The document summarizes the promotional package created for a student horror film project about witchcraft and schizophrenia. It describes how the poster, magazine cover, and trailer all use consistent dark color schemes, fonts, and imagery of candles to visually connect the three elements. Feedback from Facebook and questionnaires confirmed that these visual connections and conventions of the horror genre made for an effective promotional package that clearly conveyed the film's themes.

2. My audience questionnaire showed that people are more afraid of
something realistic, because I was also thinking about occult we as
a group came to a conclusion of having witch craft and
schizophrenia as a basis for our film.
Main elements we took from schizophrenia were: voices- a person
doesn’t recognize the voice that commands her, voices being
explicit and convicting they will actually harm, voices control and
manipulate actions. Persecution- where she(Katy) believe
someone is after her. Suicidal thoughts – depression.
Which Craft – mother being the witch who is interested in black
magic, she is actually manipulating her daughter through use of
the candles.

4.  I think my promotional package is very effective as all 3 aspect of
it have:
• The same colour scheme, colours are quite dark which are the conventions of horror genre.
• Tag line on the poster, magazine and voice over in the trailer are clearly showing connection to
each other.
• Using the same fonts to show the relation to each other as it is always done by real media
products.
• Using codes and conventions of horror genre – red colour connotes blood, danger, death.
• On poster and magazine the viewer pays attention mostly to the emotions, eye, on the posters
is absolute fear, however to some extent you feel that the girl is far away in her thoughts, on
the magazine there is no fear but the girl feels “empty”, emotionless and also far away in her
thoughts.
• Poster relates to the trailer through scene from the trailer.
• All 3 components relate – having candles in every piece.
• Magazine and poster using same colours- red and white for the writing, grey as the colour of
the photo.
• However, poster and magazine very of better quality since I had better quality photo camera
than we could use for filming, usually whole promotional package tend to be at the same
highest quality possible.

6. Comments from facebook:
 Candles look very effective in the eyes
 Names on the top look different to each other and are stretched out too much(I
have changed that on my final outcome)
 I was also recommended to make the face slightly darker so it looks like in real
movie when someone looks directly to the audience (what I have already done
later)
 Also it was said that there is too much space left from the bottom which I have also
changed later.
Questionnaire results:
 85% of the answers said that candles are very effective
 10% commented on the close up saying it is quite unusual, and even closer than
few real poster, however works very well, and gives sense that you are already
involved into the film
 17% asked if it is possible to squeeze or move the writing even more to the bottom.
 Also few commented on the title – red color of the title matches candles and gives
the idea of the type of film it is.( As I planned during the construction that red
colour does give the idea of the type of film and red also connotes danger,fire,
which I also had in trailer)

8. Facebook results
 People did think that the trailer was effective over all especially when considering
it is “Blair witch project” type.
 There were negative feedback about the quality of the trailer, but we were limited
in available technology, therefore we could not change that, we had to make our
scenes as lit as possible but still trying to achieve desired result – darkness.
 It still was not that clear what is happening and why, as in every trailer I wanted to
create that feeling, but possibly worked too much on it, since the trailer has to give
at least some idea so you as a viewer will be interested to watch it.
Questionnaire results
(p.s. all the comments from 3 type of audience research were quite similar, so I did not
enter same comment)
 The scene when legs were dragged into darkness- was very effective on its own,
but could work better for the trailer if was accompanied with right music.
 Very effective voiceovers which you can clearly hear, giving a hint who is a
villain(as I wanted myself, since the real villain is different person)
 Effective use of flashbacks making trailer more interesting and creative
 The audience did like the closing scene where Katy is looking directly to the
camera but I should have given more time and change the music to make it more
effective.

10. Facebook comments
 Looks good
 Fonts could be changed to more interesting ones – however I still decided to keep
standard font to make it appear more professional
 Adding pentagram gives feeling/sense of what the film will be about, what it is
good so the audience have the rough idea.
 Clock suits the storyline
Questionnaire results
 Actress doesn’t make eye contact, that way detaching from the audience but it still
works well with the film idea
 Looks as a scene from film
 purple circle looks wrong(as if it is not a part of the cover) but at the same time it
kind of works as a free extra sign(what it supposed to do)

11. You can watch the video underneath the presentation.
 Promotional package uses the conventions of the real horror trailer
 Candles make all 3 piece connect and also giving the idea of witch craft, magic
 Colour scheme is consistent over 3 pieces making them work together as a final
complete product
 You can easily understand the theme of the film – witch craft, and genre – horror
because of the colour scheme.
 Clock on the magazine background create the feeling that the girl- Katy is out of
time( as in the real film she suppose to die at the end it really works and give the
right idea)
 Hand held camera in the scene “running through the woods” involves the
audience, creates the sense that it is from the actress perspective.
 You understand there will be violence – scenes suggest it – dragging legs into
darkness
 Setting in the woods creates the feeling of isolation what is scary for 60%of the
audience(according to the earlier research)
 The trailer shows the whole idea of the witch craft being in it, it is as obvious on the
magazine front cover, candles in the eyes in the poster connects it as well. Bringing
it all together makes is effective promotional package

12.  Fonts and titles are effective, as they standout, grab attention and point on what
you as the viewer should be focusing on.
 Colour of the font goes well with the idea of the trailer, you also see red in the
trailer, understanding there will be gore of some kind.
 Title is above the girl on the front cover, sort of selling the magazine
 There is website so you can go online
 The pentagram above the girl creates effect as she- Katy being targeted- goes well
with the tag line “you will never escape her”.
From the audience feedback, I found out areas where more work needs to be done, I
saw what the audience like – candles in the eyes, and did not – music at the very
end of the trailer did not work together with the video. So next time around I will
know more about audience wants, I will know how to look for music to make it
more effective, because badly selected music can ruin whole video clip. Audience
feedback do help to improve the work – as I did with the poster. It was quite hard
to start doing the trailer as I newer done it before, but the research does help a lot
in this process of creating the final outcome.

13.  iMovie HD
Used in: construction
What for: Video editing software was used to cut my footage, change the order, add video and
audio effects, create title, add audio and voiceovers.
 Adobe photoshop
Used in planning and construction.
What for: To draft magazine front cover and poster, and create final pieces. I was changing colour
settings, brightness, contras, cropping, hiding & removing unwanted details, in other words to
manipulate images in all the possible ways.
 iPhone
Used in: Construction
What for: recording voiceovers, making photos of set up.
 Digital Camera
Used in: Planning, construction
What for: To draft magazine cover and poster, and to create final piece. We had to go out for
shooting several times to make an image that suited each of us.
 Video Camera
Used in: Construction
What for: To film our raw footage. Some of the scenes were rerecorded several times to select the
best option.

14.  Wikipedia:
What for: to research witch craft and candles colour meaning and schizophrenia.
 Mediaknowall.com
Used in: Research. To find out the difference between story & narrative, separating story and plot,
genre theory these helped me in creating story for our trailer and in better understanding the
genre itself.
 http://www.lutz-sanfilippo.com
Used in: Research, Theories of fear, again, this helped me to understand human fears more, where
they coming from and how the affect us.
 Google.com
Used in: research, to find articles, posters magazine, to investigate codes and conventions.
 IMDB.com
Used in Research and Planning, to find top 25 horror movies to analyze the most interesting stories
for the audience.
 Dafont.com
Used in construction and planning, to find font used for titles, subtitle for trailer, magazine and
poster.
 Incompetech.co.uk
Used in construction, to find sound track for the trailer.
 Youtube.com
Used for Planning, Research, audience feedback and publishing of my work.