Audience profiling
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To effectively target an advertising campaign, you must properly define and classify the intended audience. There are three main methods to classify audiences: demographic profiles based on attributes like age, gender, and location; psychographic profiles based on attitudes and lifestyles; and lifestyle subsets that describe specific subcultures. Demographic profiles were commonly used in the 1950s while psychographic profiles focusing on personality types became more popular in the 1960s. By the 1980s, lifestyle subsets emerged to define distinctive groups like goths, emos, and fanbases.
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Audience Profiling
To create an effective advertising campaign, you must properly define the intended audience. Audiences can be classified using demographic profiles, psychographics, or lifestyle subsets. Demographic profiles from the 1950s classify by age, gender, location, marital status, and social status. Psychographic profiles from the 1960s classify people into categories like mainstreamers, succeeders, aspirers, reformers, and individuals. Lifestyle subsets from the 1980s include subcultures like goths, chavs, emos, yuppies, DINKS, pinks, and fanbases. Film distribution companies also use a demographic quadrant to target audiences under or over 25 by gender. They identify primary audiences to desperately target and secondary audiences who
Demographics and psychographics
Demographic information classifies audiences by age, gender, race and other attributes and breaks them into bands based on jobs or status, as shown in a sample demographic table. While thriller movies could appeal to wide audiences, psychological thrillers may not appeal to those with lower education levels who are unemployed and would not understand the psychological aspects. Psychographics divides the market into groups based on social class, lifestyle, and personality, and the products or brands purchased reflect those characteristics and patterns of living. Thrillers can appeal to varied psychographic groups more so than other genres like rom-coms that target more specific psychographics.
Horror genre chart
Horror genre conventions include common settings, technical elements, iconography, narrative structures, character types, and themes. Settings often involve isolated locations away from civilization. Narrative structures usually involve protagonists encountering a threatening force or entity that endangers them physically and psychologically. Characters typically include the "final girl" who survives threats and the monster or villain who menaces others.
History of Horror
The document provides a history of horror films from the 1920s to the 1970s. It describes how German Expressionist films of the 1920s-1930s influenced the horror genre with their anti-realist styles. In the following decades, horror films featured monsters like Dracula, Frankenstein, and the Wolf Man. The 1950s saw an increase in sci-fi horror films influenced by fears around space travel and nuclear weapons. Companies like Hammer Productions adapted classic horror stories in color films during the late 1950s. Horror films of the 1960s-1970s reflected the grim outlook of the time and often revolved around children and themes of possession and exorcism.
The Woman in Black (Watkins, 2012)
The Women in Black had two main target audiences - teenagers and young adults who were fans of Daniel Radcliffe, as well as older adults familiar with the source material from the book or play. The film was marketed heavily online to appeal to younger viewers, as well as through television spots, posters, and billboards to reach older audiences. The Women in Black was very successful financially, earning back its $17 million budget in the first weekend alone and grossing over $127 million total, making it the highest earning British horror film in over 20 years.
The kinetoscope
The kinetoscope was a device developed by Thomas Edison that allowed individual viewers to watch short motion pictures through a peephole viewer. It worked by conveying a strip of film with sequential images past the viewer, creating the illusion of movement similar to a flip book. Inspired by Eadweard Muybridge's work with sequential photography, Edison announced his plans in 1888 to create a device that would do "for the Eye what the phonograph does for the Ear". He went on to develop the kinetoscope, which introduced the basic approach of film projection that became the standard, although it was not itself a movie projector.
Eadweard muybridge
Eadweard Muybridge was an English photographer known for his pioneering work in motion picture projection and photographic studies of animal locomotion in the late 1800s. He developed the zoopraxiscope, one of the earliest movie projectors, which used rotating glass disks to display sequential photographs and give the impression of motion. In 1872, Muybridge undertook pioneering photographic studies of animal locomotion for Leland Stanford, setting up multiple cameras to capture motion in stop-motion photographs and settling a debated question about whether horses' feet leave the ground at the same time while trotting.
Marketing a movie
This document discusses various aspects of marketing a movie, including defining marketing, developing a marketing strategy, budgeting, determining target audiences, and utilizing market research and word-of-mouth promotion. It notes that the average marketing budget for a Hollywood movie is 50% of its production budget. Successful marketing involves finding key selling points, determining the appropriate release timing and platforms, and getting people interested and talking positively about the film. Market research through test screenings and materials testing can provide feedback to improve the film and marketing campaign.
