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Isabel Beau 
By: Aaron Pye, Hayley, Laxmi and Megan
Demographics 
•Gender: Female 
•Age:12-25 
•Genre of music: Pop. 
•Religion: Atheist 
•Education:Student school/collage/universities 
•Occupation: Creative/media industry 
•Marital status: single 
•Income: Student loan 
•Nationality: British 
•Founded :2012 by Mercury Records 
•Influences: Pixie Lott, Taylor Swift and Ellie 
Goulding 
Psychographics 
•She loves the pop genre due to most 
her songs being very pop 
conventional. Youth is important to 
her and she has a very creative mind 
with high fashion sense. She has a 
bubbly personality and is a friendly 
easy-going person. Has a 
professional manner in which she 
brings out her confidence and 
maturity. She loves engaging and 
interacting with her fans through 
posting things via her social media 
sites. 
•Likes: making music, singing, 
dancing, shopping and travelling. 
•Dislikes: Boring immature people.
Mercury Records
Artists associated with Mercury 
Records
Typical genre conventions in Pop are= 
• Looking good 
• Stylish 
• A Performer 
• Using social networking sites 
• Writing emotional songs & dance influenced tracks 
• Having an appeal to the male audience 
Christina Aguilera’s , ‘Beautiful’ music video,Beyonce’s ‘If I were a Boy’ and 
Rihanna’s, ‘Unfaithful’
• Our Pop artist, Isabel Beau has a target 
audience of 12-25 year olds and the whole 
concept of who she is, the music video, the 
digital and the poster all relates to the genre 
conventions of the Pop industry.

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Group presentation for music video

  • 1. Isabel Beau By: Aaron Pye, Hayley, Laxmi and Megan
  • 2. Demographics •Gender: Female •Age:12-25 •Genre of music: Pop. •Religion: Atheist •Education:Student school/collage/universities •Occupation: Creative/media industry •Marital status: single •Income: Student loan •Nationality: British •Founded :2012 by Mercury Records •Influences: Pixie Lott, Taylor Swift and Ellie Goulding Psychographics •She loves the pop genre due to most her songs being very pop conventional. Youth is important to her and she has a very creative mind with high fashion sense. She has a bubbly personality and is a friendly easy-going person. Has a professional manner in which she brings out her confidence and maturity. She loves engaging and interacting with her fans through posting things via her social media sites. •Likes: making music, singing, dancing, shopping and travelling. •Dislikes: Boring immature people.
  • 4. Artists associated with Mercury Records
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.
  • 12. Typical genre conventions in Pop are= • Looking good • Stylish • A Performer • Using social networking sites • Writing emotional songs & dance influenced tracks • Having an appeal to the male audience Christina Aguilera’s , ‘Beautiful’ music video,Beyonce’s ‘If I were a Boy’ and Rihanna’s, ‘Unfaithful’
  • 13. • Our Pop artist, Isabel Beau has a target audience of 12-25 year olds and the whole concept of who she is, the music video, the digital and the poster all relates to the genre conventions of the Pop industry.