This document discusses audience profiling methods for magazines. It explains that profiling involves defining the target primary and secondary audiences as well as understanding audience behavior trends. The document outlines three common methods for classifying audiences: demographic profiles which consider factors like age, gender, location; psychographic profiles which group people by attitudes and values; and lifestyle subsets which identify subcultures based on shared interests. Understanding these audience segments helps magazines effectively engage and attract readers.

1. Audience Profiling
PROFILING YOUR AUDIENCE INVOLVES
PROVIDING A TARGET AUDIENCE
PROFILE, BUT ALSO RESEARCH INTO
AUDIENCE BEHAVIOUR TRENDS

2. Target Audience
Primary Audiences are those who the distribution
companies are desperately trying to target/entice
Secondary Audiences are potential consumers who
may also be attracted to the text.

3. Behaviour Trends
 To make an magazine successful you have to

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accurately define or classify the audience it is
supposed to target.
Audiences can be classified using 3 methods.
Demographic Profiles
Psychographics
Lifestyle Subsets

4. Demographic Profiles (1950s)
 Demographic profiles includes
Age (broad age ranges)
Gender (M/F)
Rationality (where you live)
Marital Status (married, single, divorced)
Social Status (a, b, c, c1, d, e, classes)

5. Social Statuses

6. Psychographic Profiles (1960s)
Psychographic profiles include
Mainstreamers (40% of the pop’n – the norm)
Succeeders (rich)
Aspirers (want the luxury lifestyle)
Reformers (want to improve the world)
Individuals (hard to classify, often young)

7. Lifestyle Subsets & Subcultures (1980s)
Lifestyle Subsets & Subcultures include
Goths
Chavs
Emos
Yuppies (20-30s, urban rich)
DINKS (double income, no kids)
Pinks
Fanbases (e.g. train spotters, horror film fans, etc.)