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Audience Profiling
To create an effective advertising campaign, you must properly define the intended audience. Audiences can be classified using demographic profiles, psychographics, or lifestyle subsets. Demographic profiles from the 1950s classify by age, gender, location, marital status, and social status. Psychographic profiles from the 1960s classify people into categories like mainstreamers, succeeders, aspirers, reformers, and individuals. Lifestyle subsets from the 1980s include subcultures like goths, chavs, emos, yuppies, DINKS, pinks, and fanbases. Film distribution companies also use a demographic quadrant to target audiences under or over 25 by gender. They identify primary audiences to desperately target and secondary audiences who
Demographics and psychographics
Demographic information classifies audiences by age, gender, race and other attributes and breaks them into bands based on jobs or status, as shown in a sample demographic table. While thriller movies could appeal to wide audiences, psychological thrillers may not appeal to those with lower education levels who are unemployed and would not understand the psychological aspects. Psychographics divides the market into groups based on social class, lifestyle, and personality, and the products or brands purchased reflect those characteristics and patterns of living. Thrillers can appeal to varied psychographic groups more so than other genres like rom-coms that target more specific psychographics.
Horror genre chart
Horror genre conventions include common settings, technical elements, iconography, narrative structures, character types, and themes. Settings often involve isolated locations away from civilization. Narrative structures usually involve protagonists encountering a threatening force or entity that endangers them physically and psychologically. Characters typically include the "final girl" who survives threats and the monster or villain who menaces others.
History of Horror
The document provides a history of horror films from the 1920s to the 1970s. It describes how German Expressionist films of the 1920s-1930s influenced the horror genre with their anti-realist styles. In the following decades, horror films featured monsters like Dracula, Frankenstein, and the Wolf Man. The 1950s saw an increase in sci-fi horror films influenced by fears around space travel and nuclear weapons. Companies like Hammer Productions adapted classic horror stories in color films during the late 1950s. Horror films of the 1960s-1970s reflected the grim outlook of the time and often revolved around children and themes of possession and exorcism.
The Woman in Black (Watkins, 2012)
The Women in Black had two main target audiences - teenagers and young adults who were fans of Daniel Radcliffe, as well as older adults familiar with the source material from the book or play. The film was marketed heavily online to appeal to younger viewers, as well as through television spots, posters, and billboards to reach older audiences. The Women in Black was very successful financially, earning back its $17 million budget in the first weekend alone and grossing over $127 million total, making it the highest earning British horror film in over 20 years.
The kinetoscope
The kinetoscope was a device developed by Thomas Edison that allowed individual viewers to watch short motion pictures through a peephole viewer. It worked by conveying a strip of film with sequential images past the viewer, creating the illusion of movement similar to a flip book. Inspired by Eadweard Muybridge's work with sequential photography, Edison announced his plans in 1888 to create a device that would do "for the Eye what the phonograph does for the Ear". He went on to develop the kinetoscope, which introduced the basic approach of film projection that became the standard, although it was not itself a movie projector.
Eadweard muybridge
Eadweard Muybridge was an English photographer known for his pioneering work in motion picture projection and photographic studies of animal locomotion in the late 1800s. He developed the zoopraxiscope, one of the earliest movie projectors, which used rotating glass disks to display sequential photographs and give the impression of motion. In 1872, Muybridge undertook pioneering photographic studies of animal locomotion for Leland Stanford, setting up multiple cameras to capture motion in stop-motion photographs and settling a debated question about whether horses' feet leave the ground at the same time while trotting.
Marketing a movie
This document discusses various aspects of marketing a movie, including defining marketing, developing a marketing strategy, budgeting, determining target audiences, and utilizing market research and word-of-mouth promotion. It notes that the average marketing budget for a Hollywood movie is 50% of its production budget. Successful marketing involves finding key selling points, determining the appropriate release timing and platforms, and getting people interested and talking positively about the film. Market research through test screenings and materials testing can provide feedback to improve the film and marketing campaign.
A Brief History of Horror
German expressionist films of the 1920s-1930s helped establish the horror genre. In the 1930s-1940s, Universal Studios popularized films featuring monsters such as Dracula, Frankenstein, and The Wolf Man. The 1950s saw an increase in sci-fi horror films influenced by fears of space travel and nuclear weapons. Slasher films featuring graphic violence became popular in the 1980s as special effects technology advanced. Various subgenres have emerged since such as "torture porn" films of the 2000s portraying extreme graphic torture.
