classified as "Thinkers" who value knowledge and responsibility and seek information to broaden their understanding. They will have achieved self-actualization in Maslow's hierarchy of needs. Statistics show thrillers appeal most to males aged 19-45.
Question 4 - as media
The document discusses the target audience for a horror film media product. It analyzes research showing that the main audience for horror films is 15-25 year olds, with teenagers and young adults most interested. While horror films are sometimes seen as targeting males more, research shows both male and female audiences in younger age groups. The document then discusses how the creator's horror film media product targets a similar 15-25 year old audience, with a focus on teenage boys, using conventions like graphic imagery and supernatural themes to appeal to interests in thrills, mystery and social viewing experiences.
Assignment 23 (1)[1]
The document discusses the target audience for a horror film opening sequence. The intended audience is males aged 15-26 in the UK, particularly students and working class individuals. The opening sequence will feature gore, blood, and the transformation of the main character into a zombie. This appeals to the target audience's interests in zombie films and satisfies their expectations of the genre. The sequence aims to create mystery and intrigue viewers to continue watching.
Question 3: Evaluation
The document discusses potential media institutions to distribute an independent thriller film about a teenage girl. It analyzes why Vue cinemas and Working Title would not be suitable given their focus on mainstream, wide appeal films. It determines Warp Films and Cinema City would be good fits as they specialize in niche, plot-driven films. Though an art house cinema would suit the film's audience best, the document also considers mainstream multiplexes could work since films like "The Girl with the Dragon Tattoo" found success with a similar demographic in those venues.
Horror genre research
The document provides an overview of the history and conventions of the horror genre. It discusses the origins of horror films in the early 20th century and the popularity of genres like gothic horror, slasher films, and remakes. The document also covers common conventions like dark settings, innocent victims, monsters/killers, and ambiguous endings. It analyzes the audience profile, theories for why audiences watch horror, different types of horror films, and BBFC ratings. Famous horror actors mentioned include Boris Karloff and Bela Lugosi.
Horror genre research
The document provides an overview of the history and conventions of the horror genre. It discusses the origins of horror films in the early 20th century and the popularity of genres like gothic horror, slasher films, and remakes. The document also examines common conventions like dark settings, victimized protagonists, and antagonists including ghosts and monsters. Additionally, it analyzes audience demographics, theories for why audiences watch horror, and examples of title sequences.
Audience profiling
The primary audience for the thriller film is male thriller fans aged 30-50 in income brackets A1-B. A secondary audience includes those attracted by stereotypes who are less sophisticated. The target audience is "Thinkers" who value ideals, knowledge and responsibility. They will have achieved self-esteem and respect according to Maslow's hierarchy of needs. Statistics show that thrillers appeal particularly to men aged 19-45 who enjoy the thrill of suspense.
Question 4 AS Media
The document discusses the target audience for a horror film media product. It analyzes research showing that the main audience for horror films is 15-25 year olds, with most viewers being teenagers and young adults. While horror films are sometimes seen as targeting males specifically, research shows films in the genre often have large female audiences as well in the younger age groups. The document then discusses how the creator's horror film media product aims its target audience at 15-25 year olds, with a focus on teenagers, as it includes graphic imagery and relatable themes. It indicates the product targets males slightly more but still aims to appeal to existing female horror fans. The product also aims to appeal to those interested in topics like the supernatural,
Evaluation question 4
This document discusses the target audience for a horror film opening title sequence (OTS). It analyzes the demographics, psychographics, and appropriate BBFC rating. The main demographic is identified as young white males aged 15-35, as they are most drawn to the violence and blood shown. Three key psychographic groups targeted are "Explorers" interested in narrative mysteries, "Succeeders" seeking higher quality productions, and "Mainstreamers" attracted to popular concepts. The document concludes the OTS is best suited to a 15 BBFC rating due to disturbing dead body scenes, violence, and bad language.
