Template to show Business Model

1. WHO?
WHO IS YOUR TARGET CUSTOMER
(SEGMENT)
What?
What do you offer to the
customer
Why?
Why is it profitable
How?
How is the value
proposition created
B2B – Business to business
C2B – Consumer to business
B2C – Business to consumer
C2C – Consumer to consumer
Business model

2. BENEFITS OF ECOMMERCE
Global reach
Lower
communication
cost
Buying / selling
– 24*7
Improved customer
relations
Cost reduction
& Information
density

3. The Four Steps of Brand Building
Item 1
14.3%
Item
2
14.3%
Item
3
14.3%
Item
4
14.3%
Item
5
14.3%
Item
6
14.3%
Item
7
14.3%
4
2
Brand Salience – In this step, it is
crucial to establish your identity and
ask yourself as the brand, “who are
you?” Here a brand needs to “ensure
identification of the brand with
customers and an association of the
brand in their customer’s minds with a
specific product class, product benefit,
or customer need.” Salience means that
something is Important and relevant.
Judgement and Feelings – In this
step, it is important to determine
your brand responses, “what about
you?” “What do I think or feel about
you?” The objective of the judgment
and feelings steps is to “elicit proper
customer responses to the brand.”
In the judgment and feelings step,
the consumers are developing
feelings and making a judgment
about our brand.
Performance and Imagery – In
this step, it is essential to develop
your brand’s meaning and to
answer the corresponding
question, “What are you?” It is vital
to “firmly establish the totality of
brand meaning in the minds of
customers by strategically linking
a host of tangible and intangible
brand associations.”
Brand Resonance – Finally, in this step,
it is important to develop brand
relationships. Answer the questions,
“What about you and me?” “what kind of
association and how much of a
connection would I like to have with
you?” Brand resonance is the last step in
the brand resonance model.
1
3

4. Item 2
85%
Item 1
15%
Item 2
90%
Item 1
10%
Item 2
80%
Item 1
20%
Item 2
95%
Item 1
5%
Item 2
73.9%
Item 1
26.1%
Executives
Sales Customers
Marketing
Customer
service
Customers need to vet
your ‘big idea’ as well as
the resonance of your
user stories – and are
critical UX testers
High-level executives and
management are
interested in the overall
product strategy,
particularly market size
or profitability data
Interested in product
features, user stories, and
how your product will
differ from the market on
a high level
Interested in
timelines, ‘go live’
dates and specific
lists of benefits or
differentiators
Your support team
will need to be
aware of, and
trained, on the
new products and
all their features
Common stakeholders who want to review the product roadmap are