Mutant creatures and aliens
In the 1950s, audiences were introduced to movies featuring mutant creatures and aliens. Some of the most popular sci-fi films of the decade included The Thing, The Day the Earth Stood Still, Invasion of the Body Snatchers, It Came from Outer Space, and War of the Worlds. These films represented the cutting edge of special effects at the time and helped draw audiences away from television. Monster movies also stemmed from public fears generated by the atomic bomb and offered a vision of destruction created by non-humans rather than humans. Films in the 1950s focused on the effects of new technologies like the atom bomb rather than the war, fueling fears that technology could mutate and deform people. This started a trend of
The Lumiere Brothers
The Lumiere Brothers were Auguste and Louis Lumiere, two French brothers who were technical innovators in photography and film. After seeing Thomas Edison's Kinetoscope, they set out to create a device that overcame its limitations of only allowing one viewer at a time. By 1895, they had invented the Cinematographe, a much smaller hand-cranked device that could both film and project movies, establishing the standard of 16 frames per second. The Cinematographe was a major improvement over Edison's Kinetoscope and is credited with inventing the basis of modern cinematography.
Editing
Editing involves combining visual and audio material through techniques like cuts, transitions, and shot sequencing to present narratives, ideas, and tell stories. Proper editing follows conventions like the 180-degree rule, shot-reverse-shot pattern, and match cuts to clearly convey relationships between characters and scenes. By strategically employing techniques such as parallel editing, motivated edits, and manipulating time and space, editors craft meaning and influence audience understanding of media.
Adverts: Audience Characteristics
Companies and advertising agencies try to ensure consumers buy their products by understanding audience characteristics and targeting their advertising appropriately. They gather data on audiences through measurement panels, surveys, and research agencies to classify audiences based on demographics like age, socioeconomic status, and location. This information is used to highlight relevant product benefits, advantages over competitors, brand identity, and lifestyle appeal. Television advertising in the UK is regulated by organizations like Ofcom and the ASA to ensure advertising content and placement is appropriate.
The Development and Techniques of Editing
Editing involves combining shots and footage to tell a story or present an idea through techniques like cuts, transitions, and following conventions such as the 180 degree rule and shot-reverse-shot patterns; the style and pace of editing depends on the genre and intended meaning or message. Proper planning during shooting can make editing easier by providing coverage from different angles that can seamlessly follow the action.
Adverts: Codes and Conventions
This document discusses various codes and conventions used in television advertising, including camera angles, shot types, iconography, editing, lighting, sound, music, computer graphics, and special effects. It prompts the reader to recall different codes and conventions they've seen, defines iconography, discusses how editing and sound are used to construct ads, and asks the reader to identify codes and conventions in a sample Guinness ad.
Adverts: Structures and Styles
This document discusses different forms and styles that can be used in advertising, including animation, documentary, talking heads, stand alone, series, realist narrative, anti-realist narrative, humorous, surreal, shocking/dramatic, parodic, and nostalgic. For each form and style, examples are provided and the reader is asked to come up with their own examples. The purpose is to explore the various techniques used in advertising to engage different audiences.
Demographics media
Demographic data includes statistics like age and income that are used to identify target markets. Producers use demographics to understand the viewing habits of potential audiences and shape their films accordingly. The document discusses using the UK's social class system of 6 levels (A to E) to determine which groups would be most interested in a thriller film. While level E includes students and young people most likely to enjoy thrillers, it also includes pensioners who may not. Therefore, the document recommends also targeting groups A and B as they will be more able to financially support the film.
Demographics psychographics
This document discusses how audiences can be categorized using demographics and psychographics. Demographics refer to characteristics like age, income, gender, job, and company size that are used commonly in advertising. Psychographics measure personality, values, attitudes, interests and lifestyle, which influence media consumption habits such as TV shows, websites, and newspapers watched or read. Together, demographics and psychographics provide insight into how to segment and target different audience groups.
Audience 1
The document discusses how to define a target audience for a music video. It will divide the public based on psychographic profiling including social class, lifestyle and personality. It will then place the audience on the socio-economic scale based on social status and economic position. Finally, it will divide the audience using Maslow's Hierarchy of Needs to identify groups based on aspirations and needs, focusing on social class and the workplace.
Audience
This document defines and discusses audience in media studies. It explains that media producers aim their products at a target audience, which they categorize based on demographics like age, gender, socioeconomic status. Conducting audience research is important so producers understand their target audience and create something that will appeal to them. Different factors can be used to segment audiences, including social/economic class, psychographics like personality/values/interests, and basic demographics. Understanding demographics helps media identify markets for their goods and services.
As media defining the audience part two 2014-15
This document discusses audience profiling techniques used by media producers. It covers psychographics, which study lifestyles, values and attitudes to categorize audiences. The VALS method is described as categorizing people into five groups based on their motivations and values. Demographics are also covered, including categorizing audiences by age, gender and other characteristics. Generational markets are defined by era of birth, with characteristics outlined for World War 2, Baby Boomer, Generation X, and Millennial generations. Socio-economic status is also discussed as a way to categorize audiences from upper middle class to lowest level of income.