Target audience of horror films
I researched the target audience of horror films, I looked into age, gender and social class in order to work out who I should aim my trailer at.
Target audience
This document discusses the target audience for horror films. It notes that while critics think teenagers and those in their 20s aren't capable of making intelligent film choices, most horror fans can identify genuinely good horror movies. These films explore relationships and tap into universal human fears. The document also states that women are a key audience for horror films, enjoying the heroines and primal emotion of fear. It concludes by saying the creators want to target their own horror/thriller film at males and females aged 17-30, to illustrate both horror and thriller elements to a wider age range.
Target Audience
This document discusses the target audience for horror films. It notes that while critics think teenagers and those in their 20s aren't capable of intelligent film choices, most horror fans can distinguish genuinely good horror films. These good films explore relationships and tap into universal human fears. The document also states that women are a key audience for horror films, enjoying the heroines and primal emotion of fear. It concludes by saying the creators want to target their own horror/thriller film at males and females aged 17-30, to illustrate both horror and thriller elements to a wider age range.
AS Media - Target Audience
The document discusses target audiences for horror movies. It finds that teenagers, ages 15-25, are the largest audience segment. Horror films often feature teenage protagonists that younger viewers can identify with. Additionally, research shows women watch more horror films than men, so including female characters, even in victim roles, helps target that demographic. Based on these findings, the document concludes its target audience for a new horror film should be 15-25 year old males and females.
Secondry research
The document summarizes research on movie audiences for different genres. It finds that cinema audiences overall are mostly males and females aged 15-24 who go most on Saturdays and Sundays. Horror movie audiences tend to be young adults aged 15-25 and adults 30+ who enjoy being scared. Audiences for supernatural horrors skew youngest at 15-25, while psychological horror audiences are more varied in age. Slasher film audiences are predominantly 18-25 year old males attracted to violence and gore over plot. Trailers help audiences decide which movies to see by providing a sense of what happens. The film The Sixth Sense successfully attracted its target demographic of 15-25 year old males and females.
Target audience
The document discusses the target audience for a horror film opening sequence. It describes the target audience as males aged 15-25 in the UK who enjoy zombie films. The expected genres of horror, gore, and tension are discussed. An independent film style is chosen over blockbuster due to budget. The opening sequence aims to appeal to the target audience by including a female protagonist who is bitten by a zombie and begins to transform. The sequence aims to create mystery and enigma for viewers.
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Production scheldule
The production schedule was created by Will, Tom, Josh, and Ollie. It outlines their planned timeline and tasks for an upcoming production. Key deadlines include storyboarding by next Friday and completing the first cut by the end of the month.
Q6 evaluation
The students learned about various technologies throughout the process of constructing their video opening title sequence (OTS). They used tools like YouTube, Art of the Title, Blogger, SlideShare, and Final Cut Pro for research, planning, and construction of the OTS. For evaluation, they utilized Emaze, Slides, and Prezi to analyze what they learned about OTS conventions and the technologies used. Overall, the technologies provided skills for planning shots, editing footage, adding effects, music, and titles to create their final OTS.
Location
The document discusses potential and chosen locations for an event involving Tom, Will, Josh, and Ollie. Ollie's house and Sutherland Grange were considered as potential locations. Great Park and The Windsor Boys School were chosen as the locations.
Make up
The document discusses makeup for a film scene involving blood. Originally, icing sugar and red dye were used but were later replaced with maple syrup and dye, which gave the blood a thicker consistency for a more realistic portrayal of blood at the stab wound and on a knife.
Pre Production Schedule
The document outlines the pre-production schedule and tasks for creating an opening title sequence. It allocates time from March 10th to 13th for researching existing title sequences to understand how they are structured. Each day will involve 2 hours of research. Planning activities include practicing different camera shots and angles to incorporate variety into the title sequence, as well as creating a storyboard prior to filming to improve time efficiency and organization. The same durations will be used for both the research and planning phases of pre-production.
