The document discusses research conducted into the target audience for a horror film production. It found that the ideal age range is 15-35 years old for both males and females. Both genders enjoy horror films. The research also found that social class C2, consisting of those with below average incomes, most enjoys horror films. The group put together a focus group on Facebook of teenage media students interested in horror. The focus group results found supernatural horror films to be the favorite and will inspire the group to create a supernatural horror film opening that incorporates common fears mentioned.

1. By Kristyana, Elise, Lucy, Maddi
AUDIENCE THEORY

2. Target audience;
 /saraeveninga2media.wordpress.com/2012/10/09/audience-research/

3. Research..
 This is our research into the demographics of horror
films, this made us to decide that the perfect age
group for our production would be ages 15-35 for both
male and female.
 The difference in these statistics demonstrate that both
genders enjoy watching horror films therefore when
creating my own horror film plot and storyline I will make it
appealing to both males and females.
 The statistics above also refer to social class and the results
show that the social class C2 enjoy watching horror films
the most compared to other classes. This category consists
of the skilled working class who have below average
incomes, this factor is important when marketing the film

4. Putting together the focus
group
 We put together a focus group on facebook of
teenage media students which all have an
interest in horror films and are all In our age
range.

5. Focus group results
 We used Facebook
because this is where
the majority of
teenagers would be
willing to answer
questions and as
these are our target
audience this would
be effective .

6.  Overall the favourite horror film was the
supernatural horror film, This will inspire us to
do a supernatural horror film for our opening.
 It will also encourage us to take the fears
mentioned into consideration when filming

7. Questionnaire results for;
we handed out questionnaires to teenagers in our media class
favourite type of horror film
thriller
slasher
super natural
comedy horror
zombie