Who is the audience targetaudience pp
This document discusses different methods used to define target audiences, including demographic profiling, psychographic profiling, and lifestyle groupings. Demographic profiling divides audiences based on attributes like age, gender, socioeconomic status, etc. Psychographic profiling focuses more on individual personality, emotions, and needs. Advertisers have used systems like Maslow's hierarchy of needs and Young and Rubicam's four C's (Mainstreamers, Aspirers, Succeeders, Reformers) to segment audiences based on their motivations and goals. Defining target audiences allows media producers to tailor their messages more effectively.
Audience presentation1
The document discusses methods for classifying and measuring television audiences. It outlines the UK's standard occupational classification system (SOC) that breaks down the population into upper middle class, middle class, lower middle class, skilled working class, working class, and underclass. Demographics and psychographics can also be used to classify audiences based on attributes like age, gender, interests and attitudes. Focus groups, television research agencies, and ratings are mentioned as ways to measure audience sizes and gather feedback. The document also recommends using channel rate cards and advertiser information packs to determine the best times and prices for television advertising.
Audience profiling
This document discusses audience profiling methods for magazines. It explains that profiling involves defining the target primary and secondary audiences as well as understanding audience behavior trends. The document outlines three common methods for classifying audiences: demographic profiles which consider factors like age, gender, location; psychographic profiles which group people by attitudes and values; and lifestyle subsets which identify subcultures based on shared interests. Understanding these audience segments helps magazines effectively engage and attract readers.
Audience profiling
This document discusses audience profiling methods for magazines, including defining target audiences and analyzing behavior trends. It describes profiling primary and secondary target audiences and three methods for classifying audiences: demographic profiles using attributes like age, gender, and marital status; psychographic profiles categorizing people into groups like mainstreamers or reformers; and lifestyle subsets and subcultures such as goths, chavs, or emos. The goal is to accurately define the intended audience to make the magazine more successful.
Audience profiling
This document discusses various methods for profiling audiences, including qualitative research through questionnaires, socio-economic research to determine income levels, demographics to categorize by age and occupation, psychographics to understand beliefs and interests, and considering age and gender which are major factors. Qualitative research through questionnaires and focus groups allows producers to directly ask consumers questions to define the target audience.
Audience theory
This document discusses the difference between demographic and psychographic audience profiles. It provides information about classifying audiences based on data like age, gender, ethnicity, and religion for demographic profiles. Psychographic profiles instead focus on psychological attributes like beliefs, interests, and personality traits. The document uses examples like different youth profiles to illustrate psychographic categorization based on attitudes. It also provides definitions of socio-economic groups and explains that psychographics aims to understand consumers' psychological makeup rather than just demographic statistics.
Audience Profiling
This document discusses profiling audiences for magazines. It explains that audience profiling involves defining a target primary audience and researching behavior trends. Audiences can be classified into demographic profiles using attributes like age, gender, location, and marital status. Psychographic profiles examine characteristics like personality, values, and interests. Lifestyle subsets look at subcultures defined by activities and interests like goths, emos, yuppies, and fanbases. Understanding these audience segments helps magazines effectively target their content.
Lesson 3- Audience Profiling
This document discusses audience profiling models used in media studies, including demographic, socioeconomic, and psychographic models. It explains that media classifies audiences using profiling to understand who their target viewers are. The document also provides examples analyzing the target audiences of three magazines - Vibe, XXL, and The Source - describing their gender, age, location, income level, and psychographic profiles to understand who the magazines aimed to reach.
Lesson 3
This document discusses audience profiling models used in media studies including demographic, socioeconomic, and psychographic models. It explains that media classifies audiences using profiling to understand their target groups. The document also provides examples analyzing the target audiences of three hip hop magazines - Vibe, XXL, and The Source - describing their gender, age, geographic region, socioeconomic class, and psychographic profiles to understand who the magazines aimed to reach.
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A Brief History of Horror
German expressionist films of the 1920s-1930s helped establish the horror genre. In the 1930s-1940s, Universal Studios popularized films featuring monsters such as Dracula, Frankenstein, and The Wolf Man. The 1950s saw an increase in sci-fi horror films influenced by fears of space travel and nuclear weapons. Slasher films featuring graphic violence became popular in the 1980s as special effects technology advanced. Various subgenres have emerged since such as "torture porn" films of the 2000s portraying extreme graphic torture.