Distribution Company
The document discusses choosing a film distribution company, listing several options including New Line Cinema, Paramount, Anchor Bay, and Compass International. It recommends Lionsgate, a large conglomerate that can provide worldwide distribution similar to their distribution of The Haunting in Connecticut, which earned over $55 million globally on a $10 million budget.
Titles and credits
The document describes the title sequence for the 2013 film Evil Dead. It lists 21 shots that make up the title sequence. Each shot features a film credit such as the director, actors, or production designers in a bold red font to match the slasher film genre. The credits are placed strategically throughout the frame near images like blood or flames also in red. This establishes the important people that worked on the film and sets the tone for the horror movie that follows.
W smith assignment 40
This document discusses the font, title, color, text, and animation planning for an opening title sequence (OTS). It states that the group decided to use Park Avenue typestyle because it is fancy and appealing. The colors will be red and black to relate to the slasher genre. The text will be small so it doesn't distract from the video but still readable. The animation will use either left-right or fade in/out transitions which seem more dramatic than other options. The text will start before the first shot, showing the production company, and continue during the OTS.
W smith assignment 40
The group decided to use Park Avenue typestyle for the opening title sequence (OTS) as it is quite fancy and appealing for viewers. The colors used will be red and black to relate to the slasher subgenre and grab audience attention when needed. The text size will be quite small so it doesn't distract from the OTS but is still readable. Animations will use left to right/right to left transitions or fade ins/outs which seem more dramatic. The text will begin before the first shot showing the production company, and credits will continue during the OTS.
Actors
The document describes three main actors in a film: Ollie Murray, who is bullied by the killer but seen in most shots and is a victim; Josh O'Reilly, who is first seen as the main bully but is later killed by the killer in a gory scene; Will Smith, who is initially a victim but is revealed to be the killer, appearing in scenes linking the film to the slasher genre.
Risk Assessment
Designating a specific person to create checklists of all equipment and props needed and double checking that everyone brings the correct clothing and gear can help mitigate the risks of forgetting items like cameras or tripods. Checking weather reports and ensuring safe stunt practices like soft landings can help lower risks from injuries or unfavorable conditions. Verifying medical information and careful handling of props can reduce risks of allergic reactions or body part injuries. Fully charging equipment beforehand reduces the chance of devices powering down prematurely during filming.
editing schedule
The document outlines Will, Tom, Josh and Ollie's editing schedule for their first and final drafts. They will edit their first draft daily from March 25th to April 1st from 1:30-3:05 pm, and on the 25th and 1st they will edit until 7:00 pm. They will edit their final draft daily from April 22nd to 29th from 1:30-4:30 pm, and on April 8th and 15th they will edit the first few scenes from 1:30-7:00 pm. This schedule allocates significant time for thorough editing of both drafts.
Revised pitch
Two boys get ready for a party but one forgets his wallet and returns home, where he finds his friend has been killed by an unknown assailant. As he flees in fear, he receives a threatening text message. The film draws inspiration from the graphic violence of Reservoir Dogs and the quiet yet deadly killer from the film Sim City. It aims to stand out by featuring two male leads rather than the more common male-female pairing seen in other films.
Asssignment 10
This document summarizes several films and their opening title sequences. It analyzes whether the OTS is linear, non-linear, or symbolic and notes interesting or effective elements. Films discussed include True Detective, The Conjuring, The Last of Us, Evil Dead, Bad Santa, Silent Hill, The Walking Dead, Zombieland, The Thing, The Fall, and Dexter. For Dexter, it notes the OTS is linear and subtly references the main character as a serial killer, establishing the psychological subgenre and Miami setting. It explores how the OTS challenges conventions and represents the main character as a normal man to contrast his true nature.