Mutant creatures and aliens
In the 1950s, audiences were introduced to movies featuring mutant creatures and aliens. Some of the most popular sci-fi films of the decade included The Thing, The Day the Earth Stood Still, Invasion of the Body Snatchers, It Came from Outer Space, and War of the Worlds. These films represented the cutting edge of special effects at the time and helped draw audiences away from television. Monster movies also stemmed from public fears generated by the atomic bomb and offered a vision of destruction created by non-humans rather than humans. Films in the 1950s focused on the effects of new technologies like the atom bomb rather than the war, fueling fears that technology could mutate and deform people. This started a trend of
The Lumiere Brothers
The Lumiere Brothers were Auguste and Louis Lumiere, two French brothers who were technical innovators in photography and film. After seeing Thomas Edison's Kinetoscope, they set out to create a device that overcame its limitations of only allowing one viewer at a time. By 1895, they had invented the Cinematographe, a much smaller hand-cranked device that could both film and project movies, establishing the standard of 16 frames per second. The Cinematographe was a major improvement over Edison's Kinetoscope and is credited with inventing the basis of modern cinematography.
Editing
Editing involves combining visual and audio material through techniques like cuts, transitions, and shot sequencing to present narratives, ideas, and tell stories. Proper editing follows conventions like the 180-degree rule, shot-reverse-shot pattern, and match cuts to clearly convey relationships between characters and scenes. By strategically employing techniques such as parallel editing, motivated edits, and manipulating time and space, editors craft meaning and influence audience understanding of media.
Adverts: Audience Characteristics
Companies and advertising agencies try to ensure consumers buy their products by understanding audience characteristics and targeting their advertising appropriately. They gather data on audiences through measurement panels, surveys, and research agencies to classify audiences based on demographics like age, socioeconomic status, and location. This information is used to highlight relevant product benefits, advantages over competitors, brand identity, and lifestyle appeal. Television advertising in the UK is regulated by organizations like Ofcom and the ASA to ensure advertising content and placement is appropriate.
The Development and Techniques of Editing
Editing involves combining shots and footage to tell a story or present an idea through techniques like cuts, transitions, and following conventions such as the 180 degree rule and shot-reverse-shot patterns; the style and pace of editing depends on the genre and intended meaning or message. Proper planning during shooting can make editing easier by providing coverage from different angles that can seamlessly follow the action.
Adverts: Codes and Conventions
This document discusses various codes and conventions used in television advertising, including camera angles, shot types, iconography, editing, lighting, sound, music, computer graphics, and special effects. It prompts the reader to recall different codes and conventions they've seen, defines iconography, discusses how editing and sound are used to construct ads, and asks the reader to identify codes and conventions in a sample Guinness ad.
Adverts: Structures and Styles
This document discusses different forms and styles that can be used in advertising, including animation, documentary, talking heads, stand alone, series, realist narrative, anti-realist narrative, humorous, surreal, shocking/dramatic, parodic, and nostalgic. For each form and style, examples are provided and the reader is asked to come up with their own examples. The purpose is to explore the various techniques used in advertising to engage different audiences.
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Demographics media
Demographic data includes statistics like age and income that are used to identify target markets. Producers use demographics to understand the viewing habits of potential audiences and shape their films accordingly. The document discusses using the UK's social class system of 6 levels (A to E) to determine which groups would be most interested in a thriller film. While level E includes students and young people most likely to enjoy thrillers, it also includes pensioners who may not. Therefore, the document recommends also targeting groups A and B as they will be more able to financially support the film.
Demographics psychographics
This document discusses how audiences can be categorized using demographics and psychographics. Demographics refer to characteristics like age, income, gender, job, and company size that are used commonly in advertising. Psychographics measure personality, values, attitudes, interests and lifestyle, which influence media consumption habits such as TV shows, websites, and newspapers watched or read. Together, demographics and psychographics provide insight into how to segment and target different audience groups.
Audience 1
The document discusses how to define a target audience for a music video. It will divide the public based on psychographic profiling including social class, lifestyle and personality. It will then place the audience on the socio-economic scale based on social status and economic position. Finally, it will divide the audience using Maslow's Hierarchy of Needs to identify groups based on aspirations and needs, focusing on social class and the workplace.
Audience
This document defines and discusses audience in media studies. It explains that media producers aim their products at a target audience, which they categorize based on demographics like age, gender, socioeconomic status. Conducting audience research is important so producers understand their target audience and create something that will appeal to them. Different factors can be used to segment audiences, including social/economic class, psychographics like personality/values/interests, and basic demographics. Understanding demographics helps media identify markets for their goods and services.
As media defining the audience part two 2014-15
This document discusses audience profiling techniques used by media producers. It covers psychographics, which study lifestyles, values and attitudes to categorize audiences. The VALS method is described as categorizing people into five groups based on their motivations and values. Demographics are also covered, including categorizing audiences by age, gender and other characteristics. Generational markets are defined by era of birth, with characteristics outlined for World War 2, Baby Boomer, Generation X, and Millennial generations. Socio-economic status is also discussed as a way to categorize audiences from upper middle class to lowest level of income.
Who is the audience targetaudience pp
This document discusses different methods used to define target audiences, including demographic profiling, psychographic profiling, and lifestyle groupings. Demographic profiling divides audiences based on attributes like age, gender, socioeconomic status, etc. Psychographic profiling focuses more on individual personality, emotions, and needs. Advertisers have used systems like Maslow's hierarchy of needs and Young and Rubicam's four C's (Mainstreamers, Aspirers, Succeeders, Reformers) to segment audiences based on their motivations and goals. Defining target audiences allows media producers to tailor their messages more effectively.
Audience presentation1
The document discusses methods for classifying and measuring television audiences. It outlines the UK's standard occupational classification system (SOC) that breaks down the population into upper middle class, middle class, lower middle class, skilled working class, working class, and underclass. Demographics and psychographics can also be used to classify audiences based on attributes like age, gender, interests and attitudes. Focus groups, television research agencies, and ratings are mentioned as ways to measure audience sizes and gather feedback. The document also recommends using channel rate cards and advertiser information packs to determine the best times and prices for television advertising.
Audience profiling
This document discusses audience profiling methods for magazines. It explains that profiling involves defining the target primary and secondary audiences as well as understanding audience behavior trends. The document outlines three common methods for classifying audiences: demographic profiles which consider factors like age, gender, location; psychographic profiles which group people by attitudes and values; and lifestyle subsets which identify subcultures based on shared interests. Understanding these audience segments helps magazines effectively engage and attract readers.
Audience profiling
This document discusses audience profiling methods for magazines, including defining target audiences and analyzing behavior trends. It describes profiling primary and secondary target audiences and three methods for classifying audiences: demographic profiles using attributes like age, gender, and marital status; psychographic profiles categorizing people into groups like mainstreamers or reformers; and lifestyle subsets and subcultures such as goths, chavs, or emos. The goal is to accurately define the intended audience to make the magazine more successful.
Audience profiling
This document discusses various methods for profiling audiences, including qualitative research through questionnaires, socio-economic research to determine income levels, demographics to categorize by age and occupation, psychographics to understand beliefs and interests, and considering age and gender which are major factors. Qualitative research through questionnaires and focus groups allows producers to directly ask consumers questions to define the target audience.
Audience theory
This document discusses the difference between demographic and psychographic audience profiles. It provides information about classifying audiences based on data like age, gender, ethnicity, and religion for demographic profiles. Psychographic profiles instead focus on psychological attributes like beliefs, interests, and personality traits. The document uses examples like different youth profiles to illustrate psychographic categorization based on attitudes. It also provides definitions of socio-economic groups and explains that psychographics aims to understand consumers' psychological makeup rather than just demographic statistics.
Audience Profiling
This document discusses profiling audiences for magazines. It explains that audience profiling involves defining a target primary audience and researching behavior trends. Audiences can be classified into demographic profiles using attributes like age, gender, location, and marital status. Psychographic profiles examine characteristics like personality, values, and interests. Lifestyle subsets look at subcultures defined by activities and interests like goths, emos, yuppies, and fanbases. Understanding these audience segments helps magazines effectively target their content.
Lesson 3- Audience Profiling
This document discusses audience profiling models used in media studies, including demographic, socioeconomic, and psychographic models. It explains that media classifies audiences using profiling to understand who their target viewers are. The document also provides examples analyzing the target audiences of three magazines - Vibe, XXL, and The Source - describing their gender, age, location, income level, and psychographic profiles to understand who the magazines aimed to reach.
Lesson 3
This document discusses audience profiling models used in media studies including demographic, socioeconomic, and psychographic models. It explains that media classifies audiences using profiling to understand their target groups. The document also provides examples analyzing the target audiences of three hip hop magazines - Vibe, XXL, and The Source - describing their gender, age, geographic region, socioeconomic class, and psychographic profiles to understand who the magazines aimed to reach.
What would be the target audience for your media product, and how did you att...
The target audience for the media product would be indie music enthusiasts ages 15-25, who are interested in fashion and have a unique sense of style. This audience would attend music festivals and watch shows like Skins. The magazine aims to fulfill needs like community, excitement, and self-actualization. Based on feedback, the magazine features a striking cover, consistent color scheme and graphics to attract readers.
3 audiences and representation
This document discusses the concepts of audience and representation in media texts. It defines audience as the group that consumes a media product, noting that audiences can be mass or niche. Producers research audiences using categories like age, gender, socioeconomic status to target them effectively. Representation is the process by which images, words or sounds indicate issues beyond their literal meaning, and can be positive or negative depending on perspective. The document provides examples of how different groups like women and men are commonly represented in media texts.