Target audience
The document discusses target audiences for different film genres including home invasion, slasher, and ghost/spirit films. It provides demographic information on the typical target audiences for these genres, which tend to be 15-35 years old and mostly male. Interview responses about home invasion films indicate audiences expect elements of suspense, violence, and danger from an unknown stalker. Feedback from audiences suggests they want to see suspense, violence, a mysterious stalker, and a normal house setting that creates jump scares.
Mass vs niche audience
Horror films typically have niche audiences rather than mass audiences. A niche audience is smaller but more influential than a mass audience, which consists of a large, varied group of people who enjoy mainstream or popular films. There are three main subgenres of horror films - home invasion, ghosts/spirits, and slasher. Home invasion films like The Purge target younger audiences aged 14-25, especially males due to the action. Ghost/spirit films like The Grudge target those aged 15-35, with more male viewers. Slasher films like Friday the 13th target those aged 15-24 and have a higher male viewership due to graphic violence, though still appeal to 30% of females.
Horror presentation
The document discusses the genre of horror films. Horror aims to provoke negative emotions and primal fears in viewers by depicting macabre or supernatural scenes. Producers develop ideas by exploring audiences' nightmares and fears of evil forces intruding on everyday life. Some common horror subgenres mentioned include slasher, zombie, psychological horror and more. Saw V is analyzed as an effective horror film through its use of low lighting, masks, and soundtracks to build suspense and play on viewers' fears.
Horror presentation
The document discusses the genre of horror films. Horror aims to provoke negative emotions and primal fears in viewers by depicting macabre or supernatural scenes. Producers develop ideas by exploring audiences' nightmares and fears of evil forces intruding on everyday life. Some common horror subgenres mentioned include slasher, zombie, psychological horror and more. The document also analyzes techniques used in the horror film Saw V, such as low lighting, masks, and soundtracks, to build suspense and scare viewers.
Horror presentation
The document discusses the genre of horror films. Horror aims to provoke negative emotions and primal fears in viewers by depicting macabre or supernatural scenes. Producers develop ideas by exploring audiences' nightmares and fears of evil forces intruding on everyday life. Some common horror subgenres mentioned include slasher, zombie, psychological horror and more. Saw V is analyzed as an effective horror film through its use of low lighting, masks, and soundtracks to build suspense and play on viewers' fears.
Horror Presentation
The document discusses the genre of horror films. Horror aims to provoke negative emotions and primal fears in viewers by depicting macabre or supernatural scenes. Producers develop ideas by exploring audiences' nightmares and fears of evil forces intruding on everyday life. Some common horror subgenres mentioned include slasher, zombie, psychological horror and more. The document also analyzes techniques used in the horror film Saw V, such as low lighting, masks, and soundtracks, to build suspense and scare viewers.
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Mass vs niche audience
- 1. Mass Vs Niche Audience By Will Smith, Josh O’Reilly, Tom Aquilina and Ollie Murray
- 2. n A mass audience is those who consume the mainstream or popular films, for example Avengers. A mass audience is made up of a very large group of people (women, men children and adults). n A niche audience is a much smaller audience but very influential. A niche audience is a small but select group of with a very unique interest.
- 3. n Most horror films have niche audiences. this is because horror films are suited to a specific type of audience and may not be enjoyed by such a wide variety of people.for example, you are unlikely to find a group of OAP’s rocking out to the conjuring. Horror films niche audiences
- 4. 3 Sub Genres n Home Invasion n Ghosts and Spirits n Slasher
- 5. Home invasion n An example of this is the purge.This film is targeted at a young(from14-25) audience. It is also very action packed meaning it would appeal more to the male audience.
- 6. Ghost and spirits n An example of this would be The Grudge which is aimed at 15-35 year olds. This film and sub genre has a fair amount of action within the film which means it is aimed at 65% men and 35% female.
- 7. Slasher n An example of this would be Friday the 13th which is aimed at 15-24 year olds. In this film there is a lot of violence and blood which means it is mainly aimed at a male audience but is still has a target audience of 30% female.