Lesson 5 target audience and NEA plan 15 01 17
The document discusses analyzing Big Issue magazine front covers by examining:
1. Mise-en-scene elements like colors, imagery, shot sizes, costumes and props.
2. The mode of address and media language used to communicate with audiences in formal or informal ways.
3. How characters on the front covers are represented.
It also discusses identifying similarities in codes and conventions between covers, like shot sizes, colors, imagery, fonts and key messages. The target audience is identified as mostly ABC1, with psychographics of reformers and explorers. Students are tasked with planning their own Big Issue cover that follows these conventions.
Categorising audiences
The document discusses two models for categorizing audiences: the ABC1 socio-economic model and the lifestyle categories model. The ABC1 model classifies audiences based on their occupational jobs and income into categories like A, B, C1. While it allows targeting ads based on income, it only considers financial factors. The lifestyle categories model instead classifies people according to their social status and hobbies into groups like "Cowboys" and "Utopians", allowing ads to target interests directly but without considering income. Both models have pros and cons for advertisers in specifying their intended audiences.
Audiences demographics[1]
The document discusses media audiences and how media products are targeted towards specific demographics. It defines what constitutes a media audience and lists common demographics used to segment audiences like age, gender, class, race, and interests. The document also provides examples of how different media products like television shows, magazines, films, and newspapers are targeted towards audiences of certain demographics. Understanding audience demographics allows media producers to construct products that appeal to the interests of their intended target viewers or readers.
Audience research
This document discusses different ways to classify audiences. It first describes classifying audiences by socioeconomic class, with categories ranging from upper/middle class to the lowest level of income. It then discusses psychographics, which looks at behavior and personality to classify audiences. The document concludes by explaining Young & Rubican's 4C's Marketing Model, which sorts audiences into 10 categories called "Tribes" based on their values, attitudes, beliefs and demographics. The target audience for whatever is being discussed is identified as "Explorers", who are described as younger, seeking discovery and experience.
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This document outlines the requirements for answering an evaluation question about how a media product uses, develops, or challenges conventions of real media. It instructs the student to present their response as a Prezi with five parts: 1) Outline how they will answer the question, 2) Explain the purpose and conventions of film trailers, 3) Compare screenshots from a real trailer and their own trailer, 4) Discuss their use of sound compared to real horror trailers, and 5) Conclude with a summary of how professional and conventional their trailer is.
Evaluation Q6
The document discusses what the author learned about technologies from constructing a product using blogger and Photoshop. The author found uploading documents with lots of text and photos to blogger difficult but learned how to embed other technologies like flip snack. Photoshop was initially challenging but became easier once familiar with useful tools. Key tools learned were the text box, gradient, and rectangular marquee tools.
Evaluation Q2
This magazine targets 14 to 21-year olds, with a 67% male and 33% female audience. It represents working to lower-middle class individuals who identify with steam punk and goth subcultures. The magazine aims to support bands and artists who go against social norms. It hopes to compete with Kerrang magazine by openly supporting controversial artists like Marilyn Manson, whose fans find inspiration in dressing and acting against social conventions.
Certificate games design
This certificate of achievement recognizes that Eleanore Buchan successfully completed a course in Concepts in Games Development on February 11th, 2014, earning an overall score of 65%. She passed three modules with scores of 80-100% but did not complete the module on AI for Games.
Camera angles, shot types and continuity
This document discusses various camera techniques used in filmmaking including shot distance and framing such as extreme long shot, long shot, mid shot, close up, and extreme close up. It also covers camera angles like straight on, canted, bird's eye view, worm's eye view, low angle, and high angle. Camera movements like pan, crab, tilt, arc, track, and zoom are outlined. Finally, the continuity system used to transition between shots like eye-line match, match on action, shot reverse shot, and the 180 degree rule are summarized.
Ray Harryhausen
Raymond Harryhausen was born in 1920 in Los Angeles and had a passion for fantasy and dinosaurs from a young age. He was inspired by the works of Willis O'Brien and began creating his own miniature models and dioramas. After meeting O'Brien and receiving advice to study anatomy, Harryhausen took art and film classes and began his career in animation. Some of his most notable early works included the Mother Goose films and movies like Mighty Joe Young. His 1963 film Jason and the Argonauts, considered his best work, pioneered his "Dynamation" technique of integrating models with live action. Harryhausen retired in 1984 but helped preserve his legacy through a foundation before passing away in 2013
Willis O'Brien
Willis O'Brien was a pioneering special effects artist born in 1886 in Oakland, California. He created his first film featuring stop-motion animation in 1915 called "The Dinosaur and the Missing Link" with a small budget of $5,000. His most famous works were 1925's "The Lost World" and the 1933 hit "King Kong", which mixed live-action footage with stop-motion animated creatures and became a classic film. O'Brien developed highly complex animatronic puppets and armatures to bring his stop-motion creatures to life for the films. His work had a massive influence on later stop-motion artists like Ray Harryhausen and the technique continued to be used in films for
Phil Tippett
Phil Tippett was inspired to work in special effects by Ray Harryhausen at age 7. He studied art in college and began his career creating stop-motion effects for films like Star Wars. Tippett became known for bringing to life sinister Imperial Walkers in The Empire Strikes Back and went on to supervise the animation and movement of dinosaurs in Jurassic Park, for which he won an Oscar. Tippett has contributed effects work to many major films over his career spanning decades.
Otmar Gutmann
Otmar Gutmann was a German television producer, animator and director who is best known for creating the stop-motion claymated children's series Pingu. Pingu centered around a family of penguins in Antarctica and had no spoken dialogue, instead using a made-up penguin language. It aired from 1986 to 2006 across six seasons and 157 episodes, becoming a cult hit for its unique animation and ability to be understood globally.
Nick Park and Aardman
Nick Park is an English filmmaker known for creating the stop-motion animated characters Wallace and Gromit and Shaun the Sheep. He has been nominated for six Academy Awards for animation, winning four for his films Creature Comforts, The Wrong Trousers, A Close Shave, and Wallace & Gromit: The Curse of the Were-Rabbit. Park began experimenting with stop-motion animation as a teenager and has worked for Aardman Animations on numerous successful films featuring his animated characters over the past few decades.
Gorenography
This document discusses the rise of "torture porn" or "gore-nography" films in the 2000s that contained graphic depictions of torture. It notes that while torture had been used in horror films before, the 2000s films showed it in a more realistic and visceral way. This was influenced by real reports of torture in places like Guantanamo Bay prison. However, the genre began to decline by the late 2000s as films pushing the boundaries of gore, like Captivity, received criticism and failed commercially. Key films associated with the "torture porn" genre are identified.
Video nasties
The document discusses the phenomenon of "video nasties" in the UK during the 1980s. The rise of VHS allowed low-budget horror films to be directly released on video instead of in theaters. However, this meant violent horror films became easily accessible to children. In response, the UK government banned 39 films deemed too graphic and disturbing from sale. Later, the Video Recordings Act of 1984 was passed to regulate video distribution and curb the trade of banned films, though they still circulated underground. Now, all the formerly banned "video nasties" can be legally purchased and watched in the UK.
Slasher and body horror
The 1980s saw advancements in special effects technology that allowed filmmakers to depict unprecedented levels of graphic gore and violence in horror movies. This corresponded with Western society's emphasis on materialism and flashiness during the decade. Slasher films and body horror movies became popular genres, with the former featuring masked killers stalking teens and the latter obsessed with gruesome depictions of the human body being maimed and mutated. Iconic films from the era included works from Wes Craven, David Cronenberg, and John Carpenter.
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Tags: Information Security, ISO/IEC 27001, ISO/IEC 42001, Artificial Intelligence, GDPR
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Audience profiling
- 2. To make an ad campaign successful you have to accurately define or classify the audience it is supposed to target.
- 3. Audiences can be classified using 3 methods: 1.Demographic profiles 2.Psychographics 3. Lifestyle Subsets
- 4. 1. Demographic profiles (1950s) Includes: - Age (broad age ranges) - Gender (M/F) - Regionality (where you live) - Marital Status (Married, single, divorced) - Social Status (A, B, C, C1, D, E classes)
- 5. Social Grade Social Status CIE's Occupation A Upper Middle Class Higher managerial or professional B Middle Class Intermediate managerial or professional C1 Lower Middle Class Supervisory and junior managerial or professional C2 Skilled Working Class Skilled manual workers D Working Class Semi and unskilled manual workers E Those at the lowest levels of subsistence State pensioners or widows (no other earner), casual or lowest grade workers
- 6. ‘Hollywood Profiles’ For mainstream films, distribution companies work to a ‘demographic quadrant’ framework:
- 7. 2. Psychographic profiles (1960s) Include: Mainstreamers (40% of the pop’n – the norm) Succeeders (rich) Aspirers (want the luxury lifestyle) Reformers (want to improve the world) Individuals (hard to classify, often young)
- 8. 3. Lifestyle Subsets & Subcultures (1980s) Includes: - Goths - Chavs - Emos - Yuppies (20 -30s, urban, rich) - DINKS (double income, no kids) - Pinks (gay marketplace) - Fanbases (e.g. trainspotters, horror film fans, etc)